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Report
Pet Care in Italy
Market Direction I 2022-05-27 I 60 Pages I Euromonitor
Overall, retail volume and current value growth rates over 2022 are projected to be in line with 2021 results, with a slight uptick in value terms and a very marginal slowdown in volume terms. Importantly, the pet population in Italy continues to grow. While the return to pre-Coronavirus (COVID-19) work and social norms has accelerated, many consumers have remained cautious about outdoor activities and social gatherings as the threat of the virus lingers in the country. Thus, many consumers have...
Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Pet Care in Italy
Euromonitor International
May 2022
List Of Contents And Tables
PET CARE IN ITALY
EXECUTIVE SUMMARY
Pet care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2017-2022
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2017-2022
Table 3 Sales of Pet Care by Category: Value 2017-2022
Table 4 Sales of Pet Food by Category: % Volume Growth 2017-2022
Table 5 Sales of Pet Care by Category: % Value Growth 2017-2022
Table 6 NBO Company Shares of Pet Food: % Value 2017-2021
Table 7 LBN Brand Shares of Pet Food: % Value 2018-2021
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2017-2021
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2018-2021
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2017-2022
Table 11 Distribution of Pet Care by Format: % Value 2017-2022
Table 12 Distribution of Pet Care by Format and Category: % Value 2022
Table 13 Distribution of Dog and Cat Food by Format: % Value 2017-2022
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2022
Table 15 Forecast Sales of Pet Food by Category: Volume 2022-2027
Table 16 Forecast Sales of Pet Care by Category: Value 2022-2027
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing bond between owner and pet stimulates strong sales growth in dog treats and mixers
Premiumisation spurs healthy and added-value new product development in wet and dry dog food
Segmentation increasingly tackles specific health issues for dogs
PROSPECTS AND OPPORTUNITIES
Premiumisation trend to favour value over volume growth
Sustainability impact expected to guide product choices
Functional dog food set to come to the fore in the slipstream of key health, environmental and humanisation trends
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2017-2022
Table 20 Dog Population 2017-2022
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 2 Dog Food by Price Band 2022
Table 22 Sales of Dog Food by Category: Volume 2017-2022
Table 23 Sales of Dog Food by Category: Value 2017-2022
Table 24 Sales of Dog Food by Category: % Volume Growth 2017-2022
Table 25 Sales of Dog Food by Category: % Value Growth 2017-2022
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2017-2022
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2017-2022
Table 28 NBO Company Shares of Dog Food: % Value 2017-2021
Table 29 LBN Brand Shares of Dog Food: % Value 2018-2021
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2018-2021
Table 31 Distribution of Dog Food by Format: % Value 2017-2022
Table 32 Forecast Sales of Dog Food by Category: Volume 2022-2027
Table 33 Forecast Sales of Dog Food by Category: Value 2022-2027
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2022-2027
CAT FOOD IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pet humanisation trend supports fast sales growth for cat treats and mixers
Sustainable products and real and fresh ingredients spur sales of wet cat food
Nestle and Mars invest in innovation and new product developments to maintain leading positions in cat food
PROSPECTS AND OPPORTUNITIES
Naturalness, health prevention and 100% Italian claims set to drive sales
Development of private label ranges in line with premium and nutritional trends
Shift to innovative and sustainable packages likely to support e-commerce sales of cat food
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2017-2022
Table 37 Cat Population 2017-2022
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2017-2022
CATEGORY DATA
Summary 3 Cat Food by Price Band 2022
Table 39 Sales of Cat Food by Category: Volume 2017-2022
Table 40 Sales of Cat Food by Category: Value 2017-2022
Table 41 Sales of Cat Food by Category: % Volume Growth 2017-2022
Table 42 Sales of Cat Food by Category: % Value Growth 2017-2022
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2017-2022
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2017-2022
Table 45 NBO Company Shares of Cat Food: % Value 2017-2021
Table 46 LBN Brand Shares of Cat Food: % Value 2018-2021
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2018-2021
Table 48 Distribution of Cat Food by Format: % Value 2017-2022
Table 49 Forecast Sales of Cat Food by Category: Volume 2022-2027
Table 50 Forecast Sales of Cat Food by Category: Value 2022-2027
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2022-2027
OTHER PET FOOD IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Changing lifestyles and difficulties in creating relationships with other pets militate against sales revival
New Vitakraft Kracker fits with a nascent shift to premium offerings
Nestle Purina PetCare Italia continues to leverage high brand recognition and trust for Friskies to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
Large population and premiumisation and differentiation trends to support fish food
Human trends set to penetrate other pet food to push value sales potential
Wide offer and expert advice to maintain a preference for pet specialist retailers
CATEGORY INDICATORS
Table 53 Other Pet Population 2017-2022
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2017-2022
Table 55 Sales of Other Pet Food by Category: Value 2017-2022
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2017-2022
Table 57 Sales of Other Pet Food by Category: % Value Growth 2017-2022
Table 58 LBN Brand Shares of Bird Food: % Value 2018-2021
Table 59 LBN Brand Shares of Fish Food: % Value 2018-2021
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2018-2021
Table 61 Distribution of Other Pet Food by Format: % Value 2017-2022
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2022-2027
Table 63 Forecast Sales of Other Pet Food by Category: Value 2022-2027
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2022-2027
PET PRODUCTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
More sustainable options foster growing interest in cat litter
Pet humanisation trend, growing dog and cat populations and hygiene and wellbeing concerns boost sales of "other" pet products
Merial Italia and Bayer leverage their strength in pet healthcare to lead pet products
PROSPECTS AND OPPORTUNITIES
Quality of life and healthcare concerns expected to underpin development and growth in pet products
Essential and sustainability positioning set to drive sales of cat litter
Higher focus on pet care to boost demand for "other" pet products
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2017-2022
Table 67 Sales of Pet Products by Category: % Value Growth 2017-2022
Table 68 Sales of Pet Healthcare by Type: % Value 2017-2022
Table 69 Sales of Other Pet Products by Type: % Value 2017-2022
Table 70 NBO Company Shares of Pet Products: % Value 2017-2021
Table 71 LBN Brand Shares of Pet Products: % Value 2018-2021
Table 72 Distribution of Pet Products by Format: % Value 2017-2022
Table 73 Forecast Sales of Pet Products by Category: Value 2022-2027
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2022-2027
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