Please Wait.....
Report
North America Cereal Bar - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 148 Pages I Mordor Intelligence
The North America Cereal Bar Market size is estimated at 6.23 billion USD in 2025, and is expected to reach 8.31 billion USD by 2030, growing at a CAGR of 5.93% during the forecast period (2025-2030).
Supermarkets/hypermarkets and convenience stores accounted for major shares of sales of cereal bars due to easy accessibility coupled with the provided discounts
- The sales of cereal bars in supermarkets and hypermarkets grew by 14% in the region from 2022 to 2024, owing to the easy availability of cereal bars among these retail channels. Supermarkets and hypermarkets remain the leading channels for these sales. From 2019 to 2023, the sales of cereal bars across supermarkets and hypermarkets grew by 23% in volume. Consumer preference for these channels is driven by seasonal offers, discounts on bulk purchases, and access to diversified brand and product varieties in a single marketplace. Supermarket chains such as Safeway, Walmart, Costco, Amazon Fresh, Target, Whole Foods, Publix, and Aldi have a dedicated section to showcase cereal bars.
- After supermarkets and hypermarkets, convenience stores are the second most widely preferred distribution channel for purchasing cereal bars in the region. The segment had a 28% share of overall sales through off-trade channels in 2022. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. The cereal bars sales value through convenience stores is estimated to register a CAGR of 5.82% from 2023-2029 to reach a sales value of USD 2224.79 million in 2029.
- The online channel is projected to be the fastest-growing distribution channel for cereal bars, with an anticipated CAGR of 6.90% in terms of value during 2023-2029. The evolving role of online channels in grocery purchases is influenced by the vast population in the country having internet access. In 2022, 93.4% of the population in the region have accessed the internet. The leading online retailers that offer cereal bars are Walmart, Amazon, Dell, Sears, Costco, and Best Buy.
The United States dominates the market with growing consumer preference toward ready-to-eat products, supporting the sales of cereal bars
- The North American cereal bars market has observed a growth of 15% from 2021-2023. The growth is attributed to consumer preference toward cereal-based ready-to-eat (RTE), meal replacement, and packed food items. Cereal, including cereal bars, is the nation's number one choice for breakfast. 14% of the US population preferred it as their favorite breakfast option in 2023. The sales of cereal bars in North America are anticipated to grow by 19% during 2024-2027.
- By country, the United States is a leading market for cereal bar consumption in the region. It is anticipated that the sales value will increase by 23% in 2024 compared to 2021. As of 2023, more than 90% of consumers in the United States stated that they are consuming snacks, including cereal bars. Cereal bars are the largest-growing segment in the country, with an estimated value growth of 7% in 2023 relative to 2022. They are promoted as a portable and handy breakfast or snack choice.
- Canada is also one of the leading countries consuming cereal bars in the North American region. Consumers believe a cereal-based diet rich in carbohydrates, fiber, and nuts improves blood pressure and lowers cholesterol. The growth is aided by the growing demand for clean-label products and the rising awareness of healthy food. Canadians are increasingly consuming cereal bars with nutrient-rich, gluten-free, sugar-free varieties. Some popular brands offering sugar-free, organic cereal bars in Canada include Made Good, GoGo Quinoa, Nature's Path, Nii Bar, and True Nature. The sales of cereal bars in Canada are anticipated to grow by a value of 15% during 2024-2027.
North America Cereal Bar Market Trends
Growing consumer concern toward nutrition intake has resulted in a strong demand for healthy snacking options like cereal bars
- Cereal bars are most frequently preferred to be consumed as a supplement to meals, especially as breakfast meals or on-the-go snack items in the region. For instance, the United States' favorite breakfast in 2023 was cereals, with 14% of people having them as a preferred choice.
- In North America, gums have various product attributes that cater to consumer preferences and needs. Many consumers in the region prefer sugar-free gums to reduce their sugar intake. Sugar-free gums are sweetened with alternative sweeteners like xylitol.
- With the growing demand for healthy snack alternatives, cereal bar manufacturers have been experiencing a surge in their sales. The fluctuation in the product's price is connected with the rise and fall in the prices of its raw materials, including cereals, grains, sugar, and others. In North America, in 2023, the retail price of a cereal bar was USD 6.54.
- In North America, cereal bars are consumed to either replace or supplement a meal. The importance of the nutritional aspect is best reflected by the fact that among all the different snack bars, cereal bars are consumed as a healthier alternative to meals among Americans. The cereal bar is the second-largest snack bar segment in the United States, with a value share of 40% in 2023.
North America Cereal Bar Industry Overview
The North America Cereal Bar Market is fragmented, with the top five companies occupying 28.11%. The major players in this market are General Mills Inc., Mars Incorporated, McKee Foods Corporation, Mondelez International Inc. and PepsiCo Inc. (sorted alphabetically).
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 EXECUTIVE SUMMARY & KEY FINDINGS
2 REPORT OFFERS
3 INTRODUCTION
3.1 Study Assumptions & Market Definition
3.2 Scope of the Study?
3.3 Research Methodology
4 KEY INDUSTRY TRENDS
4.1 Regulatory Framework
4.2 Consumer Buying Behavior
4.3 Ingredient Analysis
4.4 Value Chain & Distribution Channel Analysis
5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
5.1 Distribution Channel
5.1.1 Convenience Store
5.1.2 Online Retail Store
5.1.3 Supermarket/Hypermarket
5.1.4 Others
5.2 Country
5.2.1 Canada
5.2.2 Mexico
5.2.3 United States
5.2.4 Rest of North America
6 COMPETITIVE LANDSCAPE
6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
6.4.1 Core Foods
6.4.2 General Mills Inc.
6.4.3 Kellogg Company
6.4.4 Mars Incorporated
6.4.5 McKee Foods Corporation
6.4.6 Mondelez International Inc.
6.4.7 PepsiCo Inc.
6.4.8 Probar Inc.
6.4.9 Riverside Natural Foods Ltd
6.4.10 Simply Good Foods Co.
7 KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8 APPENDIX
8.1 Global Overview
8.1.1 Overview
8.1.2 Porter's Five Forces Framework
8.1.3 Global Value Chain Analysis
8.1.4 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security