Please Wait.....
Report
Pet Oral Care Products - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 139 Pages I Mordor Intelligence
The Pet Oral Care Products Market size is estimated at USD 2.03 billion in 2025, and is expected to reach USD 2.79 billion by 2030, at a CAGR of 6.6% during the forecast period (2025-2030).
Key Highlights
- The high prevalence of dental diseases in pets primarily drives the market. According to the Australian and American Veterinary Dental Societies, more than 80% of dogs develop gum disease by the age of three, compared to more than 70% of cats at the same age.
- In addition to the rise in awareness about pet oral health, an increased focus on veterinary health is a major boost to studied market growth. Furthermore, people have been highly investing in pet care products, including pet oral care products, as pets are seen as family members. This is even higher in the millennial generation of developing and developed countries worldwide. For instance, as per the American Veterinary Medical Association, in 2023, Dog owners in the United States spent the most on veterinary care amounting to USD 367 annually, whereas cat owners spent USD 253 annually on veterinary care.
- Along with this, the rise in middle-income households and rising disposable incomes have increased the willingness of pet owners to spend on high-quality products for pets. Therefore, the growing interest in pet humanization, coupled with a rise in demand for premiumization in pet care products, is one of the factors driving the market growth for pet oral care products.
- Moreover, some pet owners are very particular about representing their lifestyles by spending on products, including oral care products for their pets, encouraging many market competitors to launch new and customized products in the pet dental care segment. Hence, the increasing prevalence of dental diseases in pets along with new pet dental care products launched by the players, and growing pet humanization are the factors that are anticipated to support the growth of the studied market.
Pet Oral Care Products Market Trends
High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure
The pet dental care products market benefits tremendously from the increasing per capita animal healthcare expenditure. The high awareness of pet health among pet owners and the rising number of dental procedures are other factors that propel the growth of the pet dental care products market across the globe.
According to the data released by the American Pet Products Association, the total United States pet industry expenditure was USD 136.8 billion in 2022, which increased and reached USD 147 billion in 2023. This signifies the importance of pets among the American population, thereby supporting the growth of the market studied.
Moreover, the rising prevalence of diverse oral diseases in pets is the major driving factor for the market's growth. Periodontal disease is the most common clinical condition in cats and dogs, which is preventable by brushing the teeth. As per the American Veterinary Medical Association (AVMA), this disease can lead to severe health concerns, ranging from tooth loss to organ failure.
According to the American Veterinary Medical Association (AVMA), about 70% of cats and 80% of dogs develop some degree or form of periodontal disease by the time they are three years. Calculus, gingivitis, gum disease, and tooth fractures are other common oral issues among pets.
Furthermore, according to the World Small Animal Veterinary Association (WSAVA), 10% of dogs have fractured teeth with painful direct pulp exposure. However, pet owners become increasingly aware of their pet's teeth and mouths as part of overall animal health and look for effective product solutions from the pet industry to help them maintain their oral health.
Therefore, due to increasing per capita animal healthcare expenditure and the rising prevalence of diverse oral diseases among pets the market studied is anticipated to grow over the forecast period.
North America Dominates the Market
North America is anticipated to retain its dominance in the pet dental care products market over the forecast period, owing to the increasing per capita animal healthcare expenditure. For instance, the American Pet Products Association (APPA) stated that the total United States pet industry expenditures reached USD 147 billion in 2023 and is forecasted to have solid year-over-year growth through 2030.
The rise in the prevalence of many diverse oral health-related diseases has been identified as the major driving factor for studied market growth in the region. According to the 2023-2024 National Pet Owners Survey conducted by the American Pet Products Association (APPA) an estimated sixty-six percent of United States households, or about 86.9 million families, own a pet.
The region's large population of pet owners, particularly dogs and cats, drives the demand for pet dental health products. Also, pet owners have easy access to a wide range of dental health products, including dental chews, toothpaste, oral care solutions, and dental spray owing to their well-established sector in the region.
Furthermore, the heightened awareness surrounding pet oral health is playing a pivotal role in driving the region pet dental care products market. Pet owners are increasingly recognizing the significance of maintaining good oral hygiene for their beloved companions. The understanding that oral health issues can lead to serious health complications, including periodontal diseases, tooth decay, and systemic infections, has spurred the demand for oral care products. As a result, there is a growing market for pet toothbrushes, dental wipes, water additives, and other specialized products. Manufacturers are capitalizing on this awareness by offering a wide range of effective and convenient solutions, further propelling the growth of the market in the region.
Pet Oral Care Products Industry Overview
The Pet Dental Care Products Market is moderately consolidated, with leading global players occupying significant shares in the market. The major players in the market are Mars Inc., Purina Pet Care, Virbac, Ceva, Hills Pet Nutrition Inc., etc. The key players in the market have been involved in many strategic activities to increase their market share. They are focused on new product launches, mergers and acquisitions, and expansions to cater to a wider consumer base.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 High Prevalence of Dental Diseases in Pets and Increase in Animal Health Expenditure
4.2.2 Rising pet humanization
4.2.3 Changing Landscape of the Retail Sector
4.3 Market Restraints
4.3.1 Lack of Knowledge of Pet Oral Care and Veterinary Dentistry
4.3.2 Limited Accessibility of Specialized Professionals and Services in Developing Countries
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitutes
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Mouthwash/Rinse
5.1.2 Toothpaste
5.1.3 Toothbrush
5.1.4 Dental Chews
5.1.5 Veterinary Products
5.1.6 Other Product Types
5.2 Animal Type
5.2.1 Dogs
5.2.2 Cats
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Online Channels
5.3.3 Specialized Pet Shops
5.3.4 Veterinary Channels
5.3.5 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 UK
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 South Korea
5.4.3.6 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Mexico
5.4.4.4 Rest of South America
5.4.5 Africa
5.4.5.1 South Africa
5.4.5.2 Rest of Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AllAccem
6.3.2 Ceva
6.3.3 Colgate-Palmolive
6.3.4 Hills Pet Nutrition Inc.
6.3.5 Purina Pet Care (Nestle)
6.3.6 HealthyMouth LLC
6.3.7 ImRex Inc.
6.3.8 Mars Incorporated
6.3.9 Petzlife Products Inc.
6.3.10 TropiClean Pet Products
6.3.11 Vetoquinol SA
6.3.12 Virbac
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security