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Report
North America Customer Relationship Management Market Forecast 2023-2032
Market Report I 2023-08-11 I 148 Pages I Inkwood Research
KEY FINDINGS
The North America customer relationship management market growth is anticipated to progress at a CAGR of 13.58% during the forecast period, 2023-2032. The presence of prominent companies like Adobe, Oracle Corporation, and Microsoft Corporation drives growth prospects.
MARKET INSIGHTS
Canada and the United States are assessed for the North America customer relationship management market growth evaluation. Canada stands as a prominent global economy, closely resembling the United States in terms of its market-driven economic structure, production methodologies, and elevated quality of living. The country's economic upswing reached its pinnacle in 2018, following a protracted phase of sluggish expansion. This surge is underpinned by the fusion of Customer Relationship Management (CRM) solutions with social media platforms, enabling seamless customer engagement across social channels. A multitude of vendors are positioning their offerings as social CRMs, spotlighting attributes like psychographic and demographic profiling, as well as sentiment analysis, as core components of CRM suites. Consequently, traditional static CRM communications are being displaced by dynamic activities such as online collaboration, creative exchange, feedback dissemination, and media sharing.
The trajectory of the Canadian CRM software market points towards consistent expansion during the projected timeline. The uptake of CRM software is gaining momentum across diverse industries, driven by the evolving landscape of software functionalities and features.
COMPETITIVE INSIGHTS
Some of the leading companies in the market are Microsoft Corporation, Salesforce Inc, Oracle Corporation, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. INCREASING PREFERENCE FOR CLOUD BASED CRM
2.5.2. INDUSTRY-SPECIFIC CRM SYSTEMS ARE GAINING MOMENTUM
2.5.3. GROWING SCOPE FOR CRM ANALYTICS
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. CRM'S KEY ROLE IN CUSTOMER RETENTION
3.1.2. INCREASED DEMAND FOR MARKETING AUTOMATION
3.1.3. CRM'S CRITICAL ROLE IN SUCCESSFUL DIGITAL TRANSFORMATION
3.2. KEY RESTRAINTS
3.2.1. SECURITY CONCERNS AFFECTING CRM DATABASE
3.2.2. HIGH COSTS OF CRM SOFTWARE
4. KEY ANALYTICS
4.1. KEY TECHNOLOGY TRENDS
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.4. MARKET CONCENTRATION ANALYSIS
4.5. KEY BUYING CRITERIA
4.5.1. FUNCTIONALITY
4.5.2. USER EXPERIENCE
4.5.3. INTEGRATION CAPABILITIES
4.5.4. COST
5. MARKET BY DEPLOYMENT
5.1. CLOUD
5.2. ON-PREMISE
6. MARKET BY ORGANIZATION SIZE
6.1. LARGE ORGANIZATION
6.2. SMALL AND MEDIUM-SIZED ORGANIZATION
7. MARKET BY END-USER
7.1. IT & TELECOM
7.2. RETAIL
7.3. BFSI
7.4. HEALTHCARE
7.5. TRANSPORTATION AND LOGISTICS
7.6. OTHER END-USERS
8. MARKET BY APPLICATION
8.1. LEAD GENERATION
8.2. CUSTOMER EXPERIENCE MANAGEMENT
8.3. CRM ANALYTICS
8.4. SALES AND MARKETING
8.5. CUSTOMER SUPPORT
8.6. OTHER APPLICATIONS
9. GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. MARKET SIZE & ESTIMATES
9.1.2. NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET DRIVERS
9.1.3. NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET CHALLENGES
9.1.4. KEY PLAYERS IN NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET
9.1.5. COUNTRY ANALYSIS
9.1.5.1. UNITED STATES
9.1.5.1.1. UNITED STATES CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
9.1.5.2. CANADA
9.1.5.2.1. CANADA CUSTOMER RELATIONSHIP MANAGEMENT MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. MERGERS & ACQUISITIONS
10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.3. PARTNERSHIPS & AGREEMENTS
10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
10.2. COMPANY PROFILES
10.2.1. ADOBE INC
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES LIST
10.2.1.3. STRENGTHS & CHALLENGES
10.2.2. FRESHWORKS
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. HUBSPOT
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.3.3. STRENGTHS & CHALLENGES
10.2.4. INFOR
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.4.3. STRENGTHS & CHALLENGES
10.2.5. INSIGHTLY INC
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.6. MICROSOFT CORPORATION
10.2.6.1. COMPANY OVERVIEW
10.2.6.2. PRODUCTS / SERVICES LIST
10.2.6.3. STRENGTHS & CHALLENGES
10.2.7. ORACLE CORPORATION
10.2.7.1. COMPANY OVERVIEW
10.2.7.2. PRODUCTS / SERVICES LIST
10.2.7.3. STRENGTHS & CHALLENGES
10.2.8. PEGASYSTEMS INC
10.2.8.1. COMPANY OVERVIEW
10.2.8.2. PRODUCTS / SERVICES LIST
10.2.9. PIPEDRIVE
