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Polyurethane (PU) Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Substrate (Metal, Ceramic, Composite, Others), By End User (Electronics, Industrial, Medical, Automotive, Others), By Region and Competition

Market Report I 2023-11-07 I 185 Pages I TechSci Research

Global Polyurethane (PU) Coatings Market has valued at USD18.26 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.21% through 2028. One of the primary drivers of the global polyurethane (PU) coatings market is the growing demand from various industries such as automotive, construction, furniture, and medical devices. PU coatings offer excellent durability, chemical resistance, and flexibility, making them ideal for use in a wide range of applications. In the automotive industry, they are extensively used for painting and corrosion protection of vehicles, ensuring long-lasting beauty and structural integrity. Similarly, the construction industry relies on PU coatings for waterproofing and insulation purposes, providing a reliable barrier against moisture and temperature fluctuations.
In the furniture industry, PU coatings play a crucial role in enhancing the aesthetic appeal of wooden surfaces. They provide a glossy and smooth finish, adding elegance and protection to furniture pieces. Moreover, PU coatings can be customized to achieve different effects such as matte, satin, or high-gloss, catering to diverse design preferences.
Another significant driver of the PU coatings market is the increasing focus on developing sustainable and eco-friendly products. With growing environmental concerns and regulations, there is a rising demand for coatings that minimize ecological impact without compromising performance. Manufacturers are actively investing in research and development to formulate new and innovative eco-friendly PU coatings. These coatings are designed to meet the evolving needs of consumers and industries while reducing harmful emissions and promoting a greener future.
In conclusion, the global polyurethane (PU) coatings market continues to experience sustained growth due to the increasing demand from various industries and the development of innovative and sustainable coating solutions. The market is expected to witness continued expansion in the coming years, driven by factors such as technological advancements, increasing healthcare spending, and the need for sustainable products. As such, manufacturers are anticipated to continue investing in research and development activities to create new and improved PU coatings that meet the evolving needs of consumers and industries, while also contributing to a more environmentally conscious world.
Key Market Drivers
Growing Demand of Polyurethane (PU) Coatings from Medical Industry
Polyurethane coatings offer numerous advantages in the medical industry, making them highly sought after. Their exceptional chemical resistance, flexibility, and durability make them ideal for various medical devices, including catheters, surgical instruments, and implants. These coatings provide a protective layer that not only enhances the longevity of medical devices but also plays a crucial role in preventing infections, ensuring patients' safety and well-being throughout their medical journey.
Moreover, the applications of PU coatings extend beyond medical devices and encompass hospital infrastructure as well. They are extensively used on floors, walls, and ceilings to create a hygienic environment that mitigates the risk of bacteria and other contaminants. By providing a seamless and easy-to-clean surface, PU coatings contribute to maintaining the highest standards of cleanliness and infection control within healthcare facilities.
In conclusion, the escalating demand for polyurethane coatings in the medical industry serves as a significant catalyst for the global PU coatings market. The ever-increasing need for advanced medical devices and the imperative requirement for hygienic hospital infrastructure are expected to propel the growth of this market in the foreseeable future. Consequently, manufacturers are likely to continue investing in research and development endeavors to innovate PU coating solutions that precisely meet the ever-evolving demands of the medical industry while ensuring the utmost patient care.
Growing Demand of Polyurethane (PU) Coatings from Automotive Industry
Polyurethane coatings offer numerous advantages in the automotive sector, such as superior corrosion protection, exceptional durability, and enhanced aesthetics. Their ability to form a strong barrier against environmental factors, including UV radiation and harsh weather conditions, ensures long-lasting performance and a pristine appearance for vehicles.
Moreover, polyurethane coatings provide excellent resistance to chemicals, abrasion, and impact, making them ideal for demanding automotive applications. This not only enhances the overall durability of vehicles but also helps to maintain their value over time.
In conclusion, the growing demand for polyurethane coatings in the automotive industry is driven by various factors. The increasing demand for vehicles worldwide, coupled with the constant advancements in technology, necessitates the development of high-performance coatings that offer lightweight and fuel-efficient solutions.
Manufacturers are actively investing in research and development activities to create innovative polyurethane coatings that meet the specific needs and evolving requirements of the automotive industry. By continuously pushing the boundaries of technology and design, the global PU coatings market is set to experience significant growth in the coming years, further solidifying its position as a key player in the automotive sector.
