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Report

NA Mezcal Market - Industry Trends and Forecast to 2029

Market Report I 2022-10-01 I 316 Pages I Data Bridge Market Research

The North America mezcal market is projected to register a substantial CAGR of 26.0% in the forecast period of 2022 to 2029. The new market report contains data for the historic year 2020, the base year of calculation is 2021, and the forecast period is 2022 to 2029.
Market Segmentation:
North America Mezcal Market, By Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Mezcal Espadin, Mezcal Tepztate, Mezcal Arroqueno, Mezcal Ensamble, and Others), Concentrate (100% Tequila and Mix Tequila), Price Category (Premium, Standard and Economy), ABV Content (40% And Above, and Less than 40%), Year(18-24 Years, 25-44 Years, 45-64 Years and 65+ Years), Packaging Type (Bottle, Cans, and Others), Size (251-500 ml, 501-750 ml, 751-1000 ml, and more than 100 ml), Flavour Type (Plain/Original and Flavoured), Producer Type (Microbrewery, Distillers, Brewpub, Contract Brewing Company, Regional Craft Brewery, Large brewery, and Others), Product Category (Distillers Mezcal and Handicrafted Mezcal/Artisanal Mezcal), End User (Restaurants, Hotels and Bars, Cafe, Catering, Airlines, Household, and Others), Distribution Channel (Offline Trade and Online Trade), Country (U.S., Canada, and Mexico) Industry Trends and Forecast to 2029
Some of the major factors contributing to the growth of the North America mezcal market are:
- Increased preference for luxury and premium brands of beverages
- Rise in trend amongst affluent consumers in established spirit markets to search for interesting and new premium products

Market Players:

Some of the major players operating in the North America mezcal market are:

- Davide Campari-Milano N.V.
- BACARDI
- Craft Distillers
- MADRE MEZCAL
- Familia Camarena
- Brown?Forman
- Diageo
- Pernod Ricard
- King Campero
- Tequila & Mezcal Private Brands S.A. de C.V.
- Destileria Tlacolula
- El Silencio Holdings, INC.
- Sauza Tequila Import Company
- Dos Hombres LLC.
- Del Maguey
- Wahaka Mezcal
- BOZAL MEZCAL
- Mezcal Sombra
- Pensador Mezcal
- Ilegal Mezcal

