Report

The North America television market reached approximately USD 22.08 Billion in 2024. The market is projected to grow at a CAGR of 2.80% between 2025 and 2034, reaching a value of around USD 29.10 Billion by 2034.

North America Television Market Growth

The television market is being positively shaped due to the rise of streaming platforms, growing demand for higher resolution TVs, and innovations through advanced technology led by prominent players in the industry. Samsung, Hisense, and LG recently launched brand-new smart TV line-ups such as LG's C4 Series' new OLED models equipped with premium features such as AI upscaling and 4K quality in real-time.

Smart TV has become a hub by integrating the internet, streaming services, and applications. Online content on platforms such as Netflix, Hulu, and Prime TV can be easily accessed at an affordable price. Moreover, the emergence of digital distribution channels, subscription-based models, interactive features, and generative AI has made the viewer experience even more interactive and thrilling. In addition, the growing use of smart TVs in offices for streaming work-related movies, displaying presentations, and holding video conferences is fueling the North America television market expansion.

Over the forecast period, the growing demand for 4K display smart TVs due to their improved picture quality is anticipated to drive market growth. Additionally, LCD, plasma, and LED TVs would also exhibit consistent growth. The market for these televisions is predicted to rise because of their affordability, particularly in emerging economies.

Key Trends and Recent Developments

The emergence of OTT platforms, high disposable income, growing e-commerce sales, and technological advancements are accelerating the North America television market value.

January 2024

TCL, one of the major television manufacturers in North America, launched a new product line of televisions including a 115'' set, with a majority of them powered by Google TV. The 115'' set featured new QD Mini LED technology, with 20,000 dimming zones and built-in 6.2.2 built-in speakers.

August 2023

Xperi announced plans to launch TiVo-powered smart TVs in North America in 2024, following its earlier success in Europe. These TVs were set to compete with platforms like Amazon Fire TV, Roku, and Google TV. Xperi had partnered with manufacturers like Vestel, Sharp, and an unnamed OEM to distribute TiVo-integrated models.

January 2023

Hisense, a leading supplier of high-end televisions in the North American region revealed its 2023 product lineup featuring new Laser TV and Laser Cinema options. Besides, it also expanded its ULED lineup with the introduction of Mini LEDs. The new additions ensure greater affordability and feature higher picture quality, a smoother gaming experience, WiFi connectivity ensuring seamless streaming, and larger screen sizes, along with high-end integrations including Google TM and NEXTGEN TV. Additionally, the laser products feature the first-ever portable TriChroma Laser Cinema, to meet the surge in demand for this category.

January 2023

Roku, a major market player, launched its first line of exclusively branded smart TVs, Roku Select and Roku Plus Series TVs. The product line comprised 11 models ranging from 24 to 75 inches screen sizes with retail prices between USD 119 TO USD 999. It claimed that it did not collaborate with any of its existing manufacturing partners for the development of the products.

Emergence of OTT Platforms Propelling the Demand for Smart TVs with Built-in OTT Apps

The emergence of OTT platforms such as Netflix, Amazon Prime, Hulu, and Disney+ is driving sales for smart TVs with built-in OTT applications in North America. The factors propelling their demand include a preference for large-screen streaming of OTT shows, high internet penetration rates, and a sharp drift from traditional cable-oriented television programmes. Key industry players are expected to increase the production of smart TVs during the forecast period to meet their growing demand, thereby propelling the overall growth of the North America television market.

High Disposable Income Increasing the Demand for High-End Television Products

The high disposable income of North Americans is increasing the demand for high-end television products with enhanced picture quality, smart features, and vast screen sizes. Consumers are opting for advanced TV models sold by reputed brands featuring 4K and 8K resolutions, OLED, and QLED technologies for superior viewing experiences. Additionally, the growing popularity of home theatre systems has prompted TV suppliers to manufacture products that are capable of providing a theatre-like experience at home in terms of picture as well as audio quality. For instance, TCL, one of the major TV brands in North America, launched the world's largest QD-Mini LED TV with a 115'' screen size in May 2024, ideal for home-theatre experiences. It features advanced processors facilitating immersive pictures as well as high-end audio capabilities.

Growing E-commerce Sales Adding to the North American Television Market Revenue

Consumers in North America are increasingly preferring e-commerce sites for the purchase of televisions owing to the convenience of placing orders, scheduling returns or exchanges of defective products, and getting timely doorstep deliveries and installations. According to the monthly census of the U.S. government, retail e-commerce in the U.S., one of the largest television markets in North America, accounted for 15.2% of the total volume of sales between the 2nd quarters of the years 2023 and 2024. Moreover, the year-on-year growth rates of e-commerce retail sales during the same period grew by 6.6%. A further rise in these values during the forecast period is expected to increase the overall television market revenue in North America.

Integration of AI Technologies Creating New Opportunities for Market Players

The integration of new and advanced technologies such as artificial intelligence (AI) in televisions has become a notable trend of North America television market. AI features in televisions offer personalised content recommendations, voice assistants, and smart home connectivity to enhance user experience. Innovative products in this domain are creating new opportunities for market players. For instance, Samsung, one of the leading players in North America, officially launched a range of 4K and 8K smart TVs, including its newest addition Frame TV, all of which offer AI-based upscaling and provide access to a variety of specialty viewing modes, including a filmmaker mode.

North America Television Industry Segmentation

"North America Television Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs

Market Breakup by Distribution Channel:

- Offline
- Online

Market Breakup by Country:

- United States
- Canada

North America Television Market Share

Based on the distribution channel, the market is segmented into online and offline. Online channels hold a larger market share owing to the growing usage of e-commerce platforms. To connect with new customers, major manufacturers are forming partnerships with online merchants. In addition, it is projected that an increase in television sales, mostly through company-owned websites and other e-commerce platforms, will fuel the expansion of the online distribution channel market in the upcoming years.

Leading Companies in North America Television Market

The market players are continuously developing new technologies to create an immersive and thrilling user experience.

- Samsung Electronics Co., Ltd
- LG Corp.
- Panasonic Holdings Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd.
- KONKA Group Co. Ltd.
- Sansui Electric Co., Ltd.
- Vizio Holding Corp.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Others