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Plant Based Protein Supplements Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others), By Product (Protein Powder, Protein Bars, Ready to Drink, Others), By Application (Sports Nutrition, Functional Food), By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others), By Region & Competition, 2020-2030F
Market Report I 2025-04-25 I 186 Pages I TechSci Research
Market Overview
The Plant Based Protein Supplements Market was valued at USD 3.03 billion in 2024 and is projected to reach USD 4.63 billion by 2030, growing at a CAGR of 7.30%. This growth is driven by increasing consumer awareness of the nutritional benefits of plant-based proteins, including high amino acid content and low sodium levels. Rising health consciousness, ethical concerns over animal welfare, food safety issues, and the growing popularity of veganism have fueled demand for plant-based alternatives. Environmental concerns related to traditional animal agriculture have also encouraged consumers to shift toward sustainable protein sources. The COVID-19 pandemic had a moderate impact on the market, with a noticeable increase in plant-based food sales during early 2020. Ongoing product innovation, along with increased interest in personalized and functional nutrition, continues to shape consumer preferences and broaden the market's appeal. Manufacturers are focusing on new formulations, alternative ingredients, and sustainable production practices to cater to a wider range of dietary needs and lifestyles.
Key Market Drivers
Rising Vegan and Vegetarian Populations
The global surge in vegan and vegetarian populations is a major force propelling the plant-based protein supplements market. As of 2023, participation in the Veganuary campaign surpassed 700,000-over four times the 2018 figure-signifying a strong trend toward plant-based lifestyles. This shift is largely driven by concerns for animal welfare, environmental sustainability, and personal health. Consumers are choosing plant-based diets to lower their carbon footprint, reduce deforestation linked to animal agriculture, and mitigate risks associated with chronic illnesses. Widespread access to information through social media and online platforms has accelerated this dietary transformation, offering educational resources, meal ideas, and community support. As more people adopt plant-forward diets, the demand for plant-based protein supplements has grown to support their nutritional intake, especially in terms of meeting protein requirements. This trend is expected to continue influencing market growth, as ethical and health-conscious lifestyles become more mainstream globally.
Key Market Challenges
Taste and Texture
One of the primary challenges in the plant-based protein supplements market is achieving flavor and texture profiles that can compete with animal-based products. Consumers often expect a sensory experience that mimics traditional dairy or meat-derived proteins, and failure to deliver this can impact product acceptance.
Nutritional Profile
Although plant-based supplements offer health and environmental benefits, they sometimes lack a complete amino acid profile compared to animal proteins. To meet consumer expectations, manufacturers must ensure their products contain essential nutrients, including vitamins and minerals, to remain competitive.
Allergen Concerns
Common sources of plant protein, such as soy and nuts, are known allergens. This presents a barrier to some consumers, prompting the need for hypoallergenic or allergen-free formulations to expand market inclusivity and reach.
Key Market Trends
Personalized Nutrition
A growing trend in the plant-based protein supplements market is the shift toward personalized nutrition. Consumers are increasingly seeking tailored dietary solutions that align with their unique health goals and nutritional needs. Brands are expected to offer customizable products with adjustable ingredients, flavors, and nutrient compositions to appeal to this demand for individualized wellness.
Innovative Ingredients
Manufacturers are investing in new and unconventional sources of plant protein to enhance nutritional value and diversify product offerings. Ingredients such as algae, fungi, and cellular agriculture are gaining traction, offering improved digestibility and environmental sustainability. These innovations aim to address both the nutritional limitations and sensory challenges of current plant-based products.
Key Market Players
- Glanbia PLC
- AMCO Proteins
- Quest Nutrition LLC
- NOW Foods
- Bountiful Co/The
- MusclePharm Corporation
- Abbott Laboratories
- Iovate Health Sciences International Inc
- Transparent Labs
- Woodbolt Distribution LLC
Report Scope:
In this report, the Global Plant Based Protein Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Plant Based Protein Supplements Market, By Raw Material:
o Soy
o Spirulina
o Pumpkin Seed
o Wheat
o Hemp
o Rice
o Pea
o Others
- Plant Based Protein Supplements Market, By Product:
o Protein Powder
o Protein Bars
o Ready to Drink
o Others
- Plant Based Protein Supplements Market, By Application:
o Sports Nutrition
o Functional Food
- Plant Based Protein Supplements Market, By Distribution Channel:
o Supermarkets & Hypermarkets
o Online Stores
o Direct to Customers (DTC)
o Others
- Plant Based Protein Supplements Market, By Region:
o North America
United States
Canada
Mexico
o Europe
Germany
United Kingdom
France
Italy
Spain
o Asia-Pacific
China
Japan
India
Australia
South Korea
o South America
Brazil
Argentina
Colombia
o Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Plant Based Protein Supplements Market.