TABLE OF CONTENTS
1 INTRODUCTION 83
1.1 OBJECTIVES OF THE STUDY 83
1.2 MARKET DEFINITION 83
1.3 OVERVIEW OF THE NORTH AMERICA MEZCAL MARKET 83
1.4 LIMITATIONS 85
1.5 MARKETS COVERED 85
2 MARKET SEGMENTATION 90
2.1 MARKETS COVERED 90
2.2 GEOGRAPHICAL SCOPE 91
2.3 YEARS CONSIDERED FOR THE STUDY 92
2.4 CURRENCY AND PRICING 92
2.5 DBMR TRIPOD DATA VALIDATION MODEL 93
2.6 MULTIVARIATE MODELLING 96
2.7 TYPE LIFELINE CURVE 96
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 97
2.9 DBMR MARKET POSITION GRID 98
2.10 MARKET APPLICATION COVERAGE GRID 99
2.11 VENDOR SHARE ANALYSIS 100
2.12 SECONDARY SOURCES 101
2.13 ASSUMPTIONS 101
3 EXECUTIVE SUMMARY 102
4 PREMIUM INSIGHTS 105
4.1 MARKETING STRATEGY OPTED BY MICROBREWERIES 106
4.1.1 CREATING CUSTOM PACKAGING 106
4.1.2 PROVIDING BUSINESS PERSPECTIVES 106
4.1.3 SOCIAL MEDIA USE 106
4.1.4 DESIGNING CUSTOMER LOYALTY INITIATIVES 107
4.1.5 GETTING INVOLVED WITH THE COMMUNITY 107
4.2 KEY TRENDS SCENARIO 108
4.2.1 PREMIUMISATION 108
4.2.2 VALUE FOR MONEY 108
4.2.3 HEALTH AND WELL BEING 108
4.2.4 CONSUMER AWARENESS 108
4.2.5 PRODUCT INNOVATION 108
4.2.6 AVAILABILITY OF LOCAL PRODUCTS 108
4.2.7 OTHERS 109
4.3 FACTORS INFLUENCING PURCHASE DECISION 110
4.4 KEY DEMOGRAPHIC CONSUMER BASE INCLUDE: 111
4.5 PRICE ANALYSIS 112
4.6 PROMOTIONAL ACTIVITIES ADOPTED BY KEY MARKET PLAYERS 113
4.7 PRIVATE LABEL VS BRAND LABEL 114
4.8 TAXATION AND DUTY LEVIES 115
5 SUPPLY CHAIN OF NORTH AMERICA MEZCAL MARKET 117
5.1 RAW MATERIAL PROCUREMENT 117
5.2 MANUFACTURING 117
5.3 MARKETING AND DISTRIBUTION 118
5.4 END USERS 118
5.5 LOGISTIC COST SCENARIO 118
5.6 IMPORTANCE OF LOGISTIC SERVICE PROVIDER 118
6 NORTH AMERICA MEZCAL MARKET: SHOPPING BEHAVIOUR 119
6.1 RECOMMENDATIONS FROM FAMILY & FRIENDS- 119
6.2 RESEARCH 119
6.3 IMPULSIVE 119
6.4 ADVERTISEMENT: 119
6.4.1 TELEVISION ADVERTISEMENT 120
6.4.2 ONLINE ADVERTISEMENT 120
6.4.3 IN-STORE ADVERTISEMENT 120
7 NORTH AMERICA MEZCAL MARKET: REGULATIONS 121
7.1 REGULATION IN U.S 121
7.2 REGULATION IN EUROPE 122
7.3 REGULATION IN AUSTRALIA 124
8 NORTH AMERICA MEZCAL MARKET, NEW PRODUCT LAUNCH STRATEGY 125
8.1 OVERVIEW 125
8.2 NUMBER OF PRODUCT LAUNCHES 125
8.2.1 LINE EXTENSION 125
8.2.2 NEW PACKAGING 125
8.2.3 RE-LAUNCHED 125
8.2.4 NEW FORMULATION 125
8.3 DIFFERENTIAL PRODUCT OFFERING 126
8.4 MEETING CONSUMER REQUIREMENT 126
8.5 PACKAGE DESIGNING 126
8.6 PRICING ANALYSIS 126
8.7 PRODUCT POSITIONING 127
8.8 CONCLUSION 127
9 EXPORT AND IMPORT TRADE ANALYSIS 128
9.1 EXPORT ANALYSIS OF SPIRIT DRINKS 128
9.2 IMPORT ANALYSIS OF SPIRIT DRINKS 129
10 NORTH AMERICA MEZCAL MARKET, CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 130
10.1 OVERVIEW 130
10.2 SOCIAL FACTORS 131
10.3 CULTURAL FACTORS 131
10.4 PSYCHOLOGICAL FACTORS 131
10.5 PERSONAL FACTORS 131
10.6 ECONOMIC FACTORS 131
10.7 PRODUCT TRAITS 131
10.8 MARKET ATTRIBUTES 131
10.9 NORTH AMERICA CONSUMERS DISPOSABLE INCOME/SPEND DYNAMICS 132
10.10 CONCLUSION 132
11 MARKET OVERVIEW 133
11.1 DRIVERS 135
11.1.1 AVAILABILITY OF A VARIETY OF FLAVORS IN MEZCAL 135
11.1.2 RISING TECHNOLOGICAL INNOVATIONS FOR SPIRIT PRODUCTION 135
11.1.3 POSITIVE OUTLOOK TOWARDS ADVANCED AND SMART PACKAGING SOLUTIONS 136
11.1.4 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS NORTH AMERICALY 136
11.2 RESTRAINTS 137
11.2.1 HEAVY TAXATION AND DUTIES 137
11.2.2 STRINGENT RULES AND REGULATIONS 137
11.3 OPPORTUNITIES 138
11.3.1 GROWING POPULARITY OF PREMIUM AND LUXURY BEVERAGES 138
11.3.2 INCREASING CUSTOMERS FOR MEZCAL PRODUCTS 138
11.3.3 INCREASED AVAILABILITY OF MEZCAL ON E-COMMERCE PLATFORMS 139
11.4 CHALLENGES 139
11.4.1 RISING POPULARITY OF DRINKING HEALTHFUL, NON-ALCOHOLIC BEVERAGES 139
11.4.2 HIGH COST OF MEZCAL 140
12 NORTH AMERICA MEZCAL MARKET, BY PRODUCT TYPE 141
