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Report
Netherlands Floriculture - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
Market Report I 2026-01-16 I 80 Pages I Mordor Intelligence
Netherlands Floriculture Market Analysis
The Netherlands floriculture market was valued at USD 4.92 billion in 2025 and estimated to grow from USD 5.15 billion in 2026 to reach USD 6.48 billion by 2031, at a CAGR of 4.70% during the forecast period (2026-2031). The country maintains its competitive advantage through an integrated system of advanced greenhouses, digital auction platforms, and efficient logistics networks, surpassing competitors that use traditional field production methods. Advanced technologies, including LED lighting, predictive climate control, and CO? distribution systems, reduce energy consumption by up to 40% in modern facilities, helping growers maintain profitability despite rising electricity costs. According to the Netherlands Board of Tourism & Conventions, the country produces 1.7 billion cut flowers annually and manages 60% of the global flower trade, earning its reputation as the "Silicon Valley of the Flower Industry." Increasing demand for premium, traceable flowers from North America and Asia supports higher prices, while direct-to-retailer sales channels are becoming more prominent than traditional auction methods. The market share of sustainably certified products continues to increase as supermarkets implement stricter sourcing requirements, benefiting producers with MPS and similar certifications. The industry faces challenges from heightened import regulations and limited labor availability due to restrictions on temporary housing developments.
Netherlands Floriculture Market Trends and Insights
Surge in Cut-Flower Export Volumes
Direct sales represent over 50% of Royal FloraHolland's shipment processing, with increasing momentum driven by multi-year purchase agreements from United States and Japanese retailers that specify volume, quality, and origin requirements. Dutch exporters process 12 billion stems and pot plants annually through Aalsmeer, while Schiphol's perishables center increased its chilled handling capacity by 15% in 2025. The elimination of double handling and auction fees improves profit margins, and MPS certification provides importers with verified data on pesticide usage, water consumption, and energy metrics. The increased frequency of cargo flights offers additional departure options, enabling exporters to ship products within 24 hours of harvest while maintaining temperature-controlled conditions for optimal flower preservation. These factors contribute to export value growth surpassing domestic sales in the Netherlands floriculture market.
Expansion of Climate Control Ornamental Cultivation
Growers implement climate control algorithms that regulate vents and screens in five-minute intervals, calculate transpiration loss, and control fertigation with milliliter precision. They connect sensor dashboards to smartphones, enabling remote monitoring and preventive maintenance protocols that reduce equipment downtime. Growy, an operator in Amsterdam, uses stacked racks and full-spectrum LEDs to grow plug plants in repurposed warehouses with minimal pesticide usage. The controlled climate environment produces seedlings with consistent stem lengths, which streamlines production processes in traditional greenhouses. Although vertical farming systems for complete cut flower production remain expensive, seedling production modules and specialized orchid varieties are profitable due to reduced land costs and proximity to urban markets. This approach strengthens the Netherlands' floriculture industry's position in innovation, attracting public funding and academic collaborations that support the development of advanced growing techniques.
Phytosanitary Import Restrictions from Key Destinations
In July 2025, the United Kingdom implemented additional plant passport requirements and random consignment inspections. North American authorities revised fumigation protocols for Chrysanthemum White Rust in early 2025, requiring an additional day for pre-clearance. Documentation errors result in shipment rejections, increasing the risk of product spoilage. While compliance software and third-party audits help prevent these issues, they increase operational costs, particularly affecting small exporters' profit margins. The increased administrative requirements cause buyers to shift toward domestic suppliers if Dutch growers cannot maintain comprehensive traceability standards.
Other drivers and restraints analyzed in the detailed report include:
Growth of Floriculture Clusters Around Logistics HubDigital Auction Platforms Boosting Price DiscoveryWater-Use Limitations in Drought-Prone Polders
For complete list of drivers and restraints, kindly check the Table Of Contents.
Segment Analysis
Roses account for 30.65% of the Netherlands floriculture market share in 2025, maintaining their position as the primary segment. Advanced breeding techniques have extended vase life beyond the standard 10 days, enabling premium pricing for exports to German and the United States supermarkets. Large-scale operations leverage economies of scale and LED interrupt lighting technology to reduce crop cycles to seven weeks. These factors help maintain roses' market position despite changing consumer preferences.
