North America Wine Market Report and Forecast 2025-2034
Market Report I 2025-06-06 I 112 Pages I EMR Inc.
The North America wine market reached around USD 84.22 Billion in 2024. The market is projected to grow at a CAGR of 6.00% between 2025 and 2034 to reach nearly USD 150.83 Billion by 2034.
North America Wine Market Outlook
- In 2023, 18,500 million litres of wine was consumed within the United States of America.
- Premium wine bottles priced above $15 enjoy great consumer appeal in the United States.
- Sparkling wine recorded a price of CAD 14.33 per 1l bottle in 2023, becoming the second most imported wine by value.
North America Wine Market Growth
The value of Canadian wine imports has grown at a CAGR of over 5% over the past few decades, indicating a shift towards the rising demand for higher-priced bottles. In 2023, the average price of a wine bottle reached CAD 7.18 and is expected to grow further in the forecast period. Bottled wine accounted for 64.6% of the import volume and 84% of the import value. Bag-in-box wines also recorded a substantial growth in demand.
The sale of luxury goods in the United States is expected to reach $136 billion by 2027. This is due to the rising levels of disposable incomes of Gen Zs ($360 billion), which constitute nearly 20% of the USA's population. As compared to 25% of boomers and 39% of Gen X, 53% of Gen Z are passionate luxury shoppers who spend over 4 hours daily engaging with digital mobile content. Major wine producers are capitalising on this opportunity by increasing their expenditure on advertising and promotion (which was merely $122 million in 2021) to draw young consumers towards drinking wine. In 2021, per capita wine consumption in the United States reached 4.7 litres. By shifting towards transparent labelling of ingredients in beverages, key players can succeed in marketing wine to health-conscious consumers.
North America Wine Industry Segmentation
North America Wine Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type:
- Sparkling Wine
- Still Wine
- Fortified Wine and Vermouth
Market Breakup by Colour:
- Red Wine
- Rose Wine
- White Wine
- Others
Market Breakup by Distribution Channel:
- Hypermarket and Supermarket
- Speciality Stores
- Online
- Others
Market Breakup by Country:
- United States
- Canada
North America Wine Market Share
Based on country, the market is divided into the United States of America and Canada. Over the forecast period, the demand for wine in Canada is expected to grow at a CAGR of 6.6% between 2025 and 2034, due to the increasing demand for premium wines in the country.
Leading Companies in the North America Wine Market
Drinkers aged 21-34 years account for 26% of overall sales of canned wines and 29% of overall sales of sparkling wines in the United States. This presents a significant market opportunity for wineries to capitalise upon and drive sales.
- E. & J. Gallo Winery
- Constellation Brands, Inc.
- Pernod Ricard S.A.
- Diageo Plc
- Bacardi Ltd.
- The Wine Group
- Brown-Forman Corporation
- Andrew Peller Ltd.
- Truett Hurst Inc.
- Bronco Wine Co.,
- Others
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Wine Market Overview
5.1 Key Industry Highlights
5.2 Global Wine Historical Market (2018-2024)
5.3 Global Wine Market Forecast (2025-2034)
5.4 Global Wine Market Breakup by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 North America Wine Market Overview
6.1 Key Industry Highlights
6.2 North America Wine Historical Market (2018-2024)
6.3 North America Wine Market Forecast (2025-2034)
7 North America Wine Market by Product Type
7.1 Sparkling Wine
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Still Wine
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Fortified Wine and Vermouth
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
8 North America Wine Market by Colour
8.1 Red Wine
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Rose Wine
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 White Wine
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 Others
9 North America Wine Market by Distribution Channel
9.1 Hypermarket and Supermarket
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Speciality Stores
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.3 Online
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Others
10 North America Wine Market by Country
10.1 United States
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Canada
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter's Five Forces Analysis
11.2.1 Supplier's Power
11.2.2 Buyer's Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Trade Data Analysis (HS Code - 224)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Price Analysis
15 Competitive Landscape
15.1 Supplier Selection
15.2 Key Global Players
15.3 Key Regional Players
15.4 Key Player Strategies
15.5 Company Profiles
15.5.1 E. & J. Gallo Winery
15.5.1.1 Company Overview
15.5.1.2 Product Portfolio
15.5.1.3 Demographic Reach and Achievements
15.5.1.4 Certifications
15.5.2 Constellation Brands, Inc.
15.5.2.1 Company Overview
15.5.2.2 Product Portfolio
15.5.2.3 Demographic Reach and Achievements
15.5.2.4 Certifications
15.5.3 Pernod Ricard S.A.
15.5.3.1 Company Overview
15.5.3.2 Product Portfolio
15.5.3.3 Demographic Reach and Achievements
15.5.3.4 Certifications
15.5.4 Diageo Plc
15.5.4.1 Company Overview
15.5.4.2 Product Portfolio
15.5.4.3 Demographic Reach and Achievements
15.5.4.4 Certifications
15.5.5 Bacardi Ltd.
15.5.5.1 Company Overview
15.5.5.2 Product Portfolio
15.5.5.3 Demographic Reach and Achievements
15.5.5.4 Certifications
15.5.6 The Wine Group
15.5.6.1 Company Overview
15.5.6.2 Product Portfolio
15.5.6.3 Demographic Reach and Achievements
15.5.6.4 Certifications
15.5.7 Brown-Forman Corporation
15.5.7.1 Company Overview
15.5.7.2 Product Portfolio
15.5.7.3 Demographic Reach and Achievements
15.5.7.4 Certifications
15.5.8 Andrew Peller Ltd.
15.5.8.1 Company Overview
15.5.8.2 Product Portfolio
15.5.8.3 Demographic Reach and Achievements
15.5.8.4 Certifications
15.5.9 Truett Hurst Inc.
15.5.9.1 Company Overview
15.5.9.2 Product Portfolio
15.5.9.3 Demographic Reach and Achievements
15.5.9.4 Certifications
15.5.10 Bronco Wine Co.
15.5.10.1 Company Overview
15.5.10.2 Product Portfolio
15.5.10.3 Demographic Reach and Achievements
15.5.10.4 Certifications
15.5.11 Others
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