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Report
North America Beard Grooming Products Market Forecast 2023-2032
Market Report I 2023-09-15 I 154 Pages I Inkwood Research
KEY FINDINGS
The North America beard grooming products market is anticipated to grow with a CAGR of 7.42% during the forecasted years of 2023 to 2032. The market growth of the region is fuelled by key drivers, such as the rise in per capita income, the increasing incidence of social media and the influencer culture, and the surge in the availability of premium as well as organic beard grooming products.
MARKET INSIGHTS
The North America beard grooming products market growth assessment encompasses a detailed evaluation of Canada and the United States. In Canada, there has been a noticeable shift among men as they increasingly engage in curating their own grooming products, including homemade soaps and beard oils infused with ingredients like organic jojoba oil and rosemary leaf extract. This trend is especially prominent in the country, where men are transitioning away from importing their beard care essentials from other nations, such as Germany, the United Kingdom, and the United States. Furthermore, the demand is expected to surge in cities like Toronto, British Columbia, Alberta, Manitoba, Saskatchewan, Quebec, and New Brunswick, where a significant population of affluent millennials resides. This presents lucrative opportunities for smaller players and startups to tap into this trend and achieve profitability.
Additionally, there is also a growing market for all-natural, high-quality beard care products, creating the potential for well-curated offerings from local vendors in the country. Furthermore, handmade grooming products often carry a premium price compared to their mass-produced counterparts. These exclusive items can be found in upscale salons, spas, and boutique barbershops, as well as through select online retailers. Such factors, in turn, are set to boost the market growth in North America during the forecast period.
COMPETITIVE INSIGHTS
Some of the top players operating in the market include Procter & Gamble, Texas Beard Company, Honest Amish, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. PREMIUMIZATION IS DRIVING MARKET DEVELOPMENT
2.5.2. IMPORTANT ROLE OF SOCIAL MEDIA INFLUENCERS IN MARKETING CAMPAIGNS
2.5.3. GROWING NUMBER OF COMPANIES ARE ESTABLISHING PARTNERSHIPS WITH SALONS AND BARBERSHOPS
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. RISING EMPHASIS ON PERSONAL GROOMING AMONG MEN
3.1.2. GROWING SOCIETAL EXPECTATIONS OF PHYSICAL ATTRACTIVENESS
3.1.3. INCREASE IN PRODUCT INNOVATIONS
3.1.4. RISING NUMBER OF MIDDLE-CLASS CONSUMERS PURCHASING PERSONAL CARE PRODUCTS
3.2. KEY RESTRAINTS
3.2.1. CONCERNS REGARDING COUNTERFEIT PRODUCTS
3.2.2. AVAILABILITY OF CHEAPER SUBSTITUTES
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.4. MARKET CONCENTRATION ANALYSIS
4.5. KEY BUYING CRITERIA
4.5.1. BRAND REPUTATION AND TRUST
4.5.2. INGREDIENTS AND FORMULATIONS
4.5.3. SKIN SENSITIVITY
4.5.4. COST
5. MARKET BY PRODUCT TYPE
5.1. BEARD OIL AND SERUM
5.2. CREAM AND BALM
5.3. BEARD SHAMPOO AND CONDITIONERS
5.4. EQUIPMENT AND ACCESSORIES
5.5. WAXES
5.6. OTHER PRODUCT TYPES
6. MARKET BY DISTRIBUTION CHANNEL
6.1. HYPERMARKET/SUPERMARKET
6.2. SPECIALTY STORE
6.3. ONLINE STORE
6.4. OTHER DISTRIBUTION CHANNELS
7. MARKET BY AGE GROUP
7.1. 18?29 YEARS
7.2. 30-50 YEARS
7.3. 50+ YEARS
8. MARKET BY END USE
8.1. PERSONAL
8.2. COMMERCIAL
9. GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. MARKET SIZE & ESTIMATES
9.1.2. NORTH AMERICA BEARD GROOMING PRODUCTS MARKET DRIVERS
9.1.3. NORTH AMERICA BEARD GROOMING PRODUCTS MARKET CHALLENGES
9.1.4. KEY PLAYERS IN NORTH AMERICA BEARD GROOMING PRODUCTS MARKET
9.1.5. COUNTRY ANALYSIS
9.1.5.1. UNITED STATES
9.1.5.1.1. UNITED STATES BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
9.1.5.2. CANADA
9.1.5.2.1. CANADA BEARD GROOMING PRODUCTS MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.2. PARTNERSHIPS
10.2. COMPANY PROFILES
10.2.1. BEARDBRAND
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES LIST
10.2.2. BEIERSDORF AG
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. BILLY JEALOUSY
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.4. HONEST AMISH
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.5. L'OREAL SA
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.5.3. STRENGTHS & CHALLENGES
10.2.6. PANASONIC CORPORATION
10.2.6.1. COMPANY OVERVIEW
10.2.6.2. PRODUCTS / SERVICES LIST
10.2.6.3. STRENGTHS & CHALLENGES
10.2.7. PHILIPS
