Please Wait.....
Report
Online Advertising Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Advertising Format (Social Media, Search Engine, Video, E-mail, Others (Podcast, Radio, etc.)), By Platform (Web, Application), By Region & Competition, 2020-2030F
Market Report I 2025-02-28 I 181 Pages I TechSci Research
Global Online Advertising market was valued at USD 225.06 billion in 2024 and is expected to grow to USD 410.16 billion by 2030 with a CAGR of 10.58% during the forecast period. The global online advertising market is experiencing significant growth, fueled by the increasing adoption of digital technologies, mobile devices, and internet connectivity. Brands are leveraging online platforms to reach targeted audiences through various advertising formats, such as search, display, social media, and video ads. The rise of artificial intelligence (AI) and machine learning is enabling more personalized and efficient ad targeting, enhancing user engagement and return on investment. When analyzing the average marketing budget across industries, it is clear that marketing investments differ greatly by sector. As digital platforms continue to take precedence, industries are reallocating their budgets toward online strategies. In 2024, businesses are projected to allocate, on average, 53.4% of their marketing budget to digital channels, with the remaining 46.6% directed toward traditional media such as print, television, and radio. This shift towards digital advertising is driving significant growth in the market, further accelerating its expansion.
Key Market Drivers
Increasing Digitalization and Internet Penetration
One of the primary drivers of the global online advertising market is the rapid increase in digitalization and internet penetration. The continued shift from traditional media to digital platforms has reshaped how businesses approach advertising, leading to a massive increase in online advertising spend. According to estimates, the number of internet users worldwide has crossed 5 billion, contributing to an audience of unprecedented scale that businesses can target more efficiently. In many developing regions, internet access has grown rapidly, expanding the digital consumer base and providing more opportunities for advertisers to reach new audiences.
Moreover, mobile internet usage has seen exponential growth, with mobile-first economies thriving globally. As smartphone usage continues to surge, more consumers are engaging with digital content on mobile devices, thus offering advertisers new touchpoints to deliver targeted ads. The accessibility of high-speed internet has also allowed people to interact with online ads in real-time, increasing engagement and enabling advertisers to track user behavior and adjust strategies accordingly. With over 60% of global internet traffic coming from mobile devices, the demand for mobile-optimized advertising content is driving the growth of mobile-first ad solutions, making mobile advertising a critical component of global advertising strategies.
Key Market Challenges
Ad Fraud and Privacy Concerns
One of the significant challenges facing the global online advertising market is the rise of ad fraud and increasing concerns about consumer privacy. Ad fraud, which includes practices like click fraud, impression fraud, and bot traffic, results in wasted advertising spend and undermines the effectiveness of digital campaigns. Fraudulent activity can skew data analytics, making it harder for marketers to measure the success of their campaigns and optimize their strategies. According to estimates, the global digital ad fraud market is expected to reach billions of dollars in losses annually, signaling a severe issue for advertisers and the platforms they use.
At the same time, privacy concerns have been escalating as consumers become more aware of how their data is being collected, stored, and used. Laws like the European Union's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have made it more difficult for advertisers to gather and use consumer data without proper consent. These regulations require advertisers to implement stricter data management policies, making it challenging to deliver personalized ads without risking violations of privacy laws.
Key Market Trends
Increased Investment in Video Advertising
One of the most significant trends in the global online advertising market is the rapid shift toward video advertising. With the growing popularity of platforms like YouTube, TikTok, Instagram, and streaming services such as Netflix and Hulu, video content has become an essential component of digital advertising strategies. Video ads allow brands to engage with consumers more effectively, delivering richer storytelling and more engaging content compared to traditional display ads or text-based campaigns.
The rise of short-form video content, particularly on social media platforms like TikTok and Instagram Reels, has further accelerated this trend. These formats allow brands to capture consumers' attention in a short amount of time, creating memorable and impactful messaging. Video ads are also highly shareable, meaning that they have the potential to go viral and reach a larger audience organically.
Key Market Players
- Microsoft Corporation
- Google LLC
- Twitter International Unlimited Company
- Adobe Inc.
- Meta Platforms, Inc
- Baidu, Inc.
- Yahoo Inc.
- IAC Inc.
- Bytedance Ltd.
- Amazon.com, Inc.
Report Scope:
In this report, the Global Online Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Online Advertising Market, By Advertising Format:
o Social Media
o Search Engine
o Video
o E-mail
o Others
- Online Advertising Market, By Platform:
o Web
o Application
- Online Advertising Market, By Region:
o North America
United States
Canada
Mexico
o Asia-Pacific
China
Japan
India
Australia
South Korea
Indonesia
o Europe
France
United Kingdom
Italy
Germany
Spain
o South America
Argentina
Colombia
Brazil
o Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Online Advertising Market.
