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North America Set Top Box Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Product (Cable, Satellite, IPTV, and Others) and Content Quality [Standard Definition (SD), High-Definition (HD), and 4K]
Market Report I 2022-10-07 I 117 Pages I The Insight Partners
The set-top box market in North America is expected to grow from US$ 4,667.97 million in 2022 to US$ 5,242.89 million by 2028. It is estimated to grow at a CAGR of 2.0% from 2022 to 2028.
Technological advancements have introduced a wide variety of STBs exhibiting different characteristics. This has eventually led to fierce rivalry among the set-top box providers. Digital video capture is one of the most desired functionalities of set-top boxes as it allows audiences to record their favorite shows and watch them later at their convenience.
A standalone set-top box that allows viewers to transmit and record TV programs is an over-the-air digital video recorder (DVR) system. Apart from DVRs, subscription-based TV service providers also sell STBs to consumers. DISH, a US-based television provider, has integrated artificial intelligence (AI) in its new set-top boxes to enable recording facilities. Companies are integrating features such as voice command with the help of technologies such as natural language processing (NLP) to simplify searching channels and shows. Interactive features such as video-on-demand and electronic program guides are also increasingly being incorporated in satellite STB units.
In addition to basic features, the set-top box units include various interactive and multimedia facilities directly via a consumer television device, such as internet browsing, email, and instant messaging. The DVR feature is also included in cable and satellite set-top boxes, enabling viewers to enjoy the content at their convenience. MPEG-4.10 (H.264) and SMPTE 421 M (VC-1) allow more content sources and decrease the risk of early product obsolescence. Thus, the abovementioned technological advancements are contributing to the market's growth. All STB tiers are becoming more advanced, enabling more and better use cases and experiences and enabling the end user to utilize their STB devices more than before. For instance, the STB devices' integration of super-resolution. When upconverting video sources from lower resolution to 4K, super-resolution employs a combination of AI and conventional video processing techniques to produce a high-quality picture. This may even reach 8K for the most expensive set-top boxes. The set-top box market is predicted to be driven by this assessment of the STB devices' quality during the forecast period.
North America Set Top Box Market Revenue and Forecast to 2028 (US$ Million)
North America Set Top Box Market Segmentation
The North America set-top box market is segmented by product, content quality, and country. Based on product, the market is segmented into cable, satellite, IPTV, and others. The cable segment dominated the market in 2022. Based on content quality, the market is segmented into Standard Definition (SD), High-Definition (HD), and 4K. The High-Definition (HD) segment dominated the market in 2022. Based on country, the market is segmented into the US, Canada, and Mexico. Further, the US dominated the market in 2022.
A few key players dominating the North America set-top box market are Advanced Digital Broadcast; Altech UEC; Commscope Inc.; Huawei Technologies Co., Ltd.; Humax Holdings; Kaonmedia Co., Ltd.; Sagemcom; Shenzhen Cozhou Electronics Co., Ltd (Coship); Skyworth Group Co., Ltd.; Technicolor SA; and Zinwell Corporation.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Set Top Box Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. North America Set Top Box Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Technological Transformations in Set-Top Box
5.1.2 Stringent Government Initiatives for Mandating Digitalization of Cable TV
5.2 Market Restraints
5.2.1 Escalating Demand for OTT Platforms
5.3 Market Opportunities
5.3.1 Increasing Penetration of HD Channels and Growing Adoption of Satellite Cable and Smart TVs
5.4 Future Trends
5.4.1 Integration of OTT Platforms with Set-Top Box
5.5 Impact Analysis of Drivers and Restraints
6. Set Top Box Market - North America Analysis
6.1 North America Set Top Box Market Overview
6.2 North America Set Top Box Market Revenue Forecast and Analysis
7. North America Set Top Box Market - By Product
7.1 Overview
7.2 North America Set Top Box Market Breakdown, By Product, 2021 & 2028 (%)
7.3 Cable
7.3.1 Overview
7.3.2 Cable Market Forecast and Analysis
7.4 Satellite
7.4.1 Overview
7.4.2 Satellite Market Forecast and Analysis
