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Report

North America Toys Market Report and Forecast 2024-2032

Market Report I 2023-11-03 I 161 Pages I EMR Inc.

North America Toys Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the North America toys market reached a value of USD 103 billion in 2023. Aided by the rise in consumer spending, innovations in toy manufacturing, and the integration of technology in play items, the market is projected to further grow at a CAGR of 3.4% between 2024 and 2032 to reach a value of USD 143.6 billion by 2032.
Toys have transcended beyond mere playthings for children. They have evolved into intricate items that stimulate creativity, enhance cognitive abilities, and offer educational insights, all while ensuring entertainment. In North America, with its rich history of toy manufacturing and its reputation as the home for many globally renowned toy companies, the market dynamics have always been robust.
The trajectory of the North America toys market growth is being propelled by a multitude of factors. The ever-growing integration of technology into toys stands at the forefront. Toys integrated with augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are gaining momentum, capturing the interest of not only children but also tech-savvy adults. These tech-infused toys are not merely about digital screens; they focus on amalgamating physical play with digital enhancements, ensuring a holistic play experience.
As per the North America toys market analysis, another pivotal growth driver is the rise in educational or 'edutainment' toys. With increasing awareness about early childhood development and the role of play in it, parents and educators are gravitating towards toys that offer a blend of fun and learning. STEM (Science, Technology, Engineering, Mathematics) toys, which foster skills like problem-solving, creativity, and critical thinking, have been particularly popular in the region.
However, the market isn't solely driven by tech integration or educational attributes. The resurgence of classic and retro toys, driven by parental nostalgia and the quest for simplicity amidst a digital age, is also noticeable and further boosts the North America toys market demand. Board games, construction sets, and action figures, which had once dominated the toy scene, are making a commendable comeback.
The toy industry in North America is also benefiting from the expansive licensing agreements, with movies, TV shows, and popular culture icons. Characters from blockbuster movies or popular TV series are transformed into toys rapidly, satiating the demands of young fans and collectors alike and further increasing the value of the North America toys market size.
Market Segmentation
The market can be divided based on product, age group, distribution channel, and country.
Market Breakup by Product
- Action Figures
- Building Sets
- Games and Puzzles
- Dolls
- Sports and Outdoor Toys
- Plush
- Others
Market Breakup by Age Group
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Online Channels
- Others
Market Breakup by Country
- United States
- Canada
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America toys market. Some of the major players explored in the report by Expert Market Research are as follows:
- MGA Entertainment Inc.
- LEGO System A/S
- Hasbro, Inc.
- Mattel, Inc.
- Tomy Company, Ltd.
- Pop Toy Co.
- Spin Master Ltd.
- Funko, LLC
- Thames & Kosmos, LLC
- NECA/WizKids LLC
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.

1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 North America
6.2 Regional
7 Opportunities and Challenges in the Market
8 North America Toys Market Overview
8.1 North America Toys Historical Market (2018-2023)
8.2 North America Toys Market Forecast (2024-2032)
9 North America Toys Market by Product
9.1 Action Figures
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Building Sets
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Games and Puzzles
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Dolls
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Sports and Outdoor Toys
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Plush
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
9.7 Vehicles
9.7.1 Historical Trend (2018-2023)
9.7.2 Forecast Trend (2024-2032)
9.7 Others
10 North America Toys Market by Age Group
10.1 Up to 5 Years
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Between 5 to 10 Years
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 10 Years
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 North America Toys Market by Distribution Channel
11.1 Hypermarkets and Supermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Speciality Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Channels
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 North America Toys Market by Country
12.1 United States
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Canada
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter's Five Forces Analysis
13.2.1 Supplier's Power
13.2.2 Buyer's Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Trade Data Analysis
14.1 Major Exporting Countries
14.1.1 By Value
14.1.2 By Volume
14.2 Major Importing Countries
14.2.1 By Value
14.2.2 By Volume
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 MGA Entertainment Inc
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 LEGO System A/S
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Hasbro, Inc.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Mattel, Inc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Tomy Company, Ltd.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Pop Toy Co.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Spin Master Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Funko, LLC
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Thames & Kosmos, LLC.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 NECA/WizKids LLC
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Toys Market: Key Industry Highlights, 2018 and 2032
2. North America Toys Historical Market: Breakup by Product (USD Million), 2018-2023
3. North America Toys Market Forecast: Breakup by Product (USD Million), 2024-2032
4. North America Toys Historical Market: Breakup by Age Group (USD Million), 2018-2023
5. North America Toys Market Forecast: Breakup by Age Group (USD Million), 2024-2032
6. North America Toys Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. North America Toys Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. North America Toys Historical Market: Breakup by Country (USD Million), 2018-2023
9. North America Toys Market Forecast: Breakup by Country (USD Million), 2024-2032
10. Major Exporting Countries by Value
11. Major Importing Countries by Value
12. Major Exporting Countries by Volume
13. Major Exporting Countries by Volume
14. North America Toys Market Structure

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