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Nail Polish Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
Market Report I 2025-02-26 I 150 Pages I Global Market Insights
The Global Nail Polish Market reached USD 9.9 billion in 2024 and is projected to grow at a CAGR of 6.5% from 2025 to 2034. This growth is driven by shifting consumer preferences toward safer and healthier alternatives to traditional nail products. With increasing awareness about the risks of harmful chemicals like formaldehyde, toluene, and dibutyl phthalate (DBP), consumers are gravitating toward non-toxic, breathable, and gel-based formulas. The rising popularity of "3-free," "5-free," and even "10-free" nail polishes reflects a strong demand for clean beauty solutions that prioritize well-being without compromising on style or performance.
The nail polish industry is evolving rapidly, with innovation at its core. Leading brands are investing in advanced formulations that offer long-lasting wear, vibrant colors, and nail-friendly ingredients. Vegan, cruelty-free, and plant-based nail polishes are gaining traction, aligning with the broader clean beauty movement. Additionally, technological advancements in nail polish formulations, such as self-healing and peel-off gels, are reshaping consumer expectations. Social media, influencer marketing, and beauty-focused e-commerce platforms play a pivotal role in market expansion as consumers actively seek trend-driven shades and nail art inspiration.
The market is segmented into various product types, including regular, gel, acrylic, polygel, dip powder, and others. Acrylic nail polishes are expected to see significant growth, with revenues rising from USD 3.7 billion in 2024. Their popularity stems from their versatility and ability to be easily customized, allowing individuals to express personal style. Beauty salons and nail spas drive demand by offering an extensive range of acrylic nail services, making them a preferred choice for those seeking long-lasting, durable nail enhancements.
Women remain the dominant consumer group in the nail polish sector, as nail care continues to be an essential part of grooming routines. The industry has witnessed an influx of innovative products catering to evolving consumer habits, with high-fashion trends and seasonal collections influencing purchasing decisions. At-home nail care is also on the rise, with DIY nail kits and professional-grade polishes making premium nail treatments more accessible.
North America Nail Polish Market is expected to generate USD 3.3 billion in 2024, with a projected CAGR of 6.5% between 2025 and 2034. The region leads the market due to strong consumer spending on personal care, a thriving beauty industry, and a vast network of nail salons and professionals. Home to some of the most influential nail polish brands, North America remains a hub for beauty innovation. The introduction of eco-friendly and water-based nail polishes, coupled with an increasing preference for bold and artistic nail designs, keeps the market dynamic and competitive.
Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Industry 360 synopsis, 2021 - 2034
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Key news & initiatives
3.3 Regulatory landscape
3.4 Impact forces
3.4.1 Growth drivers
3.4.1.1 Rising focus on personal grooming
3.4.1.2 Nail care awareness
3.4.1.3 Social media influence
3.4.2 Industry pitfalls & challenges
3.4.2.1 Health concerns
3.5 Consumer buying behavior analysis
3.5.1 Demographic trends
3.5.2 Factors affecting buying decisions
3.5.3 Consumer product adoption
3.5.4 Preferred distribution channel
3.6 Growth potential analysis
3.7 Porter's analysis
3.8 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)
5.1 Key Trends
5.2 Regular
5.3 Gel
5.4 Acrylic
5.5 Polygel
5.6 Dip powder
5.7 Others (Builder Gel, Hard Gel Nail Polish, etc.)
Chapter 6 Market Estimates & Forecast, By Price Range, 2021 - 2034, (USD Billion) (Million Units)
6.1 Key trends
6.2 Low (< USD 25)
6.3 Mid (USD 25- USD 50)
6.4 High (>USD 50)
Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021 - 2034, (USD Billion) (Million Units)
7.1 Key trends
7.2 Men
7.3 Women
7.4 Kids
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)
8.1 Key trends
8.2 Online
8.2.1 E-commerce
8.2.2 Company websites
8.3 Offline
8.3.1 Supermarkets/Hypermarkets
8.3.2 Specialty beauty retailers
8.3.3 Other retail stores
Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 Indonesia
9.4.6 Malaysia
9.4.7 Rest of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Rest of Latin America
9.6 MEA
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
9.6.4 Rest of MEA
Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
10.1 China Glaze
10.2 Coty, Inc.
10.3 Deborah Lippmann
10.4 Essie
10.5 Estee Lauder
10.6 ILNP
10.7 L'Oreal Group
10.8 LVMH
10.9 OPI Infinite Shine
10.10 Orly
10.11 Procter & Gamble
10.12 Revlon
10.13 Sally Hansen
10.14 Shiseido Co., Ltd.
10.15 Unilever Group
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