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Report
New Zealand Wine Market Forecast 2023-2030
Market Report I 2023-09-15 I 117 Pages I Inkwood Research
KEY FINDINGS
The New Zealand wine market is set to record a CAGR of 4.00% in terms of revenue and -0.51% in terms of volume during the forecast period, 2023-2030. The New Zealand wine market enjoys a solid international reputation for producing high-quality wines, with exports steadily increasing year-on-year.
MARKET INSIGHTS
New Zealand is renowned for its wine production, with the industry spanning both the North and South Islands. Sauvignon Blanc, Pinot Noir, Chardonnay, and Merlot are among the most prominent grape varietals cultivated in the country. Also, the country's wineries have made substantial investments in sustainable and organic practices. This focus on environmental responsibility not only aligns with global consumer preferences but also contributes to the premium image of New Zealand wines.
Furthermore, New Zealand wineries are diversifying their portfolios to include other grape varieties, such as Pinot Noir and Chardonnay. This diversification allows them to cater to a broader range of consumer preferences. Moreover, the New Zealand wine market has been successful in exporting its wines to key markets, including the United States, Australia, the United Kingdom, and China. Continued efforts to expand into emerging markets offer significant growth opportunities.
COMPETITIVE INSIGHTS
Some of the key players in the market are Constellation Brands New Zealand Ltd, Beam Global (NZ) Ltd, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. CRISIS SCENARIO ANALYSIS
2.5.1. IMPACT OF COVID-19 ON WINE MARKET
3. MARKET DYNAMICS
3.1. KEY GROWTH ENABLERS
3.1.1. SURGING DEMAND BY LOCAL CONSUMERS FOR SUSTAINABLE WINE
3.1.2. INCREASING DIGITIZATION AND ADOPTION OF E-COMMERCE FOR WINE SALES
3.1.3. HEALTH BENEFITS ASSOCIATED WITH WINE CONSUMPTION
3.2. KEY CHALLENGES
3.2.1. PROJECTED LABOR SHORTAGE AND UNAVAILABILITY OF SKILLED WORKERS
3.2.2. CLIMATIC CHANGES AFFECT WINE PRODUCTION
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.2. PEST ANALYSIS
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. OPPORTUNITY MATRIX
4.5. VALUE CHAIN ANALYSIS
4.6. KEY BUYING CRITERIA
4.7. MARKET SHARE ANALYSIS, 2021 & 2022 (IN %)
4.8. BRAND SHARE ANALYSIS, 2021 & 2022 (IN %)
5. MARKET BY PRODUCT (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
5.1. FORTIFIED WINE AND VERMOUTH
5.1.1. PORT
5.1.2. SHERRY
5.1.3. VERMOUTH
5.1.4. OTHER FORTIFIED WINE
5.2. NON-GRAPE WINE
5.2.1. APPLE WINE
5.2.2. OTHER NON-GRAPE WINE
5.3. SPARKLING WINE
5.3.1. CHAMPAGNE
5.3.2. OTHER SPARKLING WINE
5.4. STILL LIGHT GRAPE WINE
5.4.1. STILL RED WINE
5.4.2. STILL ROSE WINE
5.4.3. STILL WHITE WINE
6. MARKET BY TRADE (IN TERMS OF REVENUE: $MILLION & IN TERMS OF VOLUME: MILLION LITERS)
6.1. OFF-TRADE
6.2. ON-TRADE
7. MARKET BY PRICE RANGE - SPARKLING WINE
8. MARKET BY PRICE RANGE - STILL RED WINE
9. MARKET BY PRICE RANGE - STILL ROSE WINE
10. MARKET BY PRICE RANGE - STILL WHITE WINE
11. COMPETITIVE LANDSCAPE
11.1. KEY STRATEGIC DEVELOPMENTS
11.1.1. ACQUISITIONS
11.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
11.1.3. PARTNERSHIPS
11.1.4. BUSINESS EXPANSIONS
11.2. COMPANY PROFILES
11.2.1. BEAM GLOBAL (NZ) LTD
11.2.2. CONSTELLATION BRANDS NEW ZEALAND LTD
11.2.3. DELEGAT GROUP LTD
11.2.4. NEGOCIANTS NEW ZEALAND LTD
11.2.5. PERNOD RICARD
11.2.6. VILLA MARIA ESTATE LTD
LIST OF TABLES
TABLE 1: NEW ZEALAND - COUNTRY SNAPSHOT
TABLE 2: NEW ZEALAND WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 3: NEW ZEALAND WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 4: NEW ZEALAND WINE MARKET, BY PRODUCT, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 5: NEW ZEALAND WINE MARKET, BY PRODUCT, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 6: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 7: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 8: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 9: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 10: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 11: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 12: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 13: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 14: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 15: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 16: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 17: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 18: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (MILLION LITERS)
