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Report

Saudi Arabia Automotive Head-Up Display (HUD) Market, By Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality, Conventional), By Vehicle Type (Passenger Car, Commercial Vehicle), By Demand Category (OEM, Aftermarket), By Region, Competition Forecast & Opportunities, 2028

Market Report I 2023-02-01 I 72 Pages I TechSci Research

Saudi Arabia automotive head-up display (HUD) market is anticipated to grow at a robust CAGR in the forecast period, 2024-2028. The rise in production and sales of automobiles and increased customer awareness about road, vehicle, and passenger safety are the primary factors driving the Saudi Arabia automotive head-up display (HUD) market. Also, the advancements in technology to improve the customer experience while driving the automobile and the advent of connected cars are other two prominent factors expected to influence the market demand over the forecast period.
Rise In Focus on Road and Passenger Safety Drives the Market Growth
Saudi Arabia is a large but sparsely populated country. There are no issues relating to traffic congestion in some areas, while dense traffic is observed in some areas. Owning a private vehicle is considered affordable and convenient instead of availing of public transportation services. The safety and vehicles and passengers are a major concern for vehicle buyers. In Saudi Arabia, 25,561 injuries and 4,618 deaths were caused due to road accidents in 2020. Leading authorities are making strict traffic regulations to ensure vehicle and passenger safety as road injuries are the leading cause of death across the country. Driver distraction is among the primary reasons for road accidents. Previously, in-vehicle displays were integrated into automobiles. The driver has to take their eyes off-road to read an instrument cluster, which shifts the visual area of the driver for a shorter distance. Further, after reading the information, the visual area needs to be readjusted to a greater distance. The time gap between the adjustments can lead to road accidents, thereby creating the need for better high-quality displays mounted at the correct position. An automotive head-up display is placed directly in the line of sight of drivers. It provides critical information such as navigation information, speed, and other data related to driving assistance. Automotive head-up display sales are gaining high demand as they lower driver distraction and increase vehicle and passenger safety while driving an automobile.
Increased Vehicle Production and Sales Support the High Market Demand
Saudi Arabia has abundant oil & gas resources and expects internal combustion engines to make up for most vehicles for the next five years. Rapid urbanization improved living standards, and the high per capita income enables the person to own private vehicles for daily commuting purposes. To comply with the vision and goal set by leading authorities in Saudi Vision 2030, the National Industrial Development Center (NIDC) aims to attract 3-4 original equipment manufacturers across the electric vehicle and internal combustion supply chain. It aims to produce 300,000 vehicles annually, with local production accounting for 40% of the overall market share by 2030. The rise in the sales and production of automobiles is expected to directly influence the demand for automotive head-up displays (HUD) as consumers prefer to install them for safety and convenience.
Advancements in Technology Boost the Market Growth
Market players are investing massive amounts in research and development activities to improve the performance and visibility of automotive head-up displays. The advent of automotive head-up displays that can be integrated with motorcyclist helmets permits them to access navigation maps, messages, or call notifications while driving. The use of augmented reality technology in head-up displays gives the 3D map analysis of the path and keeps the driver engaged and active while ensuring that the driver's eyes are never off the road. Also, the development of aftermarkets, which can provide services and automobile parts according to customer needs, is expected to fuel the growth of the Saudi Arabia automotive head-up display (HUD) market over the next five years.
Market Segmentation
The Saudi Arabia automotive head-up display (HUD) market is segmented into type, technology, vehicle type, demand category, regional distribution, and competitive landscape. Based on type, the market is bifurcated into windshield HUD and Combiner HUD. Based on technology, the market is divided into augmented reality and conventional. Based on vehicle type, the market is divided into passenger cars and commercial vehicles. Based on the demand category, the market is divided into OEM and aftermarket. To analyze the market based on the region, the Saudi Arabia automotive head-up display (HUD) market is studied in major regions namely the north & central region, southern region, western region, and eastern region.
Market Players
Continental AG, Visteon Corporation, Harman International Industries, Inc., TomTom NV, Robert Bosch GmbH, Denso Corporation, Yazaki Corporation, Aptiv Plc, Panasonic Corporation, BAE Systems plc, are the major market players operating in the Saudi Arabia automotive head-up display (HUD) market.

Report Scope:
In this report, Saudi Arabia automotive head-up display (HUD) market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Saudi Arabia Automotive Head-Up Display (HUD) Market, By Type:
o Windshield HUD
o Combiner HUD
- Saudi Arabia Automotive Head-Up Display (HUD) Market, By Technology:
o Augmented Reality
o Conventional
- Saudi Arabia Automotive Head-Up Display (HUD) Market, By Vehicle Type:
o Passenger Car
o Commercial Vehicle
- Saudi Arabia Automotive Head-Up Display (HUD) Market, By Demand Category:
o OEM
o Aftermarket
- Saudi Arabia Automotive Head-Up Display (HUD) Market, By Region:
o Northern & Central
o Southern
o Eastern
o Western
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Saudi Arabia automotive head-up display (HUD) market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).

1. Product Overview
2. Research Methodology
3. Executive Summary
4. Impact of COVID-19 on Saudi Arabia Automotive Head-Up Display (HUD) Market
5. Voice of Customer
5.1. Factors Influencing Purchase Decision
5.2. Aided Brand Recall and Unaided Brand Recall
5.3. Brand Satisfaction Level
6. Saudi Arabia Automotive Head-Up Display (HUD) Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Windshield HUD, Combiner HUD)
6.2.2. By Technology (Augmented Reality, Conventional)
6.2.3. By Vehicle Type (Passenger Car, Commercial Vehicle)
6.2.4. By Demand Category (OEM, Aftermarket)
6.2.5. By Region
6.2.6. By Company (2022)
6.3. Product Market Map (By Type, By Region)
7. Saudi Arabia Passenger Car Head-Up Display (HUD) Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Technology
7.2.3. By Demand Category
8. Saudi Arabia Commercial Vehicle Head-Up Display (HUD) Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Technology
8.2.3. By Demand Category
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends and Developments
11. Policy and Regulatory Landscape
12. Saudi Arabia Economic Profile
13. Competitive Landscape
13.1. Company Profiles (Partial List of Leading Companies)
13.1.1. Continental AG
13.1.2. Visteon Corporation
13.1.3. Harman International Industries, Inc.
13.1.4. TomTom NV
13.1.5. Robert Bosch GmbH
13.1.6. Denso Corporation
13.1.7. Yazaki Corporation
13.1.8. Aptiv Plc
13.1.9. Panasonic Corporation
13.1.10. BAE Systems plc
14. Strategic Recommendations

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