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North America Smart TV Market Report by Resolution Type (4K UHD TV, HD TV, Full HD TV, 8K TV), Screen Size (Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches), Screen Type (Flat, Curved), Technology (LCD (Liquid Crystal Display), LED (Light Emitting Diode), OLED (Organic Light Emitting Diode), QLED (Quantum Dot Light Emitting Diode)), Platform (Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, and Others), Distribution Channel (Offline, Online), Application (Residential, Commercial), and Country 2024-2032
Market Report I 2024-01-30 I 122 Pages I IMARC Group
The North America smart TV market size reached US$ 67.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 205.0 Billion by 2032, exhibiting a growth rate (CAGR) of 12.7% during 2024-2032. The increasing usage of high-speed internet, rising traction of OTT platforms, and growing demand of smart TVs among gamers represent some of the key factors driving the market.
A smart television (TV) is an electrical device integrated with internet connectivity, which is used to watch shows and access various free or paid streaming apps. It comprises an operating system that offers various games, applications, channels, and other digital services and hardware and connection types to receive cable and satellite transmission passively. It supports ethernet, wireless fidelity (Wi-Fi), Bluetooth, and flash memory cards from digital cameras, along with coaxial cable, high-definition multimedia interface (HDMI), and other audio-video connections. A smart TV can also be connected with various input devices, such as smartphones, tablets, keyboards, laptops, speakers, and mouse, to display pictures, play music, and watch videos from various websites and access different social media sites. It can control the operation of numerous connected devices in a smart home, such as smart locks and lights, through a dashboard incorporated into its system. It also provides voice search features to enable the users to navigate the menu, find channels, switch between apps, and control other connected devices without using the remote. As smart TV is user-friendly and provides various advanced features along with a big screen, it finds applications in the residential and commercial sectors across the North American region.
North America Smart TV Market Trends:
At present, the increasing utilization of high-speed internet for socializing, learning, and telehealth represents one of the primary factors influencing the market positively in the North American region. Besides this, there is a rise in the traction of various over-the-top (OTT) platforms as they are convenient, provide quality content, and enable users to watch their favorite shows on their preferred devices. This, coupled with the wide availability of various affordable subscription-based plans provided by streaming media services, is propelling the growth of the market in the region. In addition, the growing demand for smart TVs among gamers to connect their gaming peripherals and rigs and achieve a thrilling experience while playing is offering a favorable market outlook in the North American region. Apart from this, the rising application of smart TVs in office spaces to conduct video conferences, display presentations, and stream videos related to work is supporting the market growth. Moreover, the increasing employment of smart TVs integrated with smart class technology in schools and colleges for promoting better academic learning among students is strengthening the market growth in the North American region. Furthermore, key market players operating in the region are manufacturing smart TVs integrated with artificial intelligence (AI) and high dynamic range (HDR) programming to enhance their functionalities.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America smart TV market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on resolution type, screen size, screen type, technology, platform, distribution channel, and application.
Resolution Type Insights:
4K UHD TV
HD TV
Full HD TV
8K TV
The report has provided a detailed breakup and analysis of the North America smart TV market based on the resolution type. This includes 4K UHD TV, HD TV, full HD TV, and 8K TV. According to the report, 4K UHD TV represented the largest segment.
Screen Size Insights:
Below 32 Inches
32 to 45 Inches
46 to 55 Inches
56 to 65 Inches
Above 65 Inches
A detailed breakup and analysis of the North America smart TV market based on screen size has also been provided in the report. This includes below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches. According to the report, 32 to 45 inches accounted for the largest market share.
Screen Type Insights:
Flat
Curved
A detailed breakup and analysis of the North America smart TV market based on the screen type has also been provided in the report. This includes flat and curved. According to the report, flat accounted for the largest market share.
Technology Insights:
LCD (Liquid Crystal Display)
LED (Light Emitting Diode)
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
A detailed breakup and analysis of the North America smart TV market based on technology has also been provided in the report. This includes LCD (liquid crystal display), LED (light emitting diode), OLED (organic light emitting diode), and QLED (quantum dot light emitting diode). According to the report, LED accounted for the largest market share.
