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Report
North America Mezcal Market - Industry Trends and Forecast to 2029
Market Report I 2022-11-01 I 192 Pages I Data Bridge Market Research
North America mezcal market is projected to register a CAGR of 26.0% in the forecast period of 2022 to 2029. The new market report contains data for the historic year 2020, the base year of calculation is 2021, and the forecast period is 2022 to 2029.
Market Segmentation:
North America Mezcal Market, By Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Mezcal Espadin, Mezcal Tepztate, Mezcal Arroqueno, Mezcal Ensamble and others), Concentrate (100% Tequila and Mix Tequila), Price Category (Premium, Standard and Economy), ABV Content (40% And Above and Less than 40%), Year(18-24 Years, 25-44 Years, 45-64 Years, 65+ Years), Packaging Type (Bottle, Cans and others), Size (Less Than 250 ml, 251-500 ml, 501-750 ml, 751-1000 ml and more than 100 ml), Flavour Type (Plain/Original and flavoured), Producer Type (Microbrewery, Distillers, Brewpub, Contract Brewing Company, Regional Craft Brewery, Large brewery and Others), Product Category (Distillers Mezcan and Handicrafted Mezcan/Artisanal Mezcan), End User (Restaurants, Hotels and Bars, Cafe, Catering, Airlines, Household and others), Distribution Channel (Offline Trade and Online Trade), Country (U.S, Canada, Mexico) Industry Trends and Forecast to 2029.
Some of the major factors contributing to the growth of the North America mezcal market are:
- availability of variety of flavors in mezcal
- increasing customers for mezcal products
Market Players:
The key market players operating in the mezcal market are listed below:
- Davide Campari-Milano N.V.
- BACARDI
- Craft Distillers
- MADRE MEZCAL
- Familia Camarena
- Brown?Forman
- Diageo
- Pernod Ricard
- Rey Campero
- Tequila & Mezcal Private Brands S.A. de C.V.
- Destileria Tlacolula
- El Silencio Holdings, INC.
- Sauza Tequila Import Company
- Dos Hombres LLC.
- Del Maguey
- Wahaka Mezcal.
- BOZAL MEZCAL Sombra
- Pensador Mezcal
- Ilegal Mezcal
TABLE OF CONTENTS
1 INTRODUCTION 22
1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.3 OVERVIEW OF THE NORTH AMERICA MEZCAL MARKET 22
1.4 LIMITATIONS 24
1.5 MARKETS COVERED 24
2 MARKET SEGMENTATION 28
2.1 MARKETS COVERED 28
2.2 GEOGRAPHICAL SCOPE 29
2.3 YEARS CONSIDERED FOR THE STUDY 29
2.4 CURRENCY AND PRICING 29
2.5 DBMR TRIPOD DATA VALIDATION MODEL 30
