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Report
North America Direct Selling Market Report and Forecast 2024-2032
Market Report I 2023-11-07 I 178 Pages I EMR Inc.
North America Direct Selling Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the North America direct selling market is projected to grow at a CAGR of 4.80% between 2024 and 2032. Aided by the shift towards entrepreneurial ventures and the allure of flexible working conditions, coupled with the integration of technology in sales strategies, the market is expected to grow significantly by 2032.
Direct selling, an age-old method of selling products directly to consumers outside a retail environment, has witnessed a renaissance of sorts in North America. This model eliminates middlemen from the supply chain, allowing individuals to run their own businesses, selling products or services directly to consumers through relationship referrals and word-of-mouth marketing. The categories that have particularly thrived in this domain include beauty and personal care, health and wellness, and home care products.
One of the primary propellers of the North American direct selling market growth is the allure of flexible work timings and the opportunity it presents for individual entrepreneurship. As more individuals, especially from the younger demographics, seek alternative income sources and flexible job roles, direct selling emerges as an attractive avenue, allowing for work-life balance and the possibility of uncapped earnings based on one's efforts.
As per the North America direct selling market analysis, the integration of technology has further rejuvenated the direct selling landscape. While traditionally reliant on face-to-face interactions, the industry has seen a significant digital transformation. Social media platforms, e-commerce portals, and dedicated apps have played pivotal roles in this shift, enabling sellers to reach a broader audience, conduct virtual product demonstrations, and streamline the ordering process. This amalgamation of direct selling with digital tools has not only expanded the market's reach but also attracted a tech-savvy generation of direct sellers.
Further bolstering the North America direct selling market demand is the increasing emphasis on personalisation and community building. In an age where consumers are inundated with generic advertisements, the personalised approach of direct selling stands out. Direct sellers, through product demonstrations and personalised interactions, can cater to individual consumer needs, leading to higher customer satisfaction and loyalty. The community-building aspect, where consumers often become advocates and then sellers themselves, creates a self-sustaining growth model for the industry.
Market Segmentation
The market can be divided based on type, application, and country.
Market Breakup by Type
- Single-Level Marketing
- Multi-Level Marketing
Market Breakup by Application
- Wellness
- Cosmetics
- Household Goods
- Others
Market Breakup by Country
- United States of America
- Canada
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America direct selling market. Some of the major players explored in the report by Expert Market Research are as follows:
- Amway Corp.
- Herbalife Nutrition Ltd.
- Nu Skin Enterprises, Inc.
- Tupperware
- USANA Health Sciences, Inc.
- Scentsy, Inc.
- Beachbody, LLC
- Plexus Worldwide, LLC
- Nature's Sunshine Products, Inc.
- For Days
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Direct Selling Market Analysis
8.1 Key Industry Highlights
8.2 North America Direct Selling Historical Market (2018-2023)
8.3 North America Direct Selling Market Forecast (2024-2032)
9 North America Direct Selling Market by Type
9.1 Single-Level Marketing
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Multi-Level Marketing
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 North America Direct Selling Market by Application
10.1 Wellness
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Cosmetics
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Household Goods
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 North America Direct Selling Market by Country
11.1 United States of America
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Canada
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter's Five Forces Analysis
12.2.1 Supplier's Power
12.2.2 Buyer's Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Amway Corp.
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Herbalife Nutrition Ltd.
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Nu Skin Enterprises, Inc.
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Tupperware
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 USANA Health Sciences, Inc.
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Scentsy, Inc.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Beachbody, LLC
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Plexus Worldwide, LLC
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Nature's Sunshine Products, Inc.
13.2.9.1 Company Overview
13.2.9.2 Product Portfolio
13.2.9.3 Demographic Reach and Achievements
13.2.9.4 Certifications
13.2.10 For Days
13.2.10.1 Company Overview
13.2.10.2 Product Portfolio
13.2.10.3 Demographic Reach and Achievements
13.2.10.4 Certifications
13.2.11 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Direct Selling Market: Key industry Highlights, 2018 and 2032
2. North America Direct Selling Historical Market: Breakup by Type (USD Million), 2018-2023
3. North America Direct Selling Market Forecast: Breakup by Type (USD Million), 2024-2032
4. North America Direct Selling Historical Market: Breakup by Application (USD Million), 2018-2023
5. North America Direct Selling Market Forecast: Breakup by Application (USD Million), 2024-2032
6. North America Direct Selling Historical Market: Breakup by Country (USD Million), 2018-2023
7. North America Direct Selling Market Forecast: Breakup by Country (USD Million), 2024-2032
8. North America Direct Selling Market Structure
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