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Report
Premium Messaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-11-24 I 141 Pages I IMARC Group
The global premium messaging market size reached US$ 73.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 99.4 Billion by 2028, exhibiting a growth rate (CAGR) of 5.21% during 2022-2028.
Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user's mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.
Premium Messaging Market Trends:
A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, tools and end user.
Breakup by Type:
A2P Messaging
P2A Messaging
Breakup by Tools:
Cloud API Messaging Platform
Traditional and Managed Messaging Services
Breakup by End User:
BFSI
Transport and Travelling
Healthcare
Media and Entertainment
Retail and E-Commerce
IT and Telecom
Government
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.
Key Questions Answered in This Report
1. How big is the global premium messaging market?
2. What is the expected growth rate of the global premium messaging market during 2023-2028?
3. What are the key factors driving the global premium messaging market?
4. What has been the impact of COVID-19 on the global premium messaging market?
5. What is the breakup of the global premium messaging market based on the type?
6. What is the breakup of the global premium messaging market based on the tools?
7. What is the breakup of the global premium messaging market based on the end user?
8. What are the key regions in the global premium messaging market?
9. Who are the key players/companies in the global premium messaging market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Premium Messaging Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 A2P Messaging
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 P2A Messaging
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Tools
7.1 Cloud API Messaging Platform
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Traditional and Managed Messaging Services
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 BFSI
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Transport and Travelling
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Healthcare
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Media and Entertainment
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Retail and E-Commerce
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 IT and Telecom
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Government
8.7.1 Market Trends
8.7.2 Market Forecast
8.8 Others
8.8.1 Market Trends
8.8.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 AMD Telecom S.A.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 AT&T Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Comviva Technologies Limited (Tech Mahindra Limted)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Infobip Ltd.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Mavenir
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Sinch
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.7 Syniverse Technologies LLC
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Tata Communications Limited
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Twilio Inc.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Tyntec
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Verizon Communications Inc.
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 Financials
14.3.11.4 SWOT Analysis
Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges
Figure 2: Global: Premium Messaging Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2022
Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2022
Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2022
Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2022
Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: North America: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: United States: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Canada: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: China: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Japan: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: India: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Australia: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Others: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Europe: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Germany: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: France: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Italy: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Spain: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Russia: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Others: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Others: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2022
Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Global: Premium Messaging Industry: SWOT Analysis
Figure 82: Global: Premium Messaging Industry: Value Chain Analysis
Figure 83: Global: Premium Messaging Industry: Porter's Five Forces Analysis
Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million US$), 2023-2028
Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Premium Messaging Market: Competitive Structure
Table 7: Global: Premium Messaging Market: Key Players
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