2.6 MULTIVARIATE MODELLING 33
2.7 TYPE LIFELINE CURVE 33
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 34
2.9 DBMR MARKET POSITION GRID 35
2.10 MARKET APPLICATION COVERAGE GRID 36
2.11 VENDOR SHARE ANALYSIS 37
2.12 SECONDARY SOURCES 38
2.13 ASSUMPTIONS 38
3 EXECUTIVE SUMMARY 39
4 PREMIUM INSIGHTS 42
4.1 MARKETING STRATEGY OPTED BY MICROBREWERIES 43
4.1.1 CREATING CUSTOM PACKAGING 43
4.1.2 PROVIDING BUSINESS PERSPECTIVES 43
4.1.3 SOCIAL MEDIA USE 43
4.1.4 DESIGNING CUSTOMER LOYALTY INITIATIVES 44
4.1.5 GETTING INVOLVED WITH THE COMMUNITY 44
4.2 KEY TRENDS SCENARIO 45
4.2.1 PREMIUMISATION 45
4.2.2 VALUE FOR MONEY 45
4.2.3 HEALTH AND WELL BEING 45
4.2.4 CONSUMER AWARENESS 45
4.2.5 PRODUCT INNOVATION 45
4.2.6 AVAILABILITY OF LOCAL PRODUCTS 45
4.2.7 OTHERS 46
4.3 FACTORS INFLUENCING PURCHASE DECISION 47
4.4 KEY DEMOGRAPHIC CONSUMER BASE INCLUDE 48
4.5 PRICE ANALYSIS 49
4.6 PROMOTIONAL ACTIVITIES ADOPTED BY KEY MARKET PLAYERS 50
4.7 PRIVATE LABEL VS BRAND LABEL 51
4.8 TAXATION AND DUTY LEVIES 52
5 SUPPLY CHAIN OF NORTH AMERICA MEZCAL MARKET 53
5.1 RAW MATERIAL PROCUREMENT 53
5.2 MANUFACTURING 53
5.3 MARKETING AND DISTRIBUTION 54
5.4 END USERS 54
5.5 LOGISTIC COST SCENARIO 54
5.6 IMPORTANCE OF LOGISTIC SERVICE PROVIDER 54
6 NORTH AMERICA MEZCAL MARKET: SHOPPING BEHAVIOUR 55
6.1 RECOMMENDATIONS FROM FAMILY & FRIENDS 55
6.2 RESEARCH 55
6.3 IMPULSIVE 55
6.4 ADVERTISEMENT 55
6.4.1 TELEVISION ADVERTISEMENT 56
6.4.2 ONLINE ADVERTISEMENT 56
6.4.3 IN-STORE ADVERTISEMENT 56
7 NORTH AMERICA MEZCAL MARKET: REGULATIONS 57
7.1 REGULATION IN U.S 57
8 NORTH AMERICA MEZCAL MARKET, NEW PRODUCT LAUNCH STRATEGY 59
8.1 OVERVIEW 59
8.2 NUMBER OF PRODUCT LAUNCHES 59
8.2.1 LINE EXTENSION 59
8.2.2 NEW PACKAGING 59
8.2.3 RE-LAUNCHED 59
8.2.4 NEW FORMULATION 59
8.3 DIFFERENTIAL PRODUCT OFFERING 60
8.4 MEETING CONSUMER REQUIREMENT 60
8.5 PACKAGE DESIGNING 60
8.6 PRICING ANALYSIS 60
8.7 PRODUCT POSITIONING 61
8.8 CONCLUSION 61
9 NORTH AMERICA MEZCAL MARKET, CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 62
9.1 OVERVIEW 62
9.2 SOCIAL FACTORS 63
9.3 CULTURAL FACTORS 63
9.4 PSYCHOLOGICAL FACTORS 63
9.5 PERSONAL FACTORS 63
9.6 ECONOMIC FACTORS 63
9.7 PRODUCT TRAITS 63
9.8 MARKET ATTRIBUTES 63
9.9 NORTH AMERICA CONSUMERS DISPOSABLE INCOME/SPEND DYNAMICS 64
9.10 CONCLUSION 64
10 MARKET OVERVIEW 65
10.1 DRIVERS 67
10.1.1 AVAILABILITY OF A VARIETY OF FLAVORS IN MEZCAL 67
10.1.2 RISING TECHNOLOGICAL INNOVATIONS FOR SPIRIT PRODUCTION 67
