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North America Events Management Platform Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Component (Hardware, Software, and Services), Deployment (On-Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others), and End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-Profitable Trusts/Government Bodies, and Others)
Market Report I 2022-09-19 I 138 Pages I The Insight Partners
The North America events management platform market is expected to grow from US$ 9,426.73 million in 2022 to US$ 18,627.23 million by 2028; it is estimated to grow at a CAGR of 12.0% from 2022 to 2028.
Companies are incorporating videos to create more digital experiences as audiences' preference for on-demand viewing is increasing. Virtually every marketer considers webinars a crucial component of their strategy and the most effective medium for generating quality sales leads. With webinars, companies from all industries are fast turning to digital-first interaction. According to the ON24 Webinar Benchmarks Report 2021, companies are rapidly transitioning to digital-first engagement with webinars. The findings are based on over ~2,000 businesses providing over ~100,000 digital experiences with ~100 participants utilizing ON24 in one of the most comprehensive data investigations of digital events in 2020. As per the data, the use of webinars climbed 162%, with attendance nearly quadrupling to over ~60 million people. Over ~61 million hours of material was consumed by audiences, representing ~300% growth. As the shift to digital platforms is rising, webinars are becoming increasingly necessary in marketing and sales. In a follow-up poll to the benchmarks report, 99% of marketers think webinars are essential to their strategies, with 72% stating they directly influence pipeline and revenue. The benefits of webinars, such as audience analytics, engagement data, and buying signals, provide marketers the opportunity to claim that 66% of sales teams prioritize webinar leads, making webinars the top digital channel for generating qualified leads and sales leads for 89% of respondents. Many marketers use videos to enhance audience engagement and viewing times throughout their events, with companies using webinars to provide dynamic digital experiences that engage their prospects and consumers. The growing popularity of videos demonstrates that viewers prefer active two-way engagement, such as one-on-one conversations, group meetings, and peer-to-peer networking, to passive ones. While live events are still the most popular, on-demand webinars are gaining more popularity by giving registrants easy access to knowledge anytime.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America events management platform market . The North America events management platform market is expected to grow at a good CAGR during the forecast period.
orth America Events Management Platform Market Revenue and Forecast to 2028 (US$ Million)
North America Events Management Platform Market Segmentation
The North America events management platform market is segmented based on component, deployment, application, end user, and country. Based on component, the market is segmented into hardware, software, and services. The services segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on deployment, the market is bifurcated into on-premise and cloud-based. The cloud-based segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on application, the market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on end user, the event market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, associations/non-profitable trusts/government bodies, and others. The event management agencies segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on country, the North America events management platform market is segmented into the US, Canada, and Mexico.
ACTIVE Network, LLC; Airmeet; Aventri, Inc.; BigMarker; Bizzabo; Goldcast; PheedLoop Inc.; Swapcard; WebEx Events; and Zuddl are among the leading companies in the North America events management platform market.
TABLE OF CONTENTS
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Event Management Platform Market - By Component
1.3.2 North America Event Management Platform Market - By Deployment
1.3.3 North America Event Management Platform Market - By Application
1.3.4 North America Event Management Platform Market - By End User
1.3.5 North America Event Management Platform Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Event Management Platform Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Event Management Platform Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Inclination Toward Virtual Events
5.1.2 Surge in Industrial Webinars
5.2 Market Restraints
5.2.1 Challenges Associated with Event Management Platforms
5.3 Market Opportunities
5.3.1 Gamification of Events to Engage a Larger Audience
5.4 Future Trends
5.4.1 Emergence of Advanced Technologies
5.5 Impact Analysis of Drivers and Restraints
6. Event Management Platform Market - North America Market Analysis
6.1 North America Event Management Platform Market Overview
6.2 North America Event Management Platform Market Forecast and Analysis
7. North America Event Management Platform Market Analysis - By Component
7.1 Overview
7.2 North America Event Management Platform Market Breakdown, By Component, 2021 and 2028
7.3 Hardware (Physical and Hybrid Check-in)
7.3.1 Overview
7.3.2 Hardware (Physical and Hybrid Check-in): Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
7.4 Software
7.4.1 Overview
7.4.2 Software: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
7.5 Services
7.5.1 Overview
7.5.2 Services: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
7.5.3 Services: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
8. North America Event Management Platform Market Analysis - By Deployment
8.1 Overview
8.2 Event Management Platform Market Breakdown, By Deployment, 2021 and 2028
8.3 On Premise
8.3.1 Overview
8.3.2 On Premise: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
8.4 Cloud-based
