Please Wait.....
Report
Personalized Nutrition And Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Ingredient (Proteins & Amino Acid, Vitamins, Minerals, Probiotics, Herbal/Botanic), By Dosage Form (Tablets/Capsules, Liquids, Powders, Other), By End Use (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, Online Pharmacies & E-Commerce Sites), By Region, & Competition, 2020-2030F
Market Report I 2025-04-25 I 185 Pages I TechSci Research
Market Overview
The Global Personalized Nutrition and Supplements Market was valued at USD 54.17 billion in 2024 and is expected to reach USD 113.93 billion by 2030, growing at a CAGR of 13.15%. The market is rapidly evolving from a niche concept to a core element of the health and wellness industry, driven by technological innovation, consumer demand for individualized wellness, and a global shift toward preventive healthcare. Fueled by rising interest in data-driven, personalized health regimens, the sector is expanding alongside growing awareness of nutrition's role in chronic disease prevention. As the sector collects increasingly sensitive health and genetic data, compliance with data privacy regulations like HIPAA and GDPR has become essential to maintaining consumer trust. Positioned at the intersection of healthcare, digital technology, and consumer empowerment, personalized nutrition is poised to reshape the future of health engagement by delivering precise, scalable, and accessible solutions tailored to individual needs.
Key Market Drivers
Increasing Prevalence of Diet-Related Diseases
The rising incidence of diet-related diseases stands as a primary driver of growth in the Global Personalized Nutrition and Supplements Market. Obesity, diabetes, hypertension, and cardiovascular diseases are becoming widespread health concerns globally, prompting consumers and healthcare providers to seek proactive, personalized nutritional interventions. In 2022, roughly 1 in 8 individuals globally lived with obesity, with adult obesity rates more than doubling since 1990 and adolescent rates quadrupling. Concurrently, 2.5 billion adults were classified as overweight, with 890 million of them considered obese. These trends highlight the critical need for individualized nutritional strategies. Non-communicable diseases (NCDs) accounted for 43 million deaths in 2021, comprising 75% of global non-pandemic-related mortality, with a disproportionate burden on low- and middle-income countries. Personalized nutrition offers a preventive and therapeutic approach to addressing these challenges by aligning dietary interventions with individual health profiles. This strategic shift is fueling market expansion and anchoring personalized nutrition as a key component in global health strategies.
Key Market Challenges
Privacy Concerns
Privacy concerns represent a substantial hurdle in the Global Personalized Nutrition and Supplements Market due to the sensitive nature of the data involved. Personalized nutrition services often rely on genetic, biometric, and health history information to tailor recommendations. As this data is collected, stored, and analyzed, concerns arise regarding data breaches and unauthorized access. Consumers are increasingly wary of how their personal health information is being used, especially as data breaches become more prevalent. Companies must prioritize transparency, obtain clear informed consent, and implement strict data governance protocols to ensure ethical data usage. Failure to adequately protect consumer data or clearly communicate data policies may lead to diminished trust and hinder market adoption. In a landscape governed by strict privacy regulations such as GDPR and HIPAA, safeguarding personal data is not only a legal obligation but also a key to sustaining consumer confidence and long-term market growth.
Key Market Trends
Genetic Testing Integration
The integration of genetic testing is a defining trend in the Personalized Nutrition and Supplements Market. As understanding of the genetic basis for individual nutritional needs improves, genetic testing is being increasingly used to offer highly customized health and dietary recommendations. These tests identify key genetic markers linked to metabolism, nutrient absorption, and food sensitivities, enabling practitioners to design precise nutrition plans tailored to each individual's genetic profile. Consumers can receive guidance on macronutrient distribution, micronutrient requirements, and lifestyle choices aligned with their biological predispositions. This trend is enhancing the effectiveness of personalized nutrition strategies and empowering individuals to take control of their health. As genetic testing becomes more accessible and affordable, it is expected to further embed itself into mainstream nutritional services, transforming one-size-fits-all approaches into highly targeted wellness programs.
Key Market Players
- Amway Corporation
- Superior Supplements Inc
- Metagenics, Inc.
- Nutralliance, Inc.
- Archer Daniels Midland Company (ADM)
- Viome Life Sciences, Inc.
- DNAFit Life Sciences Ltd
- Abbott Laboratories Inc
- Herbalife International of America, Inc.
- GX Sciences, LLC
Report Scope:
In this report, the Global Personalized Nutrition and Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Personalized Nutrition and Supplements Market, By Ingredient:
o Proteins & Amino Acid
o Vitamins
o Minerals
o Probiotics
o Herbal/Botanic
- Personalized Nutrition and Supplements Market, By Dosage Form:
o Tablets/Capsules
o Liquids
o Powders
o Other
- Personalized Nutrition and Supplements Market, By End Use:
o Supermarkets/Hypermarket
o Specialty Stores
o Retail Pharmacies
o Online Pharmacies & E-Commerce Sites
- Personalized Nutrition and Supplements Market, By Region:
o North America
United States
Canada
Mexico
o Europe
France
United Kingdom
Italy
Germany
Spain
o Asia-Pacific
China
India
Japan
Australia
South Korea
o South America
Brazil
Argentina
Colombia
o Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition And Supplements Market.