12.1 OVERVIEW 142
12.2 MEZCAL ESPADIN 146
12.2.1 BY CONCENTRATION 146
12.2.1.1 100% TEQUILA 146
12.2.1.2 MIX TEQUILA 146
12.2.2 BY ABV CONTENT 147
12.2.2.1 40% AND ABOVE 147
12.2.2.2 LESS THAN 40% 147
12.3 MEZCAL JOVEN 148
12.3.1 BY CONCENTRATION 148
12.3.1.1 100% TEQUILA 148
12.3.1.2 MIX TEQUILA 148
12.3.2 BY ABV CONTENT 149
12.3.2.1 40% AND ABOVE 149
12.3.2.2 LESS THAN 40% 149
12.3.3 BY DISTILLATION 149
12.3.3.1 COPPER 149
12.3.3.2 STEEL 149
12.4 MEZCAL REPOSADO 150
12.4.1 BY CONCENTRATION 150
12.4.1.1 100% TEQUILA 150
12.4.1.2 MIX TEQUILA 150
12.4.2 BY ABV CONTENT 151
12.4.2.1 40% AND ABOVE 151
12.4.2.2 LESS THAN 40% 151
12.4.3 BY DISTILLATION 151
12.4.3.1 COPPER 151
12.4.3.2 STEEL 151
12.5 MEZCAL ANEJO 152
12.5.1 BY CONCENTRATION 152
12.5.1.1 100% TEQUILA 152
12.5.1.2 MIX TEQUILA 152
12.5.2 BY ABV CONTENT 153
12.5.2.1 40% AND ABOVE 153
12.5.2.2 LESS THAN 40% 153
12.5.3 BY DISTILLATION 153
12.5.3.1 COPPER 153
12.5.3.2 STEEL 153
12.6 MEZCAL ENSAMBLE 154
12.6.1 BY CONCENTRATION 154
12.6.1.1 100% TEQUILA 154
12.6.1.2 MIX TEQUILA 154
12.6.2 BY ABV CONTENT 155
12.6.2.1 40% AND ABOVE 155
12.6.2.2 LESS THAN 40% 155
12.7 MEZCAL ARROQUENO 155
12.7.1 BY CONCENTRATION 156
12.7.1.1 100% TEQUILA 156
12.7.1.2 MIX TEQUILA 156
12.7.2 BY ABV CONTENT 156
12.7.2.1 40% AND ABOVE 156
12.7.2.2 LESS THAN 40% 156
12.8 MEZCAL TEPEZTATE 157
12.8.1 BY CONCENTRATION 157
12.8.1.1 100% TEQUILA 157
12.8.1.2 MIX TEQUILA 157
12.8.2 BY ABV CONTENT 158
12.8.2.1 40% AND ABOVE 158
12.8.2.2 LESS THAN 40% 158
12.9 OTHERS 158
12.9.1 BY CONCENTRATION 159
12.9.1.1 100% TEQUILA 159
12.9.1.2 MIX TEQUILA 159
12.9.2 BY ABV CONTENT 159
12.9.2.1 40% AND ABOVE 159
12.9.2.2 LESS THAN 40% 159
13 NORTH AMERICA MEZCAL MARKET, BY CONCENTRATION 160
13.1 OVERVIEW 161
13.2 100% TEQUILA 164
13.3 MIX TEQUILA 164
14 NORTH AMERICA MEZCAL MARKET, BY PRICE CATEGORY 165
14.1 OVERVIEW 166
14.2 PREMIUM 169
14.3 STANDARD 169
14.4 ECONOMY 169
15 NORTH AMERICA MEZCAL MARKET, BY ABV CONTENT 171
15.1 OVERVIEW 172
15.2 40% AND ABOVE 175
15.3 LESS THAN 40% 175
16 NORTH AMERICA MEZCAL MARKET, BY YEAR 176
16.1 OVERVIEW 177
16.2 25-44 180
16.3 45-64 180
16.4 18-24 180
16.5 65+ 181
17 NORTH AMERICA MEZCAL MARKET, BY PACKAGING TYPE 182
17.1 OVERVIEW 183
17.2 BOTTLE 186
17.3 CANS 186
17.4 OTHERS 186
18 NORTH AMERICA MEZCAL MARKET, BY SIZE 188
18.1 OVERVIEW 189
18.2 751-1000 ML 192
18.3 501-750 ML 193
18.4 251-500 ML 193
18.5 MORE THAN 1000 ML 194
19 NORTH AMERICA MEZCAL MARKET, BY FLAVOR TYPE 195
19.1 OVERVIEW 196
19.2 FLAVORED 199
19.2.1 CITRUS FRUITS 199
19.2.1.1 ORANGE 200
19.2.1.2 LEMON 200
19.2.1.3 GRAPE FRUIT 200
19.2.1.4 OTHERS 200
19.2.2 FLORALS 200
19.2.3 SMOKED 200
19.2.4 GREEN PEPPER 200
19.2.5 OTHERS 200
19.3 PLAIN/ORIGINAL 201
20 NORTH AMERICA MEZCAL MARKET, BY PRODUCER TYPE 202
20.1 OVERVIEW 203
20.2 MICROBREWERY 206
20.3 DISTILLERS 207
20.4 BREWPUB 207
20.5 REGIONAL CRAFT BREWERY 208
20.6 CONTRACT BREWING COMPANY 208
20.7 LARGE BREWERY 209
20.8 OTHERS 209
21 NORTH AMERICA MEZCAL MARKET, BY PRODUCT CATEGORY 210
21.1 OVERVIEW 211
21.2 DISTILLERS MEZCAL 214
21.3 HANDCRAFTED/ARTISANAL MEZCAL 215
22 NORTH AMERICA MEZCAL MARKET, BY END USE 216
22.1 OVERVIEW 217
22.2 HOTELS AND BARS 220
22.3 RESTAURANTS 221
22.3.1 RESTAURANTS, BY TYPE 221
22.3.1.1 CHAIN RESTAURANTS 221
22.3.1.2 INDEPENDENT RESTAURANTS 221
22.3.2 RESTAURANTS, BY SERVICE CATEGORY 222
22.3.2.1 FULL SERVICE RESTAURANTS 222
22.3.2.2 QUICK SERVICE RESTAURANTS 222
22.4 CAFE 222
22.4.1 AIRLINES 223
22.4.2 CATERING 223
22.4.3 HOUSEHOLD 224
22.4.4 OTHERS 224
23 NORTH AMERICA MEZCAL MARKET, BY DISTRIBUTION CHANNEL 225
23.1 OVERVIEW 226
23.2 OFFLINE TRADE 229
23.2.1 NON-STORE BASED RETAILERS 230
23.2.1.1 VENDING MACHINE 230
23.2.1.2 OTHERS 230

