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Russia Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
Market Report I 2025-04-30 I 70 Pages I PayNxt360
According to PayNXT360, social commerce market in Russia is expected to grow by 22.0% on annual basis to reach US$10,871.5 million in 2025.
The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 32.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.2% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 8,908.9 million to approximately USD 20,165.7 million.
This report provides a detailed data-centric analysis of the social commerce sector in Russia, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
Key Insights
Russia's social commerce sector is undergoing significant transformation due to regulatory shifts and changing consumer behaviors. The expansion of domestic platforms such as VKontakte and Odnoklassniki is reshaping the digital retail landscape, offering businesses new opportunities to engage with local audiences. Simultaneously, the rise of mobile commerce is reinforcing the need for mobile-friendly shopping experiences, as more consumers rely on smartphones for purchases. These trends highlight the growing reliance on localized digital ecosystems for commerce.
Over the next two to four years, the emphasis on omnichannel retailing will further integrate social commerce with traditional shopping experiences, allowing businesses to reach consumers across multiple touchpoints. Companies that effectively blend mobile commerce, social media engagement, and in-store experiences will be better positioned to navigate Russia's evolving digital economy. However, businesses must remain adaptable to regulatory developments and consumer preferences to sustain growth in an increasingly competitive and digitally driven market.
Expansion of Domestic Social Commerce Platforms
- In response to the restrictions on Western social media platforms, Russian users and businesses are increasingly turning to domestic platforms for social commerce activities. VK (VKontakte), Russia's largest social network, has enhanced its e-commerce capabilities, allowing users to browse and purchase products directly within the platform. Similarly, platforms such as Odnoklassniki have integrated shopping features to cater to this growing demand.
- The ban on platforms such as Facebook and Instagram has limited options for social commerce, prompting a shift towards local alternatives. Additionally, the familiarity and widespread use of domestic platforms among Russian consumers make them a natural choice for businesses aiming to maintain their online presence.
- This trend is expected to strengthen, with domestic platforms continuing to develop and refine their e-commerce functionalities. Businesses that adapt to these platforms are likely to maintain and potentially grow their customer base, while those reliant on banned Western platforms may face challenges.
Growth of Mobile Commerce
- Mobile commerce is experiencing significant growth in Russia, with more than half of online purchases now made via mobile devices. This shift has prompted businesses to enhance their social commerce strategies by focusing on mobile-friendly interfaces and seamless shopping experiences. Platforms such as VKontakte and Odnoklassniki have responded by integrating mobile-optimized e-commerce features, ensuring that users can browse and complete transactions efficiently on their smartphones.
- The widespread adoption of smartphones and improved mobile internet infrastructure have been key drivers of this trend. Consumers increasingly prefer the convenience of shopping on-the-go, prompting businesses to invest in responsive designs, mobile payment integrations, and app-based shopping solutions. As a result, brands that adapt to mobile-first behaviors are experiencing higher engagement and conversion rates on social media-driven commerce platforms.
- Over the next two to four years, mobile commerce is expected to expand further, with businesses continuing to refine their mobile shopping experiences. Companies that prioritize mobile optimization, including fast-loading pages, intuitive navigation, and integrated social commerce features, will have a competitive advantage. Conversely, businesses that fail to adapt to this shift may struggle to capture a growing segment of consumers who rely on mobile devices for their purchasing decisions.
Emphasis on Omnichannel Retailing
- Russian retailers are increasingly integrating omnichannel strategies to provide a seamless shopping experience across digital and physical storefronts. This approach allows businesses to combine online sales channels, such as social commerce platforms, with traditional retail methods to enhance customer engagement. Social media platforms such as VKontakte and Odnoklassniki are playing a growing role in this shift, enabling retailers to interact with consumers, showcase products, and drive sales directly through social media.
- The push toward omnichannel retailing is driven by consumer demand for convenience and flexibility in shopping. By offering multiple touchpoints-including physical stores, mobile apps, social media shops, and direct messaging for customer support-businesses can improve customer satisfaction and loyalty. Retailers that integrate real-time inventory tracking, click-and-collect services, and personalized digital marketing strategies are more likely to capture and retain customers.