Available Customizations:
Global Online Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Frequency of Advertisement
5. Global Online Advertising Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, Others (Podcast, Radio, etc.))
5.2.2. By Platform Market Share Analysis (Web, Application)
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Share Analysis
5.2.3.2. Europe Market Share Analysis
5.2.3.3. Asia Pacific Market Share Analysis
5.2.3.4. Middle East & Africa Market Share Analysis
5.2.3.5. South America Market Share Analysis
5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Online Advertising Market Mapping & Opportunity Assessment
5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
5.3.2. By Platform Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. North America Online Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Advertising Format Market Share Analysis
6.2.2. By Platform Market Share Analysis
6.2.3. By Country Market Share Analysis
6.3. North America: Country Analysis
6.3.1. United States Online Advertising Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Advertising Format Market Share Analysis
6.3.1.2.2. By Platform Market Share Analysis
6.3.2. Canada Online Advertising Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Advertising Format Market Share Analysis
6.3.2.2.2. By Platform Market Share Analysis
6.3.3. Mexico Online Advertising Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Advertising Format Market Share Analysis
6.3.3.2.2. By Platform Market Share Analysis
7. Asia Pacific Online Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Advertising Format Market Share Analysis
7.2.2. By Platform Market Share Analysis
7.2.3. By Country Market Share Analysis
7.3. Asia Pacific: Country Analysis
7.3.1. China Online Advertising Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Advertising Format Market Share Analysis
7.3.1.2.2. By Platform Market Share Analysis
7.3.2. Japan Online Advertising Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Advertising Format Market Share Analysis
7.3.2.2.2. By Platform Market Share Analysis
7.3.3. India Online Advertising Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Advertising Format Market Share Analysis
7.3.3.2.2. By Platform Market Share Analysis
7.3.4. Australia Online Advertising Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Advertising Format Market Share Analysis
7.3.4.2.2. By Platform Market Share Analysis
7.3.5. South Korea Online Advertising Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Advertising Format Market Share Analysis
7.3.5.2.2. By Platform Market Share Analysis
7.3.6. Indonesia Online Advertising Market Outlook
7.3.6.1. Market Size & Forecast
7.3.6.1.1. By Value
7.3.6.2. Market Share & Forecast
7.3.6.2.1. By Advertising Format Market Share Analysis
7.3.6.2.2. By Platform Market Share Analysis
8. Europe Online Advertising Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Advertising Format Market Share Analysis
8.2.2. By Platform Market Share Analysis
8.2.3. By Country Market Share Analysis
8.3. Europe: Country Analysis
8.3.1. France Online Advertising Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Advertising Format Market Share Analysis
8.3.1.2.2. By Platform Market Share Analysis
8.3.2. United Kingdom Online Advertising Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Advertising Format Market Share Analysis
8.3.2.2.2. By Platform Market Share Analysis
8.3.3. Italy Online Advertising Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Advertising Format Market Share Analysis
8.3.3.2.2. By Platform Market Share Analysis
8.3.4. Germany Online Advertising Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Advertising Format Market Share Analysis
8.3.4.2.2. By Platform Market Share Analysis
8.3.5. Spain Online Advertising Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Advertising Format Market Share Analysis
8.3.5.2.2. By Platform Market Share Analysis
9. South America Online Advertising Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Advertising Format Market Share Analysis
9.2.2. By Platform Market Share Analysis
9.2.3. By Country Market Share Analysis
9.3. South America: Country Analysis
9.3.1. Argentina Online Advertising Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Advertising Format Market Share Analysis
9.3.1.2.2. By Platform Market Share Analysis
9.3.2. Colombia Online Advertising Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Advertising Format Market Share Analysis
9.3.2.2.2. By Platform Market Share Analysis
9.3.3. Brazil Online Advertising Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Advertising Format Market Share Analysis
9.3.3.2.2. By Platform Market Share Analysis
10. Middle East & Africa Online Advertising Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Advertising Format Market Share Analysis
10.2.2. By Platform Market Share Analysis
10.2.3. By Country Market Share Analysis
10.3. Middle East & Africa: Country Analysis
10.3.1. South Africa Online Advertising Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Advertising Format Market Share Analysis
10.3.1.2.2. By Platform Market Share Analysis
10.3.2. Saudi Arabia Online Advertising Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Advertising Format Market Share Analysis
10.3.2.2.2. By Platform Market Share Analysis
10.3.3. UAE Online Advertising Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Advertising Format Market Share Analysis
10.3.3.2.2. By Platform Market Share Analysis
10.3.4. Turkey Online Advertising Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Advertising Format Market Share Analysis
10.3.4.2.2. By Platform Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Online Advertising Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Region Impacted
12.1.3. Key Countries Impacted
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Microsoft Corporation
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Google LLC
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Twitter International Unlimited Company
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Adobe Inc.
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Meta Platforms, Inc
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Baidu, Inc.
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Yahoo Inc.
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. IAC Inc.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Bytedance Ltd.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Amazon.com, Inc.
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target By Advertising Format
15.3. Target By Platform
16. About Us & Disclaimer
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security