Please Wait.....
Report
Saudi Arabia Entertainment And Amusement - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-01-16 I 120 Pages I Mordor Intelligence
Saudi Arabia Entertainment And Amusement Market Analysis
Saudi Arabia Entertainment And Amusement market size in 2026 is estimated at USD 2.98 billion, growing from 2025 value of USD 2.65 billion with 2031 projections showing USD 5.36 billion, growing at 12.4% CAGR over 2026-2031.
The acceleration reflects higher public-sector capital expenditures, a visible pivot toward leisure components inside mixed-use real-estate projects, and a steady normalization of family-oriented out-of-home leisure spending. Intensified PIF-backed funding into giga-projects, rapid rollout of mall-anchored family entertainment centers, and relaxed social norms that broaden mixed-gender visitation continue to push ticket volumes and per-capita spend upward. Domestic tourism campaigns under the "Saudi Summer" banner have lengthened the average stay of local travelers and have redirected weekend footfall toward purpose-built leisure hubs. Meanwhile, international pilgrims increasingly combine cultural excursions with heritage attractions, further lifting seasonal revenues during shoulder months. Competitive pricing by new-generation operators and bundled dining-plus-activity passes are also reshaping revenue mixes toward higher-margin premium experiences.
Saudi Arabia Entertainment And Amusement Market Trends and Insights
Intensified Vision 2030 CAPEX
Government entities channeled more than SAR 50 billion (USD 13.33 billion) into leisure infrastructure between 2024 and 2025, anchoring 21 Saudi Entertainment Ventures (SEVEN) destinations, the Qiddiya mega-theme-park cluster, and mixed-reality zones inside NEOM. The steady funding pipeline reduces developer risk perceptions, shortens payback periods, and attracts global IP partners to license ride technologies. Higher-quality supply, in turn, elevates domestic staycation retention and curbs outbound leisure leakage. The clear policy alignment with Vision 2030 tourism metrics has also accelerated municipal permit approvals in priority corridors. As phased openings ramp up, ticketing systems integrate dynamic pricing, ultimately widening both weekday utilization and off-peak yield.
Growing Domestic Tourism Under "Saudi Summer" Campaigns
The Ministry of Tourism reported a 17% year-on-year rise in intra-kingdom leisure trips in the 2025 summer window, propelled by bundled packages that pair hotel vouchers with attraction passes. Partnerships with regional airlines and ride-hailing platforms have trimmed average transport costs, making weekend getaways feasible for middle-income households. Event calendars now include co-branded concerts and culinary festivals that prolong visitor dwell times. During campaign periods, retail landlords witness an 11% increase in foot traffic, underscoring the harmonious relationship between entertainment anchors and discretionary shopping. Incremental demand stabilizes cash flows for operators that historically relied on peak religious seasons.
High Seasonality During Hajj & Umrah Peaks
Visitor traffic surges sharply during pilgrimage seasons but drops in the intensely hot midsummer weeks. While cultural attractions near mosque precincts run at near-full capacity in Dhul-Hijjah, coastal water parks in Jeddah report utilization dips below 35% occupancy in the same window. Operators have begun to stagger new-ride debuts to coincide with lull periods and to introduce discounted shoulder-season combo passes. Even so, fixed operating costs for climate-controlled venues weigh on profit margins outside peak quarters. The seasonality issue reinforces the importance of dynamic staffing and energy-management systems.
Other drivers and restraints analyzed in the detailed report include:
Mall-Anchored FEC Roll-outs by Local ConglomeratesRelaxed Social Norms Spurring Female & Family VisitationFragmented Licensing Across Municipalities
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Family entertainment centers account for 36.02% of the Saudi Arabia entertainment and amusement market size in 2025, cementing their role as the default anchor inside new-generation malls. The packaged mix of mid-intensity rides, redemption arcades, and birthday-party rooms attracts multi-age groups and delivers predictable weekday school-trip demand. Ticket bundles commonly start at SAR 89 (USD 23.7) for two-hour passes, and operators upsell branded food combos that lift basket value. Competitive space is tightening as SEVEN alone lines up 21 branded destinations across tier-one and tier-two cities, often with long-term operating guarantees that ease landlord fears over vacancy risk.
Mixed reality and VR arcades, while currently below 5% share, showcase the fastest trajectory with a projected 18.5% CAGR through 2031. High-definition headsets, motion platforms, and esports clusters resonate with a digitally native youth cohort whose average disposable gaming budget has risen 14% year on year. Content localization-such as Arabic language storylines and regionally themed zombie shooters-enables deeper engagement. Premium private-pod rentals priced at SAR 150 (USD 40) per hour further elevate yield without expanding the physical footprint. The format's modularity suits pop-up activations inside seasonal "Boulevard" events in Riyadh, ensuring national exposure before fixed-site rollouts.