10.1.3 POSITIVE OUTLOOK TOWARDS ADVANCED AND SMART PACKAGING SOLUTIONS 68
10.1.4 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS NORTH AMERICALY 68
10.2 RESTRAINTS 68
10.2.1 HEAVY TAXATION AND DUTIES 68
10.2.2 STRINGENT RULES AND REGULATIONS 69
10.3 OPPORTUNITIES 69
10.3.1 GROWING POPULARITY OF PREMIUM AND LUXURY BEVERAGES 69
10.3.2 INCREASING CUSTOMERS FOR MEZCAL PRODUCTS 70
10.3.3 INCREASED AVAILABILITY OF MEZCAL ON E-COMMERCE PLATFORMS 70
10.4 CHALLENGES 71
10.4.1 RISING POPULARITY OF DRINKING HEALTHFUL, NON-ALCOHOLIC BEVERAGES 71
10.4.2 HIGH COST OF MEZCAL 71
11 NORTH AMERICA MEZCAL MARKET, BY PRODUCT TYPE 72
11.1 OVERVIEW 73
11.2 MEZCAL ESPADIN 75
11.2.1 BY CONCENTRATION 75
11.2.1.1 100% TEQUILA 75
11.2.1.2 MIX TEQUILA 75
11.2.2 BY ABV CONTENT 75
11.2.2.1 40% AND ABOVE 75
11.2.2.2 LESS THAN 40% 75
11.3 MEZCAL JOVEN 76
11.3.1 BY CONCENTRATION 76
11.3.1.1 100% TEQUILA 76
11.3.1.2 MIX TEQUILA 76
11.3.2 BY ABV CONTENT 76
11.3.2.1 40% AND ABOVE 76
11.3.2.2 LESS THAN 40% 76
11.3.3 BY DISTILLATION 77
11.3.3.1 COPPER 77
11.3.3.2 STEEL 77
11.4 MEZCAL REPOSADO 77
11.4.1 BY CONCENTRATION 77
11.4.1.1 100% TEQUILA 77
11.4.1.2 MIX TEQUILA 77
11.4.2 BY ABV CONTENT 78
11.4.2.1 40% AND ABOVE 78
11.4.2.2 LESS THAN 40% 78
11.4.3 BY DISTILLATION 78
11.4.3.1 COPPER 78
11.4.3.2 STEEL 78
11.5 MEZCAL ANEJO 79
11.5.1 BY CONCENTRATION 79
11.5.1.1 100% TEQUILA 79
11.5.1.2 MIX TEQUILA 79
11.5.2 BY ABV CONTENT 79
11.5.2.1 40% AND ABOVE 79
11.5.2.2 LESS THAN 40% 79
11.5.3 BY DISTILLATION 80
11.5.3.1 COPPER 80
11.5.3.2 STEEL 80
11.6 MEZCAL ENSAMBLE 80
11.6.1 BY CONCENTRATION 80
11.6.1.1 100% TEQUILA 80
11.6.1.2 MIX TEQUILA 81
11.6.2 BY ABV CONTENT 81
11.6.2.1 40% AND ABOVE 81
11.6.2.2 LESS THAN 40% 81
11.7 MEZCAL ARROQUENO 81
11.7.1 BY CONCENTRATION 81
11.7.1.1 100% TEQUILA 81
11.7.1.2 MIX TEQUILA 82
11.7.2 BY ABV CONTENT 82
11.7.2.1 40% AND ABOVE 82
11.7.2.2 LESS THAN 40% 82
11.8 MEZCAL TEPEZTATE 82
11.8.1 BY CONCENTRATION 82
11.8.1.1 100% TEQUILA 83
11.8.1.2 MIX TEQUILA 83
11.8.2 BY ABV CONTENT 83
11.8.2.1 40% AND ABOVE 83
11.8.2.2 LESS THAN 40% 83
11.9 OTHERS 83
11.9.1 BY CONCENTRATION 84
11.9.1.1 100% TEQUILA 84
11.9.1.2 MIX TEQUILA 84
11.9.2 BY ABV CONTENT 84
11.9.2.1 40% AND ABOVE 84
11.9.2.2 LESS THAN 40% 84
12 NORTH AMERICA MEZCAL MARKET, BY CONCENTRATION 85
12.1 OVERVIEW 86
12.2 100% TEQUILA 87
12.3 MIX TEQUILA 87
13 NORTH AMERICA MEZCAL MARKET, BY PRICE CATEGORY 88
13.1 OVERVIEW 89
13.2 PREMIUM 90
