Report

The North America Retail Automation Market is expected to register a CAGR of 10.43% during the forecast period.

Key Highlights
- The COVID-19 pandemic created huge disruption in the retail industry and forced retailers to take various preventive measures, leading to the closure of several outlets. Owing to this, retailers and prominent brands across the globe faced short-term challenges across sustained revenues, health and safety, supply chain management, labor shortages, and pricing, to name a few.
- Automation is anticipated to play a major part in the growth of the retail industry; as the industry expands, automation helps retailers cut costs and drive efficiency. These solutions also enhance the customer experience and the efficiency of retail facility employees.
- Retailers are facing challenges as the technological revolution is taking place significantly. These innovations are reshaping the behavior of consumers and their way of collaborating and communicating with each other to select products and services.
- Also, as e-commerce is experiencing steady growth and relocating customers away from retail stores, a new in-store experience must be unique online for the brick & mortar stores to stay relevant. Moreover, digital transformation is helping the supply chain by making data-driven decisions and enhancing the customer experience. Also, players are moving toward iot to enable frictionless retail.
- A study conducted by Zebra Technologies on the anticipated future trends in the retail sector revealed that around 60% of retailers are expected to adopt automation across all the key functions. The study further indicated that around 78% of the respondents would veer towards using kiosks to provide product-related information to their clients.
- Buoyed by the introduction of Amazon Go in the United States, several retailers are now exploring using automation to reduce operational costs and provide a seamless shopping experience to their shoppers. Amazon's entry into physical retail is also seen as a challenge for traditional stores as they now have to compete with established players with a strong distribution channel.


North America Retail Automation Market Trends

Grocery Segment is expected grow at a higher pace.


- Self-checkout kiosks have been among the standard automation solutions increasingly being deployed in supermarkets. Also, grocery chain Kroger uses sensors and predictive analytics to forecast when more cashiers will be needed in its stores.
- The impact of COVID-19 on the region's retail industry resulted in Target, Taco Bell, Hy-Vee supermarkets, and Speedway convenience stores supporting Apple Pay, a contactless payment system enabling customers to quickly and securely pay in stores using their Apple Watch and iPhone.
- Also, when the first Amazon Go store was opened to the public, shoppers could walk into the store, grab whatever they liked, put it in bags, and walk out. The customers only required an app to shop. Amazon also plans to open more than 3,000 cashier-less stores in the future. The grocery sector has long tried to solve the friction of the checkout experience. From opening more registers to adopting self-service kiosks, no solutions have yet to satisfy the retailer and the customer entirely.
- Moreover, Zippin, an Amazon Go rival store in San Francisco, also has a cashier-less system that uses multiple sources of information, both cameras and shelf sensors, to triangulate and receive the correct information. Multiple retailers are anticipated to find checkout-free systems to be their answer to increased profits, including, but not limited to, fewer employees behind the register, reduction in theft by fraud, and new customer data.


United States is Expected to Hold a Major Market Share


- The retail automation market in the United States is anticipated to be driven by the growing adoption of automation technologies by major players such as Amazon and Walmart.
- Part of the adoption is significantly attributable to the changing consumer preferences. A Digimarc study reported that 88% of American adults prioritize faster checkout options over slower checkout speeds and long lines. Major regional retailers have focused on such complaints and adapted to a quick and easy checkout process.
- Retailers have implemented single or multiple payment solutions to decrease the time required to complete transactions. Also, by equipping sales associates with mobile point of sale (mPOS) devices, the time taken to process payments and the location of the payment processing eliminated the need for many traditional POS stations, thus, freeing up valuable real estate.
- For instance, Rebecca Minkoff's SoHo store deploys mPOS devices as self-checkout stations; customers who wish to own their shopping journey from start to finish can process transactions without the assistance of store personnel.
- Retailers in the region have recognized the need to incentivize digital payments and, thus, are offering more tangible benefits in the mind of the consumer, such as loyalty benefits. The technology has been better integrated with several apps and mobile commerce sites to create a more seamless experience.


North America Retail Automation Industry Overview

The North American Retail Automation Market is significantly competitive, owing to multiple players operating. The market is moderately concentrated, with significant players adopting strategies such as product innovation, mergers, and acquisitions to expand their reach and offer better products. Some major players operating in the market are Diebold Nixdorf Inc., ECR Software Corporation, First Data Corporation, and Fujitsu Limited.

In July 2023, Simbe Robotics, Inc., the company leveraging AI and robotics to elevate the performance of retailers with real-time insights into inventory and operations, today announced a Series B equity financing round of USD 28 million, led by Eclipse. As one of the premier venture firms specializing in the digital transformation of essential physical industries that impact daily life, Eclipse brings invaluable knowledge and expertise to propel Simbe through its next growth phase.

In June 2023, Canadian Tire Corporation (CTC) and Microsoft announced a flagship strategic retail partnership to drive innovation across Canada's retail industry and contribute to the country's overall advancement and adoption of new technology. Through this seven-year partnership, CTC will leverage Microsoft Azure to modernize its systems and infrastructure and utilize direct access to Microsoft's trusted cloud products and solutions, expertise, and upskilling capabilities. CTC will use these new abilities to increase the speed and efficiency of its business modernization, enhancing customers' omnichannel journey and brand experiences across its group of companies.

Additional Benefits:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support