North America E-Commerce Market Report and Forecast 2025-2034
Market Report I 2025-06-05 I 130 Pages I EMR Inc.
The North America e-commerce market reached approximately USD 1286.19 Billion in 2024. The market is projected to grow at a CAGR of 10.20% between 2025 and 2034, reaching a value of around USD 3397.20 Billion by 2034.
North America E-Commerce Market Growth
Technological advancements and innovations are playing a key role in the growth of e-commerce market in North America. In March 2021, Paypal, which operates an online payment system introduced a new 'Checkout with Crypto' feature, enabling consumers to shop at several online stores using cryptocurrency. Further in May 2022, eBay and FedEx expanded their partnership in Canada, offering FedEx shipping integration directly through eBay Labels. Consumers of all age groups are increasingly adopting e-commerce channels due to reliability, variety of options, and flexibility offered by them.
Fashion and apparel are common products purchased through e-commerce channels in North America. The increased penetration of clothing brands, and the rising trend of purchasing second-hand clothes online are contributing to the growth of the market.
The United States and Canada are the largest ecommerce markets in the region, with the USA being the dominant player. In 2023, the US online sales grew by 9.3% to USD 1.137 trillion, and experts predict at least 10% year-on-year growth through 2027. Canada's retail ecommerce revenue was worth USD 52 billion in 2023 and is expected to increase to over $81 billion by 2028. This growth in sales and revenue is driven by presence of educated and digitally driven audiences and the well-developed ecommerce ecosystem of US with a robust network of warehousing, logistics, and delivery solutions.
North America E-Commerce Industry Segmentation
North America E-Commerce Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Business to Consumer (B2C)
- Business to Business (B2B)
Market Breakup by Industry
- Beauty and Personal Care
- Fashion and Apparel
- Consumer Electronics
- Food and Beverage
- Health and Wellness
- Home Decor
- Household Consumables
- Others
Market Breakup by Country
- United States of America
- Canada
North America E-Commerce Market Share
About 94% of the Canadian population have access to the internet, representing a significant growth in the e-commerce market. As of January 2022, 55% of the Canadian population used mobile devices for online retail purchases. In addition, the expansion of the social media platforms is significantly contributing to the market expansion. In 2023, about 106.8 million individuals shopped on social media and the value is expected to increase by 10.6% to 118 million individuals shopping on social media by 2027.
Leading Companies in North America E-Commerce Market
Market players are incorporating advanced technologies and innovations to cater to the rising demand for consumer products
- Amazon.com, Inc.
- Walmart Inc.
- Costco Wholesale Corporation
- Target Brands, Inc.
- Apple Inc.
- The Kroger Co.
- Wayfair LLC
- The Home Depot, Inc.
- eBay Inc.
- Best Buy Co, Inc
- COPPEL, S.A. DE CV
- Others
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global E-Commerce Market Overview
5.1 Key Industry Highlights
5.2 Global E-Commerce Historical Market (2018-2024)
5.3 Global E-Commerce Market Forecast (2025-2034)
5.4 Global E-Commerce Market Share by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 North America E-Commerce Market Overview
6.1 Key Industry Highlights
6.2 North America E-Commerce Historical Market (2018-2024)
6.3 North America E-Commerce Market Forecast (2025-2034)
7 North America E-Commerce Market by Type
7.1 Business to Consumer (B2C)
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Business to Business (B2B)
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
8 North America E-Commerce Market by Industry
8.1 Beauty and Personal Care
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Fashion and Apparel
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
8.3 Consumer Electronics
8.3.1 Historical Trend (2018-2024)
8.3.2 Forecast Trend (2025-2034)
8.4 Food and Beverage
8.4.1 Historical Trend (2018-2024)
8.4.2 Forecast Trend (2025-2034)
8.5 Health and Wellness
8.5.1 Historical Trend (2018-2024)
8.5.2 Forecast Trend (2025-2034)
8.6 Home Decor
8.6.1 Historical Trend (2018-2024)
8.6.2 Forecast Trend (2025-2034)
8.7 Household Consumables
8.7.1 Historical Trend (2018-2024)
8.7.2 Forecast Trend (2025-2034)
8.8 Others
9 North America E-Commerce Market by Country
9.1 United States of America
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Canada
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter's Five Forces Analysis
10.2.1 Supplier's Power
10.2.2 Buyer's Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators of Demand
10.4 Key Indicators of Price
11 Competitive Landscape
11.1 Supplier Selection
11.2 Key Global Players
11.3 Key Regional Players
11.4 Key Player Strategies
11.5 Company Profiles
11.5.1 Amazon.com, Inc.
11.5.1.1 Company Overview
11.5.1.2 Product Portfolio
11.5.1.3 Demographic Reach and Achievements
11.5.1.4 Certifications
11.5.2 Walmart Inc.
11.5.2.1 Company Overview
11.5.2.2 Product Portfolio
11.5.2.3 Demographic Reach and Achievements
11.5.2.4 Certifications
11.5.3 Costco Wholesale Corporation
11.5.3.1 Company Overview
11.5.3.2 Product Portfolio
11.5.3.3 Demographic Reach and Achievements
11.5.3.4 Certifications
11.5.4 Target Brands, Inc.
11.5.4.1 Company Overview
11.5.4.2 Product Portfolio
11.5.4.3 Demographic Reach and Achievements
11.5.4.4 Certifications
11.5.5 Apple Inc.
11.5.5.1 Company Overview
11.5.5.2 Product Portfolio
11.5.5.3 Demographic Reach and Achievements
11.5.5.4 Certifications
11.5.6 The Kroger Co.
11.5.6.1 Company Overview
11.5.6.2 Product Portfolio
11.5.6.3 Demographic Reach and Achievements
11.5.6.4 Certifications
11.5.7 Wayfair LLC
11.5.7.1 Company Overview
11.5.7.2 Product Portfolio
11.5.7.3 Demographic Reach and Achievements
11.5.7.4 Certifications
11.5.8 The Home Depot, Inc.
11.5.8.1 Company Overview
11.5.8.2 Product Portfolio
11.5.8.3 Demographic Reach and Achievements
11.5.8.4 Certifications
11.5.9 eBay Inc.
11.5.9.1 Company Overview
11.5.9.2 Product Portfolio
11.5.9.3 Demographic Reach and Achievements
11.5.9.4 Certifications
11.5.10 Best Buy Co, Inc.
11.5.10.1 Company Overview
11.5.10.2 Product Portfolio
11.5.10.3 Demographic Reach and Achievements
11.5.10.4 Certifications
11.5.11 COPPEL, S.A. DE CV
11.5.11.1 Company Overview
11.5.11.2 Product Portfolio
11.5.11.3 Demographic Reach and Achievements
11.5.11.4 Certifications
11.5.12 Others
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