- Over the next two to four years, social commerce will become an even more integral component of omnichannel strategies as retailers enhance their digital capabilities. Companies that effectively blend their online and offline presence, optimize social media for sales, and implement seamless payment and fulfillment options will remain competitive. Businesses that fail to adapt to this interconnected retail environment risk losing market share to more digitally agile competitors.
Competitive Landscape and Regulatory Developments in Russia's Social Commerce Market
Russia's social commerce market is rapidly evolving, driven by increased digital adoption and the expansion of domestic platforms such as VKontakte and Odnoklassniki. With Western platforms restricted, businesses have adapted by leveraging local alternatives that integrate e-commerce functionalities. Additionally, the rise of mobile commerce has accelerated the need for optimized shopping experiences, requiring businesses to enhance their presence on social media and mobile-first platforms to stay competitive.
The competitive landscape is further shaped by strategic mergers and acquisitions, such as VK's investment in digital content and Wildberries' integration with Russ Outdoor to expand its market reach. At the same time, regulatory changes continue to influence platform accessibility, with the government pushing for greater reliance on domestic services. Over the next few years, companies that align with local market trends, adapt to new regulations, and invest in social commerce innovations will be best positioned to succeed in Russia's shifting digital economy.
Current State of the Social Commerce Market
- Russia's social commerce sector is evolving rapidly, driven by increased internet penetration and a shift towards domestic platforms following restrictions on Western social media services. Platforms such as VKontakte (VK) and Odnoklassniki have expanded their e-commerce capabilities, enabling users to purchase products directly within the apps. This development aligns with the global trend of integrating shopping features into social media platforms to enhance user engagement and convenience.
- The market has also seen a surge in mobile commerce, with a significant portion of online purchases being made via smartphones. This shift necessitates that businesses optimize their social commerce strategies for mobile users to remain competitive.
Key Players and New Entrants
- VK, Russia's largest social network, has been at the forefront of integrating e-commerce features, allowing businesses to set up storefronts and conduct transactions within the platform. Odnoklassniki has followed suit, enhancing its shopping functionalities to capture a share of the growing market.
- In addition to these established players, new entrants are emerging, including niche platforms targeting specific consumer segments. For instance, platforms focusing on local artisans or sustainable products are gaining traction, catering to consumers' increasing preference for unique and ethically sourced goods.
Recent Launches, Mergers, and Acquisitions
- In the e-commerce sector, Wildberries, Russia's largest online retailer, has been involved in a high-profile merger with Russ Outdoor, a leading advertising group. This merger, approved by a Russian court in September 2024, aims to integrate advertising and retail operations, potentially reshaping the competitive dynamics in the market.
Outlook
- Over the next two to four years, Russia's social commerce market is expected to continue its rapid expansion, with domestic platforms solidifying their dominance. VKontakte and Odnoklassniki will likely introduce further enhancements to their e-commerce functionalities, providing businesses with more tools for direct sales and engagement. The rise of niche platforms catering to specific consumer segments, such as local artisans and sustainable products, will also add diversity to the competitive landscape, encouraging innovation in social commerce strategies.
- Regulatory policies will play a crucial role in shaping the future of social commerce, particularly in response to government efforts to promote domestic digital services. Businesses will need to navigate ongoing restrictions on Western platforms while ensuring compliance with evolving local regulations. Additionally, mergers and acquisitions, such as Wildberries' integration with Russ Outdoor, indicate a shift toward more consolidated digital retail ecosystems. Companies that successfully integrate social commerce into their omnichannel strategies and leverage domestic digital infrastructure will be well-positioned for growth in Russia's evolving digital economy.
Regulatory Changes
- Over the past year, Russia has introduced regulatory changes affecting the digital and e-commerce sectors. In September 2022, several VK-owned apps, including VKontakte, were removed from Apple's App Store, impacting their accessibility on iOS devices. Additionally, the government has been promoting the use of domestic platforms and services, influencing the strategic decisions of companies operating in the social commerce space.
