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Report
North America Tractor Market - Industry Outlook & Forecast 2023-2028
Market Report I 2023-04-06 I 152 Pages I Arizton Advisory & Intelligence
The North America agricultural tractor market is expected to reach 391,799 units by 2028 growing at a CAGR of 4.43% during the forecast period.
KEY HIGHLIGHTS
- North America has over 376.8 million food consumers and is the fifth-largest food market in the world. The region witnessed a massive increase in farm mechanization in terms of agricultural and industrial productivity.
- North American region accounts for almost 11.4% of the global agricultural equipment market in volume. The region represents a high level of farm mechanization.
- The penetration and adoption of farm mechanization practices across the region drive the sale of new agricultural tractors.
- The agriculture tractor market in North America declined by 14.1% in 2022 from 2021. The decline in crop production and tractor sales was due to supply chain shortages and increased raw material costs.
OPPORTUNITIES TO LOOK FOR:
Increasing Use of Bioenergy in Tractors
- Conventionally, farmers used diesel engine tractors known for their high power. Due to machine technologies, fuel, and engine advances, tractors are now more efficient and can complete tasks with fewer power requirements. The volatility in diesel prices hampers the budget management of farmers.
Technological Advance in Tractor Technology
- A new frontier of innovation emerged as agriculture met digital technology, opening various paths to a smart agricultural future. Tractor manufacturers are competitive, and companies constantly strive to innovate and ensure product differentiation at affordable prices. State-of-the-art technology-based tractors are currently available in the market. GPS and remote sensing make farming more accurate and productive.
SEGMENTATION INSIGHTS
INSIGHTS BY HORSEPOWER TYPE
In 2022, the less 50 HP segment recorded a high market share in North America. The major factor for the steady growth of the low-power range of tractors is the increased business turnover among hobby and livestock farmers. The sales of Above 100 HP tractors in the country are expected to grow during the forecast period as small and medium farmlands are likely to consolidate in the coming years.
Segmentation by Horsepower
- Less than 50 HP
- 50-100 HP
- Above 100 HP
INSIGHTS BY DRIVE TYPE
The agricultural tractor market in North America is dominated by low-range HP 2WD tractors, which accounted for a market share of more than 95% in 2022. Among the several tractor models available in the country, 2WD tractors are the most favored by farmers. The low relative cost of ownership, the sufficiency of features and haulage power, and convention make 2WD tractors more popular among farmers.
Segmentation by Drive Type
- 2-Wheel-Drive
- 4-Wheel-Drive
VENDOR LANDSCAPE
- John Deere, Massey Ferguson, and New Holland dominated the North American tractor market with a collective market share of over 30% in 2022. These brands have adopted several strategies to gain traction in the market.
- AGCO and John Deere provide direct financing to farmers to encourage them to buy agriculture equipment.
- The US witnessed high agricultural tractor sales in North America in the past few years. Leading vendors, such as John Deere and CNH Industrial, focus on the agricultural machinery market in the US and Canada.
Key Vendors
- John Deere
- CNH Industrial
- AGCO
- Kubota
Other Prominent Vendors
- SDF
- Mahindra & Mahindra
- JCB
- CLAAS
- KIOTI
- Foton Motor
- Yanmar
WHY SHOULD YOU BUY THIS REPORT?
This North American tractor market report is among the few in the market that offer outlook and opportunity analyses forecast in terms of:
- Market Size & Forecast Volume (Units) 2020-2028
I. Segmentation by Horsepower
II. Segmentation by Wheel Drive
III. Segmentation by Geography
- Production and trade values
- Major current and upcoming projects and investments
- Competitive intelligence about the economic scenario, advantages in Europe, industry dynamics, and market shares
- Latest and innovative technologies
- COVID-19 impact analysis of the industry
- Company profiles of major and other prominent vendors
- Industry shares of major vendors
KEY QUESTIONS ANSWERED:
