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North America Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol Free), Flavour (Unflavoured, Flavoured), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Country 2024-2032

Market Report I 2024-03-02 I 124 Pages I IMARC Group

The North America beer market size reached US$ 180.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 269.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032.

Beer is an alcoholic beverage which is widely preferred across the globe. It is made with hops, water and various cereal grains, such as wheat, rice, corn, and rye. The mixture of these ingredients is fermented by adding yeast, which feeds on sugar, and multiplies while producing carbon dioxide and ethanol. When consumed in a controlled manner, beer helps in preventing cardiovascular diseases, such as atherosclerosis, angina, stroke and heart attack. Apart from this, it is also beneficial in reducing the risk of developing type 2 diabetes and preventing ulcers.

North America Beer Market Trends:
The North America beer market is currently being driven by several factors. The easy consumption of beer, without dilution or addition of any flavoring substances, supports the on-the-go lifestyles of the consumers in the region. Moreover, the introduction of innovative flavors, such as strawberry, blueberry, chocolate, peach and lemon, has enhanced the existing taste of beer, thereby catering to the different preferences of the consumers. Additionally, the introduction of specialty beers which are generally brewed to a classic style with the help of different flavors, including honey, hot pepper, smoke, ginger and sweet potatoes, are also stimulating the market growth. Furthermore, several manufacturers in the region are using high-quality ingredients and special brewing techniques to produce premium beers for better drinking experience. In addition to this, the rising health consciousness among the consumers coupled with the availability of low or no-alcohol beers has positively influenced the demand for beer in the region.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America beer market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product type, packaging, production, alcohol content, flavour and distribution channel.

Key Regions Analysed
United States
Canada
Mexico

Analysis for Each Country

Market by Product Type
Standard Lager
Premium Lager
Specialty Beer
Others

Market by Packaging
Glass
PET Bottle
Metal Can
Others

Market by Production
Macro-Brewery
Micro-Brewery
Others

Market by Alcohol Content
High
Low
Alcohol Free

Market by Flavour
Unflavoured
Flavoured

Market by Distribution Channel
Supermarkets and Hypermarkets
On-Trades
Specialty Stores
Convenience Stores
Others

Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
PESTEL Analysis
Government Regulations
Competitive Landscape
Competitive Structure
Key Player Profiles

Key Questions Answered in This Report:
How has the North America beer market performed so far and how will it perform in the coming years?
What are the key regions in the North America beer market?
What has been the impact of COVID-19 on the North America beer market?
What is the breakup of the North America beer market on the basis of product type?
What is the breakup of the North America beer market on the basis of packaging?
What is the breakup of the North America beer market on the basis of production?
What is the breakup of the North America beer market on the basis of alcohol content?
What is the breakup of the North America beer market on the basis of flavour?
What is the breakup of the North America beer market on the basis of distribution channel?
What are the various stages in the value chain of the North America beer industry?
What are the key driving factors and challenges in the North America beer industry?
What is the structure of the North America beer industry and who are the key players?
What is the degree of competition in the North America beer industry?
What are the profit margins in the North America beer industry?

