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Report
Protein Crisps Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Product (Pea Protein Crisps, Milk Protein Crisps, Whey Protein Crisps, Others), By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others), By Region & Competition, 2020-2030F
Market Report I 2025-03-28 I 181 Pages I TechSci Research
Global Protein Crisps Market was valued at USD 1.59 billion in 2024 and is expected to reach USD 2.57 billion by 2030 with a CAGR of 8.39% during the forecast period. The global protein crisps market is experiencing significant growth, driven by increasing consumer demand for high-protein, low-calorie, and functional snacks. Rising health consciousness, dietary preferences, and the popularity of protein-rich foods are fueling market expansion. Key players are innovating with plant-based, whey, and soy protein crisps to cater to diverse dietary needs. The market is also benefiting from the surge in sports nutrition and weight management trends. In 2023, nearly half of U.S. households bought plant-based milk at least once, while only 15% purchased plant-based meat and seafood.
Market Drivers
Rising Health Consciousness and Demand for High-Protein Diets
Consumers are increasingly prioritizing health and wellness, leading to a surge in demand for high-protein diets. Protein is essential for muscle growth, weight management, and overall well-being, making protein crisps a popular choice for health-conscious individuals. With growing awareness of the benefits of protein consumption, consumers are shifting away from traditional high-carb snacks and opting for protein-rich alternatives. This trend is particularly strong among fitness enthusiasts, athletes, and individuals following specialized diets such as keto, paleo, and high-protein meal plans. The increasing emphasis on health and functional foods is expected to drive sustained market growth.
Key Market Challenges
High Production Costs and Pricing Challenges
One of the significant challenges in the global protein crisps market is the high cost of production. Protein crisps are made from specialized ingredients such as whey protein, soy protein, pea protein, and other plant-based sources, which are often more expensive than conventional snack ingredients like corn or wheat. Additionally, processing high-protein ingredients requires advanced manufacturing techniques, such as extrusion and dehydration, to maintain nutritional integrity and texture.
These factors contribute to higher production costs, leading to premium pricing for protein crisps. While health-conscious consumers may be willing to pay a premium for high-protein snacks, price sensitivity remains a barrier to mass adoption. Many consumers, especially in emerging markets, still opt for traditional, lower-cost snack options. To address this challenge, manufacturers must optimize production processes, explore cost-effective protein sources, and introduce budget-friendly product lines to cater to price-sensitive consumers.
Key Market Trends
Functional and Fortified Protein Crisps
Consumers are looking for more than just protein in their snacks-they want functional benefits that align with their health and wellness goals. As a result, protein crisps fortified with additional nutrients such as fiber, vitamins, probiotics, and adaptogens are becoming increasingly popular.
For example, some brands are incorporating ingredients like collagen for skin health, probiotics for gut health, or omega-3 fatty acids for brain function. Protein crisps that support immunity, digestion, and muscle recovery are particularly appealing to fitness enthusiasts and health-conscious consumers. This trend is driving innovation in ingredient formulation, with manufacturers developing multi-functional snacks that cater to a wide range of dietary needs.
Key Market Players
- Nestle S.A.
- General Mills Inc.
- WK Kellogg Co
- PepsiCo, Inc.
- Proti Foods LLC
- WorldPantry.com LLC. (Quest)
- Premier Nutrition Company, LLC
- Post Holdings, Inc.
- Bio-Nutritional Research Group, Inc. (Power Crunch)
- THG Nutrition Limited (Myprotein)
Report Scope:
In this report, the global Protein Crisps Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Protein Crisps Market, By Product:
o Pea Protein Crisps
o Milk Protein Crisps
o Whey Protein Crisps
o Others
Protein Crisps Market, By Sales Channel:
o Hypermarkets/Supermarkets
o Departmental Stores
o Online
o Others
Protein Crisps Market, By Region:
o North America
United States
Canada
Mexico
o Europe
France
Germany
Spain
Italy
United Kingdom
o Asia-Pacific
China
Japan
India
Vietnam
South Korea
o Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Kuwait
o South America
Brazil
Argentina
Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the global Protein Crisps Market.
Available Customizations:
Global Protein Crisps Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. Global Protein Crisps Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product (Pea Protein Crisps, Milk Protein Crisps, Whey Protein Crisps, Others)
5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. North America Protein Crisps Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product
6.2.2. By Sales Channel
6.2.3. By Country
6.3. North America: Country Analysis
6.3.1. United States Protein Crisps Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product
6.3.1.2.2. By Sales Channel
6.3.2. Canada Protein Crisps Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product
6.3.2.2.2. By Sales Channel
6.3.3. Mexico Protein Crisps Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product
6.3.3.2.2. By Sales Channel
7. Europe Protein Crisps Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By Sales Channel
7.2.3. By Country
7.3. Europe: Country Analysis
7.3.1. France Protein Crisps Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By Sales Channel
7.3.2. Germany Protein Crisps Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By Sales Channel
7.3.3. Spain Protein Crisps Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By Sales Channel
7.3.4. Italy Protein Crisps Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product
7.3.4.2.2. By Sales Channel
7.3.5. United Kingdom Protein Crisps Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product
7.3.5.2.2. By Sales Channel
8. Asia-Pacific Protein Crisps Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By Sales Channel
8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Protein Crisps Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By Sales Channel
8.3.2. Japan Protein Crisps Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By Sales Channel
8.3.3. India Protein Crisps Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By Sales Channel
8.3.4. Vietnam Protein Crisps Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product
8.3.4.2.2. By Sales Channel
8.3.5. South Korea Protein Crisps Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product
8.3.5.2.2. By Sales Channel
9. Middle East & Africa Protein Crisps Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product
9.2.2. By Sales Channel
9.2.3. By Country
9.3. MEA: Country Analysis
9.3.1. South Africa Protein Crisps Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By Sales Channel
9.3.2. Saudi Arabia Protein Crisps Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By Sales Channel
9.3.3. UAE Protein Crisps Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product
9.3.3.2.2. By Sales Channel
9.3.4. Turkey Protein Crisps Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Product
9.3.4.2.2. By Sales Channel
9.3.5. Kuwait Protein Crisps Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Product
9.3.5.2.2. By Sales Channel
10. South America Protein Crisps Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product
10.2.2. By Sales Channel
10.2.3. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Protein Crisps Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product
10.3.1.2.2. By Sales Channel
10.3.2. Argentina Protein Crisps Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product
10.3.2.2.2. By Sales Channel
10.3.3. Colombia Protein Crisps Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product
10.3.3.2.2. By Sales Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Porters Five Forces Analysis
13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Nestle S.A.
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Products & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. General Mills Inc.
14.1.3. WK Kellogg Co
14.1.4. PepsiCo, Inc.
14.1.5. Proti Foods LLC
14.1.6. WorldPantry.com LLC. (Quest)
14.1.7. Premier Nutrition Company, LLC
14.1.8. Post Holdings, Inc.
14.1.9. Bio-Nutritional Research Group, Inc. (Power Crunch)
14.1.10. THG Nutrition Limited (Myprotein)
15. Strategic Recommendations
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