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Report
Retail in Indonesia
Market Direction I 2024-03-11 I 112 Pages I Euromonitor
Retail saw current value growth in Indonesia in 2023. More premium orientated retailers saw particularly strong performances, as their core consumer base was less severely impacted by the economic difficulties seen at the end of the review period. With considerable price inflation across several categories, cost-of-living pressures led to a weakening of middle-to-low income consumers' purchasing power, which, in turn, resulted in a decline in consumption. On the other hand, generally, the middle...
Euromonitor International's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Retail in Indonesia
Euromonitor International
March 2024
List Of Contents And Tables
RETAIL IN INDONESIA
EXECUTIVE SUMMARY
Retail in 2023: The big picture
Retailer collaborations reap benefits and drive sales growth
Warung digitalisation an important element of digital transformation in local retail
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Eid al-Fitr/Lebaran
School holidays
Harbolnas (national online shopping day)
Christmas
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 3 Sales in Retail Offline by Channel: Value 2018-2023
Table 4 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 5 Retail Offline Outlets by Channel: Units 2018-2023
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 7 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 13 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 21 Retail GBO Company Shares: % Value 2019-2023
Table 22 Retail GBN Brand Shares: % Value 2020-2023
Table 23 Retail Offline GBO Company Shares: % Value 2019-2023
Table 24 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 25 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 26 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 28 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 29 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 36 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 38 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing urbanisation, convenience, and wide selection of products contribute to growth
Halal certification for convenience stores benefits retailers and gains consumers' trust
Alfamart usurps Indomaret to become leading player
PROSPECTS AND OPPORTUNITIES
Convenience retailers forecast to thrive due to compatibility with evolving trends
Expansion into other high-potential cities a strategy to increase sales
Indomaret strengthened its positioning through expansion and development in both offline and online platforms
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 56 Sales in Convenience Retailers by Channel: Value 2018-2023
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2018-2023
Table 58 Convenience Retailers GBO Company Shares: % Value 2019-2023
Table 59 Convenience Retailers GBN Brand Shares: % Value 2020-2023
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2020-2023
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2023-2028
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2023-2028
HYPERMARKETS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hypermarkets struggle for a variety of reasons
Collaboration with other parties amongst operational strategies of market players
Continued closures of Transmart outlets due to channel shifts and uncompetitive pricing
PROSPECTS AND OPPORTUNITIES
Hypermarkets to face challenges over the forecast period due to unfavourable channel shifts
Competition across retail channels to drive evolution of business concepts within hypermarkets and beyond
Collaborating with Bukalapak and Grab, Transmart is expanding the reach of its online business and developing its strategies
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Hypermarkets GBO Company Shares: % Value 2019-2023
Table 68 Hypermarkets GBN Brand Shares: % Value 2020-2023
Table 69 Hypermarkets LBN Brand Shares: Outlets 2020-2023
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SUPERMARKETS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rise in premium supermarkets driven by the preferences of higher income segments
Special events by supermarket players to attract more new consumers and generate loyalty
As supermarkets cater to a slightly different target market, pricing is less of an issue
PROSPECTS AND OPPORTUNITIES
Fresh produce key to competitive position of supermarkets
Innovation influencing development of competitive landscape
Themed events and collaborations key to innovation in experiential retail in the supermarkets channel
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Supermarkets GBO Company Shares: % Value 2019-2023
Table 75 Supermarkets GBN Brand Shares: % Value 2020-2023
Table 76 Supermarkets LBN Brand Shares: Outlets 2020-2023
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
SMALL LOCAL GROCERS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Government support is the most prominent and effective aid for small local grocers
Warung digitalisation to help small local grocers develop a more competitive edge
Tangerang City launches Warung Qta, a digitalised format of warung
PROSPECTS AND OPPORTUNITIES
Small local grocers a beneficiary of support from the government and digital platforms
Bukalapak continues to expand its warung digitalisation reach through its Mitra Bukalapak programme
Warung Madura - a niche within small local grocers that can be as competitive as convenience stores
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Small Local Grocers GBO Company Shares: % Value 2019-2023
Table 82 Small Local Grocers GBN Brand Shares: % Value 2020-2023
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2020-2023
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPAREL AND FOOTWEAR SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Trend towards players working to enhance consumer experience through new store concepts
First premium factory outlet opens in Indonesia
Mitra Adi Perkasa retains its leading position
PROSPECTS AND OPPORTUNITIES
Uniqlo presents new collections in support of sustainability as fast fashion grows
Cole Haan shows its commitment to sustainability through the Mission Green campaign
Limited collection products can be a strategy to trigger hype and generate interest amongst consumers
CHANNEL DATA
Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2019-2023
Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2020-2023
Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2020-2023
Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
APPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite shift to e-commerce, consumers still prefer to purchase some products in physical stores
