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Online Advertising Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Advertising Format (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.)), By Platform (Web and Application), By End User (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.)), By Region, By Company
Market Report (3 business days) I 2023-09-05 I 172 Pages I TechSci Research
Global Online Advertising market is anticipated to grow during the forecast period due to the growing usage of social media, increasing advent of mobile advertising, and rising demand for content marketing.
Global Online Advertising Market Scope
Online advertising is the practice of sending marketing messages to a targeted and identified audience via the internet. Online advertising is useful for increasing website traffic and brand awareness, but its primary goal is to persuade the targeted audience to take particular action, like making a purchase, etc.
Online advertising allows businesses to target and engage with specific individuals who are more likely to be interested in their company or product, without the need to spend excessively on reaching a larger audience. Online advertising provides detailed audience information so that one can effectively target their efforts. This implies that one can concentrate on customers who are nearby, in a particular city or state, nationally, or who are looking for a particular concept of online advertisement.
Global Online Advertising Market Overview
In order to reach and interact with their target audiences, advertisers use a wide variety of platforms, formats, and strategies in the rapidly expanding global online advertising market. A number of factors, such as consumer adoption of digital technologies, popularity of mobile devices, and the emergence of social media and other online platforms as important channels for connecting with consumers, are fueling the growth of the online advertising market. Programmatic advertising, data-driven targeting, and mobile-first strategies are just a few examples of the new technologies and marketing tactics that are regularly introduced to the market, which is also characterized by rapid innovation and evolution. While there are many opportunities for advertisers in the online advertising market, there are also several difficulties, such as problems with ad fraud, data privacy, and the use of ad-blockers.
Global Online Advertising Market Drivers
Global Online Advertising market is driven by a variety of factors that are shaping the way advertisers reach and engage with their target audiences. One of the primary drivers of the online advertising market is the growing penetration of the internet across the world. As more people gain access to the internet, the potential audience for online advertising continues to expand. Additionally, the increasing use of mobile devices like smartphones and tablets has led to a shift in the way advertisers approach their campaigns, with a growing focus on mobile-first strategies. The availability of big data and advanced analytics tools has also been a key driver of the online advertising market, as advertisers are now able to target specific audiences based on factors such as demographics, interests, and browsing behavior. Social media platforms like Facebook, Twitter, and Instagram have become a crucial part of many people's daily lives, and advertisers have responded by developing highly targeted campaigns that leverage the user data available on these platforms.
Global Online Advertising Market Trends
The global online advertising market is characterized by rapid innovation and evolution, with new trends and technologies emerging on a regular basis. One of the most significant trends in recent years has been the increasing emphasis on personalization. Advertisers are now leveraging data analytics to better understand consumer behavior and preferences and are developing more targeted campaigns that resonate with specific audiences. Video advertising has also emerged as a key trend in the online advertising market, with more and more brands incorporating video content into their campaigns. Influencer marketing is another key trend in the online advertising market, with brands partnering with social media influencers to reach new audiences and build trust with consumers. Furthermore, Programmatic Advertising Technology continues to evolve, with more sophisticated algorithms and automation tools enabling advertisers to target their campaigns and optimize their ad spending more efficiently.
Global Online Advertising Market Challenges
While the global online advertising market presents many opportunities for advertisers, it also comes with several challenges. One of the biggest challenges facing advertisers is the issue of ad fraud, which involves fraudulent activity designed to generate illegitimate ad impressions or clicks. Ad fraud not only wastes advertisers' ad spend, but it also undermines the integrity of the entire online advertising ecosystem. Another challenge facing advertisers is the growing use of ad-blockers, which prevent ads from being displayed to users who have installed them. As ad-blocker usage becomes more widespread, advertisers must find new ways to reach their target audiences, such as developing more engaging and less intrusive ad formats. Data privacy is another challenge for advertisers, as consumers become more aware of the data that is being collected and how it is being used. Finally, the online advertising market is highly competitive, with advertisers competing for the attention of increasingly discerning and demanding audiences.