10.2.7.1. COMPANY OVERVIEW
10.2.7.2. PRODUCTS / SERVICES LIST
10.2.7.3. STRENGTHS & CHALLENGES
10.2.8. PROCTER & GAMBLE
10.2.8.1. COMPANY OVERVIEW
10.2.8.2. PRODUCTS / SERVICES LIST
10.2.8.3. STRENGTHS & CHALLENGES
10.2.9. REMINGTON PRODUCTS
10.2.9.1. COMPANY OVERVIEW
10.2.9.2. PRODUCTS / SERVICES LIST
10.2.10. SMOKY MOUNTAIN BEARD CO LLC
10.2.10.1. COMPANY OVERVIEW
10.2.10.2. PRODUCTS / SERVICES LIST
10.2.11. TEXAS BEARD COMPANY
10.2.11.1. COMPANY OVERVIEW
10.2.11.2. PRODUCTS / SERVICES LIST
10.2.12. THE BEARDED BASTARD
10.2.12.1. COMPANY OVERVIEW
10.2.12.2. PRODUCTS / SERVICES LIST
10.2.13. UNILEVER
10.2.13.1. COMPANY OVERVIEW
10.2.13.2. PRODUCTS / SERVICES LIST
10.2.13.3. STRENGTHS & CHALLENGES
10.2.14. WAHL CLIPPER CORPORATION
10.2.14.1. COMPANY OVERVIEW
10.2.14.2. PRODUCTS / SERVICES LIST
10.2.14.3. STRENGTHS & CHALLENGES
10.2.15. ZEUS BEARD PRODUCTS
10.2.15.1. COMPANY OVERVIEW
10.2.15.2. PRODUCTS / SERVICES LIST
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT - BEARD GROOMING PRODUCTS
TABLE 2: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 3: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2023-2032 (IN $ MILLION)
TABLE 4: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 5: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2023-2032 (IN $ MILLION)
TABLE 6: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY AGE GROUP, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 7: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY AGE GROUP, FORECAST YEARS, 2023-2032 (IN $ MILLION)
TABLE 8: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY END USE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 9: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY END USE, FORECAST YEARS, 2023-2032 (IN $ MILLION)
TABLE 10: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY COUNTRY, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 11: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY COUNTRY, FORECAST YEARS, 2023-2032 (IN $ MILLION)
TABLE 12: KEY PLAYERS OPERATING IN NORTH AMERICA BEARD GROOMING PRODUCTS MARKET
TABLE 13: LIST OF MERGERS & ACQUISITIONS
TABLE 14: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 15: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 16: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR NORTH AMERICA
FIGURE 4: MARKET CONCENTRATION ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2022
FIGURE 7: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY BEARD OIL AND SERUM, 2023-2032 (IN $ MILLION)
FIGURE 8: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY CREAM AND BALM, 2023-2032 (IN $ MILLION)
FIGURE 9: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY BEARD SHAMPOO AND CONDITIONERS, 2023-2032 (IN $ MILLION)
FIGURE 10: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY EQUIPMENT AND ACCESSORIES, 2023-2032 (IN $ MILLION)
FIGURE 11: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY WAXES, 2023-2032 (IN $ MILLION)
FIGURE 12: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY OTHER PRODUCT TYPES, 2023-2032 (IN $ MILLION)
FIGURE 13: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2022
FIGURE 14: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY HYPERMARKET/SUPERMARKET, 2023-2032 (IN $ MILLION)
FIGURE 15: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY SPECIALTY STORE, 2023-2032 (IN $ MILLION)
FIGURE 16: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY ONLINE STORE, 2023-2032 (IN $ MILLION)
FIGURE 17: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY OTHER DISTRIBUTION CHANNELS, 2023-2032 (IN $ MILLION)
FIGURE 18: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY AGE GROUP, IN 2022
FIGURE 19: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY 18-29 YEARS, 2023-2032 (IN $ MILLION)
FIGURE 20: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY 30-50 YEARS, 2023-2032 (IN $ MILLION)
FIGURE 21: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY 50+ YEARS, 2023-2032 (IN $ MILLION)
FIGURE 22: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, GROWTH POTENTIAL, BY END USE, IN 2022
FIGURE 23: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY PERSONAL, 2023-2032 (IN $ MILLION)
FIGURE 24: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, BY COMMERCIAL, 2023-2032 (IN $ MILLION)
FIGURE 25: NORTH AMERICA BEARD GROOMING PRODUCTS MARKET, COUNRTY OUTLOOK, 2022 & 2032 (IN %)
FIGURE 26: UNITED STATES BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)
FIGURE 27: CANADA BEARD GROOMING PRODUCTS MARKET, 2023-2032 (IN $ MILLION)
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