1. What are the expected units sold in the North America agricultural tractor market by 2028?
2. What is the growth rate of the North America agricultural tractor market?
3. Which horsepower type segment will hold the largest market share by 2028?
4. Who are the key players in the North America agricultural tractor market?
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
7 MARKET AT A GLANCE
8 INTRODUCTION
8.1 OVERVIEW
8.1 VALUE CHAIN ANALYSIS
8.1.1 OVERVIEW
8.1.2 RAW MATERIAL & COMPONENT SUPPLIERS
8.1.3 MANUFACTURERS
8.1.4 DEALERS/DISTRIBUTORS
8.1.5 RETAILERS
8.1.6 END-USERS
8.2 DISTRIBUTION CHANNELS FOR FARM EQUIPMENT
8.2.1 FINANCING OPTIONS FOR ACQUIRING FARM MACHINERY
8.3 SWOT ANALYSIS OF AGRICULTURAL TRACTOR INDUSTRY
8.4 GOVERNMENT SUPPORT TO FARMERS
8.5 TECHNOLOGICAL ADVANCES
9 MARKET OPPORTUNITIES & TRENDS
9.1 TECHNOLOGICAL ADVANCES IN TRACTOR TECHNOLOGY
9.1.1 SWATH CONTROL AND VARIABLE RATE TECHNOLOGY
9.1.2 HIGH DEMAND FOR AUTONOMOUS EQUIPMENT
9.2 SHORTAGE OF AGRICULTURAL LABORERS
9.3 USE OF ENERGY-EFFICIENT AGRI TRACTORS
10 MARKET GROWTH ENABLERS
10.1 ASSISTANCE TO FARMERS THROUGH LOANS & SUBSIDIES
10.2 INCREASED AGRICULTURAL PRODUCTIVITY & EXPORTS
10.3 INCREASED FARM MECHANIZATION
10.4 HIGH LOCAL PRODUCTION CAPACITIES IN US
11 MARKET RESTRAINTS
11.1 LACK OF AWARENESS OF LATEST INNOVATIONS IN AGRICULTURAL TRACTOR
11.2 HIGH DEMAND FOR USED & RENTAL TRACTORS
11.3 CLIMATE CHANGE ADVERSELY IMPACTS AGRICULTURAL ACTIVITIES
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.2 MARKET SIZE & FORECAST
12.3 FIVE FORCES ANALYSIS
12.3.1 THREAT OF NEW ENTRANTS
12.3.2 BARGAINING POWER OF SUPPLIERS
12.3.3 BARGAINING POWER OF BUYERS
12.3.4 THREAT OF SUBSTITUTES
12.3.5 COMPETITIVE RIVALRY
13 HORSEPOWER
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 LESS THAN 50 HP
13.3.1 MARKET OVERVIEW
13.3.2 MARKET SIZE & FORECAST
13.3.3 MARKET BY GEOGRAPHY
13.4 50 HP-100 HP
13.4.1 MARKET OVERVIEW
13.4.2 MARKET SIZE & FORECAST
13.4.3 MARKET BY GEOGRAPHY
13.5 ABOVE 100 HP
13.5.1 MARKET OVERVIEW
13.5.2 MARKET SIZE & FORECAST
13.5.3 MARKET BY GEOGRAPHY
14 WHEEL-DRIVE
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 2-WHEEL-DRIVE
14.3.1 MARKET OVERVIEW
14.3.2 MARKET SIZE & FORECAST
14.3.3 MARKET BY GEOGRAPHY
14.4 4-WHEEL-DRIVE
14.4.1 MARKET OVERVIEW
14.4.2 MARKET SIZE & FORECAST
14.4.3 MARKET BY GEOGRAPHY
15 GEOGRAPHY
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 GEOGRAPHIC OVERVIEW
15.3 US
15.3.1 MARKET OVERVIEW
15.3.2 US LAND HOLDING STRUCTURES
15.3.3 FARM PRODUCTION EXPENDITURE BY CATEGORY
15.3.4 MARKET SIZE & FORECAST
15.3.5 HORSEPOWER
15.3.6 WHEEL-DRIVE
15.3.7 MARKET SHARE ANALYSIS
15.4 CANADA
15.4.1 MARKET OVERVIEW
15.4.2 LAND HOLDING STRUCTURES IN CANADA