Platform Insights:
Android
Roku
WebOS
Tizen OS
iOS
MyHomeScreen
Others
A detailed breakup and analysis of the North America smart TV market based on the platform has also been provided in the report. This includes android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, and others. According to the report, android accounted for the largest market share.
Distribution Channel Insights:
Offline
Online
A detailed breakup and analysis of the North America smart TV market based on the distribution channel has also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.
Application Insights:
Residential
Commercial
A detailed breakup and analysis of the North America smart TV market based on application has also been provided in the report. This includes residential and commercial. According to the report, residential accounted for the largest market share.
Country Insights:
United States
Canada
Mexico
The report has also provided a comprehensive analysis of all the major regional markets that include United States, Canada, and Mexico. According to the report, United States was the largest market for smart TVs. Some of the factors driving the United States smart TV market included the increasing demand for personalized entertainment, rising technological advancements in the electrical industry, the growing usage of smart TVs in the residential sector, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the North America smart TV market. Detailed profiles of all major companies have also been provided.
Key Questions Answered in This Report
1. What was the size of the North America smart TV market in 2023?
2. What is the expected growth rate of the North America smart TV market during 2024-2032?
3. What are the key factors driving the North America smart TV market?
4. What has been the impact of COVID-19 on the North America smart TV market?
5. What is the breakup of the North America smart TV market based on resolution type?
6. What is the breakup of the North America smart TV market based on the screen size?
7. What is the breakup of the North America smart TV market based on the screen type?
8. What is the breakup of the North America smart TV market based on the technology?
9. What is the breakup of the North America smart TV market based on platform?
10. What is the breakup of the North America smart TV market based on the distribution channel?
11. What is the breakup of the North America smart TV market based on the application?
12. What are the key regions in the North America smart TV market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Smart TV Market
5.1 Market Performance
5.2 Market Breakup by Resolution Type
5.3 Market Breakup by Screen Size
5.4 Market Breakup by Screen Type
5.5 Market Breakup by Technology
5.6 Market Breakup by Platform
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Application
5.9 Market Breakup by Region
5.10 Market Forecast
6 North America Smart TV Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Smart TV Market: Breakup by Resolution Type
7.1 4K UHD TV
7.2 HD TV
7.3 Full HD TV
7.4 8K TV
8 North America Smart TV Market: Breakup by Screen Size
8.1 Below 32 Inches
8.2 32 to 45 Inches
8.3 46 to 55 Inches
8.4 56 to 65 Inches
8.5 Above 65 Inches
9 North America Smart TV Market: Breakup by Screen Type
9.1 Flat
9.2 Curved
10 North America Smart TV Market: Breakup by Technology
10.1 LCD (Liquid Crystal Display)
10.2 LED (Light Emitting Diode)
10.3 OLED (Organic Light Emitting Diode)
10.4 QLED (Quantum Dot Light Emitting Diode)
11 North America Smart TV Market: Breakup by Platform
11.1 Android
11.2 Roku
11.3 WebOS
11.4 Tizen OS
11.5 iOS
11.6 MyHomeScreen
11.7 Others
12 North America Smart TV Market: Breakup by Distribution Channel
12.1 Offline
12.2 Online
13 North America Smart TV Market: Breakup by Application
13.1 Residential
13.2 Commercial
14 North America Smart TV Market: Breakup by Country
14.1 United States
14.1.1 Historical Market Trends
14.1.2 Market Breakup by Resolution Type
14.1.3 Market Breakup by Screen Size
14.1.4 Market Breakup by Screen Type
14.1.5 Market Breakup by Technology
14.1.6 Market Breakup by Platform