Trend of diversifying product portfolio seen within the channel
Erajaya Swasembada takes a more expansive approach in terms of its retail offer
PROSPECTS AND OPPORTUNITIES
Appliances and electronics specialists forecast to see continued growth due to sticky consumer habits
Electronic City Indonesia plans to include EV business across its stores
Yamada Best Indonesia is innovating on store formats and product range to stay competitive
CHANNEL DATA
Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2019-2023
Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2020-2023
Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2020-2023
Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
HEALTH AND BEAUTY SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and beauty specialists are growing well in line with healthy growth in demand for beauty and personal care products in Indonesia
Advertising and themed events help to drive sales of health and beauty specialists
Kimia Farma Apotek retains the lead, while health and beauty specialists benefit from long term trend for beauty and skin care
PROSPECTS AND OPPORTUNITIES
Ongoing health and wellness trend to boost demand
Aeon Store diversifies its portfolio by launching Aeon Health & Beauty concept, Hero group is focusing on multiple strategies for Guardian
Mybestie, a newcomer in the health and beauty specialist channel, expands through franchise programme
CHANNEL DATA
Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 102 Sales in Health and Beauty Specialists by Channel: Value 2018-2023
Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2018-2023
Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2019-2023
Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2020-2023
Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2020-2023
Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2023-2028
Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2023-2028
HOME PRODUCTS SPECIALISTS IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Trend of mindful luxury consumption in home products
Indonesia Design District comprising home products specialists stores launched in PIK 2 area
Ace Hardware stays out in front
PROSPECTS AND OPPORTUNITIES
Seamless omnichannel innovation at Ace Hardware Indonesia
Katta furniture launches its first store with experiential retail and high-end product lines
Outlet expansion a key strategy for players looking to extend their reach to consumers
CHANNEL DATA
Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2018-2023
Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Sales in Home Products Specialists by Channel: Value 2018-2023
Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2018-2023
Table 115 Home Products Specialists GBO Company Shares: % Value 2019-2023
Table 116 Home Products Specialists GBN Brand Shares: % Value 2020-2023
Table 117 Home Products Specialists LBN Brand Shares: Outlets 2020-2023
Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2023-2028
Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2023-2028
GENERAL MERCHANDISE STORES IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players increasingly combine physical and digital channels in response to pandemic driven shifts in purchasing behaviour
Comprehensive retail concept and product selections important in driving sales
Matahari Department Store retains lead, while Miniso's share grows
PROSPECTS AND OPPORTUNITIES
General merchandise stores forecast to see growth driven by store format innovation and expansion of variety stores
Department store players put efforts into maximising omnichannel strategies
Special events with promotions and discounts represent a strategy for players to drive sales
CHANNEL DATA
Table 122 General Merchandise Stores: Value Sales, Outlets and Selling Space 2018-2023
Table 123 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 124 Sales in General Merchandise Stores by Channel: Value 2018-2023
Table 125 Sales in General Merchandise Stores by Channel: % Value Growth 2018-2023
Table 126 General Merchandise Stores GBO Company Shares: % Value 2019-2023
Table 127 General Merchandise Stores GBN Brand Shares: % Value 2020-2023
Table 128 General Merchandise Stores LBN Brand Shares: Outlets 2020-2023
Table 129 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 130 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 131 Forecast Sales in General Merchandise Stores by Channel: Value 2023-2028
Table 132 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2023-2028
DIRECT SELLING IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Direct selling suffering due to shift in purchasing habits and consumer preferences
Beauty and skin care products performing relatively well
Citra Nusa Insan Cemerlang exits the direct selling industry in Indonesia
PROSPECTS AND OPPORTUNITIES
Direct selling to see growth, but continues to face challenge of shift in consumer shopping preferences
Oriflame innovates in terms of its products and sales channel in order to stay competitive
Players focusing more on beauty products
CHANNEL DATA
Table 133 Direct Selling by Product: Value 2018-2023
Table 134 Direct Selling by Product: % Value Growth 2018-2023
Table 135 Direct Selling GBO Company Shares: % Value 2019-2023
Table 136 Direct Selling GBN Brand Shares: % Value 2020-2023
Table 137 Direct Selling Forecasts by Product: Value 2023-2028
Table 138 Direct Selling Forecasts by Product: % Value Growth 2023-2028
RETAIL E-COMMERCE IN INDONESIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Government support provides a significant push for industry growth
Fashion and beauty products key categories driving growth in retail e-commerce
Shopee launches Shopee Finest segment, spotlighting premium product ranges
PROSPECTS AND OPPORTUNITIES
E-commerce is expected to see healthy growth over forecast period due to initiatives, investments and sticky consumer habits
Tokopedia tapping into the financial/banking segment by launching Tokopedia Visa Credit Card
Characteristics of TikTok Shop and TikTok Live work like a charm in driving e-commerce sales
CHANNEL DATA
Table 139 Retail E-Commerce by Channel: Value 2017-2022
Table 140 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 141 Retail E-Commerce by Product: Value 2017-2022
Table 142 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 143 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 144 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 145 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 146 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 147 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 148 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
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