10.2.9.1. COMPANY OVERVIEW
10.2.9.2. PRODUCTS / SERVICES LIST
10.2.10. SALESFORCE INC
10.2.10.1. COMPANY OVERVIEW
10.2.10.2. PRODUCTS / SERVICES LIST
10.2.10.3. STRENGTHS & CHALLENGES
10.2.11. SAP SE
10.2.11.1. COMPANY OVERVIEW
10.2.11.2. PRODUCTS / SERVICES LIST
10.2.11.3. STRENGTHS & CHALLENGES
10.2.12. SUGARCRM
10.2.12.1. COMPANY OVERVIEW
10.2.12.2. PRODUCTS / SERVICES LIST
10.2.13. THE SAGE GROUP PLC
10.2.13.1. COMPANY OVERVIEW
10.2.13.2. PRODUCTS / SERVICES LIST
10.2.13.3. STRENGTHS & CHALLENGES
10.2.14. ZENDESK
10.2.14.1. COMPANY OVERVIEW
10.2.14.2. PRODUCTS / SERVICES LIST
10.2.14.3. STRENGTHS & CHALLENGES
10.2.15. ZOHO CORPORATION
10.2.15.1. COMPANY OVERVIEW
10.2.15.2. PRODUCTS / SERVICES LIST
10.2.15.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - CUSTOMER RELATIONSHIP MANAGEMENT
TABLE 2: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY DEPLOYMENT, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 3: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY DEPLOYMENT, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 4: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY ORGANIZATION SIZE, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 5: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY ORGANIZATION SIZE, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 6: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY END-USER, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 7: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY END-USER, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 8: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY APPLICATION, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 9: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY APPLICATION, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 10: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ BILLION)
TABLE 11: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ BILLION)
TABLE 12: KEY PLAYERS OPERATING IN NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET
TABLE 13: LIST OF MERGERS & ACQUISITIONS
TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY TECHNOLOGY TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR NORTH AMERICA
FIGURE 4: MARKET CONCENTRATION ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY DEPLOYMENT, IN 2022
FIGURE 7: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CLOUD, 2023-2032 (IN $ BILLION)
FIGURE 8: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY ON-PREMISE, 2023-2032 (IN $ BILLION)
FIGURE 9: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY ORGANIZATION SIZE, IN 2022
FIGURE 10: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY LARGE ORGANIZATION, 2023-2032 (IN $ BILLION)
FIGURE 11: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY SMALL AND MEDIUM-SIZED ORGANIZATION, 2023-2032 (IN $ BILLION)
FIGURE 12: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY END-USER, IN 2022
FIGURE 13: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY IT & TELECOM, 2023-2032 (IN $ BILLION)
FIGURE 14: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY RETAIL, 2023-2032 (IN $ BILLION)
FIGURE 15: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY BFSI, 2023-2032 (IN $ BILLION)
FIGURE 16: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY HEALTHCARE, 2023-2032 (IN $ BILLION)
FIGURE 17: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY TRANSPORTATION AND LOGISTICS, 2023-2032 (IN $ BILLION)
FIGURE 18: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY OTHER END-USERS, 2023-2032 (IN $ BILLION)
FIGURE 19: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2022
FIGURE 20: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY LEAD GENERATION, 2023-2032 (IN $ BILLION)
FIGURE 21: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CUSTOMER EXPERIENCE MANAGEMENT, 2023-2032 (IN $ BILLION)
FIGURE 22: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CRM ANALYTICS, 2023-2032 (IN $ BILLION)
FIGURE 23: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY SALES AND MARKETING, 2023-2032 (IN $ BILLION)
FIGURE 24: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY CUSTOMER SUPPORT, 2023-2032 (IN $ BILLION)
FIGURE 25: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, BY OTHER APPLICATIONS, 2023-2032 (IN $ BILLION)
FIGURE 26: NORTH AMERICA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, COUNTRY OUTLOOK, 2022 & 2032 (IN %)
FIGURE 27: UNITED STATES CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
FIGURE 28: CANADA CUSTOMER RELATIONSHIP MANAGEMENT MARKET, 2023-2032 (IN $ BILLION)
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