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Report
Retail in the US
Market Direction I 2025-02-28 I 120 Pages I Euromonitor
In September 2024, the US Federal Reserve lowered the federal funds rate for the first time since March 2020, signalling a near end to the inflationary macroeconomy. While inflation showed signs of abating, grocery prices remained on average about 25% higher than 2019 levels, according to the US Department of Agriculture's all-food Consumer Price index, published in February 2024. Consumers' perception of lingering inflation on groceries dampened retail spending overall, and weighted value growt...
Euromonitor International's Retail in USA report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Retail in the US
Euromonitor International
February 2025
List Of Contents And Tables
RETAIL IN THE US
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Exceptionally high grocery prices in 2024 enter the political arena
China-affiliated competitors reset the landscape for retail e-commerce in the US
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
Back to School
Prime Day/Christmas in July
Mother's Day
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 3 Sales in Retail Offline by Channel: Value 2019-2024
Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 5 Retail Offline Outlets by Channel: Units 2019-2024
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Retail GBO Company Shares: % Value 2020-2024
Table 22 Retail GBN Brand Shares: % Value 2021-2024
Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflationary effects challenge convenience retailers in 2024
Consolidation continues across convenience retailers
Building brand awareness with innovative prepared foods continues in 2024
PROSPECTS AND OPPORTUNITIES
Low value growth forecast for convenience retailers
Retail media networks set to expand in the forecast period
Amazon Go will lead growth in cashierless technology
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029
DISCOUNTERS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Discounters benefits from inflationary pressures in 2024
Aldi continues to dominate discounters in 2024, followed by Grocery Outlet
Acquisitions by the leaders in discounters continue
PROSPECTS AND OPPORTUNITIES
Growth set to continue for discounters over the forecast period, but with challenges
Private label will present both opportunities and challenges over the forecast period
Partnerships with technology providers will help discounters bolster their value proposition
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 67 Discounters GBO Company Shares: % Value 2020-2024
Table 68 Discounters GBN Brand Shares: % Value 2021-2024
Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HYPERMARKETS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth slows for hypermarkets in 2024, due to stronger competition
Hypermarkets continues to be dominated by Walmart
Walmart completes its acquisition of Vizio Media
PROSPECTS AND OPPORTUNITIES
Offline retail growth for hypermarkets set to be limited by the competition
Grocery will remain critical to the performance of hypermarkets over the forecast period
Private label investment likely to continue
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SUPERMARKETS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supermarkets are thinking small to grow the channel
Albertsons moves to terminate its proposed acquisition by Kroger
Grocery store tourism trending in 2024
PROSPECTS AND OPPORTUNITIES
Maturity in supermarkets will lead to more consolidation and price pressure
Supermarkets will benefit from advances in retail media technology
Amazon Fresh and Amazon Grocery may reshape supermarkets
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
SMALL LOCAL GROCERS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low margins, high inflation, and grocery giants pose a problem for small local grocers
Dwindling outlet count exacerbates concerns about food deserts
State and local communities find creative solutions to retain small local grocers
PROSPECTS AND OPPORTUNITIES
Challenging outlook ahead for small local grocers
Growth of small-format stores from grocery chains may impact small local grocers
Convenience trend poses difficulties for specialist stores
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
GENERAL MERCHANDISE STORES IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bleak future for department stores sparks limited innovation
Variety stores misses the ball in 2024, seeing only modest growth
Department stores toy with boutique formats as iconic brands struggle
PROSPECTS AND OPPORTUNITIES
Bleak outlook for department stores
Dollar stores will have to raise their prices again amidst stiff online competition
Outlet cannibalism threatens variety stores, while soaring rents pressure department stores
CHANNEL DATA
Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029
APPAREL AND FOOTWEAR SPECIALISTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Discount models drive growth for apparel and footwear specialists
Dismal year for bricks-and-mortar fast fashion as Shein continues its rise
Real estate struggles, and the rising threat of theft
PROSPECTS AND OPPORTUNITIES
American Eagle fights back against dupe culture
US tariffs on Chinese imports encourage shifts in global supply chain
Further consolidation as Catalyst Brands is formed from struggling retailers
CHANNEL DATA
Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
APPLIANCES AND ELECTRONICS SPECIALISTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation, housing slump, and online shift weigh on sales
Conn's says goodbye, and other retailers fear the same fate
Refurbished tech brand Back Market pushes to redefine consumer sentiment
PROSPECTS AND OPPORTUNITIES
Continued struggle for appliances and electronics specialists
Best Buy to launch a third-party marketplace to contend with Amazon
Concerns about tariffs will reimagine the supply chain for appliances and electronics specialists
CHANNEL DATA
Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
HEALTH AND BEAUTY SPECIALISTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sephora's rise, Ulta's stagnation, and the power of the lipstick effect
Pharmacies endures a bleak year in 2024, with no respite in sight
Pharmacies continues to see disruption
PROSPECTS AND OPPORTUNITIES
Shop-in-shop expansion and online disruption
The uncertain future of pharmacies in the US
Growing importance of beauty loyalty programmes
CHANNEL DATA
Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029
HOME PRODUCTS SPECIALISTS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining sales amidst housing slump and replacement cycle
Declining sales, retail bankruptcies, and the growth of budget brands for homewares and home furnishing stores
Consolidation, restructuring, and shifts for home improvement and gardening stores
PROSPECTS AND OPPORTUNITIES
The struggles of home products specialists may not be over
Consumer behaviour pushes a shift towards small independent pet shops and superstores
New presidential administration will have a major impact on home furnishings
CHANNEL DATA
Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029
DIRECT SELLING IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Another year of declining sales for direct selling in 2024
Bankruptcy and business closures mark direct selling in 2024
Neora experiences a landmark win against the US Federal Trade Commission
PROSPECTS AND OPPORTUNITIES
Direct selling set to maintain its declining trend over the forecast period
Weight loss drugs will disrupt the direct selling channel
New forms of social commerce present both opportunities and competition
CHANNEL DATA
Table 140 Direct Selling by Product: Value 2019-2024
Table 141 Direct Selling by Product: % Value Growth 2019-2024
Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 144 Direct Selling Forecasts by Product: Value 2024-2029
Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029
VENDING IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in vending holds steady in 2024
Innovation in airport retail apps and social media show promise for vending
Smart vending technology can reduce shrinkage
PROSPECTS AND OPPORTUNITIES
Vending will benefit from changes in how consumers shop
Ulta and SOS team up to dispense beauty products using smart technology
Food offers growth opportunities in vending
CHANNEL DATA
Table 146 Vending by Product: Value 2019-2024
Table 147 Vending by Product: % Value Growth 2019-2024
Table 148 Vending GBO Company Shares: % Value 2020-2024
Table 149 Vending GBN Brand Shares: % Value 2021-2024
Table 150 Vending Forecasts by Product: Value 2024-2029
Table 151 Vending Forecasts by Product: % Value Growth 2024-2029
RETAIL E-COMMERCE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for retail e-commerce stays solid in 2024
Amazon faces strong competition from China-affiliated rivals
Third-party marketplaces pick up momentum in 2024
PROSPECTS AND OPPORTUNITIES
Social commerce and third-party marketplaces key to growth for retail e-commerce
Social media will influence search and discovery innovation
De minimis threshold likely to be lowered or cancelled under Trump administration
CHANNEL DATA
Table 152 Retail E-Commerce by Channel: Value 2019-2024
Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 154 Retail E-Commerce by Product: Value 2019-2024
Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
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