7.5 IPTV
7.5.1 Overview
7.5.2 IPTV Market Forecast and Analysis
7.6 Others
7.6.1 Overview
7.6.2 Others Market Forecast and Analysis
8. North America Set Top Box Market - By Content Quality
8.1 Overview
8.2 North America Set Top Box Market Breakdown, By Content Quality, 2021 & 2028 (%)
8.3 Standard Definition (SD)
8.3.1 Overview
8.3.2 Standard Definition (SD) Market Forecast and Analysis
8.4 High-Definition (HD)
8.4.1 Overview
8.4.2 High-Definition (HD) Market Forecast and Analysis
8.5 4K
8.5.1 Overview
8.5.2 4K Market Forecast and Analysis
9. North America Set Top Box Market - Country Analysis
9.1 Overview
9.1.1 North America: Set Top Box Market, By Country
9.1.1.1 US: Set Top Box Market - Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 US: Set Top Box Market, By Product
9.1.1.1.2 US: Set Top Box Market, By Content Quality
9.1.1.2 Canada: Set Top Box Market - Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Canada: Set Top Box Market, By Product
9.1.1.2.2 Canada: Set Top Box Market, By Content Quality
9.1.1.3 Mexico: Set Top Box Market - Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Mexico: Set Top Box Market, By Product
9.1.1.3.2 Mexico: Set Top Box Market, By Content Quality
10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 Mergers and Acquisition
10.4 New Product Development
11. Company Profiles
11.1 Advanced Digital Broadcast
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 CommScope Inc.
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Shenzhen Cozhou Electronics Co., Ltd. (Coship)
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Huawei Technologies Co., Ltd.
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Humax Holdings
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 SWOT Analysis
11.5.5 Key Developments
11.6 Kaonmedia Co., Ltd.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Sagemcom
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Skyworth Group Co., Ltd.
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Zinwell Corporation
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Altech UEC
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.11 Technicolor SA
11.11.1 Key Facts
11.11.2 Business Description
11.11.3 Products and Services
11.11.4 Financial Overview
11.11.5 SWOT Analysis
11.11.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. North America Set Top Box Market Revenue and Forecast to 2028 (US$ Million)
Table 2. US Set Top Box Market, By Product- Revenue and Forecast to 2028 (US$ Million)
Table 3. US Set Top Box Market, By Content Quality - Revenue and Forecast to 2028 (US$ Million)
Table 4. Canada Set Top Box Market, By Product- Revenue and Forecast to 2028 (US$ Million)
Table 5. Canada Set Top Box Market, By Content Quality- Revenue and Forecast to 2028 (US$ Million)
Table 6. Mexico Set Top Box Market, By Product- Revenue and Forecast to 2028 (US$ Million)
Table 7. Mexico Set Top Box Market, By Content Quality- Revenue and Forecast to 2028 (US$ Million)
Table 8. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Set Top Box Market Segmentation
Figure 2. North America Set Top Box Market Segmentation - By Country
Figure 3. North America Set Top Box Market Overview
Figure 4. North America Set Top Box Market, by Product
Figure 5. North America Set Top Box Market, by Content Quality
Figure 6. North America Set Top Box Market, by Country
Figure 7. North America - PEST Analysis
Figure 8. North America Set Top Box Market- Ecosystem Analysis
Figure 9. Expert Opinions
Figure 10. North America Set Top Box Market Impact Analysis of Drivers and Restraints
Figure 11. North America Set Top Box Market Revenue Forecast and Analysis (US$ Million)
Figure 12. North America Set Top Box Market Breakdown, Product, 2021 & 2028 (%)
Figure 13. Cable Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. Satellite Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. IPTV Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. North America Set Top Box Market Breakdown, Content Quality, 2021 & 2028 (%)
Figure 18. Standard Definition (SD) Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. High-Definition (HD) Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. 4K Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America: Set Top Box Market, by key Country- Revenue (2021) (US$ Million)
Figure 22. North America Set Top Box Market Revenue Share, By Country (2021 and 2028)
Figure 23. US: Set Top Box Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. Canada: Set Top Box Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. Mexico: Set Top Box Market - Revenue and Forecast to 2028 (US$ Million)
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