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer
2. Russia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Russia Ecommerce - Gross Merchandise Value Trend Analysis, 2021-2030
2.2. Russia Ecommerce - Average Value Per Transaction Trend Analysis, 2021-2030
2.3. Russia Ecommerce - Transaction Volume Trend Analysis, 2021-2030
3. Russia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Russia Social Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
3.2. Russia Social Commerce - Average Value Per Transaction Trend Analysis, 2021-2030
3.3. Russia Social Commerce - Transaction Volume Trend Analysis, 2021-2030
3.4. Russia Social Commerce Market Share Analysis by Key Players, 2024
4. Russia Social Commerce Industry Market Size and Forecast by Location
4.1. Russia Social Commerce Market Share by Location (%), 2024
4.2. Russia Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2021-2030
4.3. Russia Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2021-2030
5. Russia Social Commerce Industry Market Size and Forecast by Product Categories
5.1. Russia Social Commerce Market Share by Product Categories (%), 2024
5.2. Russia Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2021-2030
5.3. Russia Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2021-2030
5.4. Russia Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2021-2030
5.5. Russia Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2021-2030
5.6. Russia Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2021-2030
5.7. Russia Social Commerce Travel - Gross Merchandise Value Trend Analysis, 2021-2030
5.8. Russia Social Commerce Accommodation - Gross Merchandise Value Trend Analysis, 2021-2030
6. Russia Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. Russia Social Commerce Market Share by End Use Segment (%), 2024
6.2. Russia Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.3. Russia Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2021-2030
6.4. Russia Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2021-2030
7. Russia Social Commerce Industry Market Size and Forecast by End Use Device
7.1. Russia Social Commerce Market Share by End Use Device (%), 2024
7.2. Russia Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2021-2030
7.3. Russia Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2021-2030
8. Russia Social Commerce Industry Market Size and Forecast by Cities
8.1. Russia Social Commerce Market Share by Cities (%), 2024
8.2. Russia Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.3. Russia Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
8.4. Russia Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2021-2030
9. Russia Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Russia Social Commerce Market Share by Payment Method (%), 2024
9.2. Russia Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.3. Russia Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.4. Russia Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2021-2030
9.5. Russia Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2021-2030
9.6. Russia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2021-2030
9.7. Russia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2021-2030
9.8. Russia Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2021-2030
10. Russia Social Commerce Industry Market Size and Forecast by Platforms
10.1. Russia Social Commerce Market Share by Platforms Method (%), 2024
10.2. Russia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value Trend Analysis, 2021-2030
10.3. Russia Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value Trend Analysis, 2021-2030
10.4. Russia Social Commerce Platforms by Social Reselling - Gross Merchandise Value Trend Analysis, 2021-2030
10.5. Russia Social Commerce Platforms by Group Buying - Gross Merchandise Value Trend Analysis, 2021-2030
10.6. Russia Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value Trend Analysis, 2021-2030
11. Russia Social Commerce Industry Market Size and Forecast by Contents
11.1. Russia Social Commerce Market Share by Contents (%), 2024
11.2. Russia Social Commerce Contents by Live Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.3. Russia Social Commerce Contents by Gaming Streamers - Gross Merchandise Value Trend Analysis, 2021-2030
11.4. Russia Social Commerce Contents by Reels - Gross Merchandise Value Trend Analysis, 2021-2030
11.5. Russia Social Commerce Contents by Influencers - Gross Merchandise Value Trend Analysis, 2021-2030
11.6. Russia Social Commerce Contents by Stories - Gross Merchandise Value Trend Analysis, 2021-2030
12. Russia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Russia Social Commerce Spend Share by Age Group, 2024
12.2. Russia Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis, 2021-2030
12.3. Russia Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis, 2021-2030
12.4. Russia Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis, 2021-2030
12.5. Russia Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis, 2021-2030
12.6. Russia Social Commerce Share by Income Level, 2024
12.7. Russia Social Commerce Share by Gender, 2024
13. Further Reading
13.1. About PayNXT360
13.2. Related Research
Table 1: Russia Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 2: Russia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 3: Russia Ecommerce - Transaction Volume (Million), 2021-2030
Table 4: Russia Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 5: Russia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Table 6: Russia Social Commerce - Transaction Volume (Million), 2021-2030
Table 7: Russia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2021-2030