Key Market Challenges
Volatility in Price of Raw Materials
Polyurethane coatings are made from a variety of raw materials, including isocyanates, polyols, solvents, and additives. These raw materials, sourced from different suppliers and regions, are subject to price fluctuations due to various factors such as supply and demand, geopolitical issues, and weather conditions. The global market for polyurethane (PU) coatings is highly competitive, with manufacturers striving to provide high-quality products at competitive prices.
In order to manage the challenges posed by the volatility in raw material prices, manufacturers of PU coatings are adopting various strategies. One approach is to establish long-term partnerships with reliable suppliers, ensuring a consistent supply of raw materials at stable prices. This helps to mitigate the impact of sudden price hikes or shortages in the market.
Additionally, manufacturers are investing in research and development activities to explore alternative raw materials or develop more efficient manufacturing processes. By reducing the dependency on volatile raw materials, manufacturers can enhance their cost-effectiveness and improve the stability of their supply chain.
Technology plays a crucial role in addressing these challenges as well. Manufacturers are leveraging advanced analytics and supply chain management systems to optimize their procurement processes, anticipate market trends, and make informed decisions regarding raw material sourcing. This enables them to better manage their costs and mitigate the impact of price volatility on their business.
The goal for manufacturers in the polyurethane coatings industry is to ensure consistent product quality while minimizing the effects of raw material price fluctuations. By proactively addressing these challenges through strategic partnerships, research and development efforts, and technological advancements, manufacturers can navigate the volatile market landscape and maintain their competitiveness.
Key Market Trends
Shift Towards Waterborne Formulations
The global polyurethane (PU) coatings market is experiencing a significant shift towards waterborne formulations. This emerging trend is propelled by a multitude of factors, including the ever-increasing demand for environmentally friendly coatings that reduce the carbon footprint. Additionally, tighter regulations on volatile organic compounds (VOCs) have necessitated the adoption of low-emission alternatives, further fueling the transition to waterborne coatings. Moreover, the industry's pursuit of enhanced performance and durability has also contributed to the growing preference for waterborne formulations.
Furthermore, the regulatory landscape across the globe has played a pivotal role in driving the shift towards waterborne coatings. Governments and governing bodies have implemented stringent measures and protocols to mitigate the adverse effects of traditional solvent-based coatings on human health and the environment. These regulatory changes have acted as catalysts, compelling manufacturers to explore and adopt waterborne solutions.
In conclusion, the shift towards waterborne formulations is not merely a passing trend, but a transformative movement in the global polyurethane (PU) coatings market. The amalgamation of factors such as the quest for improved performance and durability, the tightening grip of regulations on VOCs, and the surging demand for eco-friendly coatings has prompted manufacturers to redirect their focus towards research and development.
Investments in innovative waterborne PU coating solutions, which strike a balance between cost-effectiveness, durability, and environmental sustainability, are being made. This shift is poised to persist and flourish in the years ahead, as companies and consumers alike increasingly prioritize sustainability and environmental responsibility, driving the industry towards a greener and more sustainable future.
Segmental Insights
Substrate Insights
Based on the category of substrate, the metal segment emerged as the dominant player in the global market for Polyurethane (PU) Coatings in 2022. Metal surfaces are highly susceptible to corrosion and rust when exposed to moisture, chemicals, and environmental factors. This can lead to significant damage and deterioration over time. However, PU coatings, also known as polyurethane coatings, provide an effective and durable barrier against corrosion, making them a preferred and reliable choice for protecting metal substrates in various industries such as automotive, aerospace, and construction.
PU coatings offer exceptional durability and longevity, even in the harshest conditions. They are specifically designed to withstand extreme temperatures, UV radiation, and other challenging environmental factors. This exceptional resilience makes PU coatings highly suitable for metal applications that require extended service life, such as outdoor infrastructure, industrial equipment, and vehicles. Whether it's a bridge exposed to harsh weather conditions or heavy machinery operating in rugged environments, PU coatings ensure long-lasting protection.
In addition to their protective qualities, PU coatings exhibit excellent chemical resistance. They can withstand exposure to a wide range of chemicals, solvents, and corrosive substances commonly found in industrial settings and chemical processing facilities. This chemical resistance is crucial in preventing damage and maintaining the integrity of metal surfaces, ensuring optimal performance and safety.
