North America Artificial Intelligence Market Report and Forecast 2025-2034
Market Report I 2025-06-05 I 105 Pages I EMR Inc.
The North America artificial intelligence market size reached approximately USD 45.90 Billion in 2024. The market is projected to grow at a CAGR of 25.70% between 2025 and 2034, reaching a value of around USD 452.03 Billion by 2034.
Key Takeaways
Artificial intelligence is a discipline of technology under which computer systems can perform tasks that are on par with human intelligence and cognitive skills such as decision-making and reasoning, among others. It can aid with complex problem-solving solving, provide automation of routine tasks, and offer data analysis assistance.
The North America artificial intelligence market expansion is being aided by the development of learning machines, rising availability of data, and surging storage and computing capabilities. The increasing application of AI in fraud detection, virtual customer assistance (VCA), and automotive innovations are aiding the market growth.
The military sector is also harnessing the capabilities of AI in its weapons and equipment such as drones, grenades, surveillance systems, aerial vehicles, and missiles, among others, to offer remote functionalities and enhanced protection to military personnel.
Key Trends and Developments
Rising adoption of large language models (LLM), growing popularity of AI avatars, increasing application of AI in the military sector, and surging deployment of AI in e-commerce channels are the major trends impacting the market growth
North America Artificial Intelligence Market Trends
Market players in the region are increasingly launching new AI-based products for the e-commerce sector to offer a better shopping experience. For example, in January 2024, Google Cloud, based in the US, launched several GenAI products such as Conversational Commerce Solution that allows shoppers to chat with AI-powered agents in natural language.
The burgeoning popularity of AI avatars, which construct the digital image of a human in a virtual setting, to offer an immersive experience is a prominent trend supporting the North America artificial intelligence market growth. They can be used for the purpose of video chatbots, virtual brand representatives, virtual customer agents, and game characters, among others.
Market Segmentation
The EMR's report titled "North America Artificial Intelligence Market Report and Forecast 2025-2034" offers a detailed analysis of the market based on the following segments:
Market Breakup by Offering:
- Hardware
- Software
- Service
Market Breakup by Deployment Mode:
- On-Premise
- Cloud
Market Breakup by Technology:
- Machine Learning
- Natural Language Processing
- Computer Vision
- Generative AI
Market Breakup by Business Function:
- Sales and Marketing
- Supply Chain Management
- Finance and Accounting
- Operations
- Human Resource Management
- Security
- Legal and Compliance
Market Breakup by End Use:
- Healthcare
- Retail
- IT and Telecom
- BFSI
- Automotive
- Manufacturing
- Media and Entertainment
- Others
Market Breakup by Region:
- United States of America
- Canada
Natural language processing is further bifurcated based on type into natural language understanding (NLU) and natural language generation (NLG). Meanwhile, generative AI is further divided based on type into generative adversarial networks (GANs), transformers, variational auto-encoders, and diffusion networks.
Machine Learning Occupies a Significant North America Artificial Intelligence Market Share, Due to Its Use in Image and Voice Recognition
Machine learning occupies a significant portion of market share, due to the growing usage of machine learning in voice recognition systems such as Amazon Echo. Image recognition is another prominent application of ML, which uses deep learning models to recognise images from visual data sets.
This technology is further utilised to map the unusual behaviour of people in video surveillance and create an alert for the security personnel and guards in that area to prevent any potential incident. Furthermore, it can be used to offer post suggestions on social media platforms, depending upon the user behaviour.
The deployment of AI in the media and entertainment sector is growing, aided by the increasing demand for personalised recommendations
As per the North America artificial intelligence market analysis, the media and entertainment sector accounts for a major market share as filmmakers and scriptwriters are relying on AI to generate valuable insights from box office hits and audience choices for their next scripts. Streaming platforms such as Amazon Prime, Hulu, and Netflix, among others, use AI algorithms to study user behaviour and offer them personalised recommendations.
Moreover, the healthcare sector is also anticipated to gain robust growth in the coming years, due to the growing usage of AI-based robots in surgery assistance. Meanwhile, in the retail sector, artificial intelligence is used to reduce shrinkage, optimise business processes, and forecast, inform, and process data to support retailers make data-driven business decisions.
Competitive Landscape
Some of the leading North America artificial intelligence market players analysed in the market study are
Other key players included in the North America artificial intelligence market are Microsoft Corp., Amazon Web Services, Inc., Cisco Systems, Inc., Alphabet Inc., Intel Corporation, International Business Machines Corporation., Oracle Corp., SAP SE, Meta Platforms Inc., Hewlett Packard Enterprise Development LP, and SAS Institute Inc., among others.
