North America Pet Food Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
Market Report I 2023-01-23 I 120 Pages I Mordor Intelligence
The North American pet food market is projected to register a CAGR of 5.7% during the forecast period (2022-2027).
Most of the consumers in the market grappled with the onset of the COVID-19 pandemic, in terms of stockpiling pet food products, by switching to the e-commerce retail platforms after being compelled by several restrictions levied on the brick-and-mortar stores and the disruption of the overall supply channel in general. However, major players have shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their websites. Thus, this pandemic did not affect the market much.
The rising humanization of pets and awareness of pet foods with high nutritional benefits have affected consumer purchasing decisions. According to the American Pet Products Association, 67% of United States households owned a pet in 2019-2020, equivalent to 84.9 million homes, and it is anticipated to rise further during the study period. This indicates the rising opportunity for pet food as the pet ownership trend in the market studied is increasing. The rise in the number of millennial pet owners and the shift in the way pets drive the pet food market's growth. The online retail channels represent the fastest-growing segment for pet food sales in the region, owing to the convenience factor of purchasing pet products. Mars Inc., Nestle SA (Purina), Colgate Pamolive (Hill's Pet Nutrition), and J M Smuker Big Heart are some of the prominent players operating in this market.
North America Pet Food Market Trends
Rising Trend of Pet Humanization
Pet humanization has received a lot of attention in mainstream media over recent years. According to the American Pet Products Association, the number of households owning pets has risen over the years. A study conducted by the American Pet Products Association (APPA), under the National Pet Owners Survey (2021-22), revealed that pet ownership has increased from an estimated 67% of US households that own a pet to an estimated 70%. Millennials were also revealed to be the largest cohort of pet owners at 32%, followed closely by Boomers at 27% and Gen X at 24%. Thus, increasing pet humanization is anticipated to drive the pet food industry. The pet-loving lifestyle of the millennials and generation X is changing the way pets are treated. The growing ownership of pets is largely due to changes in culture and technological advancements, such as online purchasing choices. For instance, pet owners shopping online increased by almost 20%, from 72% in the prior year to 86% of responses in the 2021 year. Additionally, the pet humanization trend has led to an increase in health consciousness, generating demand for pet food.
Increasing Consumer Spending Drives the Market
Pet owners' growing fondness for pets is making them spend more on healthy pet food products. Spending on pet food continues to make up the majority of dollars spent in the industry. For instance, as per the National Pet Owners Survey, 2021-2022, pet spending increased during the previous year, with 35% of pet owners stating they spent more on their pet or pet supplies, including food, wellness-related products, and other pet care items in the last 12 months than in the preceding year. These factors are driving the pet food market in the region. According to the American Pet Product Association, in 2020, pet food recorded the highest sales, reaching a value of USD 38.4 billion. Within the pet food, sales of the dry dog food segment ranked the highest, followed by wet and dry cat food. According to the American Pet Product Association, for the financial year 2019-2020, the basic annual expenses for dog and cat food was USD 259.0 and USD 228.0, and food treats for dog and cats were USD 76.0 and USD 58.0, respectively, in the United States. Thus, increased spending on food has driven pet food sales in the US market.
North America Pet Food Market Competitor Analysis
The North American pet food market is consolidated, with the top global players occupying a major share in the market. The major players in the market include Mars Inc., Nestle Purina Petcare Company, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), The J.M. Smucker Company Nutro, Harringtons Pet Food, and Blue Buffalo Pet Products Inc.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Pet Type
5.1.1 Dog
5.1.2 Cat
5.1.3 Bird
5.1.4 Other Pet Types
5.2 Product
5.2.1 Dry Pet Foods
5.2.2 Wet Pet Foods
5.2.3 Veterinary Diets
5.2.4 Treats and Snacks
5.2.5 Others Products
5.3 Distribution Channel
5.3.1 Supermarket/Hypermarkets
5.3.2 Specialty Stores
5.3.3 Online Channels
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 United States
5.4.2 Canada
5.4.3 Mexico
5.4.4 Rest of North America
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina)
6.3.3 Hill's Pet Nutrition Inc.
6.3.4 United Petfood
6.3.5 Diamond Pet Foods
6.3.6 Diana Group
6.3.7 Wellpet
6.3.8 InVivo NSA
6.3.9 The J.M. Smucker Company (Big Heart Pet Brands Inc.)
6.3.10 LUPUS Alimentos
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 AN ASSESSMENT OF THE COVID-19 IMPACT ON THE MARKET
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