End User Insights
The automotive segment is projected to experience rapid growth during the forecast period. Polyurethane coating is highly valued for its exceptional performance, including its impressive resistance to chipping and chemicals. Its rich and durable properties make it an ideal choice for various applications in the automotive industry, serving as a primer, intermediate coat, and finishing paint for automotive bodies.
The demand for automotive vehicles has been steadily increasing, leading to a rise in their production. For instance, according to the European Automobile Manufacture Association, the production of commercial vehicles in the EU reached a significant milestone in 2021, with 2.1 million units produced, indicating a 1% increase compared to the previous year. Additionally, new-car registrations across the European Union saw a notable growth of 1.2% in 2019, surpassing 15.3 million units in total, as reported by the same association.
As the production and consumption of automotive vehicles continue to rise, the usage of polyurethane coating in the automotive sector is expected to witness a significant surge. This, in turn, will contribute to the further growth of the polyurethane coating industry, establishing it as a vital component within the automotive domain.
Regional Insights
Asia Pacific emerged as the dominant player in the Global Polyurethane (PU) Coatings Market in 2022, holding the largest market share in terms of value. The region, consisting of economies such as China, India, Australia, and Vietnam, plays a significant role in the polyurethane coating industry. These economies are major end users of polyurethane coatings, particularly in sectors like automotive, textile, and construction.
The rapid economic developments in these nations have led to increased industrial productivity. For instance, as per the International Organization of Motor Vehicle Manufacturer, Asia accounted for 50% of the global automobile production volume in 2021. China alone produced 26 million units, followed by India with 4.3 million units, Thailand with 1.6 million units, and Indonesia with 1.12 million units.
Moreover, according to the 2021 report of the United States Fashion Industry Association, Asia was the primary sourcing destination for apparel, with China leading the way at 93%, followed by Vietnam at 87%, India at 77%, and Bangladesh at 73%. Additionally, the Australian Bureau of Statistics reported a 43.5% increase in the number of dwellings approved in Australia in February 2022, with private sector house approvals showing a 16.5% rise. These statistics indicate a significant increase in productivity in these sectors.
As these industries continue to grow and flourish, the demand for polyurethane coatings in their applications is expected to rise. This, in turn, will drive the positive growth of the polyurethane coating industry.

Key Market Players
Akzo Nobel NV
Asian Paints Limited
Axalta Coating Systems, LLC
BASF SE
IVM Chemicals SRL
Jotun A/S
Polycoat Products LLC
PPG Industries Inc.
RPM International Inc.
The Sherwin-Williams Company
Report Scope:
In this report, the Global Polyurethane (PU) Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Polyurethane (PU) Coatings Market, By Substrate:
o Metal
o Ceramic
o Composite
o Others
Polyurethane (PU) Coatings Market, By End User:
o Electronics
o Industrial
o Medical
o Automotive
o Others
Polyurethane (PU) Coatings Market, By Region:
o North America
? United States
? Canada
? Mexico
o Europe
? France
? United Kingdom
? Italy
? Germany
? Spain
o Asia-Pacific
? China
? India
? Japan
? Australia
? South Korea
o South America
? Brazil
? Argentina
? Colombia
o Middle East & Africa
? South Africa
? Saudi Arabia
? UAE
? Kuwait
? Turkey
? Egypt
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Polyurethane (PU) Coatings Market.
Available Customizations:
Global Polyurethane (PU) Coatings Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).

