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Report
North America Pillows Market, By Product (Foam Pillow, Down & Feather Pillow, Wool/Cotton Pillow, Polyester/Synthetic Pillow, Latex Pillow, Others), By Application (Residential, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Country & Competition, Forecast & Opportunities, 2020-2030F
Market Report I 2025-06-06 I 123 Pages I TechSci Research
Market Overview
The North America pillows market was valued at USD 6.46 billion in 2024 and is projected to reach USD 9.83 billion by 2030, registering a CAGR of 7.3% during the forecast period. Growth in this market is primarily driven by increasing consumer awareness around the importance of quality sleep and its impact on health, leading to heightened interest in therapeutic and ergonomic pillow options. Additionally, there is a rising preference for pillows made from eco-friendly and hypoallergenic materials, reflecting broader sustainability trends. The prevalence of sleep-related disorders and the demand for comfort-focused solutions continue to boost sales, positioning the market for steady expansion in the coming years.
Key Market Drivers
Increasing Consumer Focus on Sleep Quality and Health Benefits
The North America pillows market is significantly influenced by the growing awareness of the role sleep plays in overall health and well-being. With poor sleep linked to stress, obesity, and cardiovascular issues, consumers are turning toward high-quality pillows that promote better rest. Products like memory foam and latex pillows are gaining traction for their ability to ensure spinal alignment and relieve neck and back pain. According to the CDC (2023), 32% of U.S. adults experience insufficient sleep, driving demand for orthopedic and therapeutic pillow solutions. Furthermore, hypoallergenic options crafted from natural materials such as wool, cotton, and latex are appealing to individuals with respiratory sensitivities. The increasing incidence of sleep disorders like insomnia and sleep apnea further contributes to the growing preference for specialized, comfort-enhancing pillows.
Key Market Challenges
Rising Raw Material Costs and Supply Chain Disruptions
The North America pillows market faces a major challenge in the form of escalating raw material costs, particularly for components like memory foam, latex, and down feathers. Volatility in petroleum prices affects synthetic materials such as polyester, while the availability of natural materials is subject to agricultural and climatic factors. The COVID-19 pandemic intensified supply chain disruptions, leading to production delays and higher shipping expenses. In addition, geopolitical issues and trade restrictions have compounded material shortages. These pressures force manufacturers to either absorb the increased costs, reducing their profit margins, or raise prices, potentially weakening consumer demand. As a result, companies are seeking alternative sourcing methods and adopting sustainable materials to address cost issues and remain competitive.
Key Market Trends
Smart and Tech-Integrated Pillows Gaining Traction
An emerging trend in the North America pillows market is the adoption of smart pillows equipped with advanced technologies designed to enhance sleep experiences. These products feature innovations such as temperature control, integrated sleep tracking sensors, and built-in audio components for white noise or calming sounds. Certain models leverage AI to monitor sleep metrics-including heart rate and movement-offering users personalized feedback for improved rest. Brands like Zeeq and Moona are pioneering cooling and heating smart pillows that adapt to individual preferences. Additionally, anti-snoring pillows utilizing vibration alerts to reposition users are gaining favor among health-conscious consumers. With the rise of wearable sleep tech, smart pillows are increasingly appealing to tech-oriented millennials and Gen Z consumers.
Key Market Players
- Tempur Sealy International, Inc.
- Serta Simmons Bedding
- Sleep Number Corporation
- Purple Innovation, LLC
- Coop Home Goods
- Casper Sleep Inc.
- MyPillow, Inc.
- Pacific Coast Feather Company
- Malouf
- Brooklinen Inc.
Report Scope:
In this report, the North America pillows market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- North America Pillows Market, By Product:
o Foam Pillow
o Down & Feather Pillow
o Wool/Cotton Pillow
o Polyester/Synthetic Pillow
o Latex Pillow
o Others
- North America Pillows Market, By Application:
o Residential
o Commercial
- North America Pillows Market, By Sales Channel:
o Supermarkets/Hypermarkets
o Specialty Stores
o Online
o Others
- North America Pillows Market, By Country:
o United States
o Canada
o Mexico
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the North America pillows market.
Available Customizations:
North America pillows market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Country
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. North America Pillows Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Market Share Analysis (Foam Pillow, Down & Feather Pillow, Wool/Cotton Pillow, Polyester/Synthetic Pillow, Latex Pillow, Others)
5.2.2. By Application Market Share Analysis (Residential, Commercial)
5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
5.2.4. By Country Market Share Analysis
5.2.4.1. United States Market Share Analysis
5.2.4.2. Canada Market Share Analysis
5.2.4.3. Mexico Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. North America Pillows Market Mapping & Opportunity Assessment
5.3.1. By Product Market Mapping & Opportunity Assessment
5.3.2. By Application Market Mapping & Opportunity Assessment
5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
5.3.4. By Country Market Mapping & Opportunity Assessment
6. United States Pillow Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Market Share Analysis
6.2.2. By Application Market Share Analysis
6.2.3. By Sales Channel Market Share Analysis
7. Canada Pillow Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Market Share Analysis
7.2.2. By Application Market Share Analysis
7.2.3. By Sales Channel Market Share Analysis
8. Mexico Pillow Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Market Share Analysis
8.2.2. By Application Market Share Analysis
8.2.3. By Sales Channel Market Share Analysis
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments
11. Porters Five Forces Analysis
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Products
12. North America Economic Profile
13. Competitive Landscape
13.1. Company Profiles
13.1.1. Tempur Sealy International, Inc.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Serta Simmons Bedding
13.1.3. Sleep Number Corporation
13.1.4. Purple Innovation, LLC
13.1.5. Coop Home Goods
13.1.6. Casper Sleep Inc.
13.1.7. MyPillow, Inc.
13.1.8. Pacific Coast Feather Company
13.1.9. Malouf
13.1.10. Brooklinen Inc.
14. Strategic Recommendations
14.1. Key Focus Areas
14.1.1. Target Product
14.1.2. Target Sales Channel
14.1.3. Target Country
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