8.4.1 Overview
8.4.2 Cloud-based: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9. North America Event Management Platform Market Analysis - By Application
9.1 Overview
9.2 North America Event Management Platform Market Breakdown, By Application, 2021 and 2028
9.3 Event Planning
9.3.1 Overview
9.3.2 Event Planning: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.3.3 Event Planning: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.4 Event Registration and Ticketing
9.4.1 Overview
9.4.2 Event Registration and Ticketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.4.3 Event Registration and Ticketing: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.5 Event Marketing
9.5.1 Overview
9.5.2 Event Marketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.5.3 Event Marketing: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.6 Content Management
9.6.1 Overview
9.6.2 Content Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.6.3 Content Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.7 Networking Management
9.7.1 Overview
9.7.2 Networking Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.7.3 Networking Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.8 Analytics and Reporting
9.8.1 Overview
9.8.2 Analytics and Reporting: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.8.3 Analytics and Reporting: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.9 Audience Management and Communication
9.9.1 Overview
9.9.2 Audience Management and Communication: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.9.3 Audience Management and Communication: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.10 Visitor Management
9.10.1 Overview
9.10.2 Visitor Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.10.3 Visitor Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.11 Venue Management
9.11.1 Overview
9.11.2 Venue Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.11.3 Venue Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.12 Virtual Lobby Management
9.12.1 Overview
9.12.2 Virtual Lobby Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.12.3 Virtual Lobby Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
9.13 Others
9.13.1 Overview
9.13.2 Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
9.13.3 Others: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)
10. North America Event Management Platform Market Analysis - By End User
10.1 Overview
10.2 North America Event Management Platform Market Breakdown, By End User, 2021 and 2028
10.3 Trade Show Organizers
10.3.1 Overview
10.3.2 Trade Show Organizers: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
10.4 Event Management Agencies
10.4.1 Overview
10.4.2 Event Management Agencies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
10.5 Corporates
10.5.1 Overview
10.5.2 Corporates: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
10.6 Academic
10.6.1 Overview
10.6.2 Academic: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
10.7 Organizations
10.7.1 Overview
10.7.2 Organizations: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
10.8 Associations/Non-profitable Trusts/Government Bodies
10.8.1 Overview
10.8.2 Associations/Non-profitable Trusts/Government Bodies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
10.9 Others
10.9.1 Overview
10.9.2 Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
11. North America Event Management Platform Market - Country Analysis
11.1 Overview
11.1.1 North America: Event Management Platform Market, by Key Country
11.1.1.1 US: Event Management Platform Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 US: Event Management Platform Market, by Component
11.1.1.1.2 US: Event Management Platform Market, by Deployment
11.1.1.1.3 US: Event Management Platform Market, by Application
11.1.1.1.4 US: Event Management Platform Market, by End User
11.1.1.2 Canada: Event Management Platform Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Canada: Event Management Platform Market, by Component
11.1.1.2.2 Canada: Event Management Platform Market, by Deployment
11.1.1.2.3 Canada: Event Management Platform Market, by Application
11.1.1.2.4 Canada: Event Management Platform Market, by End User
11.1.1.3 Mexico: Event Management Platform Market - Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Mexico: Event Management Platform Market, by Component
11.1.1.3.2 Mexico: Event Management Platform Market, by Deployment
11.1.1.3.3 Mexico: Event Management Platform Market, by Application
11.1.1.3.4 Mexico: Event Management Platform Market, by End User
12. Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 ACTIVE Network, LLC
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 BigMarker
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Aventri, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Bizzabo
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Swapcard
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Goldcast
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 WebEx Events
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 PheedLoop Inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Zuddl
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Airmeet
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary
LIST OF TABLES
Table 1. North America Event Management Platform Market, Revenue and Forecast, 2019-2028 (US$ Mn)
Table 2. North America: Event Management Platform Market, by Services - Revenue and Forecast to 2028 (US$ Million)
Table 3. North America: Event Management Platform Market, by Event Planning, by Event Type - Revenue and Forecast to 2028 (US$ Million)
Table 4. North America: Event Management Platform Market, by Event Registration and Ticketing, by Event Type - Revenue and Forecast to 2028 (US$ Million)