13.3 STANDARD 90
13.4 ECONOMY 90
14 NORTH AMERICA MEZCAL MARKET, BY ABV CONTENT 91
14.1 OVERVIEW 92
14.2 40% AND ABOVE 93
14.3 LESS THAN 40% 93
15 NORTH AMERICA MEZCAL MARKET, BY YEAR 94
15.1 OVERVIEW 95
15.2 25-44 96
15.3 45-64 96
15.4 18-24 96
15.5 65+ 96
16 NORTH AMERICA MEZCAL MARKET, BY PACKAGING TYPE 97
16.1 OVERVIEW 98
16.2 BOTTLE 99
16.3 CANS 99
16.4 OTHERS 99
17 NORTH AMERICA MEZCAL MARKET, BY SIZE 100
17.1 OVERVIEW 101
17.2 751-1000 ML 102
17.3 501-750 ML 102
17.4 251-500 ML 102
17.5 MORE THAN 1000 ML 102
18 NORTH AMERICA MEZCAL MARKET, BY FLAVOR TYPE 103
18.1 OVERVIEW 104
18.2 FLAVORED 105
18.2.1 CITRUS FRUITS 105
18.2.1.1 ORANGE 105
18.2.1.2 LEMON 105
18.2.1.3 GRAPE FRUIT 106
18.2.1.4 OTHERS 106
18.2.2 FLORALS 106
18.2.3 SMOKED 106
18.2.4 GREEN PEPPER 106
18.2.5 OTHERS 106
18.3 PLAIN/ORIGINAL 106
19 NORTH AMERICA MEZCAL MARKET, BY PRODUCER TYPE 107
19.1 OVERVIEW 108
19.2 MICROBREWERY 109
19.3 DISTILLERS 109
19.4 BREWPUB 109
19.5 REGIONAL CRAFT BREWERY 109
19.6 CONTRACT BREWING COMPANY 109
19.7 LARGE BREWERY 109
19.8 OTHERS 109
20 NORTH AMERICA MEZCAL MARKET, BY PRODUCT CATEGORY 110
20.1 OVERVIEW 111
20.2 DISTILLERS MEZCAL 112
20.3 HANDCRAFTED/ARTISANAL MEZCAL 112
21 NORTH AMERICA MEZCAL MARKET, BY END USE 113
21.1 OVERVIEW 114
21.2 HOTELS AND BARS 115
21.3 RESTAURANTS 115
21.3.1 RESTAURANTS, BY TYPE 115
21.3.1.1 CHAIN RESTAURANTS 115
21.3.1.2 INDEPENDENT 115
21.3.2 RESTAURANTS, BY SERVICE CATEGORY 115
21.3.2.1 FULL SERVICE RESTAURANTS 115
21.3.2.2 QUICK SERVICE RESTAURANTS 115
21.4 CAFE 116
21.5 AIRLINES 116
21.6 CATERING 116
21.7 HOUSEHOLD 116
21.8 OTHERS 116
22 NORTH AMERICA MEZCAL MARKET, BY DISTRIBUTION CHANNEL 117
22.1 OVERVIEW 118
22.2 OFFLINE TRADE 119
22.2.1 NON-STORE BASED RETAILERS 119
22.2.1.1 VENDING MACHINE 119
22.2.1.2 OTHERS 119
22.2.2 STORE BASED RETAILER 119
22.2.2.1 HYPERMARKET/SUPERMARKET 120
22.2.2.2 CONVENIENCE STORES 120
22.2.2.3 SPECIALTY STORES 120
22.2.2.4 GROCERY STORES 120
22.2.2.5 OTHERS 120
22.3 ONLINE TRADE 120
22.4 COMPANY OWNED WEBSITE 121
22.5 E-COMMERCE 121
23 NORTH AMERICA MEZCAL MARKET, BY REGION 122
23.1 OVERVIEW 123
23.1.1 U.S. 129
23.1.2 MEXICO 139
23.1.3 CANADA 149
24 NORTH AMERICA MEZCAL MARKET: COMPANY LANDSCAPE 160
24.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 160
25 SWOT ANALYSIS 161
26 COMPANY PROFILE 162
26.1 PERNOD RICARD 162
26.1.1 COMPANY SNAPSHOT 162
26.1.2 REVENUE ANALYSIS 162
26.1.3 PRODUCT PORTFOLIO 163