Available Customizations:
Global Plant Based Protein Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Plant Based Protein Supplements Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
5.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
5.2.3. By Application (Sports Nutrition, Functional Food)
5.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
5.2.5. By Region
5.2.6. By Company (2024)
5.3. Product Market Map
6. North America Plant Based Protein Supplements Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
6.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
6.2.3. By Application (Sports Nutrition, Functional Food)
6.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Plant Based Protein Supplements Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Raw Material
6.3.1.2.2. By Product
6.3.1.2.3. By Application
6.3.1.2.4. By Distribution Channel
6.3.2. Canada Plant Based Protein Supplements Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Raw Material
6.3.2.2.2. By Product
6.3.2.2.3. By Application
6.3.2.2.4. By Distribution Channel
6.3.3. Mexico Plant Based Protein Supplements Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Raw Material
6.3.3.2.2. By Product
6.3.3.2.3. By Application
6.3.3.2.4. By Distribution Channel
7. Europe Plant Based Protein Supplements Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
7.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
7.2.3. By Application (Sports Nutrition, Functional Food)
7.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Plant Based Protein Supplements Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Raw Material
7.3.1.2.2. By Product
7.3.1.2.3. By Application
7.3.1.2.4. By Distribution Channel
7.3.2. United Kingdom Plant Based Protein Supplements Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Raw Material
7.3.2.2.2. By Product
7.3.2.2.3. By Application
7.3.2.2.4. By Distribution Channel
7.3.3. France Plant Based Protein Supplements Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Raw Material
7.3.3.2.2. By Product
7.3.3.2.3. By Application
7.3.3.2.4. By Distribution Channel
7.3.4. Italy Plant Based Protein Supplements Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Raw Material
7.3.4.2.2. By Product
7.3.4.2.3. By Application
7.3.4.2.4. By Distribution Channel
7.3.5. Spain Plant Based Protein Supplements Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Raw Material
7.3.5.2.2. By Product
7.3.5.2.3. By Application
7.3.5.2.4. By Distribution Channel
8. Asia-Pacific Plant Based Protein Supplements Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
8.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
8.2.3. By Application (Sports Nutrition, Functional Food)
8.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
8.2.5. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Plant Based Protein Supplements Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Raw Material
8.3.1.2.2. By Product
8.3.1.2.3. By Application
8.3.1.2.4. By Distribution Channel
8.3.2. Japan Plant Based Protein Supplements Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Raw Material
8.3.2.2.2. By Product
8.3.2.2.3. By Application
8.3.2.2.4. By Distribution Channel
8.3.3. India Plant Based Protein Supplements Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Raw Material
8.3.3.2.2. By Product
8.3.3.2.3. By Application
8.3.3.2.4. By Distribution Channel
8.3.4. Australia Plant Based Protein Supplements Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Raw Material
8.3.4.2.2. By Product
8.3.4.2.3. By Application
8.3.4.2.4. By Distribution Channel
8.3.5. South Korea Plant Based Protein Supplements Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Raw Material
8.3.5.2.2. By Product
8.3.5.2.3. By Application
8.3.5.2.4. By Distribution Channel
9. South America Plant Based Protein Supplements Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
9.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
9.2.3. By Application (Sports Nutrition, Functional Food)
9.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
9.2.5. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Plant Based Protein Supplements Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Raw Material
9.3.1.2.2. By Product
9.3.1.2.3. By Application
9.3.1.2.4. By Distribution Channel
9.3.2. Argentina Plant Based Protein Supplements Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Raw Material
9.3.2.2.2. By Product
9.3.2.2.3. By Application
9.3.2.2.4. By Distribution Channel
9.3.3. Colombia Plant Based Protein Supplements Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Raw Material
9.3.3.2.2. By Product
9.3.3.2.3. By Application
9.3.3.2.4. By Distribution Channel
10. Middle East and Africa Plant Based Protein Supplements Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
10.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
10.2.3. By Application (Sports Nutrition, Functional Food)
10.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
10.2.5. By Country
10.3. MEA: Country Analysis
10.3.1. South Africa Plant Based Protein Supplements Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Raw Material
10.3.1.2.2. By Product
10.3.1.2.3. By Application
10.3.1.2.4. By Distribution Channel
10.3.2. Saudi Arabia Plant Based Protein Supplements Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Raw Material
10.3.2.2.2. By Product
10.3.2.2.3. By Application
10.3.2.2.4. By Distribution Channel
10.3.3. UAE Plant Based Protein Supplements Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Raw Material
10.3.3.2.2. By Product
10.3.3.2.3. By Application
10.3.3.2.4. By Distribution Channel
10.3.4. Kuwait Plant Based Protein Supplements Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Raw Material
10.3.4.2.2. By Product
10.3.4.2.3. By Application
10.3.4.2.4. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Recent Development
12.2. Mergers & Acquisitions
12.3. Product Launches
13. Porters Five Forces Analysis
13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products
14. Competitive Landscape
14.1. Abbott Laboratories Inc.
14.1.1. Business Overview
14.1.2. Product & Service Offerings
14.1.3. Recent Developments
14.1.4. Financials (If Listed)
14.1.5. Key Personnel
14.1.6. SWOT Analysis
14.2. Glanbia PLC
14.3. AMCO Proteins
14.4. Quest Nutrition LLC
14.5. NOW Foods
14.6. Bountiful Co/The
14.7. MusclePharm Corporation
14.8. Abbott Laboratories
14.9. Iovate Health Sciences International Inc
14.10. Transparent Labs
14.11. Woodbolt Distribution LLC.
15. Strategic Recommendations
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