The Saudi Arabia Entertainment and Amusement Market Report is Segmented by Venue Type (Theme Parks, Amusement Parks, Family Entertainment Centers, Water Parks, and More), Revenue Stream (Ticket Sales, Food & Beverage, Merchandise & Retail, and More), Visitor Demographic (Families, Youth & Teenagers, and More), and Geography (Riyadh, Makkah, and More). The Market Forecasts are Provided in Terms of Value (USD).
List of Companies Covered in this Report:
Saudi Entertainment Ventures (SEVEN) Qiddiya Investment Company Abdul Mohsen Al Hokair Group Al Othaim Leisure & Tourism Sela Fakieh Leisure & Entertainment Tarfeeh Fakieh Al Hokair Funland Majid Al Futtaim Entertainment (KSA operations) Al-Tayer Group Entertainment (KSA operations) Vox Cinemas (KSA) AMC Cinemas KSA Muvi Cinemas Snow City Riyadh Jeddah Season Committee Riyadh Season Committee Saraya Aqaba Waterpark (KSA JV) Six Flags Qiddiya (future) Merlin Entertainments (LEGOLAND KSA) NEOM Entertainment & Culture division
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 Introduction
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Intensified public-sector CAPEX (e.g., Vision 2030 GEA budget)
4.2.2 Growing domestic tourism under "Saudi Summer" campaigns
4.2.3 Rapid mall-anchored FEC roll-outs by local conglomerates
4.2.4 Relaxed social norms spurring female & family visitation
4.2.5 Gamified pilgrimage packages blending leisure & religious tourism
4.2.6 Gaming and esports infrastructure development
4.3 Market Restraints
4.3.1 High seasonality during Hajj & Umrah peaks
4.3.2 Fragmented licensing across municipalities
4.3.3 Talent shortage in themed-entertainment engineering
4.3.4 Limited utility-scale power in peripheral giga-projects
4.4 Value / Supply-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter's Five Forces
4.7.1 Threat of New Entrants
4.7.2 Bargaining Power of Suppliers
4.7.3 Bargaining Power of Buyers
4.7.4 Threat of Substitutes
4.7.5 Industry Rivalry
5 Market Size & Growth Forecasts
5.1 By Venue Type
5.1.1 Theme Parks
5.1.2 Amusement Parks
5.1.3 Family Entertainment Centers (FECs)
5.1.4 Water Parks
5.1.5 Cultural / Heritage Attractions
5.1.6 Live Performance Venues
5.1.7 Mixed Reality & VR Arcades
5.2 By Revenue Stream
5.2.1 Ticket Sales
5.2.2 Food & Beverage
5.2.3 Merchandise & Retail
5.2.4 Sponsorship & Advertising
5.2.5 Premium Experiences
5.2.6 Ancillary Services (parking, rentals)
5.3 By Visitor Demographic
5.3.1 Families
5.3.2 Youth & Teenagers
5.3.3 Tourists (International)
5.3.4 Corporate & Events
5.3.5 Children (<12 yrs)
5.4 By Geography
5.4.1 Riyadh Province
5.4.2 Makkah Province
5.4.3 Eastern Province
5.4.4 Madinah Province
5.4.5 Asir Province
5.4.6 Qassim Province
5.4.7 Tabuk Province
5.4.8 Rest of Saudi Arabia
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
6.4.1 Saudi Entertainment Ventures (SEVEN)
6.4.2 Qiddiya Investment Company
6.4.3 Abdul Mohsen Al Hokair Group
6.4.4 Al Othaim Leisure & Tourism
6.4.5 Sela
6.4.6 Fakieh Leisure & Entertainment
6.4.7 Tarfeeh Fakieh
6.4.8 Al Hokair Funland
6.4.9 Majid Al Futtaim Entertainment (KSA operations)
6.4.10 Al-Tayer Group Entertainment (KSA operations)
6.4.11 Vox Cinemas (KSA)
6.4.12 AMC Cinemas KSA
6.4.13 Muvi Cinemas
6.4.14 Snow City Riyadh
6.4.15 Jeddah Season Committee
6.4.16 Riyadh Season Committee
6.4.17 Saraya Aqaba Waterpark (KSA JV)
6.4.18 Six Flags Qiddiya (future)
6.4.19 Merlin Entertainments (LEGOLAND KSA)
6.4.20 NEOM Entertainment & Culture division
7 Market Opportunities & Future Outlook
7.1 Indoor snow & winter-sport hubs in hot-climate secondary cities
7.2 Integrated e-sports arenas tied to Vision 2030 digital-economy objectives
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security