26.1.4 RECENT DEVELOPMENT 163
26.2 DIAGEO 164
26.2.1 COMPANY SNAPSHOT 164
26.2.2 REVENUE ANALYSIS 164
26.2.3 PRODUCT PORTFOLIO 165
26.2.4 RECENT DEVELOPMENTS 165
26.3 BACARDI 166
26.3.1 COMPANY SNAPSHOT 166
26.3.2 PRODUCT PORTFOLIO 166
26.3.3 RECENT DEVELOPMENT 166
26.4 DAVIDE CAMPARI-MILANO N.V. 167
26.4.1 COMPANY SNAPSHOT 167
26.4.2 REVENUE ANALYSIS 167
26.4.3 PRODUCT PORTFOLIO 168
26.4.4 RECENT DEVELOPMENT 168
26.5 BROWN-FORMAN 169
26.5.1 COMPANY SNAPSHOT 169
26.5.2 REVENUE ANALYSIS 169
26.5.3 PRODUCT PORTFOLIO 170
26.5.4 RECENT DEVELOPMENT 170
26.6 BOZAL MEZCAL 171
26.6.1 COMPANY SNAPSHOT 171
26.6.2 PRODUCT PORTFOLIO 171
26.6.3 RECENT DEVELOPMENT 172
26.7 CRAFT DISTILLERS 173
26.7.1 COMPANY SNAPSHOT 173
26.7.2 PRODUCT PORTFOLIO 173
26.7.3 RECENT DEVELOPMENTS 173
26.8 DOS HOMBRES LLC. 174
26.8.1 COMPANY SNAPSHOT 174
26.8.2 PRODUCT PORTFOLIO 174
26.8.3 RECENT DEVELOPMENTS 174
26.9 DEL MAGUEY SINGLE VILLAGE MEZCAL 175
26.9.1 COMPANY SNAPSHOT 175
26.9.2 PRODUCT PORTFOLIO 175
26.9.3 RECENT DEVELOPMENTS 175
26.10 DESTILERIA TLACOLULA 176
26.10.1 COMPANY SNAPSHOT 176
26.10.2 PRODUCT PORTFOLIO 176
26.10.3 RECENT DEVELOPMENT 176
26.11 EL SILENCIO HOLDINGS, INC. 177
26.11.1 COMPANY SNAPSHOT 177
26.11.2 PRODUCT PORTFOLIO 177
26.11.3 RECENT DEVELOPMENTS 177
26.12 FAMILIA CAMARENA 178
26.12.1 COMPANY SNAPSHOT 178
26.12.2 PRODUCT PORTFOLIO 178
26.12.3 RECENT DEVELOPMENTS 178
26.13 ILEGAL MEZCAL 179
26.13.1 COMPANY SNAPSHOT 179
26.13.2 PRODUCT PORTFOLIO 179
26.13.3 RECENT DEVELOPMENTS 179
26.14 KING CAMPERO 180
26.14.1 COMPANY SNAPSHOT 180
26.14.2 PRODUCT PORTFOLIO 180
26.14.3 RECENT DEVELOPMENTS 180
26.15 MADRE MEZCAL 181
26.15.1 COMPANY SNAPSHOT 181
26.15.2 PRODUCT PORTFOLIO 181
26.15.3 RECENT DEVELOPMENTS 181
26.16 MEZCAL SOMBRA 182
26.16.1 COMPANY SNAPSHOT 182
26.16.2 PRODUCT PORTFOLIO 182
26.16.3 RECENT DEVELOPMENT 182
26.17 PENSADOR MEZCAL 183
26.17.1 COMPANY SNAPSHOT 183
26.17.2 PRODUCT PORTFOLIO 183
26.17.3 RECENT DEVELOPMENTS 183
26.18 SAUZA TEQUILA IMPORT COMPANY 184
26.18.1 COMPANY SNAPSHOT 184
26.18.2 PRODUCT PORTFOLIO 184
26.18.3 RECENT DEVELOPMENTS 184
26.19 TEQUILA & MEZCAL PRIVATE BRANDS S.A. DE C.V. 185
26.19.1 COMPANY SNAPSHOT 185
26.19.2 PRODUCT PORTFOLIO 185
26.19.3 RECENT DEVELOPMENTS 185
26.20 WAHAKA MEZCAL 186
26.20.1 COMPANY SNAPSHOT 186
26.20.2 PRODUCT PORTFOLIO 186
26.20.3 RECENT DEVELOPMENT 186
27 QUESTIONNAIRE 187
28 RELATED REPORTS 192
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