Please Wait.....
Report
North America Oral Care Market - Growth, Trends, and Forecasts (2023 - 2028)
Market Report I 2023-01-23 I 125 Pages I Mordor Intelligence
The North American oral care market is projected to register a CAGR of 5.58% over the forecast period.
The market is primarily driven by increased oral hygiene routines and expanding internet shopping. Oral care products are increasingly sold online through e-commerce sites. Amazon is the most popular online shopping channel in the North American dental care markets. In recent years, Amazon saw a significant increase in oral care sales in the United States. Personal hygiene and personal care have become increasingly important in consumers' lives. Oral hygiene has become an important aspect of living a healthy lifestyle.
The expanding awareness of oral hygiene, government spending on dental healthcare, and the growing number of small/private clinics contribute to the rapid rise of the oral care market. As per the Canadian Dental Association, in 2021, 84% of Canadians believed that they have good or excellent oral health, and yet, Canada faces challenges in providing dental care services to the most vulnerable segments of its population, i.e., senior citizens, low-income populations, people with special needs, children, indigenous people, new immigrants with refugee status, etc. Research indicates that poor oral health is experienced by those who do not have access to regular dental care. Consumers in North American regions like Canada are concerned about their oral care, driving the demand for oral care products in the country.
The rising affinity towards the use of natural products led key players in the market to innovate products using organic ingredients. Moreover, toothpaste tubes, which are made from plastics, are known to end up in landfills, thereby degrading the environment. Consequently, players implemented solutions catering to environmental concerns.
North America Oral Care Market Trends
The United States Dominates the Regional Oral Care Market
According to the Centers for Disease Control and Prevention, every fourth American live with untreated dental decay, which is expected to become a major health concern in the country. Thus, an increase in the number of oral disorders is becoming a significant concern in the country, which is expected to add to the US oral care industry. Dry mouth, sensitivity, bad breath, and oral infections were the most common oral disorders among Americans, according to research issued by the American Dental Association. This significantly impacts the country's mouthwash, rinse, and toothpaste markets.
The two pillars that drive the rising demand for oral care products are convenience and comfort. Organic and herbal toothpaste are highly appreciated because of their high benefit quotient. Oral care product sales increased in recent years due to the exclusion of added flavors, reduced chemicals, and the ease of cleaning. According to Happi Magazine, based on sales in the United States in 2021, Procter & Gamble was the top toothpaste supplier in the United States. During that time, there were approximately USD 3.19 billion in total toothpaste sales in the United States.
Increased Demand for Sensitivity or Pain Relief Toothpaste
Sensitivity toothpaste, often known as pain reliever toothpaste, is designed to ease pain and discomfort during brushing. The market for sensitivity or pain relief toothpaste and mouthwash is predicted to grow due to changing eating patterns and the rising demand for oral hygiene products that provide functional advantages rather than just cleaning or brightening. The North American market is fiercely competitive, with several international companies competing for market dominance. The focus of new product innovations is on active substances, and players' primary strategy is technology. With the increasing prevalence of electric toothbrushes and technological developments, as well as growing public awareness about oral health and cleanliness, the toothbrush category is predicted to grow significantly.
North America Oral Care Market Competitor Analysis
Oral care is a highly consolidated sector. It is one of the fastest-growing segments of the consumer goods sector, with an increasing number of companies bringing products to market with various applications. Toothpaste manufacturers strategically invest in developing new manufacturing facilities to position themselves in the North American market. They invest extensively to support and promote product creation to achieve a competitive advantage. They form strategic collaborations with others to expand and improve their resources and expertise. The main brands in the market are Colgate-Palmolive Company, Procter & Gamble Co., Unilever PLC, Church & Dwight Co. Inc., and GlaxoSmithKline PLC.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Breath Fresheners
5.1.2 Dental Floss
5.1.3 Denture Care
5.1.4 Mouthwashes and Rinses
5.1.5 Toothbrushes and Replacements
5.1.6 Toothpaste
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies and Drug Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Country
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 The Procter & Gamble Company
6.3.2 Colgate-Palmolive Company
6.3.3 GSK PLC
6.3.4 Unilever PLC
6.3.5 Church & Dwight Co. Inc.
6.3.6 Sunstar Suisse SA
6.3.7 Henkel AG & Co. KGaA
6.3.8 Johnson & Johnson Services Inc.
6.3.9 Amway
6.3.10 The Gillette Company
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security