15.4.3 MARKET SIZE & FORECAST
15.4.4 HORSEPOWER
15.4.5 WHEEL-DRIVE
15.4.6 MARKET SHARE ANALYSIS
16 COMPETITIVE LANDSCAPE
16.1 COMPETITION OVERVIEW
16.1.1 RECENT DEVELOPMENTS BY TOP BRANDS
16.1.2 BRAND LOYALTY
16.1.3 SALES & EXPORTS
17 KEY COMPANY PROFILES
17.1 JOHN DEERE
17.1.1 BUSINESS OVERVIEW
17.1.2 PRODUCT OFFERINGS
17.1.3 KEY STRATEGIES
17.1.4 KEY STRENGTHS
17.1.5 KEY OPPORTUNITIES
17.2 CNH INDUSTRIAL
17.2.1 BUSINESS OVERVIEW
17.2.2 PRODUCT OFFERINGS
17.2.3 KEY STRATEGIES
17.2.4 KEY STRENGTHS
17.2.5 KEY OPPORTUNITIES
17.3 AGCO
17.3.1 BUSINESS OVERVIEW
17.3.2 PRODUCT OFFERINGS
17.3.3 KEY STRATEGIES
17.3.4 KEY STRENGTHS
17.3.5 KEY OPPORTUNITIES
17.4 KUBOTA
17.4.1 BUSINESS OVERVIEW
17.4.2 PRODUCT OFFERINGS
17.4.3 KEY STRATEGIES
17.4.4 KEY STRENGTHS
17.4.5 KEY OPPORTUNITIES
18 OTHER PROMINENT VENDORS
18.1 SDF
18.1.1 BUSINESS OVERVIEW
18.1.2 PRODUCT OFFERINGS
18.2 MAHINDRA
18.2.1 BUSINESS OVERVIEW
18.2.2 PRODUCT OFFERINGS
18.3 JCB
18.3.1 BUSINESS OVERVIEW
18.3.2 PRODUCT OFFERINGS
18.4 CLAAS
18.4.1 BUSINESS OVERVIEW
18.4.2 PRODUCT OFFERINGS
18.5 KIOTI
18.5.1 BUSINESS OVERVIEW
18.5.2 PRODUCT OFFERINGS
18.6 FOTON
18.6.1 BUSINESS OVERVIEW
18.6.2 PRODUCT OFFERINGS
18.7 YANMAR
18.7.1 BUSINESS OVERVIEW
18.7.2 PRODUCT OFFERINGS
19 REPORT SUMMARY
19.1 KEY TAKEAWAYS
19.2 STRATEGIC RECOMMENDATIONS
20 QUANTITATIVE SUMMARY
20.1 MARKET BY GEOGRAPHY
20.2 MARKET BY HORSEPOWER
20.3 MARKET BY WHEEL-DRIVE TYPE
21 APPENDIX
21.1 ABBREVIATIONS
LIST OF EXHIBITS
EXHIBIT 1 SEGMENTATION OF NORTH AMERICA AGRICULTURAL TRACTOR MARKET
EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022
EXHIBIT 3 NORTH AMERICA AGRICULTURE TRACTOR MARKET REPOPPT RT HIGHLIGHTS
EXHIBIT 4 NORTH AMERICA AGRICULTURAL TRACTOR MARKET SEGMENTATION BY HORSEPOWER (2022)
EXHIBIT 5 WHEEL DRIVE SEGMENTATION OVERVIEW (2021-2028)
EXHIBIT 6 NORTH AMERICA: COUNTRY-WISE SEGMENTATION OVERVIEW
EXHIBIT 7 PRESENCE OF MAJOR OPPORTUNITIES IN NORTH AMERICA AGRICULTURE TRACTOR MARKET
EXHIBIT 8 RECENT DEVELOPMENTS BY TOP BRANDS
EXHIBIT 9 MAJOR VENDORS OVERVIEW
EXHIBIT 1 VALUE CHAIN ANALYSIS OF NORTH AMERICA AGRICULTURAL TRACTOR MARKET
EXHIBIT 2 DISTRIBUTION CHANNELS FOR FARM EQUIPMENT
EXHIBIT 3 NORTH AMERICA AGRICULTURE TRACTOR INDUSTRY: SWOT ANALYSIS
EXHIBIT 4 TECHNOLOGICAL DEVELOPMENTS IN AGRICULTURAL EQUIPMENT
EXHIBIT 5 IMPACT OF TECHNOLOGICAL ADVANCES IN TRACTOR TECHNOLOGY
EXHIBIT 6 IMPACT OF SHORTAGE OF AGRICULTURAL LABORERS
EXHIBIT 7 IMPACT OF USE OF ENERGY-EFFICIENT AGRI TRACTORS
EXHIBIT 8 IMPACT OF ASSISTANCE TO FARMERS THROUGH LOANS & SUBSIDIES
EXHIBIT 9 IMPACT OF INCREASED AGRICULTURAL PRODUCTIVITY & EXPORTS
EXHIBIT 10 IMPACT OF INCREASED FARM MECHANIZATION
EXHIBIT 11 IMPACT OF HIGH LOCAL PRODUCTION CAPACITIES IN US
