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Report
Printed Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-07-01 I 120 Pages I Mordor Intelligence
Printed Signage Market Analysis
The printed signage market size stands at USD 42.53 billion in 2025 and is forecast to reach USD 45.96 billion in 2030, advancing at a 1.56% CAGR. Rising demand for cost-effective static displays, long-life outdoor messaging, and compliance-driven safety labels sustains expansion even as digital media gains share. Retailers continue to refresh store visuals to protect foot-traffic, while e-commerce brands favor printed signage for quick pop-up activations. Asia-Pacific leads growth owing to multi-language factory labeling rules and infrastructure projects, whereas North America and Europe balance stricter environmental regulation with investments in UV-curable technology. Producers that master eco-ink systems and distributed, short-run workflows are poised to capture incremental volumes in the printed signage market.
Global Printed Signage Market Trends and Insights
Cost-Effectiveness Versus Digital Screens Drives Strategic Market Positioning
Printed displays avoid hardware, energy, and maintenance costs linked to digital networks, creating superior ROI for campaigns running six months or longer, especially in large-format outdoor settings where digital panels demand expensive weatherproofing. Businesses therefore continue allocating budget to the printed signage market for static brand messaging that must withstand rain, dust, or UV exposure without constant updates.
Retailers' Sustained Spend on Visual Merchandising Anchors Market Stability
Expanded store renovation programs and omnichannel roll-outs protect the role of print. Chains rely on pre-printed seasonal kits that staff can install without IT support, maintaining rapid turnover even as digital trials proceed.
Cannibalisation by Digital Signage Networks Pressures Traditional Applications
Networked LED screens deliver rotating ad slots and data-driven content optimization, gradually replacing static boards in airports and malls. Yet hardware cost, climate-control needs, and technical downtime limit displacement in rugged or remote sites.
Other drivers and restraints analyzed in the detailed report include:
Advances in UV/Latex Eco-Inks Transform Environmental Compliance / Custom Short-Run Demand from Pop-Ups Accelerates Market Dynamics / Rising PVC and Aluminium Composite Prices Pressure Production Economics /
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Transit graphics contributed 1.87% CAGR, the highest among type segments, as UV-curable wraps now sustain five-year outdoor life without fading. Banners and backdrops retained leadership with 33.87% share of the printed signage market in 2024 by offering economical exposure for concerts, trade shows, and municipal events.
Vehicle wraps multiply impressions in daily traffic, turning fleets into mobile billboards and protecting OEM paint. Large-format ink-jet lines print seamless panels up to 3.2 meters wide, streamlining installation and cutting seams that trap dirt. Meanwhile, corporate exhibition graphics maintain premium demand for color-critical displays that must be re-used across tour stops, driving steady volumes in the printed signage market.
UV-curable platforms held 57.34% share in 2024 and will outpace all rivals with a 2.17% CAGR due to instant curing and near-zero VOC output. Ink-jet versatility across vinyl, polypropylene, textiles, and corrugated boards secures its dominance.
Screen printing persists where tactile ink layers deliver sporty or metallic finishes, while offset lithography retreats to legacy point-of-purchase volumes. Sheet-fed presses remain cost-effective for 10,000-plus poster runs, although make-ready waste erodes margins on shorter jobs. The technology mix illustrates how sustainability and turnaround speed re-shape capital spending in the printed signage industry.
The Printed Signage Market Report is Segmented by Type (Banners and Backdrops, Corporate Graphics, and More), Print Technology (Screen, Ink-Jet, Sheet-Fed, Offset Lithography, Digital Toner), End-User Vertical (BFSI, Retail, Transportation, Healthcare, Food and Beverage, Education, Entertainment, Government), Application (Indoor, Outdoor), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
Geography Analysis
Asia-Pacific owns 37.49% of revenue and will record a 1.71% CAGR as labor-intensive manufacturing plants install hazard boards in Mandarin, English, and local dialects to satisfy safety audits. China's aviation alliance now prescribes four-language airport signage, raising demand for laminated, flame-retardant substrates. India's railway station upgrade plan further lifts the printed signage market across the region.
North America absorbs rising PVC and aluminium prices but still modernizes shopfronts amid record USD 7.4 trillion retail turnover. Brands pivot to latex inks to pass Californian GHG disclosure norms, while sports arenas commission oversized fabric banners during stadium renovations. Europe accelerates VOC elimination; printers replace solvent rigs with LED-UV hybrids to qualify for eco-label subsidies.
The Middle East and Africa gain traction via airport, metro, and mall construction. Suppliers that bundle installation services win turnkey contracts, especially where Arabic, English, and French scripts must coexist. Latin America's retail rebound and outdoor advertising code revisions foster mid-single-digit growth pockets in the printed signage market.