Gerberas show the strongest growth potential with a projected 4.85% CAGR through 2031. The variety performs well in moderate temperatures and is suitable for automated processing in Westland's high-tech facilities. Online florist platforms frequently feature gerberas in wedding and corporate arrangements, increasing market presence. Chrysanthemums, tulips, and lilies provide year-round auction stability through seasonal rotation. Orchids occupy specialized market segments, commanding prices two to four times higher than average stem prices, contributing to the Netherlands floriculture market's diverse product range.
The Netherlands Floriculture Market Report is Segmented by Flower Type (Roses, Tulips, Chrysanthemums, Gerberas, Lilies, and Orchids). The Report Includes Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).
List of Companies Covered in this Report:
Market Overview Market Drivers Market Restraints Regulatory Landscape Technological Outlook Value / Supply-Chain Analysis PESTLE Analysis List of Stakeholders
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
1 Introduction
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 Research Methodology
3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Surge in Cut-Flower Export Volumes
4.2.2 Expansion of Climate Control Ornamental Cultivation
4.2.3 Growth of Floriculture Clusters Around Logistics Hub
4.2.4 Increasing Adoption of Energy-Efficient LED Lighting
4.2.5 Product Innovation and Seasonality
4.2.6 Digital Auction Platforms Boosting Price Discovery
4.3 Market Restraints
4.3.1 Labor Shortages During Peak Harvesting Windows
4.3.2 Phytosanitary Import Restrictions from Key Destinations
4.3.3 Water-Use Limitations in Drought-Prone Polders
4.3.4 Rising Sustainability Compliance Costs
4.4 Regulatory Landscape
4.5 Technological Outlook
4.6 Value / Supply-Chain Analysis
4.7 PESTLE Analysis
5 Market Size and Growth Forecasts (Value and Volume)
5.1 By Flower Type (Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis)
5.1.1 Roses
5.1.1.1 Production Analysis
5.1.1.2 Consumption Analysis
5.1.1.3 Import Analysis
5.1.1.4 Export Analysis
5.1.1.5 Price Trend Analysis
5.1.2 Tulips
5.1.2.1 Production Analysis
5.1.2.2 Consumption Analysis
5.1.2.3 Import Analysis
5.1.2.4 Export Analysis
5.1.2.5 Price Trend Analysis
5.1.3 Chrysanthemums
5.1.3.1 Production Analysis
5.1.3.2 Consumption Analysis
5.1.3.3 Import Analysis
5.1.3.4 Export Analysis
5.1.3.5 Price Trend Analysis
5.1.4 Gerberas
5.1.4.1 Production Analysis
5.1.4.2 Consumption Analysis
5.1.4.3 Import Analysis
5.1.4.4 Export Analysis
5.1.4.5 Price Trend Analysis
5.1.5 Lilies
5.1.5.1 Production Analysis
5.1.5.2 Consumption Analysis
5.1.5.3 Import Analysis
5.1.5.4 Export Analysis
5.1.5.5 Price Trend Analysis
5.1.6 Orchids
5.1.6.1 Production Analysis
5.1.6.2 Consumption Analysis
5.1.6.3 Import Analysis
5.1.6.4 Export Analysis
5.1.6.5 Price Trend Analysis
6 Competitive Landscape
6.1 List of Stakeholders
6.1.1 Dutch Flower Group B.V.
6.1.2 Dummen Group B.V. (BC Partners Funds)
6.1.3 Anthura B.V
6.1.4 Royal Van Zanten B.V (Nimbus)
6.1.5 FM Group Holding B.V.
6.1.6 Marginpar B.V.
6.1.7 Floricultura B.V. (Color Orchids Inc.)
6.1.8 Beekenkamp Plants B.V.
6.1.9 Van den Berg Roses B.V.
6.1.10 KP Holland B.V.
6.1.11 Hoekgroup B.V.
6.1.12 Florca Westland B.V.
6.1.13 J. van Vliet Bloemenexport B.V.
6.1.14 Astra Fund Holland BV
6.1.15 Kontikiflor B.V.
7 Market Opportunities and Future Outlook
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