Table 8: Russia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Table 9: Russia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Table 10: Russia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Table 11: Russia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Table 12: Russia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Table 13: Russia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Table 14: Russia Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Table 15: Russia Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Table 16: Russia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 17: Russia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 18: Russia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Table 19: Russia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Table 20: Russia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Table 21: Russia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 22: Russia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 23: Russia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Table 24: Russia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 25: Russia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 26: Russia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Table 27: Russia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Table 28: Russia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Table 29: Russia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Table 30: Russia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Table 31: Russia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Table 32: Russia Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Table 33: Russia Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Table 34: Russia Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Table 35: Russia Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Table 36: Russia Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 37: Russia Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Table 38: Russia Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Table 39: Russia Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Table 40: Russia Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Table 41: Russia Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 42: Russia Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 43: Russia Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Table 44: Russia Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 1: PayNXT360's Methodology Framework
Figure 2: Russia Ecommerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 3: Russia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 4: Russia Ecommerce - Transaction Volume (Million), 2021-2030
Figure 5: Russia Social Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 6: Russia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2021-2030
Figure 7: Russia Social Commerce - Transaction Volume (Million), 2021-2030
Figure 8: Russia Social Commerce - Market Share Analysis by Key Players (%), 2024
Figure 9: Russia Social Commerce Market Share by Location (%), 2024
Figure 10: Russia Social Commerce by Cross-border - Gross Merchandise Value (US$ Million), 2021-2030
Figure 11: Russia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2021-2030
Figure 12: Russia Social Commerce Market Share by Product Categories (%), 2024
Figure 13: Russia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2021-2030
Figure 14: Russia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2021-2030
Figure 15: Russia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2021-2030
Figure 16: Russia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2021-2030
Figure 17: Russia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2021-2030
Figure 18: Russia Social Commerce Travel - Gross Merchandise Value (US$ Million), 2021-2030
Figure 19: Russia Social Commerce Accommodation - Gross Merchandise Value (US$ Million), 2021-2030
Figure 20: Russia Social Commerce Market Share by End Use Segment (%), 2024
Figure 21: Russia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 22: Russia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 23: Russia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 24: Russia Social Commerce Market Share by End Use Device (%), 2024
Figure 25: Russia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2021-2030
Figure 26: Russia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2021-2030
Figure 27: Russia Social Commerce Market Share by Cities (%), 2024
Figure 28: Russia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 29: Russia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 30: Russia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2021-2030
Figure 31: Russia Social Commerce Market Share by Payment Method (%), 2024
Figure 32: Russia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 33: Russia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 34: Russia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2021-2030
Figure 35: Russia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2021-2030
Figure 36: Russia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2021-2030
Figure 37: Russia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2021-2030
Figure 38: Russia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2021-2030
Figure 39: Russia Social Commerce Market Share by Platforms Method (%), 2024
Figure 40: Russia Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) - Gross Merchandise Value (US$ Million), 2021-2030
Figure 41: Russia Social Commerce Platforms by Social Network-Led Commerce - Gross Merchandise Value (US$ Million), 2021-2030
Figure 42: Russia Social Commerce Platforms by Social Reselling - Gross Merchandise Value (US$ Million), 2021-2030
Figure 43: Russia Social Commerce Platforms by Group Buying - Gross Merchandise Value (US$ Million), 2021-2030
Figure 44: Russia Social Commerce Platforms by Product Review Platforms - Gross Merchandise Value (US$ Million), 2021-2030
Figure 45: Russia Social Commerce Market Share by Contents (%), 2024
Figure 46: Russia Social Commerce Contents by Live Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 47: Russia Social Commerce Contents by Gaming Streamers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 48: Russia Social Commerce Contents by Reels - Gross Merchandise Value (US$ Million), 2021-2030
Figure 49: Russia Social Commerce Contents by Influencers - Gross Merchandise Value (US$ Million), 2021-2030
Figure 50: Russia Social Commerce Contents by Stories - Gross Merchandise Value (US$ Million), 2021-2030
Figure 51: Russia Social Commerce Share by Age Group (%), 2024
Figure 52: Russia Social Commerce by Age Group - Gen Z (15-27) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 53: Russia Social Commerce by Age Group - Millennials (28-44) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 54: Russia Social Commerce by Age Group - Gen X (45 - 60) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 55: Russia Social Commerce by Age Group - Baby Boomers (60+) - Gross Merchandise Value Trend Analysis (US$ Million), 2021-2030
Figure 56: Russia Social Commerce Share by Income Level (%), 2024
Figure 57: Russia Social Commerce Share by Gender (%), 2024
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We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
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- Credit Card Security
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We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
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- Website security