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Beer Market
5.1 Market Performance
5.2 Market Breakup by Product Type
5.3 Market Breakup by Packaging
5.4 Market Breakup by Production
5.5 Market Breakup by Alcohol Content
5.6 Market Breakup by Flavour
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast
6 North America Beer Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Beer Market: Breakup by Product Type
7.1 Standard Lager
7.2 Premium Lager
7.3 Specialty Beer
7.4 Others
8 North America Beer Market: Breakup by Packaging
8.1 Glass
8.2 PET Bottle
8.3 Metal Can
8.4 Others
9 North America Beer Market: Breakup by Production
9.1 Macro-Brewery
9.2 Micro-Brewery
9.3 Others
10 North America Beer Market: Breakup by Alcohol Content
10.1 High
10.2 Low
10.3 Alcohol Free
11 North America Beer Market: Breakup by Flavour
11.1 Unflavoured
11.2 Flavoured
12 North America Beer Market: Breakup by Distribution Channel
12.1 Supermarkets and Hypermarkets
12.2 On-Trades
12.3 Specialty Stores
12.4 Convenience Stores
12.5 Others
13 North America Beer Market: Breakup by Country
13.1 United States
13.1.1 Historical Market Trends
13.1.2 Market Breakup by Product Type
13.1.3 Market Breakup by Packaging
13.1.4 Market Breakup by Production
13.1.5 Market Breakup by Alcohol Content
13.1.6 Market Breakup by Flavour
13.1.7 Market Breakup by Distribution Channel
13.1.8 Market Forecast
13.2 Canada
13.2.1 Historical Market Trends
13.2.2 Market Breakup by Product Type
13.2.3 Market Breakup by Packaging
13.2.4 Market Breakup by Production
13.2.5 Market Breakup by Alcohol Content
13.2.6 Market Breakup by Flavour
13.2.7 Market Breakup by Distribution Channel
13.2.8 Market Forecast
13.3 Mexico
13.3.1 Historical Market Trends
13.3.2 Market Breakup by Product Type
13.3.3 Market Breakup by Packaging
13.3.4 Market Breakup by Production
13.3.5 Market Breakup by Alcohol Content
13.3.6 Market Breakup by Flavour
13.3.7 Market Breakup by Distribution Channel
13.3.8 Market Forecast
14 SWOT Analysis
14.1 Overview
14.2 Strengths
14.3 Weaknesses
14.4 Opportunities
14.5 Threats
15 Value Chain Analysis
15.1 Overview
15.2 Raw Material Procurement
15.3 Manufacturing
15.4 Marketing
15.5 Distribution
15.6 Export
15.7 End-Consumer
16 Porter's Five Forces Analysis
16.1 Overview
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Rivalry
16.5 Threat of New Entrants
16.6 Threat of Substitutes
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Key Players
18.3 Profiles of Key Players

