Report

Global orthodontic supplies market is projected to witness a CAGR of 8.65% during the forecast period 2024-2031F, growing from USD 6.74 billion in 2023 to USD 13.09 billion in 2031F. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
Orthodontists and other dental professionals utilize a wide range of dental materials, tools, and equipment known as orthodontic supplies to identify, treat, and prevent different kinds of malocclusions, misalignments, and irregularities in the placement of teeth and jaws. These materials are essential to orthodontic therapy, which improves bite function, tooth alignment, and a patient's smile's overall attractiveness. Orthodontists employ specialized tools and instruments to precisely modify wires, glue brackets, and make other modifications during therapy. These consist of wire cutters, pliers, and bonding tools. Molds of a patient's teeth, called dental impressions, are used to make personalized orthodontic gear. One important factor has been patients' growing knowledge about the advantages of orthodontic treatment in terms of appearance and functionality. People are better aware of how orthodontic treatment can enhance oral health and attractiveness. Customized appliances and treatment programs, such as specially designed clear aligners, are becoming increasingly common. The use of orthodontic treatments has increased due to aesthetic concerns, especially in older patients. The industry has grown because of the advent of less noticeable treatment methods, including ceramic braces and clear aligners. A greater proportion of the population can now more easily access orthodontic treatments due to improved access to dental care in many areas. Demand for orthodontic materials has increased as a result.
For instance, in March 2023, Align Technology, Inc. inaugurated the Align Innovation Centre (AIC) in Hyderabad, India. The company hopes to use this to further develop its Align Digital Platform. Similarly, in May 2022, AB Dental Devices Ltd. strategically teamed up with Trucare Group to introduce its dental products to the UAE dentistry market.
Increasing Aesthetic Concerns Leading to Market Expansion
Orthodontic products that address aesthetic concerns have been developed and adopted because of patients' and practitioners' growing emphasis on aesthetically pleasing teeth. The invisible look of clear aligners, like those provided by Invisalign and other companies, has increased in popularity. Clear aligners are preferred by many patients, especially adults, as they are discrete and help patients hide the fact that they are receiving any orthodontic treatment. Clear or ceramic braces are made to match the color of teeth naturally. Patients who desire a more aesthetically acceptable solution while still benefiting from braces' effectiveness choose these braces since they are less noticeable than regular metal braces. Lingual braces are fully concealed since they are affixed to the back of the teeth. These braces are an option for those who prefer to straighten their teeth without using orthodontic systems. Modern orthodontic brackets are intended to be more discrete and smaller. For instance, Henry Schein, Inc. introduced the Carriere Motion Pro bite corrector1 in January 2024 to address Class II and Class III anteroposterior dimension occlusion before the placement of brackets or aligners, hence shortening the orthodontic procedure's treatment duration.
Certain manufacturers provide brackets made of transparent or tooth-colored materials, which lessens their visibility. Due to developments in material science, orthodontic materials are now visually pleasing and very effective. Superior materials improve patient comfort and minimize the visibility of orthodontic accessories. One of orthodontic treatment's most important psychological effects is increased self-confidence and self-esteem. To improve the visual attractiveness of their smile, patients who are self-conscious about it may investigate orthodontic treatments. Many patients, especially adults, value appearance greatly when selecting orthodontic procedures. When attractive options are accessible, they are more inclined to commit to treatment. Manufacturers of orthodontic supplies are forced to invest in creating and promoting aesthetic solutions as patient awareness of aesthetic orthodontic choices rises and the demand for these goods and services rises. Orthodontists frequently consider the patient's tastes and aesthetic concerns when offering treatment alternatives. This may impact the type of orthodontic supplies each treatment plan uses. Media, particularly advertising and social media, shape beauty standards and ideals. This may prompt people to seek orthodontic procedures to improve the appearance of their smiles. Offering a variety of aesthetically pleasant treatment choices can give orthodontists and dental practitioners a competitive edge in luring consumers who place a high value on appearance. Such factors will drive market growth.
For example, Smile Health Orthodontics (SHO), a provider of customized clear aligner systems, announced in March 2023 that it has added 3D printed LightForce ceramic braces and clear aligners to its portfolio.
Growing Access to Dental Care Propels Market Growth
The number of patients seeking treatment can be influenced by rising accessibility to orthodontic care, which can impact the demand for orthodontic materials. For patients to obtain orthodontic therapy, easily accessible orthodontic services and practitioners are essential. Increased access is made possible by an adequate number of orthodontists, orthodontic clinics, and general dentists who provide orthodontic services. Expanding access requires making sure orthodontic care is offered in underserved communities, rural and urban areas alike. This involves operating orthodontic offices in both urban and rural locations. Access to dental care, particularly orthodontic procedures, is typically better in areas with established healthcare infrastructures. According to a March 2023 report from the World Health Organization (WHO), there are an estimated 3.5 billion cases of oral disorders globally, and about 10% of the world's population suffers from severe periodontal (or gum) disease, which can lead to tooth loss. Accessible medical facilities have all the tools and supplies needed for orthodontics. Patients may find orthodontic procedures more inexpensive with dental insurance, which will increase demand. The decision of a patient to pursue orthodontic treatment can be greatly influenced by their access to insurance plans that cover such care. Demand can be increased by government programmes and policies that support dental health and provide access to orthodontic treatment. This could entail funding initiatives that increase access for marginalized communities or providing financial assistance for orthodontic procedures. For those who do not have easy access to private dental practices, orthodontic care is made available through dental services provided at community health centers and clinics. Tele-orthodontics and virtual consultations can provide access to orthodontic expertise, particularly in isolated or underprivileged areas. Patients don't need to travel far to receive monitoring and consultations.
