Report

TABLE OF CONTENTS
1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 OVERVIEW OF NORTH AMERICA WAFFLES MARKET 17
1.4 CURRENCY AND PRICING 19
1.5 LIMITATIONS 19
1.6 MARKETS COVERED 19
2 MARKET SEGMENTATION 22
2.1 MARKETS COVERED 22
2.2 GEOGRAPHICAL SCOPE 23
2.3 YEARS CONSIDERED FOR THE STUDY 24
2.4 CURRENCY AND PRICING 24
2.5 DBMR TRIPOD DATA VALIDATION MODEL 25
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 28
2.7 DBMR MARKET POSITION GRID 29
2.8 MULTIVARIATE MODELLING 30
2.9 MARKET END-USER COVERAGE GRID 31
2.10 SECONDARY SOURCES 32
2.11 ASSUMPTIONS 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 35
4.1 FACTORS INFLUENCING PURCHASE DECISION 36
4.2 INDUSTRY TRENDS AND FUTURE PERSPECTIVE OF NORTH AMERICA WAFFLES MARKET 37
4.3 SUPPLY CHAIN ANALYSIS 38
4.3.1 RAW MATERIAL PROCUREMENT 38
4.3.2 MANUFACTURING PROCESS 39
4.3.3 MARKETING AND DISTRIBUTION 39
4.3.4 END USERS 39
4.4 VALUE CHAIN ANALYSIS: NORTH AMERICA WAFFLES MARKET 40
5 MARKET OVERVIEW 41
5.1 DRIVERS 43
5.1.1 INCREASING DEMAND FOR CONVENIENT AND ON-THE-GO BREAKFAST 43
5.1.2 GROWING CONSUMER PREFERENCES FOR DIVERSE AND UNIQUE WAFFLE FLAVORS 44
5.1.3 WAFFLES GAINING TRACTION IN CAFES, BREAKFAST JOINTS, AND QUICK-SERVICE RESTAURANTS 45
5.1.4 GROWING NORTH AMERICA SNACKING CULTURE BOOSTS THE CONSUMPTION OF WAFFLES AS A SNACK ITEM 45
5.2 RESTRAINTS 46
5.2.1 RISING AWARENESS OF HEALTH ISSUES RELATED TO HIGH SUGAR AND CALORIE CONTENT IN TRADITIONAL WAFFLES 46
5.2.2 INTENSE COMPETITION FROM OTHER BREAKFAST AND SNACK ALTERNATIVES 47
5.3 OPPORTUNITIES 48
5.3.1 INCREASING DEMAND FOR HEALTHIER WAFFLE OPTIONS, SUCH AS WHOLE-GRAIN OR GLUTEN-FREE WAFFLES 48
5.3.2 INTRODUCING INNOVATIVE AND EXOTIC FLAVORS, TOPPINGS, AND COMBINATIONS 49
5.3.3 EXPANSION IN EMERGING REGIONS WITH EVOLVING CULINARY PREFERENCES 50
5.4 CHALLENGES 51
5.4.1 VULNERABILITY TO DISRUPTIONS IN THE SUPPLY CHAIN AFFECTING THE AVAILABILITY OF KEY INGREDIENTS 51
5.4.2 ADHERENCE TO VARYING FOOD SAFETY AND LABELING REGULATIONS IN DIFFERENT REGIONS 51
6 NORTH AMERICA WAFFLES MARKET, BY TYPE 53
6.1 OVERVIEW 54
6.2 BELGIAN WAFFLE 56
6.3 AMERICAN WAFFLE 56
6.4 LIEGE WAFFLE 57
6.5 SAVORY WAFFLE 58
6.6 BRUSSELS WAFFLE 59
6.7 TOASTER WAFFLE 59
6.8 PIZZELLE 60
6.9 OTHERS 61
7 NORTH AMERICA WAFFLES MARKET, BY STORAGE 62
7.1 OVERVIEW 63
7.2 FROZEN WAFFLE 64
7.3 AMBIENT WAFFLE 65
8 NORTH AMERICA WAFFLES MARKET, BY PRODUCT TYPE 66
8.1 OVERVIEW 67
8.2 PLAIN WAFFLES 68
8.3 CHOCOLATE COATED WAFFLES 69
8.3.1 CHOCOLATE COATED WAFFLES, BY CHOCOLATE TYPE 70
8.3.1.1 MILK CHOCOLATE 70
