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Report
Poland HoReCa Market Research Report Forecast to 2030
Market Report I 2023-11-29 I 70 Pages I Market Research Future
Poland HoReCa Market Research Report Forecast to 2030
Major Players
The Poland HoReCa market is projected to witness significant growth during the review period, exhibiting a CAGR of 6.55%. The market was estimated to be USD 9,998.36 million in 2022 and is expected to reach a value of USD 16,667.95 million by the end of the forecast period (2023-2030).
The Poland HoReCa market has grown significantly, due to a combination of factors. The increasing popularity of the country as a tourist destination has greatly expanded the customer base for hotels, which have been encouraged to step up their services and products to meet more diverse and discriminating clients. There was a growing demand for quality restaurants and accommodation, as visitors from around the world came to admire Poland's historic sites, beautiful cities, and natural beauty.
There is a significant opportunity for market growth with the increasing preference of consumers towards sustainable and locally produced products. In alignment with growing 'farm to table' movements, which appeal to environmentally conscious consumers and improve the overall dining experience, restaurants that prioritize sourcing local ingredients from growers or producers can also embrace this trend. This approach does not only support local communities, but it also introduces a unique and authentic touch to the offering which sets businesses apart from competitors. However, the emergence of alternative dining and accommodation options, such as home-sharing platforms and food delivery services, has introduced new competition to the traditional HoReCa market. These options are convenient, cost effective and appealing to a segment of consumers who prefer convenience over full-service experience offered by traditional establishments to be able to afford them. The Poland government introduced tourist voucher for every child up to 18 years of age. Families could use PLN 500,00, and for a child with a disability certificate PLN 1000,00. The right to use the tourist voucher was granted to 6,5 million Polish children. Such support by the government has helped the Poland HoReCa market to recover from the COVID-19 impact.
Market Segmentation
Based on service type, the Poland HoReCa market has been segmented into hotels, restaurants, and cafes & pubs.
Based on category, the Poland HoReCa market has been bifurcated into the single outlet and HoReCa chain.
Major Players
The key players operating in the Poland HoReCa market include McDonald's, Yum! Brand, Subway IP LLC, Starbucks Coffee Company, Hyatt Corporation, Marriott International, Inc., Selgros, METRO AG, Iglotex S.A., and Eurocash Group
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 10
1.1.1 POLAND HORECA MARKET, BY SERVICE TYPE 12
1.1.2 POLAND HORECA MARKET, BY CATEGORY 13
2 MARKET INTRODUCTION 14
2.1 DEFINITION 14
2.2 SCOPE OF THE STUDY 14
2.3 RESEARCH OBJECTIVE 14
2.4 MARKET STRUCTURE 14