North America Artificial Intelligence Market Analysis by Country
The United States of America accounts for a significant portion of the North America artificial intelligence market share as it is home to leading companies such as Apple, Microsoft, Google, and Intel. Extensive venture capital fundings and private investments in AI startups in the country also supports the market expansion. In addition to this, the US is a leading developer of computer chips and traditional semiconductors that play an integral role in AI systems.
Governments in the country are also introducing various initiatives to expand and improve AI talent. For instance, in May 2023, the US National Science Foundation collaborated with educational institutions, federal agencies, and stakeholders to invest USD 140 million for the establishment of seven National Artificial Intelligence Research Institutes to diversify the AI workforce in the country.
Meanwhile, Canada houses a vibrant artificial intelligence (AI) ecosystem encompassing generative AI vendors, venture capital firms, AI enterprises and start-ups, and research labs. Increasing research and development (R&D) activities aimed at advancing AI, deep AI talent pool, and rising number of AI patents in the country are positively influencing the overall North America artificial intelligence market.
1 Executive Summary
1.1 Market Size 2024-2025
1.2 Market Growth 2025(F)-2034(F)
1.3 Key Demand Drivers
1.4 Key Players and Competitive Structure
1.5 Industry Best Practices
1.6 Recent Trends and Developments
1.7 Industry Outlook
2 Market Overview and Stakeholder Insights
2.1 Market Trends
2.2 Key Verticals
2.3 Key Countries
2.4 Supplier Power
2.5 Buyer Power
2.6 Key Market Opportunities and Risks
2.7 Key Initiatives by Stakeholders
3 Economic Summary
3.1 GDP Outlook
3.2 GDP Per Capita Growth
3.3 Inflation Trends
3.4 Democracy Index
3.5 Gross Public Debt Ratios
3.6 Balance of Payment (BoP) Position
3.7 Population Outlook
3.8 Urbanisation Trends
4 Country Risk Profiles
4.1 Country Risk
4.2 Business Climate
5 Global Artificial Intelligence Market Overview
5.1 Key Industry Highlights
5.2 Global Artificial Intelligence Historical Market (2018-2024)
5.3 Global Artificial Intelligence Market Forecast (2025-2034)
5.4 Global Artificial Intelligence Market Share by Region
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6 North America Artificial Intelligence Market Overview
6.1 Key Industry Highlights
6.2 North America Artificial Intelligence Historical Market (2018-2024)
6.3 North America Artificial Intelligence Market Forecast (2025-2034)
7 North America Artificial Intelligence Market by Offering
7.1 Hardware
7.1.1 Historical Trend (2018-2024)
7.1.2 Forecast Trend (2025-2034)
7.2 Software
7.2.1 Historical Trend (2018-2024)
7.2.2 Forecast Trend (2025-2034)
7.3 Service
7.3.1 Historical Trend (2018-2024)
7.3.2 Forecast Trend (2025-2034)
8 North America Artificial Intelligence Market by Deployment Mode
8.1 On-Premise
8.1.1 Historical Trend (2018-2024)
8.1.2 Forecast Trend (2025-2034)
8.2 Cloud
8.2.1 Historical Trend (2018-2024)
8.2.2 Forecast Trend (2025-2034)
9 North America Artificial Intelligence Market by Technology
9.1 Machine Learning
9.1.1 Historical Trend (2018-2024)
9.1.2 Forecast Trend (2025-2034)
9.2 Natural Language Processing
9.2.1 Historical Trend (2018-2024)
9.2.2 Forecast Trend (2025-2034)
9.2.3 Breakup by Type
9.2.3.1 Natural Language Understanding (NLU)
9.2.3.2 Natural Language Generation (NLG)
9.3 Computer Vision
9.3.1 Historical Trend (2018-2024)
9.3.2 Forecast Trend (2025-2034)
9.4 Generative AI
9.4.1 Historical Trend (2018-2024)
9.4.2 Forecast Trend (2025-2034)
9.4.3 Breakup by Type
9.4.3.1 Generative Adversarial Networks (GANs)
9.4.3.2 Transformers
9.4.3.3 Variational Auto-encoders
9.4.3.4 Diffusion Networks
10 North America Artificial Intelligence Market by Business Function
10.1 Sales and Marketing
10.1.1 Historical Trend (2018-2024)
10.1.2 Forecast Trend (2025-2034)
10.2 Supply Chain Management
10.2.1 Historical Trend (2018-2024)