Table 5. North America: Event Management Platform Market, by Event Marketing, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 6. North America: Event Management Platform Market, by Content Management, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 7. North America: Event Management Platform Market, by Networking Management, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 8. North America: Event Management Platform Market, by Analytics and Reporting, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 9. North America: Event Management Platform Market, by Audience Management and Communication, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 10. North America: Event Management Platform Market, by Visitor Management, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 11. North America: Event Management Platform Market, by Venue Management, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 12. North America: Event Management Platform Market, by Virtual Lobby Management, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 13. North America: Event Management Platform Market, by Others, by Event Type- Revenue and Forecast to 2028 (US$ Million)
Table 14. North America: Event Management Platform Market, by Country - Revenue and Forecast to 2028 (US$ Million)
Table 15. US: Event Management Platform Market, by Component - Revenue and Forecast to 2028 (US$ Million)
Table 16. US: Event Management Platform Market, by Services - Revenue and Forecast to 2028 (US$ Million)
Table 17. US: Event Management Platform Market, by Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 18. US: Event Management Platform Market, by Application - Revenue and Forecast to 2028 (US$ Million)
Table 19. US: Event Management Platform Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 20. Canada: Event Management Platform Market, by Component - Revenue and Forecast to 2028 (US$ Million)
Table 21. Canada: Event Management Platform Market, by Services - Revenue and Forecast to 2028 (US$ Million)
Table 22. Canada: Event Management Platform Market, by Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 23. Canada: Event Management Platform Market, by Application - Revenue and Forecast to 2028 (US$ Million)
Table 24. Canada: Event Management Platform Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 25. Mexico: Event Management Platform Market, by Component - Revenue and Forecast to 2028 (US$ Million)
Table 26. Mexico: Event Management Platform Market, by Services - Revenue and Forecast to 2028 (US$ Million)
Table 27. Mexico: Event Management Platform Market, by Deployment - Revenue and Forecast to 2028 (US$ Million)
Table 28. Mexico: Event Management Platform Market, by Application - Revenue and Forecast to 2028 (US$ Million)
Table 29. Mexico: Event Management Platform Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 30. Glossary of Terms
LIST OF FIGURES
Figure 1. North America Event Management Platform Market Segmentation
Figure 2. North America Event Management Platform Market Segmentation - Country
Figure 3. North America Event Management Platform Market Overview
Figure 4. North America Event Management Platform Market, By Component
Figure 5. North America Event Management Platform Market, By Country
Figure 6. North America: PEST Analysis
Figure 7. Event Management Platform Market Ecosystem Analysis
Figure 8. Expert Opinion
Figure 9. North America Event Management Platform Market: Impact Analysis of Drivers and Restraints
Figure 10. North America Event Management Platform Market, Forecast and Analysis (US$ Mn)
Figure 11. North America Event Management Platform Market Revenue Share, By Component (2021 and 2028)
Figure 12. North America Hardware (Physical and Hybrid Check-in): Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 13. North America Software: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. North America Services: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. North America Event Management Platform Market Revenue Share, By Deployment (2021 and 2028)
Figure 16. North America On Premise: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. North America Cloud-based: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Event Management Platform Market Revenue Share, By Application (2021 and 2028)
Figure 19. North America Event Planning: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Event Registration and Ticketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Event Marketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. North America Content Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 23. North America Networking Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America Analytics and Reporting: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America Audience Management and Communication: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 26. North America Visitor Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. North America Venue Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 28. North America Virtual Lobby Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 29. North America Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. North America Event Management Platform Market Revenue Share, By End User (2021 and 2028)
Figure 31. North America Trade Show Organizers: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 32. North America Event Management Agencies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. North America Corporates: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. North America Academic: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 35. North America Organizations: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 36. North America Associations/Non-profitable Trusts/Government Bodies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. North America Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)
Figure 38. North America: Event Management Platform Market, by Key Country - Revenue (2021) (US$ Million)
Figure 39. North America: Event Management Platform Market Revenue Share, by Key Country (2021 & 2028)
Figure 40. US: Event Management Platform Market - Revenue and Forecast to 2028 (US$ Million)
Figure 41. Canada: Event Management Platform Market - Revenue and Forecast to 2028 (US$ Million)
Figure 42. Mexico: Event Management Platform Market - Revenue and Forecast to 2028 (US$ Million)
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