Opportunities Preloader

Please Wait.....

Report

Retailing in Cameroon

Market Direction I 2022-06-07 I 68 Pages I Euromonitor

Having declined sharply during 2020 as a result of the pandemic, retailing constant value sales (2021 prices) recovered only partially in 2021. In spite of the fact that restrictions on movement were significantly relaxed, many local consumers remained cautious in their spending. Modern grocery retailers continued to gain ground on their traditional counterparts, as the former are generally favoured by more affluent local consumers, who were more insulated from the pandemic's economic fallout.

Euromonitor International's Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Retailing in Cameroon
Euromonitor International
June 2022

List Of Contents And Tables

RETAILING IN CAMEROON
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Health and beauty specialist retailers suffer modest post-pandemic hangover
E-commerce still suffering in the aftermath of Jumia exit
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas and New Year
Back to School
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 15 Retailing GBO Company Shares: % Value 2017-2021
Table 16 Retailing GBN Brand Shares: % Value 2018-2021
Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth begins to recover from pandemic shock
CFAO Group launches Carrefour's Supeco banner
Value sales of forecourt retailers remain well below their pre-pandemic level
PROSPECTS AND OPPORTUNITIES
New store openings will be the main growth driver
Local players will come under increased pressure from larger international rivals
Potential for e-commerce expansion
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic hits traditional grocery retailers particularly hard
Convenience and loyalty are key for traditional grocery retailers
Pandemic drives increase in off-trade demand for alcohol
PROSPECTS AND OPPORTUNITIES
In spite of vigorous population growth, pandemic recovery will be slow
Traditional grocery retailers will struggle to appeal to more affluent and younger consumers
Specialisation will be key to survival for some
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Apparel and footwear specialist retailers struggle to recover from COVID-19
Economic shock of pandemic enhances the appeal of informal retailers
Hard times lead some to trade down to second-hand clothing
PROSPECTS AND OPPORTUNITIES
An expanding population and urbanisation will underpin gradual recovery in demand
Proliferation of shopping malls will facilitate the expansion of international brands, but their growth will be constrained by relatively high pricing
Potential for e-commerce growth
CHANNEL DATA
Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 62 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 63 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 64 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 65 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and beauty specialists suffer a post-pandemic hangover
As daily life normalises, demand for beauty products starts to revive
Pandemic leads to increased online interaction with consumers
PROSPECTS AND OPPORTUNITIES
Heightened consumer interest in health and wellness set to outlast the pandemic
Outlet growth will be strongest in smaller urban centres
Success of Healthlane underlines potential for e-commerce growth
CHANNEL DATA
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 70 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 72 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 73 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 74 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 75 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN CAMEROON
2021 DEVELOPMENTS
Variety stores find favour with local consumers but remain in their infancy
Focus on mother and baby products helps variety stores carve out a niche
Informal retailers pose a growing competitive threat
PROSPECTS AND OPPORTUNITIES
Post-pandemic economic recovery will underpin growth
The proliferation of hypermarkets will pose a competitive threat
Social media will grow in importance for marketing
DIRECT SELLING IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand struggles to recover from pandemic economic shock
Beauty and personal care and consumer health continue to dominate direct selling
COVID-19 drives shift to social media
PROSPECTS AND OPPORTUNITIES
Population growth, an expanding middle class and heightened interest in health and wellness will drive a relatively swift recovery
The line between direct selling and e-commerce will continue to blur
Competition from physical stores will intensify
CHANNEL DATA
Table 76 Direct Selling by Category: Value 2016-2021
Table 77 Direct Selling by Category: % Value Growth 2016-2021
Table 78 Direct Selling GBO Company Shares: % Value 2017-2021
Table 79 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 80 Direct Selling Forecasts by Category: Value 2021-2026
Table 81 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Jumia exit leaves a hole that no other player is ready to fill
Store-based retailers pay more attention to e-commerce
E-commerce largely remains limited to affluent millennials
PROSPECTS AND OPPORTUNITIES
Rising level of smartphone ownership will be a key growth driver
Mobile e-commerce will gradually grow in importance
Domestic internet retail will eclipse foreign e-commerce
CHANNEL DATA
Table 82 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 83 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 84 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 85 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 86 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 87 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN CAMEROON
KEY DATA FINDINGS
2021 DEVELOPMENTS
Impact of Jumia exit still being felt
A growing number of retailers are launching mobile apps, while mobile payment apps are growing in popularity
Cheaper smartphones and internet access are making mobile e-commerce more accessible
PROSPECTS AND OPPORTUNITIES
The more widespread use of digital payments will make mobile e-commerce more attractive
Smartphone apps will proliferate
Mobile e-commerce has significant potential for growth in healthcare
CHANNEL DATA
Table 88 Mobile E-Commerce (Goods): Value 2016-2021
Table 89 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 90 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 91 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

  • Not Sure / Need Reassuring
    • Confirm Content
      • Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:

        Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.

        Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.

        Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.

    • Sample Pages
      • With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.

        It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.

        To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Check for Alternatives
      • Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.

        To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.

  • Prices / Formats / Delivery
    • Prices
      • All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.

        Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Discounts
      • As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.

        Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.

        To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.

    • Available Currencies
      • Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.

        Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.

        To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.

    • Licenses
      • License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Global Site License
      • The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.

        It is important to note that this may exclude Parent Companies or Subsidiaries.

        If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.

    • Formats
      • The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.

        If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.

    • Delivery
      • Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.

        Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.

        If a delay in delivery is expected you will be informed about it immediately.

    • Shipping Charges
      • As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.

        If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.

  • Ordering
    • By Credit Card
      • We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.

        Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.

        For more information on PayU please visit: https://www.payu.pl/en/about-us

    • By Money Transfer
      • If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.

        With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.

  • Security
    • Website security
      • We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.

        Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.

    • Credit Card Security
      • We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.

        PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.

PLEASE SELECT LICENSE
  • €1750.00
  • €3500.00
  • €5250.00
  • ADD TO BASKET
  • BUY NOW