10.2.2 Forecast Trend (2025-2034)
10.3 Finance and Accounting
10.3.1 Historical Trend (2018-2024)
10.3.2 Forecast Trend (2025-2034)
10.4 Operations
10.4.1 Historical Trend (2018-2024)
10.4.2 Forecast Trend (2025-2034)
10.5 Human Resource Management
10.5.1 Historical Trend (2018-2024)
10.5.2 Forecast Trend (2025-2034)
10.6 Security
10.6.1 Historical Trend (2018-2024)
10.6.2 Forecast Trend (2025-2034)
10.7 Legal and Compliance
10.7.1 Historical Trend (2018-2024)
10.7.2 Forecast Trend (2025-2034)
11 North America Artificial Intelligence Market by End Use
11.1 Healthcare
11.1.1 Historical Trend (2018-2024)
11.1.2 Forecast Trend (2025-2034)
11.2 Retail
11.2.1 Historical Trend (2018-2024)
11.2.2 Forecast Trend (2025-2034)
11.3 IT and Telecom
11.3.1 Historical Trend (2018-2024)
11.3.2 Forecast Trend (2025-2034)
11.4 BFSI
11.4.1 Historical Trend (2018-2024)
11.4.2 Forecast Trend (2025-2034)
11.5 Automotive
11.5.1 Historical Trend (2018-2024)
11.5.2 Forecast Trend (2025-2034)
11.6 Manufacturing
11.6.1 Historical Trend (2018-2024)
11.6.2 Forecast Trend (2025-2034)
11.7 Media and Entertainment
11.7.1 Historical Trend (2018-2024)
11.7.2 Forecast Trend (2025-2034)
11.8 Others
12 North America Artificial Intelligence Market by Country
12.1 United States of America
12.1.1 Historical Trend (2018-2024)
12.1.2 Forecast Trend (2025-2034)
12.2 Canada
12.2.1 Historical Trend (2018-2024)
12.2.2 Forecast Trend (2025-2034)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter's Five Forces Analysis
13.2.1 Supplier's Power
13.2.2 Buyer's Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Supplier Selection
14.2 Key Global Players
14.3 Key Regional Players
14.4 Key Player Strategies
14.5 Company Profiles
14.5.1 Microsoft Corp.
14.5.1.1 Company Overview
14.5.1.2 Product Portfolio
14.5.1.3 Demographic Reach and Achievements
14.5.1.4 Certifications
14.5.2 Amazon Web Services, Inc.
14.5.2.1 Company Overview
14.5.2.2 Product Portfolio
14.5.2.3 Demographic Reach and Achievements
14.5.2.4 Certifications
14.5.3 Cisco Systems, Inc.
14.5.3.1 Company Overview
14.5.3.2 Product Portfolio
14.5.3.3 Demographic Reach and Achievements
14.5.3.4 Certifications
14.5.4 NVIDIA Corp.
14.5.4.1 Company Overview
14.5.4.2 Product Portfolio
14.5.4.3 Demographic Reach and Achievements
14.5.4.4 Certifications
14.5.5 OpenAI, L.L.C.
14.5.5.1 Company Overview
14.5.5.2 Product Portfolio
14.5.5.3 Demographic Reach and Achievements
14.5.5.4 Certifications
14.5.6 Alphabet Inc.
14.5.6.1 Company Overview
14.5.6.2 Product Portfolio
14.5.6.3 Demographic Reach and Achievements
14.5.6.4 Certifications
14.5.7 Intel Corporation.
14.5.7.1 Company Overview
14.5.7.2 Product Portfolio
14.5.7.3 Demographic Reach and Achievements
14.5.7.4 Certifications
14.5.8 International Business Machines Corporation.
14.5.8.1 Company Overview
14.5.8.2 Product Portfolio
14.5.8.3 Demographic Reach and Achievements
14.5.8.4 Certifications
14.5.9 Salesforce, Inc.
14.5.9.1 Company Overview
14.5.9.2 Product Portfolio
14.5.9.3 Demographic Reach and Achievements
14.5.9.4 Certifications
14.5.10 Oracle Corp.
14.5.10.1 Company Overview
14.5.10.2 Product Portfolio
14.5.10.3 Demographic Reach and Achievements
14.5.10.4 Certifications
14.5.11 SAP SE
14.5.11.1 Company Overview
14.5.11.2 Product Portfolio
14.5.11.3 Demographic Reach and Achievements
14.5.11.4 Certifications
14.5.12 Meta Platforms Inc.
14.5.12.1 Company Overview
14.5.12.2 Product Portfolio
14.5.12.3 Demographic Reach and Achievements
14.5.12.4 Certifications
14.5.13 Hewlett Packard Enterprise Development LP
14.5.13.1 Company Overview
14.5.13.2 Product Portfolio
14.5.13.3 Demographic Reach and Achievements
14.5.13.4 Certifications
14.5.14 SAS Institute Inc.
14.5.14.1 Company Overview
14.5.14.2 Product Portfolio
14.5.14.3 Demographic Reach and Achievements
14.5.14.4 Certifications
14.5.15 Applied Brain Research, Inc.
14.5.15.1 Company Overview
14.5.15.2 Product Portfolio
14.5.15.3 Demographic Reach and Achievements
14.5.15.4 Certifications
14.5.16 Others
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