14.1.7 Market Breakup by Distribution Channel
14.1.8 Market Breakup by Application
14.2 Canada
14.2.1 Historical Market Trends
14.2.2 Market Breakup by Resolution Type
14.2.3 Market Breakup by Screen Size
14.2.4 Market Breakup by Screen Type
14.2.5 Market Breakup by Technology
14.2.6 Market Breakup by Platform
14.2.7 Market Breakup by Distribution Channel
14.2.8 Market Breakup by Application
14.3 Mexico
14.3.1 Historical Market Trends
14.3.2 Market Breakup by Resolution Type
14.3.3 Market Breakup by Screen Size
14.3.4 Market Breakup by Screen Type
14.3.5 Market Breakup by Technology
14.3.6 Market Breakup by Platform
14.3.7 Market Breakup by Distribution Channel
14.3.8 Market Breakup by Application
15 SWOT Analysis
15.1 Overview
15.2 Strengths
15.3 Weaknesses
15.4 Opportunities
15.5 Threats
16 Value Chain Analysis
16.1 Overview
16.2 Research and Development
16.3 Raw Material Procurement
16.4 Manufacturing
16.5 Marketing
16.6 Distribution
16.7 Export
16.8 End-User
17 Porter's Five Forces Analysis
17.1 Overview
17.2 Bargaining Power of Buyers
17.3 Bargaining Power of Suppliers
17.4 Degree of Rivalry
17.5 Threat of New Entrants
17.6 Threat of Substitutes
18 Price Analysis
19 Competitive Landscape
19.1 Market Structure
19.2 Key Players
19.3 Profiles of Key Players
Figure 1: North America: Smart TV Market: Major Drivers and Challenges
Figure 2: Global: Smart TV Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2023
Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2023
Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2023
Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2023
Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2023
Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2023
Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2023
Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2023
Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 12: North America: Smart TV Market: Sales Value (in Billion US$), 2018-2023
Figure 13: North America: Smart TV Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 14: North America: Smart TV Market: Breakup by Resolution Type (in %), 2023
Figure 15: North America: Smart TV (4K UHD TV) Market: Sales Value (in Billion US$), 2018-2023
Figure 16: North America: Smart TV (HD TV) Market: Sales Value (in Billion US$), 2018-2023
Figure 17: North America: Smart TV (Full HD TV) Market: Sales Value (in Billion US$), 2018-2023
Figure 18: North America: Smart TV (8K TV) Market: Sales Value (in Billion US$), 2018-2023
Figure 19: North America: Smart TV Market: Breakup by Screen Size (in %), 2023
Figure 20: North America: Smart TV (Below 32 Inches) Market: Sales Value (in Billion US$), 2018-2023
Figure 21: North America: Smart TV (32 to 45 Inches) Market: Sales Value (in Billion US$), 2018-2023
Figure 22: North America: Smart TV (46 to 55 Inches) Market: Sales Value (in Billion US$), 2018-2023
Figure 23: North America: Smart TV (56 to 65 Inches) Market: Sales Value (in Billion US$), 2018-2023
Figure 24: North America: Smart TV (Above 65 Inches) Market: Sales Value (in Billion US$), 2018-2023
Figure 25: North America: Smart TV Market: Breakup by Screen Type (in %), 2023
Figure 26: North America: Smart TV (Flat) Market: Sales Value (in Billion US$), 2018-2023
Figure 27: North America: Smart TV (Curved) Market: Sales Value (in Billion US$), 2018-2023
Figure 28: North America: Smart TV Market: Breakup by Technology (in %), 2023
Figure 29: North America: Smart TV (LCD - Liquid Crystal Display) Market: Sales Value (in Billion US$), 2018-2023
Figure 30: North America: Smart TV (LED - Light Emitting Diode) Market: Sales Value (in Billion US$), 2018-2023
Figure 31: North America: Smart TV (OLED - Organic Light Emitting Diode) Market: Sales Value (in Billion US$), 2018-2023
Figure 32: North America: Smart TV (QLED - Quantum Dot Light Emitting Diode) Market: Sales Value (in Billion US$), 2018-2023
Figure 33: North America: Smart TV Market: Breakup by Platform (in %), 2023
Figure 34: North America: Smart TV (Android) Market: Sales Value (in Billion US$), 2018-2023
Figure 35: North America: Smart TV (Roku) Market: Sales Value (in Billion US$), 2018-2023