EXHIBIT 12 IMPACT OF LACK OF AWARENESS OF LATEST INNOVATIONS IN AGRICULTURAL TRACTOR
EXHIBIT 13 IMPACT OF HIGH DEMAND FOR USED & RENTAL TRACTORS
EXHIBIT 14 IMPACT OF CLIMATE CHANGE ADVERSELY IMPACTS AGRICULTURAL ACTIVITIES
EXHIBIT 15 FACTORS DRIVING DEMAND FOR AGRICULTURAL EQUIPMENT
EXHIBIT 16 NORTH AMERICA AGRICULTURAL TRACTOR MARKET 2020-2028 (UNITS)
EXHIBIT 17 FIVE FORCES ANALYSIS 2022
EXHIBIT 18 INCREMENTAL GROWTH BY HORSEPOWER 2022 & 2028
EXHIBIT 19 NORTH AMERICA AGRICULTURAL TRACTOR SEGMENTATION BY HORSEPOWER
EXHIBIT 20 NORTH AMERICA AGRICULTURE TRACTOR MARKET SEGMENTATION BY HORSEPOWER 2020-2028 (%)
EXHIBIT 21 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY LESS THAN 50 HP 2020-2028 (UNITS)
EXHIBIT 22 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY 50 HP-100 HP 2020-2028 (UNITS)
EXHIBIT 23 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY ABOVE 100 HP 2020-2028 (UNITS)
EXHIBIT 24 INCREMENTAL GROWTH BY WHEEL-DRIVE 2022 & 2028
EXHIBIT 25 NORTH AMERICA AGRICULTURAL TRACTOR SEGMENTATION BY WHEEL-DRIVE TYPE
EXHIBIT 26 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY DRIVE TYPE 2020-2028 (% SHARE)
EXHIBIT 27 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY 2-WHEEL-DRIVE 2022-2028 (UNITS)
EXHIBIT 28 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY 4-WHEEL-DRIVE 2022-2028 (UNITS)
EXHIBIT 29 INCREMENTAL GROWTH BY GEOGRAPHY 2022 & 2028
EXHIBIT 30 NORTH AMERICA AGRICULTURAL TRACTOR SEGMENTATION BY GEOGRAPHY
EXHIBIT 31 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (% SHARE)
EXHIBIT 32 US AGRICULTURAL TRACTOR MARKET 2020-2028 (UNITS)
EXHIBIT 33 US AGRICULTURAL TRACTOR MARKET BY LEADING BRAND (% SHARE)
EXHIBIT 34 SALES OF AGRICULTURAL TRACTORS BY HORSEPOWER (2022)
EXHIBIT 35 AGRICULTURAL TRACTOR MARKET IN CANADA 2020-2028 (UNITS)
EXHIBIT 36 AGRICULTURAL TRACTOR MARKET IN CANADA BY LEADING BRAND (% SHARE)
EXHIBIT 37 NET SALES SHARE BY SEGMENTS 2022 (%)
EXHIBIT 38 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2022-2028 (UNITS)
EXHIBIT 39 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2022-2028 (%)
EXHIBIT 40 US AGRICULTURAL TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
EXHIBIT 41 US AGRICULTURAL TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
EXHIBIT 42 CANADA AGRICULTURAL TRACTOR MARKET BY HORSEPOWER 2022-2028 (UNITS)
EXHIBIT 43 CANADA AGRICULTURAL TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
LIST OF TABLES
TABLE 1 KEY CAVEATS
TABLE 2 CURRENCY CONVERSION 2015?2022
TABLE 3 LESS THAN 50 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (UNITS)
TABLE 4 LESS THAN 50 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (%)
TABLE 5 50 HP-100 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (UNITS)