List of Companies Covered in this Report:
Avery Dennison Corp. / Spandex Ltd / IGEPA Group GmbH and Co. KG / Orafol Europe GmbH / Identity Group / Lintec Corp. / 3A Composites Holding AG / Signs Express / EhKo Sign Industries Kft. / Kelly Signs and Graphics / L&H Sign Company Inc. / 3M Company / HP Inc. / Canon Inc. / Seiko Epson Corp. / Roland DG Corp. / Durst Phototechnik AG / Mimaki Engineering Co. Ltd. / Agfa-Gevaert NV /
Additional Benefits:
The market estimate (ME) sheet in Excel format /
3 months of analyst support /
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET LANDSCAPE
4.1 Market Overview
4.2 Market Drivers
4.2.1 Cost-effectiveness versus digital screens
4.2.2 Retailers' sustained spend on visual merchandising
4.2.3 Advances in UV/latex eco-inks
4.2.4 Custom short-run demand from e-commerce and pop-ups
4.2.5 Mandatory multi-language safety labels in APAC factories
4.2.6 Demand from the commercial business sites
4.3 Market Restraints
4.3.1 Cannibalisation by digital signage networks
4.3.2 Rising PVC and aluminium composite prices
4.3.3 Waste-disposal compliance for solvent prints
4.3.4 Spare-parts supply volatility for wide-format printers
4.4 Value / Supply-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter's Five Forces Analysis
4.7.1 Bargaining Power of Suppliers
4.7.2 Bargaining Power of Buyers
4.7.3 Threat of New Entrants
4.7.4 Threat of Substitute Products
4.7.5 Intensity of Competitive Rivalry
4.8 Investment Analysis
5 MARKET SIZE AND GROWTH FORECASTS (VALUE)
5.1 By Type
5.1.1 Banners and Backdrops
5.1.2 Corporate Graphics, Exhibitions and Trade Shows
5.1.3 Back-lit Displays
5.1.4 Point-of-Purchase (PoP) Displays
5.1.5 Billboards
5.1.6 Transit Graphics (Vehicle Wraps)
5.1.7 Floor Graphics
5.1.8 Window Graphics
5.2 By Print Technology
5.2.1 Screen
5.2.2 Ink-jet
5.2.3 Sheet-fed
5.2.4 Offset Lithography
5.2.5 Digital Toner / Electrophotography
5.3 By End-user Vertical
5.3.1 BFSI
5.3.2 Retail
5.3.3 Transportation and Logistics
5.3.4 Healthcare
5.3.5 Food and Beverage
5.3.6 Education
5.3.7 Entertainment and Sports Venues
5.3.8 Government and Public Sector
5.4 By Application
5.4.1 Indoor
5.4.2 Outdoor
5.5 By Geography
5.5.1 North America
5.5.1.1 United States
5.5.1.2 Canada
5.5.1.3 Mexico
5.5.2 South America
5.5.2.1 Brazil
5.5.2.2 Rest of South America
5.5.3 Europe
5.5.3.1 Germany
5.5.3.2 United Kingdom
5.5.3.3 France
5.5.3.4 Italy
5.5.3.5 Spain
5.5.3.6 Russia
5.5.3.7 Rest of Europe
5.5.4 Asia-Pacific
5.5.4.1 China
5.5.4.2 India
5.5.4.3 Japan
5.5.4.4 South Korea
5.5.4.5 Australia and New Zealand
5.5.4.6 South-East Asia
5.5.4.7 Rest of Asia-Pacific
5.5.5 Middle East and Africa
5.5.5.1 GCC (UAE, Saudi Arabia, others)
5.5.5.2 Turkey
5.5.5.3 South Africa
5.5.5.4 Rest of Africa
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
6.4.1 Avery Dennison Corp.
6.4.2 Spandex Ltd
6.4.3 IGEPA Group GmbH and Co. KG
6.4.4 Orafol Europe GmbH
6.4.5 Identity Group
6.4.6 Lintec Corp.
6.4.7 3A Composites Holding AG
6.4.8 Signs Express
6.4.9 EhKo Sign Industries Kft.
6.4.10 Kelly Signs and Graphics
6.4.11 L&H Sign Company Inc.
6.4.12 3M Company
6.4.13 HP Inc.
6.4.14 Canon Inc.
6.4.15 Seiko Epson Corp.
6.4.16 Roland DG Corp.
6.4.17 Durst Phototechnik AG
6.4.18 Mimaki Engineering Co. Ltd.
6.4.19 Agfa-Gevaert NV
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