Available Customizations:
Global Personalized Nutrition And Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customers
5. Global Personalized Nutrition And Supplements Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Ingredient (Proteins & Amino Acid, Vitamins, Minerals, Probiotics, Herbal/Botanic)
5.2.2. By Dosage Form (Tablets/Capsules, Liquids, Powders, Other)
5.2.3. By End Use (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, Online Pharmacies & E-Commerce Sites)
5.2.4. By Company (2024)
5.2.5. By Region
5.3. Market Map
6. North America Personalized Nutrition And Supplements Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Ingredient
6.2.2. By Dosage Form
6.2.3. By End Use
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Personalized Nutrition And Supplements Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Ingredient
6.3.1.2.2. By Dosage Form
6.3.1.2.3. By End Use
6.3.2. Mexico Personalized Nutrition And Supplements Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Ingredient
6.3.2.2.2. By Dosage Form
6.3.2.2.3. By End Use
6.3.3. Canada Personalized Nutrition And Supplements Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Ingredient
6.3.3.2.2. By Dosage Form
6.3.3.2.3. By End Use
7. Europe Personalized Nutrition And Supplements Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Ingredient
7.2.2. By Dosage Form
7.2.3. By End Use
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. France Personalized Nutrition And Supplements Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Ingredient
7.3.1.2.2. By Dosage Form
7.3.1.2.3. By End Use
7.3.2. Germany Personalized Nutrition And Supplements Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Ingredient
7.3.2.2.2. By Dosage Form
7.3.2.2.3. By End Use
7.3.3. United Kingdom Personalized Nutrition And Supplements Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Ingredient
7.3.3.2.2. By Dosage Form
7.3.3.2.3. By End Use
7.3.4. Italy Personalized Nutrition And Supplements Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Ingredient
7.3.4.2.2. By Dosage Form
7.3.4.2.3. By End Use
7.3.5. Spain Personalized Nutrition And Supplements Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Ingredient
7.3.5.2.2. By Dosage Form
7.3.5.2.3. By End Use
8. Asia-Pacific Personalized Nutrition And Supplements Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Ingredient
8.2.2. By Dosage Form
8.2.3. By End Use
8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Personalized Nutrition And Supplements Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Ingredient
8.3.1.2.2. By Dosage Form
8.3.1.2.3. By End Use
8.3.2. India Personalized Nutrition And Supplements Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Ingredient
8.3.2.2.2. By Dosage Form
8.3.2.2.3. By End Use
8.3.3. South Korea Personalized Nutrition And Supplements Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Ingredient
8.3.3.2.2. By Dosage Form
8.3.3.2.3. By End Use
8.3.4. Japan Personalized Nutrition And Supplements Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Ingredient
8.3.4.2.2. By Dosage Form
8.3.4.2.3. By End Use
8.3.5. Australia Personalized Nutrition And Supplements Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Ingredient
8.3.5.2.2. By Dosage Form
8.3.5.2.3. By End Use
9. South America Personalized Nutrition And Supplements Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Ingredient
9.2.2. By Dosage Form
9.2.3. By End Use
9.2.4. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Personalized Nutrition And Supplements Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Ingredient
9.3.1.2.2. By Dosage Form
9.3.1.2.3. By End Use
9.3.2. Argentina Personalized Nutrition And Supplements Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Ingredient
9.3.2.2.2. By Dosage Form
9.3.2.2.3. By End Use
9.3.3. Colombia Personalized Nutrition And Supplements Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Ingredient
9.3.3.2.2. By Dosage Form
9.3.3.2.3. By End Use
10. Middle East and Africa Personalized Nutrition And Supplements Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Ingredient
10.2.2. By Dosage Form
10.2.3. By End Use
10.2.4. By Country
10.3. MEA: Country Analysis
10.3.1. South Africa Personalized Nutrition And Supplements Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Ingredient
10.3.1.2.2. By Dosage Form
10.3.1.2.3. By End Use
10.3.2. Saudi Arabia Personalized Nutrition And Supplements Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Ingredient
10.3.2.2.2. By Dosage Form
10.3.2.2.3. By End Use
10.3.3. UAE Personalized Nutrition And Supplements Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Ingredient
10.3.3.2.2. By Dosage Form
10.3.3.2.3. By End Use
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Recent Developments
12.2. Product Launches
12.3. Mergers & Acquisitions
13. PESTLE Analysis
14. Porter's Five Forces Analysis
14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Product
15. Competitive Landscape
15.1. Amway Corporation
15.1.1. Business Overview
15.1.2. Product & Service Offerings
15.1.3. Recent Developments
15.1.4. Financials (If Listed)
15.1.5. Key Personnel
15.1.6. SWOT Analysis
15.2. Superior Supplements Inc
15.3. Metagenics, Inc.
15.4. Nutralliance, Inc.
15.5. Archer Daniels Midland Company (ADM)
15.6. Viome Life Sciences, Inc.
15.7. DNAFit Life Sciences Ltd
15.8. Abbott Laboratories Inc
15.9. Herbalife International of America, Inc.
15.10. GX Sciences, LLC
16. Strategic Recommendations
17. About Us & Disclaimer
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security