Please Wait.....
Report
North America Baby Food Market - Growth, Trends, and Forecasts (2023 - 2028)
Market Report I 2023-01-23 I 110 Pages I Mordor Intelligence
The North American baby food market is projected to register a CAGR of 5.25% over the next five years.
Key Highlights
Today's young American parents want the best food to be served to their children and are conscious of the nutrient content their children take, irrespective of the product's cost. Infants and children are vulnerable to foodborne illnesses because their immune systems are not fully developed to fight infections. Thus, factors like premium quality products and their safety are among the essential criteria influencing the buyer's decision. Due to the convenience and improved nutrition that packaged baby food provides, parents have increasingly adopted it over the past few years.
A rise in public knowledge of the numerous health benefits of feeding newborn baby food has significantly fueled the growth of the baby food market in North America. It's not surprising that parents choose organic, GMO-free, and additive/preservative-free items for their children as consumers choose fewer processed foods.
Although parents desire greater flavor, they do not desire additional sugar and are monitoring their child's calorie intake. Instead, parents concur that producers can enhance cereal's flavor and nutritional value by incorporating superfoods like blueberries and pomegranates and a wider choice of whole grains.
There's plenty at stake for the baby care manufacturers, as the competition in the baby care markets is stiff due to the presence of numerous branded and store-brand products offering their products at a competitive price. The existing baby food manufacturers have expanded their product ranges to include organic variants, sometimes through mergers and acquisitions. New entrants have also forayed into this sector with specialized offerings to tap the vast potential.
For instance, in July 2020, the early childhood nutrition leader, Gerber, expanded its organic snacks line with the introduction of Gerber Organic BabyPops, new puffed corn and oat snack in a fun, popcorn-like shape made just the right size for little fingers learning to pick up. BabyPops come in three varieties - peanut, tomato and banana raspberry - and do not contain any added sweetener or salt, plus organic is always non-GMO..
North America Baby Food Market Trends
Busy Lifestyle of Parents Fostering RTE Product Adaptation
The role of a parent or mother/father is considered vital for a baby's overall development, especially regarding dietary and nutritional requirements. The changing societal landscape worldwide has ensured that the contribution of women toward the workforce and the economy is ever-increasing.
For instance, according to the Bureau of Labor Statistics, the female participation rate in the labour force of the United States increased to 56.1% in 2021. It became challenging for working parents to take their time preparing regular meals for their babies. Thus, in the United States, where the female labour force participation rate is one of the highest globally, the demand for commercial baby food formulations is increasing in this regard due to the busy lifestyles of parents. Parents of 18- to 34-year-olds are North America's most significant demographic group of organic food buyers.
Moreover, convenient packaging in the form of spouted squeeze pouches, which can be consumed straight from the refrigerator or by heating minimally in the microwave, is one of the major factors adding to the comfort of providing ready-to-eat baby foods. Manufacturers are increasingly offering baby food to restore the nutritional value of fruits and vegetables added to these ready-to-eat products.
Packaging sustainability, now ranked highly by consumers at large, is also taking up its parts. At the same time, innovation, wherein in 2020, Nestle launched a single-material pouch for its baby food products designed for the future of recycling. It will be 100% recyclable through Gerber's national recycling program with TerraCycle.
United States dominates the North America Baby Food Market
In North America, the baby care industry is highly regulated, so consumers are conscious that their baby food products will be safe and nutritious. The United States was the dominant segment in the studied market, and the country accounted for a significant market share due to rising demand driven by a high birth rate.
For instance, according to US Census Bureau, in 2021, the Hinesville metro area in Georgia ranked first with 20.4 births per 1,000 residents , followed by Odessa in Texas with 18.99 births per 1,000 residents.
Additionally, changing lifestyles due to rising living standards and consumer awareness about nutritional diets for babies are expected to propel regional market growth further. Moreover, online channels are anticipated to experience encouraging expansion throughout the analysis. E-commerce websites are becoming increasingly popular with American customers. Growing modernization and many internet users are accelerating the expansion of online channels that sell infant food.
Furthermore, the market has strong penetration of prepared organic baby food among United States consumers due to growth in dual-income families that has led convenience to be an integral part of the diet. The same can be seen in the ready meal segment growth. For organic baby foods, the growing demand for pouches and cup holders has been prominent over the past years.
North America Baby Food Market Competitor Analysis
The North American baby food market is competitive, with various operating players and many new entrants registering to grab the market share. Companies are focusing on expanding facilities and product portfolios due to the growing demand for baby food. Some of the major key players in the North American baby food market are Hero Group (Beech-Nut Nutrition Corporation), Nestle S.A., Danone S.A., Abbott Laboratories, and Hain Celestial Group, Inc. Mergers and acquisitions and partnerships are the two other strategies that are being widely witnessed in the market. Companies adopted these strategies to compete with the other players, expand their global presence, and broaden their product range.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Milk Formula
5.1.2 Dried Baby Food
5.1.3 Prepared Baby Food
5.1.4 Other Product Types
5.2 Distribution Channel
5.2.1 Hypermarket/Supermarket
5.2.2 Drugstores/Pharmacies
5.2.3 Convenience Stores
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Adopted Strategies
6.3 Company Profiles
6.3.1 Kraft Heinz Company
6.3.2 Abbott Laboratories
6.3.3 Hero Group (Beech-Nut Nutrition Corporation)
6.3.4 Hain Celestial Group, Inc.
6.3.5 Nestle S.A.
6.3.6 Reckitt Benckiser Group plc (Mead Johnson & Company, LLC)
6.3.7 Amara Organics Foods
6.3.8 Danone S.A.
6.3.9 Lactalis (Stonyfield Farm, Inc.)
6.3.10 Sun-Maid Growers of California
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security