2.5 KEY BUYING CRITERIA 15
3 RESEARCH METHODOLOGY 16
3.1 RESEARCH PROCESS 16
3.2 PRIMARY RESEARCH 17
3.3 SECONDARY RESEARCH 18
3.4 MARKET SIZE ESTIMATION 19
3.5 FORECAST MODEL 20
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 21
4 MARKET DYNAMICS 22
4.1 INTRODUCTION 22
4.2 DRIVERS 23
4.2.1 THE EXPANSION OF THE HOSPITALITY SECTOR 23
4.2.2 GROWING TOURISM SECTOR ACROSS THE COUNTRY 23
4.2.3 DRIVER IMPACT ANALYSIS 25
4.3 RESTRAINTS 25
4.3.1 STRINGENT GOVERNMENT REGULATION 25
4.3.2 RESTRAINT IMPACT ANALYSIS 26
4.4 OPPORTUNITIES 26
4.4.1 INCREASING EXPANSION STRATEGIES ADOPTED BY HORECA CHAIN 26
4.4.2 INCREASING NUMBER OF HIGH-NET-WORTH INDIVIDUALS 27
4.5 CHALLENGES 28
4.5.1 FLUCTUATING PRICES OF RAW MATERIAL 28
5 MARKET FACTOR ANALYSIS 29
5.1 SUPPLY CHAIN ANALYSIS 29
5.1.1 RAW MATERIALS SOURCING 29
5.1.2 MANUFACTURING 30
5.1.3 DISTRIBUTION CHANNEL 30
5.1.4 END-USER 30
5.2 PORTER'S FIVE FORCES MODEL 31
5.2.1 BARGAINING POWER OF SUPPLIERS 31
5.2.2 BARGAINING POWER OF BUYERS 32
5.2.3 THREAT OF NEW ENTRANTS 32
5.2.4 THREAT OF SUBSTITUTES 32
5.2.5 INTENSITY OF RIVALRY 32
5.3 IMPACT OF THE COVID-19 PANDEMIC ON THE POLAND HORECA MARKET 33
5.3.1 IMPACT ON SUPPLY CHAIN 33
5.3.2 PRODUCTION CONSTRAINTS 33
5.3.3 IMPACT ON CONSUMER BUYING BEHAVIOUR 33
5.3.4 IMPACT ON OVERALL POLAND HORECA MARKET 34
6 POLAND HORECA MARKET, BY SERVICE TYPE 35
6.1 OVERVIEW 35
6.1.1 POLAND HORECA MARKET ESTIMATES & FORECAST, BY SERVICE TYPE, 2020-2030 36
6.2 HOTELS 36
6.3 RESTAURANTS 36
6.4 CAFES & PUBS 37
7 POLAND HORECA MARKET, BY CATEGORY 38
7.1 OVERVIEW 38
7.1.1 POLAND HORECA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2020-2030 39
7.2 SINGLE OUTLET 39
7.3 HORECA CHAIN 39
8 COMPETITIVE LANDSCAPE 40
8.1 INTRODUCTION 40
8.2 MARKET STRATEGY ANALYSIS 40
8.3 COMPETITIVE BENCHMARKING 41
8.4 KEY DEVELOPMENTS & GROWTH STRATEGIES 42
8.4.1 PRODUCT LAUNCH 42
8.4.2 STRATEGIC COLLABORATION 42
9 COMPANY PROFILES 43
9.1 MCDONALD'S 43
9.1.1 COMPANY OVERVIEW 43
9.1.2 FINANCIAL OVERVIEW 44
9.1.3 PRODUCTS OFFERED 44
9.1.4 KEY DEVELOPMENTS 45
9.1.5 SWOT ANALYSIS 45
9.1.6 KEY STRATEGIES 45
9.2 YUM! BRANDS 46
9.2.1 COMPANY OVERVIEW 46
9.2.2 FINANCIAL OVERVIEW 47
9.2.3 PRODUCTS OFFERED 47
9.2.4 KEY DEVELOPMENTS 48
9.2.5 SWOT ANALYSIS 48
9.2.6 KEY STRATEGIES 48
9.3 SUBWAY IP LLC 49
9.3.1 COMPANY OVERVIEW 49
9.3.2 FINANCIAL OVERVIEW 49
9.3.3 PRODUCTS OFFERED 49
9.3.4 KEY DEVELOPMENTS 49
9.3.5 SWOT ANALYSIS 50
9.3.6 KEY STRATEGIES 50
9.4 STARBUCKS COFFEE COMPANY 51
9.4.1 COMPANY OVERVIEW 51
9.4.2 FINANCIAL OVERVIEW 52
9.4.3 PRODUCTS OFFERED 52
9.4.4 KEY DEVELOPMENTS 53
9.4.5 SWOT ANALYSIS 53
9.4.6 KEY STRATEGIES 54
9.5 HYATT CORPORATION 55
9.5.1 COMPANY OVERVIEW 55
9.5.2 FINANCIAL OVERVIEW 56
9.5.3 PRODUCTS OFFERED 56
9.5.4 KEY DEVELOPMENTS 57
9.5.5 SWOT ANALYSIS 57
9.5.6 KEY STRATEGIES 57
9.6 MARRIOTT INTERNATIONAL, INC. 58
9.6.1 COMPANY OVERVIEW 58
9.6.2 FINANCIAL OVERVIEW 58
9.6.3 PRODUCTS OFFERED 58
9.6.4 KEY DEVELOPMENTS 58
9.6.5 KEY STRATEGIES 59
9.7 SELGROS 60
9.7.1 COMPANY OVERVIEW 60
9.7.2 FINANCIAL OVERVIEW 60
9.7.3 PRODUCTS OFFERED 60
9.7.4 KEY DEVELOPMENTS 60
9.7.5 KEY STRATEGIES 60