Global Online Advertising Market Opportunities
Global Online Advertising market presents many opportunities for advertisers to reach and engage with their target audiences. One of the major opportunities for advertisers in the market is the social media influencer marketing. To enhance their brand presence, advertisers in all sectors are forming partnerships with social media influencers. This is proving to be an effective digital marketing tactic, largely because customers are more likely to believe reviews from other customers than advertisements from companies. By 2024 and beyond, more businesses should start utilizing these influencers to boost sales. Due to consumer fatigue, there is a growing expectation of reduced reliance on celebrity endorsements in the future. Consumers now prefer influencers who have a stronger connection to the product or industry. An illustrative example of this shift is James Charles, a renowned makeup artist specializing in cosmetics, who collaborated with Cover Girl on promotional campaigns.
Furthermore, digital marketers can more effectively analyze user data with the help of artificial intelligence (AI) to further tailor the customer journey. Businesses can now learn a lot about their customers by targeting them through the use of AI. Additionally, AI offers users a more individualized experience by offering them specialized support throughout the entire purchasing process. Businesses can provide this level of customer service by programmatically delivering ads to specific audiences. In 2023, programmatic advertising is anticipated to represent more than 72% of all online marketing expenditures.
Global Online Advertising Market Company Profiles
Google LLC, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., Adobe Inc., Baidu, Inc, Yahoo! Inc., IAC Inc., Amazon.com, Inc., and ByteDance Ltd. (TikTok), etc. are the market players in the global online advertising market during the forecast period.
Global Online Advertising Market Segmentation
Global Online Advertising market is segmented into advertising format, platform, end user, and region. Based on advertising format, the market is segmented into social media, search engine, video, e-mail, and others (podcast, radio, etc.). Based on platform, the market is segmented into web and application. Based on the end user, the market is segmented into automotive, BFSI, healthcare, retail, media & entertainment, and others (travel & tourism, government, etc.). Based on region, the market is divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.
Report Scope:
In this report, the global Online Advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Online Advertising Market, By Advertising Format:
o Social Media
o Search Engine
o Video
o E-mail
o Others
- Online Advertising Market, By Platform:
o Web
o Application
- Online Advertising Market, By End User:
o Automotive
o BFSI
o Healthcare
o Retail
o Media & Entertainment
o Others
- Online Advertising Market, By Region:
o Asia-Pacific
? China
? India
? Japan
? South Korea
? Australia
o North America
? United States
? Canada
? Mexico
o Europe
? Germany
? France
? United Kingdom
? Italy
? Spain
o Middle East & Africa
? Saudi Arabia
? UAE
? South Africa
? Turkey
o South America
? Brazil
? Argentina
? Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global Online Advertising market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a companys specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis
4.1. Platform Preference
4.2. Preferred Advertising Format
5. Global Online Advertising Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.))
5.2.2. By Platform Market Share Analysis (Web, Application)
5.2.3. By End User Market Share Analysis (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.))
5.2.4. By Regional Market Share Analysis
5.2.4.1. Asia-Pacific Market Share Analysis
5.2.4.2. North America Market Share Analysis
5.2.4.3. Europe Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Online Advertising Mapping & Opportunity Assessment
5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
5.3.2. By Platform Market Mapping & Opportunity Assessment
5.3.3. By End User Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Online Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Advertising Format Market Share Analysis
6.2.2. By Platform Market Share Analysis
6.2.3. By End User Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. China Online Advertising Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Advertising Format Market Share Analysis
6.2.4.1.2.2. By Platform Market Share Analysis
6.2.4.1.2.3. By End User Market Share Analysis
6.2.4.2. India Online Advertising Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Advertising Format Market Share Analysis
6.2.4.2.2.2. By Platform Market Share Analysis
6.2.4.2.2.3. By End User Market Share Analysis
6.2.4.3. Japan Online Advertising Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Advertising Format Market Share Analysis
6.2.4.3.2.2. By Platform Market Share Analysis
6.2.4.3.2.3. By End User Market Share Analysis
6.2.4.4. South Korea Online Advertising Market Outlook
6.2.4.4.1. Market Size & Forecast
6.2.4.4.1.1. By Value
6.2.4.4.2. Market Share & Forecast
6.2.4.4.2.1. By Advertising Format Market Share Analysis
6.2.4.4.2.2. By Platform Market Share Analysis
6.2.4.4.2.3. By End User Market Share Analysis
6.2.4.5. Australia Online Advertising Market Outlook
6.2.4.5.1. Market Size & Forecast
6.2.4.5.1.1. By Value
6.2.4.5.2. Market Share & Forecast
6.2.4.5.2.1. By Advertising Format Market Share Analysis
6.2.4.5.2.2. By Platform Market Share Analysis
6.2.4.5.2.3. By End User Market Share Analysis
7. North America Online Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Advertising Format Market Share Analysis
7.2.2. By Platform Market Share Analysis
7.2.3. By End User Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Online Advertising Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Advertising Format Market Share Analysis
7.2.4.1.2.2. By Platform Market Share Analysis
7.2.4.1.2.3. By End User Market Share Analysis
7.2.4.2. Canada Online Advertising Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Advertising Format Market Share Analysis
7.2.4.2.2.2. By Platform Market Share Analysis
7.2.4.2.2.3. By End User Market Share Analysis
7.2.4.3. Mexico Online Advertising Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Advertising Format Market Share Analysis
7.2.4.3.2.2. By Platform Market Share Analysis
7.2.4.3.2.3. By End User Market Share Analysis
8. Europe Online Advertising Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Advertising Format Market Share Analysis
8.2.2. By Platform Market Share Analysis
8.2.3. By End User Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. Germany Online Advertising Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Advertising Format Market Share Analysis
8.2.4.1.2.2. By Platform Market Share Analysis
8.2.4.1.2.3. By End User Market Share Analysis
8.2.4.2. France Online Advertising Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Advertising Format Market Share Analysis
8.2.4.2.2.2. By Platform Market Share Analysis
8.2.4.2.2.3. By End User Market Share Analysis
8.2.4.3. United Kingdom Online Advertising Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Advertising Format Market Share Analysis
8.2.4.3.2.2. By Platform Market Share Analysis
8.2.4.3.2.3. By End User Market Share Analysis
8.2.4.4. Italy Online Advertising Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Advertising Format Market Share Analysis
8.2.4.4.2.2. By Platform Market Share Analysis
8.2.4.4.2.3. By End User Market Share Analysis
8.2.4.5. Spain Online Advertising Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Advertising Format Market Share Analysis
8.2.4.5.2.2. By Platform Market Share Analysis
8.2.4.5.2.3. By End User Market Share Analysis
9. Middle East & Africa Online Advertising Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Advertising Format Market Share Analysis
9.2.2. By Platform Market Share Analysis
9.2.3. By End User Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Saudi Arabia Online Advertising Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Advertising Format Market Share Analysis
9.2.4.1.2.2. By Platform Market Share Analysis
9.2.4.1.2.3. By End User Market Share Analysis
9.2.4.2. UAE Online Advertising Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Advertising Format Market Share Analysis
9.2.4.2.2.2. By Platform Market Share Analysis
9.2.4.2.2.3. By End User Market Share Analysis
9.2.4.3. South Africa Online Advertising Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Advertising Format Market Share Analysis
9.2.4.3.2.2. By Platform Market Share Analysis
9.2.4.3.2.3. By End User Market Share Analysis
9.2.4.4. Turkey Online Advertising Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Advertising Format Market Share Analysis
9.2.4.4.2.2. By Platform Market Share Analysis
9.2.4.4.2.3. By End User Market Share Analysis
10. South America Online Advertising Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Advertising Format Market Share Analysis
10.2.2. By Platform Market Share Analysis
10.2.3. By End User Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Brazil Online Advertising Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Advertising Format Market Share Analysis
10.2.4.1.2.2. By Platform Market Share Analysis
10.2.4.1.2.3. By End User Market Share Analysis
10.2.4.2. Colombia Online Advertising Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Advertising Format Market Share Analysis
10.2.4.2.2.2. By Platform Market Share Analysis
10.2.4.2.2.3. By End User Market Share Analysis
10.2.4.3. Argentina Online Advertising Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Advertising Format Market Share Analysis
10.2.4.3.2.2. By Platform Market Share Analysis
10.2.4.3.2.3. By End User Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Growing Use of Social Media
11.1.2. Mobile Advertising
11.1.3. Cost-Effective
11.2. Challenges
11.2.1. Ad Blockers
11.2.2. Ad Fraud
12. Impact of COVID-19 on the Global Online Advertising Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Increased Use of Programmatic Advertising