TABLE 19: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (MILLION LITERS)
TABLE 20: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 21: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 22: NEW ZEALAND WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 23: NEW ZEALAND WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN $ MILLION)
TABLE 24: NEW ZEALAND WINE MARKET, BY TRADE, HISTORICAL YEARS, 2018-2022 (IN MILLION LITERS)
TABLE 25: NEW ZEALAND WINE MARKET, BY TRADE, FORECAST YEARS, 2023-2030 (IN MILLION LITERS)
TABLE 26: NEW ZEALAND WINE MARKET, BY PRICE RANGE - SPARKLING WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 27: NEW ZEALAND WINE MARKET, BY PRICE RANGE - SPARKLING WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 28: NEW ZEALAND WINE MARKET, BY PRICE RANGE - STILL RED WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 29: NEW ZEALAND WINE MARKET, BY PRICE RANGE - STILL RED WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 30: NEW ZEALAND WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 31: NEW ZEALAND WINE MARKET, BY PRICE RANGE - STILL ROSE WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 32: NEW ZEALAND WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, HISTORICAL YEARS, 2018-2022 (IN %)
TABLE 33: NEW ZEALAND WINE MARKET, BY PRICE RANGE - STILL WHITE WINE, FORECAST YEARS, 2023-2030 (IN %)
TABLE 34: LIST OF ACQUISITIONS
TABLE 35: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 36: LIST OF PARTNERSHIPS
TABLE 37: LIST OF BUSINESS EXPANSIONS
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: VALUE CHAIN ANALYSIS
FIGURE 5: KEY BUYING CRITERIA
FIGURE 6: MARKET SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 7: MARKET SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)
FIGURE 8: MARKET SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 9: MARKET SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)
FIGURE 10: BRAND SHARE OF STILL LIGHT GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 11: BRAND SHARE OF CHAMPAGNE, 2021 & 2022 (IN %)
FIGURE 12: BRAND SHARE OF FORTIFIED WINE AND VERMOUTH, 2021 & 2022 (IN %)
FIGURE 13: BRAND SHARE OF NON-GRAPE WINE, 2021 & 2022 (IN %)
FIGURE 14: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY PRODUCT, IN 2022
FIGURE 15: NEW ZEALAND WINE MARKET, BY FORTIFIED WINE AND VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 16: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY FORTIFIED WINE AND VERMOUTH, IN 2022
FIGURE 17: NEW ZEALAND WINE MARKET, BY PORT, 2023-2030 (IN $ MILLION)
FIGURE 18: NEW ZEALAND WINE MARKET, BY SHERRY, 2023-2030 (IN $ MILLION)
FIGURE 19: NEW ZEALAND WINE MARKET, BY VERMOUTH, 2023-2030 (IN $ MILLION)
FIGURE 20: NEW ZEALAND WINE MARKET, BY OTHER FORTIFIED WINE, 2023-2030 (IN $ MILLION)
FIGURE 21: NEW ZEALAND WINE MARKET, BY NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 22: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY NON-GRAPE WINE, IN 2022
FIGURE 23: NEW ZEALAND WINE MARKET, BY APPLE WINE, 2023-2030 (IN $ MILLION)
FIGURE 24: NEW ZEALAND WINE MARKET, BY OTHER NON-GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 25: NEW ZEALAND WINE MARKET, BY SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 26: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY SPARKLING WINE, IN 2022
FIGURE 27: NEW ZEALAND WINE MARKET, BY CHAMPAGNE, 2023-2030 (IN $ MILLION)
FIGURE 28: NEW ZEALAND WINE MARKET, BY OTHER SPARKLING WINE, 2023-2030 (IN $ MILLION)
FIGURE 29: NEW ZEALAND WINE MARKET, BY STILL LIGHT GRAPE WINE, 2023-2030 (IN $ MILLION)
FIGURE 30: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY STILL LIGHT GRAPE WINE, IN 2022
FIGURE 31: NEW ZEALAND WINE MARKET, BY STILL RED WINE, 2023-2030 (IN $ MILLION)
FIGURE 32: NEW ZEALAND WINE MARKET, BY STILL ROSE WINE, 2023-2030 (IN $ MILLION)
FIGURE 33: NEW ZEALAND WINE MARKET, BY STILL WHITE WINE, 2023-2030 (IN $ MILLION)
FIGURE 34: NEW ZEALAND WINE MARKET, GROWTH POTENTIAL, BY TRADE, IN 2022
FIGURE 35: NEW ZEALAND WINE MARKET, BY OFF-TRADE, 2023-2030 (IN $ MILLION)
FIGURE 36: NEW ZEALAND WINE MARKET, BY ON-TRADE, 2023-2030 (IN $ MILLION)
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