Report

Global pet supplements market was valued at USD 3.62 billion in 2023, expected to reach USD 5.66 billion in 2031, with a CAGR of 5.7% for the forecast period between 2024 and 2031. The market is majorly driven by the rising trend of pet humanization across the globe. It directly relates to how the bond between pet owners and their animals has changed. Owners of companion animals now look for "added value" in pet food, which can be found in the addition of natural ingredients and nutraceuticals, as basic extruded or canned meals are no longer sufficient for their needs. In March 2023, nutraceuticals and herbal products company, Zeon Lifesciences, launched its pet care product range with products catering to joint and bone health, skin, and coat health, along with general wellness needs of pets. The products are available in multiple forms such as sprays, powders, and liquids.
Pet supplements, in addition to vitamins, minerals, and antioxidants, can offer advantages that support the maintenance and growth of pets' health. If the pet's special health requirements call for a greater intake of a certain nutrient or if their diet isn't well-balanced, a supplement can be recommended. Compounds are frequently used as pet supplements to increase the animal's overall consumption.
The number of people who are worried about food and the health of their dogs has increased dramatically in the past several years. Owners closely examine the nutritional and component labels on pet food and supplements to ensure that their pets get the best and most appropriate supplements available. Currently, the manufacturers are focusing mostly on natural and organic ingredients in more palatable forms, such as soft chews and gels, as well as combination solutions that combine vitamins, essential fats, herbs, and other pet supplements to maximize the health conditions of their pets.
In April 2024, Swedencare launched its pet health and wellness brand, NaturVet, in Europe, according to the standards in the region. The brand is about 30 years old and focuses on adding new products to its portfolio and introducing innovations to the market.
Pet Humanization to Gain Acceleration as Global Pet Supplements Market Trend
The pet humanization trend has greatly encouraged how pets are dealt with, cared for, and included in human lifestyles. As pets transition from animals to beloved individuals, their household roles have evolved, leading to shifts in pet possession practices, customer preferences, and market dynamics. One thing of humanization is reflected in the extended popularity of pets in the family unit. They are frequently regarded as siblings or confidants, with owners forming deep emotional bonds and attachments. The emotional connection drives pet owners to seek services and products that align with their desire to provide excellent, feasible care for their companions, together with top-class food, fashionable accessories, and personalized healthcare.
Furthermore, the humanization of pets has blurred the boundaries between human and animal desires, helping to develop pet-centric services and offerings in diverse sectors, such as hospitality, retail, and healthcare. From pet-friendly accommodations and eating places to specialized healthcare centers and remedy packages, the market has responded to the rising demand for pet supplements that cater to pets and their specific requirements. In July 2023, considering the growing trend of pet humanization, Procemsa Group launched its range of supplements for pets, including dog vitamins, probiotics for the digestive well-being of cats, food supplements for joint support in pets, and mood-regulation sticks, among others.
Increasing Focus on Pet Health and Wellness Fuels the Market Growth
Pet owners consider their pets as companions and treat them as family members. It leads to an increased focus on the health and wellness of pets. Furthermore, advancements in veterinary science, growing awareness among people regarding the health issues of their pets, and pet humanization trends have led to an increased emphasis on pet health and wellness. Preventive healthcare is becoming relevant among pet owners, and they seek products that enhance the well-being of their pets. The change in consumer behavior has led to a growing demand for premium pet supplement products. Moreover, with the ever-strengthening bond between pet owners and their pets, pet owners invest in their pets to ensure their welfare and longevity. In October 2023, Native Pet launched a new multipurpose supplement for dogs, The Daily, in powder form containing active ingredients with whole food sources and no additives. The product aims to enhance the utilization of energy, coat and skin health, gut health, and many other benefits.
Dog Supplements Hold the Largest Market Share
Dog supplements represent the largest segment within the global pet supplements market, reflecting the increasing emphasis on canine health and well-being of dogs worldwide. Rising pet ownership rates, especially in developed regions, have led to higher spending on pet health products. Additionally, advancements in veterinary medicine and pet nutrition have expanded the range of supplements available, catering to specific health concerns of dogs such as allergies, stress, and joint stiffness. Furthermore, the rising trend of humanization of pets contributes significantly to the market expansion. Many pet owners view their dogs as family members and are willing to invest in premium supplements to ensure their pets lead healthy and active lives. The emotional connection drives the demand for innovative and premium-quality products in the dog supplement segment.
In December 2023, Arterra, a new dog supplement brand, was launched to set a new industry standard and help dogs live happier, healthier, and longer lives. The firm sells a number of advanced vitamins specifically meant to slow down dogs' aging process.
North America to Dominate the Global Pet Supplements Market Share
North America has a substantial share due to one of the highest pet ownership rates in the world. Due to the region's strong consumer buying power, pet owners can invest significant money in pet care, especially in high-quality supplements, which fuels the industry's growth. Furthermore, pet owners in North America have access to a wealth of information regarding pet health, which promotes a greater understanding of the advantages of supplements. The existence of top-notch veterinary organizations encourages supplement use as a crucial component of pet care. Leading producers of pet supplements, which continuously do research and development to meet a wide range of pet demands, are based in North America.
The regulatory structure in the region guarantees compliance with particular safety and efficacy criteria, thereby fostering customer confidence and promoting market expansion. In April 2024, Cymbiotika, a San Diego-based brand specializing in health and wellness, introduced a new product line named Cymbiotika Pets. The line offers supplements specifically formulated to support and improve the health and vitality of dogs. The products include four types of soft chew supplements: Dog's Allergy & Immune Health, Dog's Calm, Dog's Hip & Joint, and Dog's Probiotic+.
Future Market Scenario (2024 - 2031F)
- The pet supplements market is experiencing regular growth, pushed by growing pet possession rates, growing consciousness of pet health, and advancements in the science of pet nutrition.
- With rising demand for specialized and premium merchandise, pet supplement producers can expand their services to include a wider range of formulations targeting precise fitness concerns and varied age groups.
- With growing emphasis on sustainability and ethical sourcing, there may be a shift towards green packaging, cruelty-free ingredients, and transparent supply chains in the pet supplements industry.
Key Players Landscape and Outlook
The pet dietary supplements market landscape consists of several key players, including market giants, acknowledged for their significant product portfolios and international reach. Alongside these established manufacturers, niche and strong point players have emerged, imparting modern formulations and focused on unique pet fitness requirements. The market is expected to witness sustained growth pushed through the growing rate of pet possession and a growing focus on pet health and wellness. Prominent players are probable to invest in studies and product improvement, advertising and marketing techniques, and strategic collaborations to capitalize on emerging possibilities and maintain their aggressive positions in this dynamic and evolving marketplace.
In April 2024, VetPlus, owned by Tangerine Holdings Limited, launched a new product, Sustain for Cats, the first feline veterinary product in the United Kingdom. This product is a combination of postbiotics, probiotics, and prebiotics, helping cats maintain immune and gastrointestinal health. The company also launched another product, Gomega for Cats, helping cats with their cardiovascular and kidney health.