8.3.1.2 DARK CHOCOLATE 70
8.3.1.3 WHITE CHOCOLATE 70
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8.4 FILLED WAFFLES 70
8.4.1 FILLED WAFFLES, BY FILLING FLAVORS 71
8.4.1.1 CHOCOLATE 71
8.4.1.2 STRAWBERRY 71
8.4.1.3 VANILLA 71
8.4.1.4 BLUEBERRY 72
8.4.1.5 RASPBERRY 72
8.4.1.6 MANGO 72
8.4.1.7 HONEY 72
8.4.1.8 OTHERS 72
8.5 OTHERS 72
9 NORTH AMERICA WAFFLES MARKET, BY CATEGORY 73
9.1 OVERVIEW 74
9.2 CONVENTIONAL 75
9.3 ORGANIC 75
10 NORTH AMERICA WAFFLES MARKET, BY WAFFLE TYPE 76
10.1 OVERVIEW 77
10.2 WITH GLUTEN 78
10.3 GLUTEN FREE 78
11 NORTH AMERICA WAFFLES MARKET, BY DISTRIBUTION CHANNEL 79
11.1 OVERVIEW 80
11.2 STORE BASED RETAILERS 81
11.2.1 STORE BASED RETAILERS, BY TYPE 81
11.2.2 SUPERMARKETS/HYPERMARKETS 82
11.2.2.1 MULTI BRAND STORES 82
11.2.2.2 SPECIALTY STORES 82
11.2.2.3 CONVENIENCE STORES 82
11.2.2.4 OTHERS 82
11.3 ONLINE RETAILERS 82
11.3.1 ONLINE RETAILERS, BY TYPE 83
11.3.1.1 COMPANY-OWNED 83
11.3.1.2 3RD PARTY OWNED 83
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12 NORTH AMERICA WAFFLES MARKET, BY END-USER 84
12.1 OVERVIEW 85
12.2 RESIDENTIAL 86
12.2.1 RESIDENTIAL, BY TYPE 86
12.2.1.1 BELGIAN WAFFLE 87
12.2.1.2 AMERICAN WAFFLE 87
12.2.1.3 LIEGE WAFFLE 87
12.2.1.4 SAVORY WAFFLE 87
12.2.1.5 BRUSSELS WAFFLE 87
12.2.1.6 TOASTER WAFFLE 87
12.2.1.7 PIZZELLE 87
12.2.1.8 OTHERS 87
12.3 COMMERCIAL 88
12.3.1 COMMERCIAL, BY END USE 88
12.3.1.1 CAFES 88
12.3.1.2 RESTAURANT 88
12.3.1.2.1 RESTAURANT, BY TYPE 89
12.3.1.2.1.1 QSR 89
12.3.1.2.1.2 DINE-IN-RESTAURANT 89
12.3.1.3 HOTELS 89
12.3.1.4 TRAVEL AND LEISURE 89
12.3.1.5 OFFICE CANTEEN 89
12.3.1.6 SCHOOLS 89
12.3.1.7 OTHERS 89
12.3.2 COMMERCIAL, BY TYPE 90
12.3.2.1 BELGIAN WAFFLE 90
12.3.2.2 AMERICAN WAFFLE 90
12.3.2.3 LIEGE WAFFLE 90
12.3.2.4 BRUSSELS WAFFLE 90
12.3.2.5 TOASTER WAFFLE 90
12.3.2.6 SAVORY WAFFLE 90
12.3.2.7 PIZZELLE 91
12.3.2.8 OTHERS 91
13 NORTH AMERICA WAFFLES MARKET, BY REGION 92
13.1 NORTH AMERICA 95
13.1.1 U.S. 102
13.1.2 CANADA 106
13.1.3 MEXICO 110
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14 WAFFLES MARKET: COMPANY LANDSCAPE 114
14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 114
14.2 PRODUCT LAUNCHES 115
14.3 AGREEMENT 115
14.4 CERTIFICATION 116
15 SWOT ANALYSIS 117
16 COMPANY PROFILES 118
16.1 KELLANOVA 118
16.1.1 COMPANY SNAPSHOT 118
16.1.2 REVENUE ANALYSIS 118
16.1.3 COMPANY SHARE ANALYSIS 119
16.1.4 PRODUCT PORTFOLIO 119
16.1.5 RECENT DEVELOPMENTS 120
16.2 GENERAL MILLS INC. 121
16.2.1 COMPANY SNAPSHOT 121
16.2.2 REVENUE ANALYSIS 121
16.2.3 COMPANY SHARE ANALYSIS 122
