Report

TABLE OF CONTENTS
1 INTRODUCTION 30
1.1 OBJECTIVES OF THE STUDY 30
1.2 MARKET DEFINITION 30
1.3 OVERVIEW OF NORTH AMERICA INSTANT NOODLES MARKET 30
1.4 CURRENCY AND PRICING 32
1.5 LIMITATIONS 32
1.6 MARKETS COVERED 32
2 MARKET SEGMENTATION 36
2.1 MARKETS COVERED 36
2.2 GEOGRAPHICAL SCOPE 37
2.3 YEARS CONSIDERED FOR THE STUDY 38
2.4 DBMR TRIPOD DATA VALIDATION MODEL 38
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 42
2.6 DBMR MARKET POSITION GRID 43
2.7 MULTIVARIATE MODELLING 44
2.8 SECONDARY SOURCES 45
2.9 ASSUMPTIONS 45
3 EXECUTIVE SUMMARY 46
4 PREMIUM INSIGHTS 49
4.1 SUPPLY CHAIN ANALYSIS 50
4.1.1 RAW MATERIAL PROCUREMENT 50
4.1.2 MANUFACTURING AND PACKAGING 51
4.1.3 MARKETING AND DISTRIBUTION 51
4.1.4 END USERS 51
4.2 BRAND COMPETITIVE ANALYSIS 52
4.3 CONSUMER TYPE AND THEIR BUYING PERCEPTION 53
4.3.1 MILLENNIALS 53
4.3.2 GEN X 53
4.3.3 BABY BOOMERS 53
4.4 NEW PRODUCT LAUNCH STRATEGY 54
4.4.1 OVERVIEW 54
4.4.2 NUMBER OF NEW PRODUCT LAUNCHES 54
4.4.2.1 NEW PRODUCT LAUNCHES 54
4.4.2.2 NEW PACKAGING 55
4.4.2.3 RE-LAUNCHED/ NEW TECHNOLOGIES 55
4.4.3 DIFFERENTIAL PRODUCT OFFERING 55
4.4.4 MEETING CONSUMER REQUIREMENT 56
4.4.5 PACKAGE DESIGNING 56
4.4.6 PRICING ANALYSIS 56
4.4.7 PRODUCT POSITIONING 56
4.4.8 CONCLUSION 57
4.5 PRIVATE LABEL VS BRAND LABEL ANALYSIS 58
4.6 PROMOTIONAL ACTIVITIES 59
4.7 SHOPPING BEHAVIOR AND DYNAMICS 60
4.7.1 RECOMMENDATIONS FROM FAMILY AND FRIENDS 60
4.7.2 RESEARCH 60
4.7.3 IMPULSIVE 60
4.7.4 ADVERTISEMENT 60
4.7.5 TELEVISION ADVERTISEMENT 60
4.7.5.1 ONLINE ADVERTISEMENT 61
4.7.5.2 OUTDOOR ADVERTISEMENT 61
4.8 CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 62
4.8.1 OVERVIEW 62
4.8.2 SOCIAL FACTORS 63
4.8.3 PSYCHOLOGICAL FACTORS 63
4.8.4 PERSONAL FACTORS 63
4.8.5 ECONOMIC FACTORS 64
4.8.6 PRODUCT TRAITS 64
4.8.7 MARKET ATTRIBUTES 64
4.8.8 CONCLUSION 64
4.9 MANUFACTURING PROCESS OF INSTANT NOODLES 65
4.9.1 OVERVIEW 65
4.10 MANUFACTURING PROCESS 66
4.10.1 INGREDIENTS MIXING AND KNEADING 66
4.10.2 SHEETING AND STEAMING 66
4.10.3 CUTTING AND FOLDING 66
4.10.4 DEEP-FRYING 67
4.10.5 COOLING AND DRYING 67
4.10.6 SEASONING AND FLAVOURING 67
4.10.7 QUALITY CONTROL AND INSPECTION 67
4.10.8 PACKAGING 68
4.10.9 DISTRIBUTION 68
4.11 CONCLUSION 68
5 REGULATION COVERAGE 69
6 MARKET OVERVIEW 71
