Please Wait.....
Report
Predictive and Prescriptive Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 120 Pages I Mordor Intelligence
The Predictive and Prescriptive Analytics Market is expected to register a CAGR of 24% during the forecast period.
Key Highlights
- Further, using data-driven insights, predictive analytics provides businesses with actionable information. It offers estimations of how likely a given outcome is to occur. Enterprises use these facts to estimate future trends. Predictive analytics is also built on probability as its underlying principle.
- Machine learning (ML), algorithms, business rules, and computational modeling techniques are some methods and equipment used in prescriptive analytics. Input for this technique comes from various data sources, including historical and transactional data, real-time data feeds, and big data. Companies and organizations already using descriptive analytics tools and solutions are more prepared to deploy predictive and prescriptive analytics solutions. They employ these solutions more successfully since they have historical data to forecast from and run algorithms.
- Advanced analytics solutions provide strategies to address these issues using statistical and technical approaches, ultimately assisting in making strategic and fact-based decisions. As a result, analytics are crucial for Business Intelligence (BI) in many different end-user industries.
- Security and data privacy concerns have been brought up. Users are concerned about the confidentiality of the collected data because of the information generated on behavioral aspects.
- The COVID-19 emergence slowed the market growth, but the market is gradually gaining traction due to uplifting lockdowns. It provided several opportunities for businesses to digitalize and expand throughout the region as the adoption of technologies like cloud and AI increased during the lockdowns.
Predictive and Prescriptive Analytics Market Trends
BFSI is Expected to Hold a Major Market Share
- BFSI is one of the major industries in the predictive and prescriptive analytics market. Many BFSI companies are increasingly investing in the market studied. Predictive analytics play a huge role in banking and finances as they help forecast the future growth, development strategies, and internal flaws.
- Machine learning and AI integration can process Big Data, find hidden dependencies, and build solid predictive models in the sector. Being a data-dependent sector, BFSI is also investing in the analytics sector to enhance its digital transformation.
- Legacy banks and financial institutions mainly invest in predictive and prescriptive analytics to compete and stay relevant in the market. They are cashing in on the business capabilities of analytics for increased profitability and to identify potential customers.
- Banks are also using predictive analytics to analyze current and historical data of its customer and then predict unknown scenarios, like future customer behavior and activity. For instance, it offers insights into the possibility of customer propensity toward a personalized credit card offer. Its potential is brought out the most efficiently when integrated with business processes to draw analytic insights, generating projections that can be used automatically by other systems, like a BPM or CRM system.
- BFSI companies are using data analytics to predict mortgage default risk and for customer authentication. Data analytics is also being used for customer loyalty programs.
North America is Expected to Hold Major Market Share
- Due to its early and extensive adoption of advanced analytics across most industries, the United States dominates the North American market for predictive and prescriptive analytics. The nation's retail market is expanding quickly. According to the NRF (National Retail Federation), 2.7 companies were opening stores for everyone closing. In-store analytics now have greater importance as a result.
- The National Academy of Medicine estimates that the US healthcare sector wastes USD 750 billion on needless services. Predictive analytics can eliminate financial waste and save up to 15% of its budget by estimating the risk that a specific patient will contract a particular disease.
- Royal Philip collaborated with Humana Inc., a managed care organization in the United States, to improve the outcomes for the benefit of a few high-risk Medicare Advantage customers. Using the Philips Lifeline medical alert system, which includes AutoAlert and is supported by Philips CareSage predictive analytics, Humana can identify members who may be at risk. Patients with chronic diseases who are at high risk are identified early and referred for timely care and action.
- A market with strong potential for the establishment of a global big data cloud services market among early adopters is Canada, which leads the world in cloud adoption. Without accounting for secondary operational benefits, the Canadian analytics sector contributes more than USD 1 billion annually to the economy.
- Zebra Technologies and Profitech have a contract in place for Zebra Technologies to purchase Profitect. For clients in the retail and consumer packaged goods (CPG) sectors, Profitech's platform analyzes data along the whole value chain. After acquiring Profitech, Zebra Technologies intended to use the platform to increase its significance in retail operations.
Predictive and Prescriptive Analytics Industry Overview
The predictive and prescriptive analytics market is moderately competitive and consists of a few players. Few big firms now control most of the market in terms of market share. For a competitive edge, firms are concentrating on product differentiation. Focus on ongoing innovation is one approach to achieving this. Forrester Research recognized Oracle's Autonomous Data Science Cloud Service as a leader in notebook-based predictive analytics and machine learning, earning the highest average current offering score and the highest possible score for its solution roadmap.
- July 2022 - SAP SE announced the acquisition of Askdata, a startup focused on search-driven analytics. With the purchase of Ask data, SAP strengthens its ability to help organizations make better-informed decisions by leveraging AI-driven natural language searches. Users are empowered to search, interact and collaborate on live data to maximize business insights.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Assessment of the Impact of COVID-19 on the Market
5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growing Importance of Big Data with Large Volumes of Data Generated, both in Structured and Unstructured Form
5.1.2 Increasing Adoption of Business Analytics and Business Intelligence
5.2 Market Restraints
5.2.1 Data Privacy and Security Concerns
6 MARKET SEGMENTATION
6.1 By End-user Industry
6.1.1 BFSI
6.1.2 Healthcare
6.1.3 Retail
6.1.4 IT and Telecom
6.1.5 Industrial (Manufacturing, Automotive, and Energy and Mining)
6.1.6 Government and Defense
6.1.7 Other End-user Industries
6.2 By Geography
6.2.1 North America
6.2.2 Europe
6.2.3 Asia-Pacific
6.2.4 Latin America
6.2.5 Middle East and Africa
7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Oracle Corporation
7.1.2 SAP SE
7.1.3 IBM Corporation
7.1.4 Microsoft Corporation
7.1.5 SAS Institute Inc.
7.1.6 River Logic Inc.
7.1.7 Infor Inc.
7.1.8 Teradata Corporation
7.1.9 Altair Engineering Inc.
7.1.10 Salesforce.com
8 INVESTMENT ANALYSIS
9 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security