16.2.4 PRODUCT PORTFOLIO 122
16.2.5 RECENT DEVELOPMENTS 122
16.3 NATURE'S PATH FOODS 123
16.3.1 COMPANY SNAPSHOT 123
16.3.2 COMPANY SHARE ANALYSIS 123
16.3.3 PRODUCT PORTFOLIO 124
16.3.4 RECENT DEVELOPMENT 124
16.4 CONAGRA BRANDS, INC. 125
16.4.1 COMPANY SNAPSHOT 125
16.4.2 REVENUE ANALYSIS 125
16.4.3 COMPANY SHARE ANALYSIS 126
16.4.4 PRODUCT PORTFOLIO 126
16.4.5 RECENT DEVELOPMENT 127
16.5 LOTUS BAKERIES CORPORATE 128
16.5.1 COMPANY SNAPSHOT 128
16.5.2 REVENUE ANALYSIS 128
16.5.3 COMPANY SHARE ANALYSIS 129
16.5.4 PRODUCT PORTFOLIO 129
16.5.5 RECENT DEVELOPMENTS 129
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16.6 AVIETA S.A. 130
16.6.1 COMPANY SNAPSHOT 130
16.6.2 PRODUCT PORTFOLIO 130
16.6.3 RECENT DEVELOPMENTS 130
16.7 B BOYS INC DBA BELGIAN BOYS 131
16.7.1 COMPANY SNAPSHOT 131
16.7.2 PRODUCT PORTFOLIO 131
16.7.3 RECENT DEVELOPMENTS 131
16.8 BELGIAN WAFFLES THIJS 132
16.8.1 COMPANY SNAPSHOT 132
16.8.2 PRODUCT PORTFOLIO 132
16.8.3 RECENT DEVELOPMENTS 132
16.9 DELY WAFELS 133
16.9.1 COMPANY SNAPSHOT 133
16.9.2 PRODUCT PORTFOLIO 133
16.9.3 RECENT DEVELOPMENTS 133
16.10 GARNER WAFERS & CONFECTIONERY 134
16.10.1 COMPANY SNAPSHOT 134
16.10.2 PRODUCT PORTFOLIO 134
16.10.3 RECENT DEVELOPMENT 134
16.11 GRIDDLE 135
16.11.1 COMPANY SNAPSHOT 135
16.11.2 PRODUCT PORTFOLIO 135
16.11.3 RECENT DEVELOPMENTS 135
16.12 J&J SNACK FOODS CORP. 136
16.12.1 COMPANY SNAPSHOT 136
16.12.2 REVENUE ANALYSIS 136
16.12.3 PRODUCT PORTFOLIO 137
16.12.4 RECENT DEVELOPMENTS 137
16.13 JULIAN'S RECIPE, LLC 138
16.13.1 COMPANY SNAPSHOT 138
16.13.2 PRODUCT PORTFOLIO 138
16.13.3 RECENT DEVELOPMENTS 138
16.14 KASHI LLC 139
16.14.1 COMPANY SNAPSHOT 139
16.14.2 PRODUCT PORTFOLIO 139
16.14.3 RECENT DEVELOPMENTS 139
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16.15 KODIAK CAKES, LLC 140
16.15.1 COMPANY SNAPSHOT 140
16.15.2 PRODUCT PORTFOLIO 140
16.15.3 RECENT DEVELOPMENTS 140
16.16 NOVA 141
16.16.1 COMPANY SNAPSHOT 141
16.16.2 PRODUCT PORTFOLIO 141
16.16.3 RECENT DEVELOPMENTS 143
16.17 OTTO BEIER WAFFELFABRIK GMBH 144
16.17.1 COMPANY SNAPSHOT 144
16.17.2 PRODUCT PORTFOLIO 144
16.17.3 RECENT DEVELOPMENTS 144
16.18 TREGROES WAFFLES 145
16.18.1 COMPANY SNAPSHOT 145
16.18.2 PRODUCT PORTFOLIO 145
16.18.3 RECENT DEVELOPMENTS 145
16.19 VAN'S FOODS 146
16.19.1 COMPANY SNAPSHOT 146
16.19.2 PRODUCT PORTFOLIO 146
16.19.3 RECENT DEVELOPMENT 146
16.20 WAFFLEMEISTER TRADING LTD. 147
16.20.1 COMPANY SNAPSHOT 147
16.20.2 PRODUCT PORTFOLIO 147
16.20.3 RECENT DEVELOPMENT 148
17 QUESTIONNAIRE 149
18 RELATED REPORTS 153