6.1 DRIVERS 73
6.1.1 INCREASING DEMAND FOR CONVENIENT AND READY-TO-EAT FOOD PRODUCTS 73
6.1.2 SUBSTANTIAL INCREASE IN CONSUMPTION PATTERNS OF INSTANT NOODLES 74
6.1.3 NORTH AMERICAIZATION OF CULINARY TRADITIONS AND THE GROWING ACCEPTANCE OF DIVERSE CUISINES 75
6.2 RESTRAINTS 76
6.2.1 GROWING AWARENESS OF HEALTH ISSUES RELATED TO PROCESSED AND INSTANT FOODS 76
6.2.2 COMPETITION FROM HEALTHIER ALTERNATIVES 77
6.3 OPPORTUNITIES 78
6.3.1 INTRODUCTION OF INNOVATIVE FLAVORS AND PACKAGING 78
6.3.2 GROWTH IN THE E-COMMERCE SECTOR 78
6.3.3 RISING FOCUS ON NUTRITION AND HEALTH-CONSCIOUSNESS 79
6.4 CHALLENGES 80
6.4.1 FLUCTUATING RAW MATERIAL COSTS 80
6.4.2 STRINGENT REGULATIONS RELATED TO FOOD SAFETY, LABELING, AND NUTRITIONAL STANDARDS 81
7 NORTH AMERICA INSTANT NOODLES MARKET, BY TYPE 83
7.1 OVERVIEW 84
7.2 FRIED NOODLES 85
7.3 NON-FRIED NOODLES 86
8 NORTH AMERICA INSTANT NOODLES MARKET, BY TYPE 87
8.1 OVERVIEW 88
8.2 MEAT 89
8.2.1 MEAT, BY TYPE 89
8.3 VEGETABLE 90
8.4 SEAFOOD 90
8.4.1 SEAFOOD, BY TYPE 91
8.4.1.1 FINFISH, BY TYPE 91
8.4.1.2 CRUSTACEANS, BY TYPE 91
9 NORTH AMERICA INSTANT NOODLES MARKET, BY TYPE OF SEASONINGS 92
9.1 OVERVIEW 93
9.2 SPICES 94
9.2.1 SPICES, BY TYPE 95
9.3 SOY SAUCE 95
9.4 VINEGAR 96
9.5 CHEESE 96
9.6 BEAN PASTE 97
9.7 CITRUS 97
9.8 OTHERS 98
10 NORTH AMERICA INSTANT NOODLES MARKET, BY RAW MATERIAL 99
10.1 OVERVIEW 100
10.2 CEREALS & GRAINS 101
10.2.1 CEREALS & GRAINS, BY TYPE 102
10.3 LEGUMES & PULSES 102
10.4 OTHERS 103
11 NORTH AMERICA INSTANT NOODLES MARKET, BY CATEGORY 104
11.1 OVERVIEW 105
11.2 CONVENTIONAL 106
11.3 ORGANIC 106
12 NORTH AMERICA INSTANT NOODLES MARKET, BY PACKAGING 107
12.1 OVERVIEW 108
12.2 CUPS, BOWLS & TUBS 109
12.3 POUCHES AND PACKETS 110
12.4 BOXES 110
12.5 OTHERS 111
13 NORTH AMERICA INSTANT NOODLES MARKET, BY PACKAGING SIZE 112
13.1 OVERVIEW 113
13.2 SINGLE PACK SIZE 114
13.3 DUAL PACK SIZE 115
13.4 MULTI PACK SIZE 115
14 NORTH AMERICA INSTANT NOODLES MARKET, BY GLUTEN CONTENT 116
14.1 OVERVIEW 117
14.2 WITH GLUTEN 118
14.3 GLUTEN FREE 119
15 NORTH AMERICA INSTANT NOODLES MARKET, BY BRAND 120
15.1 OVERVIEW 121
15.2 BRANDED 122
15.3 PRIVATE LABEL 122
16 NORTH AMERICA INSTANT NOODLES MARKET, BY PRICE 123
16.1 OVERVIEW 124
16.2 LOW PRICED 125
16.3 MID PRICED 126
16.4 HIGH PRICED 126
