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Report
Retail in the Czech Republic
Market Direction I 2023-03-14 I 107 Pages I Euromonitor
Store-based retailing suffered a decline in sales in constant value terms in 2022, as burgeoning inflation and a subsequent rise in the cost from living, curbed consumer spending. The country's nascent recovery from the pandemic was also hindered by the ongoing war in Ukraine, which led to a sharp rise in energy prices. With wages decreasing in real terms, retailers placed a greater emphasis bundle discounts, coupons and other promotional activities, as well as capping the prices of essential pr...
Euromonitor International's Retail in Czech Republic report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Retail in the Czech Republic
Euromonitor International
March 2023
List Of Contents And Tables
RETAIL IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Retail in 2022: The big picture
2022 key trends: retailers rationalise their businesses
E-commerce boom stalls in 2022
Digitalisation is key retailer focus
What next for retailing?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas
Easter
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience stores struggle with rising energy costs and a decline in consumer purchasing power
Forecourt retailers focus on private label development, in the face of their evolution into changing hubs
Supermarket giants Billa and Albert invest in smaller format stores
PROSPECTS AND OPPORTUNITIES
Large format players will continue to expand into convenience stores
Private label penetration in forecourt retailers to drive non-fuel sales at petrol stations
Innovation to continue apace, with automatic stores being the way of the future
CHANNEL DATA
Table 54 Convenience Retail: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retail: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retail GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retail GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retail LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value-for-money positioning is a key strength in 2022, given the inflationary environment
Lidl retains its leading position, assisted by continued store expansion
Penny Market expands its range of private label offerings
PROSPECTS AND OPPORTUNITIES
Steady expansion for discounters, as leading players expand their ranges to include more private label, branded and locally-produced offerings
New store formats and locations expected over the forecast period
Discounters to become more alike to regular supermarkets with more online offers
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unprecedented promotional activity, as inflation reaches an all-time high
Leading players rejuvenate their stores
Albert and Globus enter convenience store format, with a focus on fresh goods
PROSPECTS AND OPPORTUNITIES
Reduction of selling space will support profit margins
Continued focus on digitalisation
Kaufland to remain leading player
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets attempt to counter inflationary pressures on disposable incomes through promotional activities
Leading chains expand into small towns and rural areas, while Iceland is a casualty of a challenging operating environment
Billa and Albert look to sustainable solutions while Coop opens futuristic store
PROSPECTS AND OPPORTUNITIES
Slower growth, in face of ongoing economic uncertainty and switch towards value-for-money channels
Focus on fresh produce as well as sustainable in-store solutions
Modernisation of supermarkets expected, as retailers invest in new innovations
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers struggle in face of inflationary pressures
Outlet numbers decline but trend towards local shopping approach benefits some stores
Growing competition from modern grocery formats in rural areas
PROSPECTS AND OPPORTUNITIES
Little prospect of significant growth in face of inflationary pressures
Focus on fresh, healthy produce could unlock potential
Franchise agreements could prevent closures
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further store closures and restructuring activities amid high inflation
Pepco and Sinsay benefit from low-cost positioning
New phygital store points towards the future of in-store shopping
PROSPECTS AND OPPORTUNITIES
Number of outlets will continue to decline
Discount clothing brands to benefit from declining real disposable incomes
Players expected to invest in their digital strategies, as boundaries between offline and online retail begin to blur
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite strong online presence, some customers returned to physical stores
Datart retains its lead in increasingly consolidated landscape
Apple authorised sellers maintain a strong presence
PROSPECTS AND OPPORTUNITIES
Difficult economic conditions will continue to impact on consumer spending
Shift to online platforms, but physical stores will still play an important role
Independent retailers will come under increasing pressure
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Beauty specialists benefit from reopening of shopping centres
Dm and Rossman chains take further steps towards digitalisation
Dr Max and BENU expand their bricks-and-mortar store networks, while Pilulka focuses on e-commerce
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, thanks to health and wellness trends and return to pre-pandemic lifestyles
E-commerce poses a challenge to bricks-and-mortar stores, which will invest in additional customer services
Lack of expansion potential for pharmacies, with independents coming under mounting pressure from larger chains
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in real disposable income levels impact growth in 2022
IKEA continues to build its pick-up point network
Pet shops see continued store expansion
PROSPECTS AND OPPORTUNITIES
Ongoing economic uncertainty will continue to impact sales, with number of outlets expected to decline
E-commerce will play a greater role
Pet stores will benefit from boom in pet ownership and trend towards premium products
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 119 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 120 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Department stores suffer from old-fashioned image
Variety stores successfully tap into discount retailing trend
Tchibo partners with e-commerce shop Kosik.cz to sell its products
PROSPECTS AND OPPORTUNITIES
Continued expansion for variety stores, thanks to their affordable prices
Untapped potential for e-commerce
Department store channel to continue on its path into obscurity
CHANNEL DATA
Table 126 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 127 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 128 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 129 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 130 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 131 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 132 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 133 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 134 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 135 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 136 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mixed performance for direct-selling in 2022
Avon remains overall leader
Vorwerk continues to build share, having benefitted from period of home seclusion
PROSPECTS AND OPPORTUNITIES
Slower growth during the forecast period
Live commerce offers scope for direct sellers
More consumers could look to become direct selling agents as economic pressures rise
CHANNEL DATA
Table 137 Direct Selling by Product: Value 2017-2022
Table 138 Direct Selling by Product: % Value Growth 2017-2022
Table 139 Direct Selling GBO Company Shares: % Value 2018-2022
Table 140 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 141 Direct Selling Forecasts by Product: Value 2022-2027
Table 142 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vending operators struggle amid tough economic environment
Innovative concepts have a mixed reception
Delikomat remains leader in 2022, followed by Very Goodies
PROSPECTS AND OPPORTUNITIES
Slow growth in the face of strong competition from foodservice and other retail channels
Innovation required to sustain customer interest
Competitive environment will remain largely unchanged, although Very Goodies is poised for more rapid growth
CHANNEL DATA
Table 143 Vending by Product: Value 2017-2022
Table 144 Vending by Product: % Value Growth 2017-2022
Table 145 Vending GBO Company Shares: % Value 2018-2022
Table 146 Vending GBN Brand Shares: % Value 2019-2022
Table 147 Vending Forecasts by Product: Value 2022-2027
Table 148 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2022 DEVELOPMENTS
E-commerce faces stagnation in 2022, following pandemic boom
FMCG retailers continue online growth despite total e-commerce stagnation in 2022
High profile mergers and acquisitions as well as partnerships in 2022
PROSPECTS AND OPPORTUNITIES
Further consolidation expected, in face of high inflation
Marketplaces will increase penetration over the forecast period
Pure e-com players to pursue a physical presence
CHANNEL DATA
Table 149 Retail E-Commerce by Channel: Value 2017-2022
Table 150 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 151 Retail E-Commerce by Product: Value 2017-2022
Table 152 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 153 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 154 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 155 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 156 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 157 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 158 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
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