Figure 1: North America: Beer Market: Major Drivers and Challenges
Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2023
Figure 5: Global: Beer Market: Breakup by Production (in %), 2023
Figure 6: Global: Beer Market: Breakup by Alcohol Content (in %), 2023
Figure 7: Global: Beer Market: Breakup by Flavour (in %), 2023
Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2023
Figure 9: Global: Beer Market: Breakup by Region (in %), 2023
Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 11: North America: Beer Market: Sales Value (in Billion US$), 2018-2023
Figure 12: North America: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 13: North America: Beer Market: Breakup by Product Type (in %), 2023
Figure 14: North America: Beer (Standard Lager) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 15: North America: Beer (Standard Lager) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 16: North America: Beer (Premium Lager) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 17: North America: Beer (Premium Lager) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 18: North America: Beer (Specialty Beer) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 19: North America: Beer (Specialty Beer) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 20: North America: Beer (Other Product Types) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 21: North America: Beer (Other Product Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 22: North America: Beer Market: Breakup by Packaging (in %), 2023
Figure 23: North America: Beer (Glass) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 24: North America: Beer (Glass) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 25: North America: Beer (PET Bottle) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 26: North America: Beer (PET Bottle) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 27: North America: Beer (Metal Can) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 28: North America: Beer (Metal Can) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 29: North America: Beer (Other Packaging Types) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 30: North America: Beer (Other Packaging Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 31: North America: Beer Market: Breakup by Production (in %), 2023
Figure 32: North America: Beer (Macro-Brewery) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 33: North America: Beer (Macro-Brewery) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 34: North America: Beer (Micro-Brewery) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 35: North America: Beer (Micro-Brewery) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 36: North America: Beer (Other Production Types) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 37: North America: Beer (Other Production Types) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 38: North America: Beer Market: Breakup by Alcohol Content (in %), 2023
Figure 39: North America: Beer (High) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 40: North America: Beer (High) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 41: North America: Beer (Low) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 42: North America: Beer (Low) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 43: North America: Beer (Alcohol Free) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 44: North America: Beer (Alcohol Free) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 45: North America: Beer Market: Breakup by Flavour (in %), 2023
Figure 46: North America: Beer (Unflavoured) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 47: North America: Beer (Unflavoured) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 48: North America: Beer (Flavoured) Market: Sales Value (in Billion US$), 2018 & 2023
Figure 49: North America: Beer (Flavoured) Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 50: North America: Beer Market: Breakup by Distribution Channel (in %), 2023
Figure 51: North America: Beer Market: Sales through Supermarkets and Hypermarkets (in Billion US$), 2018 & 2023
Figure 52: North America: Beer Market Forecast: Sales through Supermarkets and Hypermarkets (in Billion US$), 2024-2032
Figure 53: North America: Beer Market: On-Trades Sales (in Billion US$), 2018 & 2023
Figure 54: North America: Beer Market Forecast: On-Trades Sales (in Billion US$), 2024-2032
Figure 55: North America: Beer Market: Sales through Specialty Stores (in Billion US$), 2018 & 2023
Figure 56: North America: Beer Market Forecast: Sales through Specialty Stores (in Billion US$), 2024-2032
Figure 57: North America: Beer Market: Sales through Convenience Stores (in Billion US$), 2018 & 2023
Figure 58: North America: Beer Market Forecast: Sales through Convenience Stores (in Billion US$), 2024-2032
Figure 59: North America: Beer Market: Sales through Other Distribution Channels (in Billion US$), 2018 & 2023
Figure 60: North America: Beer Market Forecast: Sales through Other Distribution Channels (in Billion US$), 2024-2032
Figure 61: North America: Beer Market: Breakup by Country (in %), 2023
Figure 62: United States: Beer Market: Sales Value (in Billion US$), 2018-2023
Figure 63: United States: Beer Market: Breakup by Product Type (in %), 2023
Figure 64: United States: Beer Market: Breakup by Packaging (in %), 2023
Figure 65: United States: Beer Market: Breakup by Production (in %), 2023
Figure 66: United States: Beer Market: Breakup by Alcohol Content (in %), 2023
Figure 67: United States: Beer Market: Breakup by Flavour (in %), 2023
Figure 68: United States: Beer Market: Breakup by Distribution Channel (in %), 2023
Figure 69: United States: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 70: Canada: Beer Market: Sales Value (in Billion US$), 2018-2023
Figure 71: Canada: Beer Market: Breakup by Product Type (in %), 2023
Figure 72: Canada: Beer Market: Breakup by Packaging (in %), 2023
Figure 73: Canada: Beer Market: Breakup by Production (in %), 2023
Figure 74: Canada: Beer Market: Breakup by Alcohol Content (in %), 2023
Figure 75: Canada: Beer Market: Breakup by Flavour (in %), 2023
Figure 76: Canada: Beer Market: Breakup by Distribution Channel (in %), 2023
Figure 77: Canada: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 78: Mexico: Beer Market: Sales Value (in Billion US$), 2018-2023
Figure 79: Mexico: Beer Market: Breakup by Product Type (in %), 2023
Figure 80: Mexico: Beer Market: Breakup by Packaging (in %), 2023
Figure 81: Mexico: Beer Market: Breakup by Production (in %), 2023
Figure 82: Mexico: Beer Market: Breakup by Alcohol Content (in %), 2023
Figure 83: Mexico: Beer Market: Breakup by Flavour (in %), 2023
Figure 84: Mexico: Beer Market: Breakup by Distribution Channel (in %), 2023
Figure 85: Mexico: Beer Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 86: North America: Beer Industry: SWOT Analysis
Figure 87: North America: Beer Industry: Value Chain Analysis
Figure 88: North America: Beer Industry: Porter's Five Forces Analysis

Table 1: North America: Beer Market: Key Industry Highlights, 2023 and 2032
Table 2: North America: Beer Market Forecast: Breakup by Product Type (in Billion US$), 2024-2032
Table 3: North America: Beer Market Forecast: Breakup by Packaging (in Billion US$), 2024-2032
Table 4: North America: Beer Market Forecast: Breakup by Production (in Billion US$), 2024-2032
Table 5: North America: Beer Market Forecast: Breakup by Alcohol Content (in Billion US$), 2024-2032
Table 6: North America: Beer Market Forecast: Breakup by Flavour (in Billion US$), 2024-2032
Table 7: North America: Beer Market Forecast: Breakup by Distribution Channel (in Billion US$), 2024-2032
Table 8: North America: Beer Market Forecast: Breakup by Country (in Billion US$), 2024-2032
Table 9: North America: Beer Market: Competitive Structure
Table 10: North America: Beer Market: Key Players

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