13.2. Video Advertising
13.3. Personalized advertising
13.4. Use of Artificial Intelligence
13.5. Influencer Marketing
14. SWOT Analysis
14.1. Strengths
14.2. Weaknesses
14.3. Opportunities
14.4. Threats
15. Competitive Landscape
15.1. Company Profiles
15.1.1. Google LLC
15.1.1.1. Company Details
15.1.1.2. Product & Services
15.1.1.3. Financials (As Per Availability)
15.1.1.4. Key Market Focus & Geographical Presence
15.1.1.5. Recent Developments
15.1.1.6. Key Management Personnel
15.1.2. Meta Platforms, Inc.
15.1.2.1. Company Details
15.1.2.2. Product & Services
15.1.2.3. Financials (As Per Availability)
15.1.2.4. Key Market Focus & Geographical Presence
15.1.2.5. Recent Developments
15.1.2.6. Key Management Personnel
15.1.3. Microsoft Corporation
15.1.3.1. Company Details
15.1.3.2. Product & Services
15.1.3.3. Financials (As Per Availability)
15.1.3.4. Key Market Focus & Geographical Presence
15.1.3.5. Recent Developments
15.1.3.6. Key Management Personnel
15.1.4. Twitter, Inc.
15.1.4.1. Company Details
15.1.4.2. Product & Services
15.1.4.3. Financials (As Per Availability)
15.1.4.4. Key Market Focus & Geographical Presence
15.1.4.5. Recent Developments
15.1.4.6. Key Management Personnel
15.1.5. Adobe Inc.
15.1.5.1. Company Details
15.1.5.2. Product & Services
15.1.5.3. Financials (As Per Availability)
15.1.5.4. Key Market Focus & Geographical Presence
15.1.5.5. Recent Developments
15.1.5.6. Key Management Personnel
15.1.6. Baidu, Inc
15.1.6.1. Company Details
15.1.6.2. Product & Services
15.1.6.3. Financials (As Per Availability)
15.1.6.4. Key Market Focus & Geographical Presence
15.1.6.5. Recent Developments
15.1.6.6. Key Management Personnel
15.1.7. Yahoo! Inc.
15.1.7.1. Company Details
15.1.7.2. Product & Services
15.1.7.3. Financials (As Per Availability)
15.1.7.4. Key Market Focus & Geographical Presence
15.1.7.5. Recent Developments
15.1.7.6. Key Management Personnel
15.1.8. IAC Inc.
15.1.8.1. Company Details
15.1.8.2. Product & Services
15.1.8.3. Financials (As Per Availability)
15.1.8.4. Key Market Focus & Geographical Presence
15.1.8.5. Recent Developments
15.1.8.6. Key Management Personnel
15.1.9. Amazon.com, Inc.
15.1.9.1. Company Details
15.1.9.2. Product & Services
15.1.9.3. Financials (As Per Availability)
15.1.9.4. Key Market Focus & Geographical Presence
15.1.9.5. Recent Developments
15.1.9.6. Key Management Personnel
15.1.10. ByteDance Ltd. (TikTok)
15.1.10.1. Company Details
15.1.10.2. Product & Services
15.1.10.3. Financials (As Per Availability)
15.1.10.4. Key Market Focus & Geographical Presence
15.1.10.5. Recent Developments
15.1.10.6. Key Management Personnel
16. Strategic Recommendations/Action Plan
16.1. Key Focus Areas
16.2. Target Region
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We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
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- By Money Transfer
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If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
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- By Credit Card
- Security
- Website security
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We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
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- Credit Card Security
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We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
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- Website security