9.8 METRO AG 61
9.8.1 COMPANY OVERVIEW 61
9.8.2 FINANCIAL OVERVIEW 62
9.8.3 PRODUCTS OFFERED 63
9.8.4 KEY DEVELOPMENTS 63
9.8.5 KEY STRATEGIES 63
9.9 IGLOTEX S.A 64
9.9.1 COMPANY OVERVIEW 64
9.9.2 FINANCIAL OVERVIEW 64
9.9.3 PRODUCTS OFFERED 64
9.9.4 KEY DEVELOPMENTS 64
9.9.5 KEY STRATEGIES 65
9.10 EUROCASH GROUP 66
9.10.1 COMPANY OVERVIEW 66
9.10.2 FINANCIAL OVERVIEW 66
9.10.3 PRODUCTS OFFERED 67
9.10.4 KEY DEVELOPMENTS 67
9.10.5 KEY STRATEGIES 67
10 APPENDIX 68
10.1 ORGANIZATIONS & ASSOCIATIONS 68
10.2 RELATED REPORTS 69
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LIST OF TABLES
TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS 21
TABLE 2 POLAND HORECA MARKET ESTIMATES & FORECAST, BY SERVICE TYPE, 2020-2030 (USD MILLION) 36
TABLE 3 POLAND HORECA MARKET ESTIMATES & FORECAST, BY CATEGORY, 2020-2030 (USD MILLION) 39
TABLE 4 PRODUCT LAUNCH 42
TABLE 5 INVESTMENT 42
TABLE 6 MCDONALD'S: PRODUCTS OFFERED 44
TABLE 7 MCDONALD'S: KEY DEVELOPMENTS 45
TABLE 8 YUM! BRANDS: PRODUCTS OFFERED 47
TABLE 9 SUBWAY IP LLC: PRODUCTS OFFERED 49
TABLE 10 STARBUCKS COFFEE COMPANY: PRODUCTS OFFERED 52
TABLE 11 STARBUCKS COFFEE COMPANY: KEY DEVELOPMENTS 53
TABLE 12 HYATT CORPORATION: PRODUCTS OFFERED 56
TABLE 13 HYATT CORPORATION: KEY DEVELOPMENTS 57
TABLE 14 MARRIOTT INTERNATIONAL, INC.: PRODUCTS OFFERED 58
TABLE 15 SELGROS: PRODUCTS OFFERED 60
TABLE 16 METRO AG: PRODUCTS OFFERED 63
TABLE 17 IGLOTEX S.A: PRODUCTS OFFERED 64
TABLE 18 EUROCASH GROUP: PRODUCTS OFFERED 67
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LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 11
FIGURE 2 POLAND HORECA MARKET ANALYSIS BY SERVICE TYPE 12
FIGURE 3 POLAND HORECA MARKET ANALYSIS BY CATEGORY 13
FIGURE 4 POLAND HORECA MARKET: STRUCTURE 14
FIGURE 5 KEY BUYING CRITERIA FOR HORECA 15
FIGURE 6 RESEARCH PROCESS 16
FIGURE 7 TOP-DOWN & BOTTOM-UP APPROACHES 19
FIGURE 8 MARKET DYNAMIC ANALYSIS OF THE POLAND HORECA MARKET 22
FIGURE 9 NUMBER OF ARRIVALS IN TOURIST ACCOMMODATION IN POLAND FROM 2006 TO 2021 (IN MILLIONS) 24
FIGURE 10 NUMBER OF HIGH-NET WORTH INDIVIDUALS (HNWI) IN POLAND 2021, BY WEALTH LEVEL 27
FIGURE 11 POLAND HORECA FOOD MARKET: SUPPLY CHAIN ANALYSIS 29
FIGURE 12 PORTER'S FIVE FORCES ANALYSIS OF THE POLAND HORECA MARKET 31
FIGURE 13 POLAND HORECA MARKET, BY SERVICE TYPE, 2022 (% SHARE) 35
FIGURE 14 POLAND HORECA MARKET, BY SERVICE TYPE, 2020-2030 (USD MILLION) 35
FIGURE 15 POLAND HORECA MARKET, BY CATEGORY, 2022 (% SHARE) 38
FIGURE 16 POLAND HORECA MARKET, BY CATEGORY, 2020-2030 (USD MILLION) 38
FIGURE 17 BENCHMARKING OF MAJOR COMPETITORS 41
FIGURE 18 MCDONALD'S: FINANCIAL OVERVIEW SNAPSHOT 44
FIGURE 19 MCDONALD'S: SWOT ANALYSIS 45
FIGURE 20 YUM! BRAND: FINANCIAL OVERVIEW SNAPSHOT 47
FIGURE 21 YUM! BRANDS: SWOT ANALYSIS 48
FIGURE 22 SUBWAY IP LLC: SWOT ANALYSIS 50
FIGURE 23 STARBUCKS COFFEE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 52
FIGURE 24 STARBUCKS COFFEE COMPANY: SWOT ANALYSIS 53
FIGURE 25 HYATT CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 56
FIGURE 26 HYATT CORPORATION: SWOT ANALYSIS 57
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