16.5 PREMIUM 127
17 NORTH AMERICA INSTANT NOODLES MARKET, BY DISTRIBUTION CHANNEL 128
17.1 OVERVIEW 129
17.2 STORE-BASED RETAILING 130
17.2.1 STORE-BASED RETAILING, BY TYPE 131
17.3 NON-STORE RETAILING 131
17.3.1 NON-STORE RETAILING, BY TYPE 132
18 NORTH AMERICA INSTANT NOODLES MARKET, BY REGION 133
18.1 NORTH AMERICA 136
18.1.1 US 144
18.1.2 CANADA 148
18.1.3 MEXICO 152
19 NORTH AMERICA INSTANT NOODLES MARKET: COMPANY LANDSCAPE 156
19.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 156
19.2 NEW PRODUCTION PLANT 157
20 SWOT ANALYSIS 158
21 COMPANY PROFILES 159
21.1 NESTLE 159
21.1.1 COMPANY SNAPSHOT 159
21.1.2 REVENUE ANALYSIS 159
21.1.3 COMPANY SHARE ANALYSIS 160
21.1.4 PRODUCT PORTFOLIO 160
21.1.5 RECENT DEVELOPMENTS 160
21.2 PT INDOFOOD SUKSES MAKMUR TBK 161
21.2.1 COMPANY SNAPSHOT 161
21.2.2 REVENUE ANALYSIS 161
21.2.3 COMPANY SHARE ANALYSIS 162
21.2.4 PRODUCT PORTFOLIO 162
21.2.5 RECENT DEVELOPMENTS 162
21.3 NISSIN FOODS HOLDINGS CO., LTD 163
21.3.1 COMPANY SNAPSHOT 163
21.3.2 REVENUE ANALYSIS 163
21.3.3 COMPANY SHARE ANALYSIS 164
21.3.4 PRODUCT PORTFOLIO 164
21.3.5 RECENT DEVELOPMENTS 165
21.4 UNILEVER 166
21.4.1 COMPANY SNAPSHOT 166
21.4.2 REVENUE ANALYSIS 166
21.4.3 COMPANY SHARE ANALYSIS 167
21.4.4 PRODUCT PORTFOLIO 167
21.4.5 RECENT DEVELOPMENTS 167
21.5 KELLANOVA 168
21.5.1 COMPANY SNAPSHOT 168
21.5.2 REVENUE ANALYSIS 168
21.5.3 COMPANY SHARE ANALYSIS 169
21.5.4 PRODUCT PORTFOLIO 169
21.5.5 RECENT DEVELOPMENTS 169
21.6 AJINOMOTO CO., INC 170
21.6.1 COMPANY SNAPSHOT 170
21.6.2 REVENUE ANALYSIS 170
21.6.3 PRODUCT PORTFOLIO 171
21.6.4 RECENT DEVELOPMENTS 171
21.7 CAMPBELL SOUP COMPANY 172
21.7.1 COMPANY SNAPSHOT 172
21.7.2 REVENUE ANALYSIS 172
21.7.3 PRODUCT PORTFOLIO 173
21.7.4 RECENT DEVELOPMENTS 173
21.8 CG CORP | NORTH AMERICA 174
21.8.1 COMPANY SNAPSHOT 174
21.8.2 PRODUCT PORTFOLIO 174
21.8.3 RECENT DEVELOPMENTS 174
21.9 ITC LIMITED 175
21.9.1 COMPANY SNAPSHOT 175
21.9.2 REVENUE ANALYSIS 175
21.9.3 PRODUCT PORTFOLIO 176
21.9.4 RECENT DEVELOPMENTS 176
21.10 PURITY 177
21.10.1 COMPANY SNAPSHOT 177
21.10.2 PRODUCT PORTFOLIO 177
21.10.3 RECENT DEVELOPMENTS 177
21.11 YUE HWA SINGAPORE 178
21.11.1 COMPANY SNAPSHOT 178
21.11.2 PRODUCT PORTFOLIO 178
21.11.3 RECENT DEVELOPMENTS 178
22 QUESTIONNAIRE 179
23 RELATED REPORTS 184