TABLE 6 50-100 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (%)
TABLE 7 ABOVE 100 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (UNITS)
TABLE 8 ABOVE 100 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (%)
TABLE 9 2-WHEEL-DRIVE AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (UNITS)
TABLE 10 2-WHEEL-DRIVE AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (%)
TABLE 11 4-WHEEL-DRIVE AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (UNITS)
TABLE 12 4-WHEEL-DRIVE AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2020-2028 (%)
TABLE 13 CROPLAND AS PERCENTAGE OF STATES LAND (2022)
TABLE 14 TOTAL FARM PRODUCTION EXPENDITURES BY CATEGORY AND % OF TOTAL (2020-2021)
TABLE 15 US AGRICULTURAL TRACTOR MARKET BY HORSEPOWER 2020-2028 (UNITS)
TABLE 16 US AGRICULTURAL TRACTOR MARKET BY HORSEPOWER 2020?2028 (%)
TABLE 17 US AGRICULTURAL TRACTOR MARKET BY WHEEL DRIVE TYPE 2020?2028 (UNITS)
TABLE 18 US AGRICULTURAL TRACTOR MARKET BY WHEEL DRIVE TYPE 2020?2028 (%)
TABLE 19 TOTAL FARMLAND IN CANADA BY PROVINCE (2022)
TABLE 20 AGRICULTURAL TRACTOR MARKET IN CANADA BY HORSEPOWER 2020-2028 (UNITS)
TABLE 21 AGRICULTURAL TRACTOR MARKET IN CANADA BY HORSEPOWER 2020?2028 (%)
TABLE 22 AGRICULTURAL TRACTOR MARKET IN CANADA BY WHEEL-DRIVE TYPE 2020?2028 (UNITS)
TABLE 23 AGRICULTURAL TRACTOR MARKET IN CANADA BY WHEEL-DRIVE TYPE 2020?2028 (%)
TABLE 24 JOHN DEERE: MAJOR PRODUCT OFFERINGS
TABLE 25 CNH INDUSTRIAL: MAJOR PRODUCT OFFERINGS
TABLE 26 AGCO: MAJOR PRODUCT OFFERINGS
TABLE 27 KUBOTA: MAJOR PRODUCT OFFERINGS
TABLE 28 SDF: MAJOR PRODUCT OFFERINGS
TABLE 29 MAHINDRA: MAJOR PRODUCT OFFERINGS
TABLE 30 JCB: MAJOR PRODUCT OFFERINGS
TABLE 31 CLAAS: MAJOR PRODUCT OFFERINGS
TABLE 32 KIOTI: MAJOR PRODUCT OFFERINGS
TABLE 33 FOTON MOTOR: MAJOR PRODUCT OFFERINGS
TABLE 34 YANMAR: MAJOR PRODUCT OFFERINGS
TABLE 35 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY HORSEPOWER 2022?2028 (UNITS)
TABLE 36 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY HORSEPOWER 2022?2028 (%)
TABLE 37 LESS THAN 50 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2022-2028 (UNITS)
TABLE 38 50-100 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2022-2028 (UNITS)
TABLE 39 ABOVE 100 HP AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2022-2028 (UNITS)
TABLE 40 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY DRIVE TYPE 2022-2028 (UNITS)
TABLE 41 NORTH AMERICA AGRICULTURAL TRACTOR MARKET BY DRIVE TYPE 2022-2028 (%)
TABLE 42 2-WHEEL-DRIVE AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2022-2028 (UNITS)
TABLE 43 4-WHEEL-DRIVE AGRICULTURAL TRACTOR MARKET BY GEOGRAPHY 2022-2028 (UNITS)
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