To help patients afford treatment, several orthodontic facilities provide payment plans or financial aid programs. Campaigns to raise public awareness and educational initiatives about the value of orthodontic care can enhance access to care by motivating people to seek treatment. Access to orthodontic care for underprivileged populations can be increased by non-profit organizations and charities, which provide treatment to those who might not otherwise be able to afford it. A larger patient base may be able to receive orthodontic care with the introduction of less expensive treatment options like clear aligners. Effective orthodontic supply distribution networks guarantee that professionals can access the tools and supplies they need to treat patients. This element will raise the need for orthodontic supplies globally. Ormco Corporation, a subsidiary of Envista Holdings Corporation, introduced Ultima Hook in May 2022. The Ultima Hook is a high-performing orthodontic appliance created and engineered to treat malocclusions in teeth effectively.
Increasing Dominance of Brackets Segment Fuels Market Growth
Brackets will continue dominating the orthodontic supplies market throughout the projected period. Since they are comfortable and convenient, orthodontists mostly use braces, which is driving the segment's rise. Bracket expansion in the orthodontic supplies market will also be aided by the expanding reimbursement policies and healthcare insurance linked to dental treatments. Additionally, bracket treatments often take less time to complete, and the rising number of cases with malocclusion and persistent orthodontic problems will accelerate the expansion of the brackets segment of the global orthodontic supplies market. Moreover, growing instances of dental illnesses, a growing number of dentists, and expanding awareness of oral hygiene are anticipated to propel the market throughout the forecast period. Additionally, it is anticipated that the introduction of new items will have a positive effect on the segment's growth.
For example, OrthoSelect, Inc. introduced DIBS AI 7.0 in May 2022, advancing the field of precise digital bracket placement science. Similarly, LightForce Orthodontics, Inc. developed a second digital factory and received USD 80.0 million in series D funding led by Ally Bridge Group in August 2023. The business uses Al models to create personalized 3D-printed braces. So, the market will continue to be driven by technological improvements in the brackets industry.
North America to Dominate the Orthodontic Supplies Market
The market for orthodontic supplies is anticipated to be dominated by North America during the projected period. Dental disorders, particularly malocclusions that need orthodontic treatment, are common in North America. The market for orthodontic supplies is growing due to the high demand for corrective orthodontic procedures. The high prevalence of dental issues in this region and widespread information on oral health and diet habits all contribute to the increased need for orthodontic treatments. A study that the American Association of Orthodontics published in January 2023 states that about 50% of people have malocclusions that are severe enough to be treated through an orthodontic treatment. North America boasts a highly developed healthcare system and wide availability of high-quality healthcare services. The region's high expense of healthcare, including out-of-pocket dental treatment, is driving up the use of orthodontic procedures. Furthermore, significant dental service providers and orthodontic supply companies guarantee a wide range of orthodontic goods and services in North America, especially in the United States. Implementing state-of-the-art orthodontic technologies and treatments is more practical due to this infrastructure and financial acumen. Moreover, dental health and aesthetic appearance are highly valued in North American culture, where having a perfect smile is essential to one's whole self-presentation. Due to this trend, teenagers and adults have a significant desire for cosmetic orthodontic procedures. In addition, the region runs oral health awareness campaigns regularly to promote regular dental examinations and procedures, which boosts the market for orthodontic supplies. For example, Sage Dental Management, LLC and SheepMedical Co., Ltd. partnered in July 2022 to provide KiyoClear orthodontic aligners in the United States market.
Future Market Scenario (2024-2031F)
The main factors contributing to the anticipated growth of the orthodontic supplies market are the increasing prevalence of dental disorders, like malocclusion, and the increasing demand for aesthetic looks that are usually more acceptable and appreciated in society. Not only this but the rising access to healthcare and especially orthodontic facilities, even in developing regions, is a factor that will propel the market growth in the future. Given that technology is advancing, cutting-edge technology in the region is expected. Players in this market are expanding at an unparalleled rate, introducing cost-effective and efficient technologies. For instance, Orthobrain LLC announced the introduction of the SimplyClear aligner system in August 2022. With the use of SimplyClear's superior clear aligners, which promote effective orthodontic treatments, the company hopes to transform the way orthodontic treatment is provided completely.
Key Players Landscape and Outlook
Several companies such as 3M, Envista Holdings Corporation, G&H Orthodontics, Align Technology, Inc., Henry Schein, Inc., Institut Straumann AG, American Orthodontics, Dentaurum GmbH & Co. KG, DENTSPLY SIRONA Inc., TP Orthodontics, Inc., etc., are expanding business by planning and adopting new strategies. They are complying with new strategic initiatives regarding the launches of newly developed orthodontic accessories to help researchers and strengthen their presence in the market. New product launches, agreements based on contracts, acquisitions and mergers, investments, and partnerships are a few ways through which they are trying to achieve the same.
Orthodontic Details collaborated with 3M, DynaFlex, G&H Orthodontics, Reliance Orthodontic Products, and other such vendors to adapt the products and solutions in April 2023.
In February 2023, Koninklijke Philips N.V. and Candid Care Co. partnered to offer a wider selection of comprehensive oral healthcare goods, such as teeth-whitening kits and orthodontic treatments.