1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Global Polyurethane (PU) Coatings Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Substrate (Metal, Ceramic, Composite, Others)
4.2.2. By End User (Electronics, Industrial, Medical, Automotive, Others)
4.2.3. By Region
4.2.4. By Company (2022)
4.3. Market Map
4.3.1. By Substrate
4.3.2. By End User
4.3.3. By Region
5. Asia Pacific Polyurethane (PU) Coatings Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Substrate
5.2.2. By End User
5.2.3. By Country
5.3. Asia Pacific: Country Analysis
5.3.1. China Polyurethane (PU) Coatings Market Outlook
5.3.1.1. Market Size & Forecast
5.3.1.1.1. By Value
5.3.1.2. Market Share & Forecast
5.3.1.2.1. By Substrate
5.3.1.2.2. By End User
5.3.2. India Polyurethane (PU) Coatings Market Outlook
5.3.2.1. Market Size & Forecast
5.3.2.1.1. By Value
5.3.2.2. Market Share & Forecast
5.3.2.2.1. By Substrate
5.3.2.2.2. By End User
5.3.3. Australia Polyurethane (PU) Coatings Market Outlook
5.3.3.1. Market Size & Forecast
5.3.3.1.1. By Value
5.3.3.2. Market Share & Forecast
5.3.3.2.1. By Substrate
5.3.3.2.2. By End User
5.3.4. Japan Polyurethane (PU) Coatings Market Outlook
5.3.4.1. Market Size & Forecast
5.3.4.1.1. By Value
5.3.4.2. Market Share & Forecast
5.3.4.2.1. By Substrate
5.3.4.2.2. By End User
5.3.5. South Korea Polyurethane (PU) Coatings Market Outlook
5.3.5.1. Market Size & Forecast
5.3.5.1.1. By Value
5.3.5.2. Market Share & Forecast
5.3.5.2.1. By Substrate
5.3.5.2.2. By End User
6. Europe Polyurethane (PU) Coatings Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Substrate
6.2.2. By End User
6.2.3. By Country
6.3. Europe: Country Analysis
6.3.1. France Polyurethane (PU) Coatings Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Substrate
6.3.1.2.2. By End User
6.3.2. Germany Polyurethane (PU) Coatings Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Substrate
6.3.2.2.2. By End User
6.3.3. Spain Polyurethane (PU) Coatings Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Substrate
6.3.3.2.2. By End User
6.3.4. Italy Polyurethane (PU) Coatings Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Substrate
6.3.4.2.2. By End User
6.3.5. United Kingdom Polyurethane (PU) Coatings Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Substrate
6.3.5.2.2. By End User
7. North America Polyurethane (PU) Coatings Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Substrate
7.2.2. By End User
7.2.3. By Country
7.3. North America: Country Analysis
7.3.1. United States Polyurethane (PU) Coatings Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Substrate
7.3.1.2.2. By End User
7.3.2. Mexico Polyurethane (PU) Coatings Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Substrate
7.3.2.2.2. By End User
7.3.3. Canada Polyurethane (PU) Coatings Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Substrate
7.3.3.2.2. By End User
8. South America Polyurethane (PU) Coatings Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Substrate
8.2.2. By End User
8.2.3. By Country
8.3. South America: Country Analysis
8.3.1. Brazil Polyurethane (PU) Coatings Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Substrate
8.3.1.2.2. By End User
8.3.2. Argentina Polyurethane (PU) Coatings Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Substrate
8.3.2.2.2. By End User
8.3.3. Colombia Polyurethane (PU) Coatings Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Substrate
8.3.3.2.2. By End User
9. Middle East and Africa Polyurethane (PU) Coatings Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Substrate
9.2.2. By End User
9.2.3. By Country
9.3. MEA: Country Analysis
9.3.1. South Africa Polyurethane (PU) Coatings Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Substrate
9.3.1.2.2. By End User
9.3.2. Saudi Arabia Polyurethane (PU) Coatings Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Substrate
9.3.2.2.2. By End User
9.3.3. UAE Polyurethane (PU) Coatings Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Substrate
9.3.3.2.2. By End User
9.3.4. Egypt Polyurethane (PU) Coatings Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Substrate
9.3.4.2.2. By End User
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
11.1. Recent Developments
11.2. Product Launches
11.3. Mergers & Acquisitions
12. Global Polyurethane (PU) Coatings Market: SWOT Analysis
13. Porter's Five Forces Analysis
13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Product
14. Competitive Landscape
14.1. Akzo Nobel NV
14.1.1. Business Overview
14.1.2. Company Snapshot
14.1.3. Products & Services
14.1.4. Current Capacity Analysis
14.1.5. Financials (In case of listed)
14.1.6. Recent Developments
14.1.7. SWOT Analysis
14.2. Asian Paints Limited
14.3. Axalta Coating Systems, LLC
14.4. BASF SE
14.5. IVM Chemicals SRL
14.6. Jotun A/S
14.7. Polycoat Products LLC
14.8. PPG Industries Inc.
14.9. RPM International Inc.
14.10. The Sherwin-Williams Company
15. Strategic Recommendations
16. About Us & Disclaimer














































































































































































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