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Report
Retail in Egypt
Market Direction I 2023-03-14 I 97 Pages I Euromonitor
Egypt's retail category has witnessed some success in 2022 as major players continued to invest in developments and digitalization supports e-commerce. Urbanization in cities across the country is giving retailers a broader platform on which to reach a growing number of shoppers. E-commerce remains a bright spark for the retail industry too thanks to rising internet penetration and a growing dependency on the online channel. Whilst many retailers are taking advantage of these opportunities, the...
Euromonitor International's Retail in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Retail E-Commerce, Retail Offline.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Retail in Egypt
Euromonitor International
March 2023
List Of Contents And Tables
RETAIL IN EGYPT
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Competitive Landscape
Retailing developments
What next for retailing?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Holy Month of Ramadan:
Feast: Eid El Adha and Eid El-Fitr
Christmas Break
Back-to-school
Mother's Day
Valentine's Day
Black Friday
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price hikes supported by inflation and currency devaluation
Convenience stores expand retail space and witness outlet growth
Import restrictions allow local products to shine further
PROSPECTS AND OPPORTUNITIES
Convenience stores to gain further appeal as hang-out spot
Tobacco-related items will remain top selling product
Mega infrastructure and urban city development will drive expansion of convenience retailing
CHANNEL DATA
Table 54 Convenience Retail: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retail: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retail GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retail GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retail LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Discounters reap the benefits of consumer price sensitivity supported by government initiatives
Discounters launch mobile apps offering promotions and home-delivery options
Social media is main advertising platform for discounters
PROSPECTS AND OPPORTUNITIES
Slowdown in growth ahead for discounters
MAF launches new Supeco discounter format
Vouchers, competitions and discount cards embraced by discounters to drive sales
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hypermarkets witness dynamic growth
Leading French hypermarket Geant launches in New Cairo
'Taste of Egypt' promotion from LuLu Hypermarket entices consumers
PROSPECTS AND OPPORTUNITIES
Further investments anticipated in hypermarkets as category expands
Metro supermarket launches first local hypermarket
City-wide expansions open up development opportunities
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarket chains gain bigger share of sales
Gourmet supermarket continues to attract new consumers
Speciality cuisine supermarkets gain traction
PROSPECTS AND OPPORTUNITIES
Supermarkets face healthy value growth at slower pace
Expansion and development plans to continue from major players
E-commerce is key area of growth in supermarkets
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers remain a firm favourite
Product ranges evolve from beverages to household products
Messaging apps utilised by some small local grocers
PROSPECTS AND OPPORTUNITIES
Inventory management and lack of technology remain pain points
Small local grocers start to modernise
New government initiative to upgrade and enhance small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local players support apparel and footwear specialists amid import regulations
Adidas Egypt partners with local football protagonist Al Ahly
Sustainability trend gains traction in apparel
PROSPECTS AND OPPORTUNITIES
Local brands to bolster position in apparel
Government extends summer sale season to support category sales
Despite expected rise of e-commerce, it is unlikely to challenge the supremacy of store-based retailing
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising inflation and import shortages push up retail prices
Local sellers continue to struggle post-pandemic
Samsung improves lead in fragmented category
PROSPECTS AND OPPORTUNITIES
Steady growth as economic conditions gradually improve
Deel platform from B-Tech supports merchants
New players and branch openings will shape the upcoming period
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Local beauty & skin care brands take centre stage
Inflation impacts cosmetic sales and imported medicines in pharmacies
19011 Pharmacies departs health and beauty industry
PROSPECTS AND OPPORTUNITIES
Economic issues may limit growth prospects
In-store shopping expected to decline for health and beauty products as e-commerce expands
Natural and chemical free products is key trend driving the beauty and cosmetics industry
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail value sales shaped by pandemic recovery and rising retail prices
Online player Homzmart looks to create private label furniture line
Environmentally-friendly and sustainable products in demand
PROSPECTS AND OPPORTUNITIES
Outdoor furniture and gardening specialists to gain popularity
E-commerce furniture platforms show promising growth
Government supports local furniture industry
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 119 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 120 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rebound from pandemic continues in department stores
Variety stores gain further popularity amid rising costs of living
Omar Effendi upgrades flagship store as it loses value share
PROSPECTS AND OPPORTUNITIES
Department stores face lower growth prospects
Variety stores expected to flourish as Miniso continues to grow and new entrants emerge
Variety store pop-up booths target shopping malls
CHANNEL DATA
Table 126 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 127 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 128 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 129 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 130 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 131 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 132 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 133 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 134 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 135 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 136 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation drives value growth as social commerce evolves
Local players take retail share in direct selling
Oriflame and Avon continue to lead in direct selling
PROSPECTS AND OPPORTUNITIES
A prosperous future ahead for direct selling
New I Make This local platform shakes up direct selling
Key trend towards personalisation in the forthcoming period
CHANNEL DATA
Table 137 Direct Selling by Product: Value 2017-2022
Table 138 Direct Selling by Product: % Value Growth 2017-2022
Table 139 Direct Selling GBO Company Shares: % Value 2018-2022
Table 140 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 141 Direct Selling Forecasts by Product: Value 2022-2027
Table 142 Direct Selling Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
E-commerce continues to flourish amid lower growth rates
Technological developments support internet penetration
Local e-commerce beauty platform Source Beauty acquired by Egyptian Company for Cosmetics (ECC)
PROSPECTS AND OPPORTUNITIES
New innovative platforms lead the e-commerce trends
Multiple new ventures expected in e-commerce
E-logistics and improved road networks will support e-commerce retailing landscape
CHANNEL DATA
Table 143 Retail E-Commerce by Channel: Value 2017-2022
Table 144 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 145 Retail E-Commerce by Product: Value 2017-2022
Table 146 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 147 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 148 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 149 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 151 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 152 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
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