Figure 36: North America: Smart TV (WebOS) Market: Sales Value (in Billion US$), 2018-2023
Figure 37: North America: Smart TV (Tizen OS) Market: Sales Value (in Billion US$), 2018-2023
Figure 38: North America: Smart TV (iOS) Market: Sales Value (in Billion US$), 2018-2023
Figure 39: North America: Smart TV (MyHomeScreen) Market: Sales Value (in Billion US$), 2018-2023
Figure 40: North America: Smart TV (Other Platforms) Market: Sales Value (in Billion US$), 2018-2023
Figure 41: North America: Smart TV Market: Breakup by Distribution Channel (in %), 2023
Figure 42: North America: Smart TV Market: Online Sales (in Billion US$), 2018-2023
Figure 43: North America: Smart TV Market: Offline Sales (in Billion US$), 2018-2023
Figure 44: North America: Smart TV Market: Breakup by Application (in %), 2023
Figure 45: North America: Smart TV (Residential) Market: Sales Value (in Billion US$), 2018-2023
Figure 46: North America: Smart TV (Commercial) Market: Sales Value (in Billion US$), 2018-2023
Figure 47: North America: Smart TV Market: Breakup by Country (in %), 2023
Figure 48: United States: Smart TV Market: Sales Value (in Billion US$), 2018-2023
Figure 49: United States: Smart TV Market: Breakup by Resolution Type (in %), 2023
Figure 50: United States: Smart TV Market: Breakup by Screen Size (in %), 2023
Figure 51: United States: Smart TV Market: Breakup by Screen Type (in %), 2023
Figure 52: United States: Smart TV Market: Breakup by Technology (in %), 2023
Figure 53: United States: Smart TV Market: Breakup by Platform (in %), 2023
Figure 54: United States: Smart TV Market: Breakup by Distribution Channel (in %), 2023
Figure 55: United States: Smart TV Market: Breakup by Application (in %), 2023
Figure 56: Canada: Smart TV Market: Sales Value (in Billion US$), 2018-2023
Figure 57: Canada: Smart TV Market: Breakup by Resolution Type (in %), 2023
Figure 58: Canada: Smart TV Market: Breakup by Screen Size (in %), 2023
Figure 59: Canada: Smart TV Market: Breakup by Screen Type (in %), 2023
Figure 60: Canada: Smart TV Market: Breakup by Technology (in %), 2023
Figure 61: Canada: Smart TV Market: Breakup by Platform (in %), 2023
Figure 62: Canada: Smart TV Market: Breakup by Distribution Channel (in %), 2023
Figure 63: Canada: Smart TV Market: Breakup by Application (in %), 2023
Figure 64: Mexico: Smart TV Market: Sales Value (in Billion US$), 2018-2023
Figure 65: Mexico: Smart TV Market: Breakup by Resolution Type (in %), 2023
Figure 66: Mexico: Smart TV Market: Breakup by Screen Size (in %), 2023
Figure 67: Mexico: Smart TV Market: Breakup by Screen Type (in %), 2023
Figure 68: Mexico: Smart TV Market: Breakup by Technology (in %), 2023
Figure 69: Mexico: Smart TV Market: Breakup by Platform (in %), 2023
Figure 70: Mexico: Smart TV Market: Breakup by Distribution Channel (in %), 2023
Figure 71: Mexico: Smart TV Market: Breakup by Application (in %), 2023
Figure 72: North America: Smart TV Industry: SWOT Analysis
Figure 73: North America: Smart TV Industry: Value Chain Analysis
Figure 74: North America: Smart TV Industry: Porter's Five Forces Analysis
Table 1: North America: Smart TV Market: Key Industry Highlights, 2023 and 2032
Table 2: North America: Smart TV Market: Breakup by Resolution Type (in Billion US$), 2018-2023
Table 3: North America: Smart TV Market: Breakup by Screen Size (in Billion US$), 2018-2023
Table 4: North America: Smart TV Market: Breakup by Screen Type (in Billion US$), 2018-2023
Table 5: North America: Smart TV Market: Breakup by Technology (in Billion US$), 2018-2023
Table 6: North America: Smart TV Market: Breakup by Platform (in Billion US$), 2018-2023
Table 7: North America: Smart TV Market: Breakup by Distribution Channel (in Billion US$), 2018-2023
Table 8: North America: Smart TV Market: Breakup by Application (in Billion US$), 2018-2023
Table 9: North America: Smart TV Market: Breakup by Country (in Billion US$), 2018-2023
Table 10: North America: Smart TV Market: Competitive Structure
Table 11: North America: Smart TV Market: Key Players
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