23.2.2 STORE BASED RETAILER 230
23.2.2.1 HYPERMARKET/SUPERMARKET 231
23.2.2.2 CONVENIENCE STORES 231
23.2.2.3 SPECIALTY STORES 231
23.2.2.4 GROCERY STORES 231
23.2.2.5 OTHERS 231
23.3 ONLINE TRADE 231
23.4 COMPANY OWNED WEBSITE 232
23.5 E-COMMERCE 232
24 NORTH AMERICA MEZCAL MARKET, BY REGION 233
24.1 NORTH AMERICA 234
24.1.1 U.S. 250
24.1.2 MEXICO 260
24.1.3 CANADA 270
25 NORTH AMERICA MEZCAL MARKET: COMPANY LANDSCAPE 281
25.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 281
26 SWOT ANALYSIS 282
27 COMPANY PROFILE 283
27.1 PERNOD RICARD 283
27.1.1 COMPANY SNAPSHOT 283
27.1.2 REVENUE ANALYSIS 283
27.1.3 COMPANY SHARE ANALYSIS 284
27.1.4 PRODUCT PORTFOLIO 284
27.1.5 RECENT DEVELOPMENT 284
27.2 DIAGEO 285
27.2.1 COMPANY SNAPSHOT 285
27.2.2 REVENUE ANALYSIS 285
27.2.3 COMPANY SHARE ANALYSIS 286
27.2.4 PRODUCT PORTFOLIO 286
27.2.5 RECENT DEVELOPMENTS 286
27.3 WILLIAM GRANT & SONS 287
27.3.1 COMPANY SNAPSHOT 287
27.3.2 COMPANY SHARE ANALYSIS 287
27.3.3 PRODUCT PORTFOLIO 288
27.3.4 RECENT DEVELOPMENTS 288
27.4 BACARDI 289
27.4.1 COMPANY SNAPSHOT 289
27.4.2 COMPANY SHARE ANALYSIS 289
27.4.3 PRODUCT PORTFOLIO 290
27.4.4 RECENT DEVELOPMENT 290
27.5 DAVIDE CAMPARI-MILANO N.V. 291
27.5.1 COMPANY SNAPSHOT 291
27.5.2 REVENUE ANALYSIS 291
27.5.3 COMPANY SHARE ANALYSIS 292
27.5.4 PRODUCT PORTFOLIO 292
27.5.5 RECENT DEVELOPMENT 292
27.6 BROWN-FORMAN 293
27.6.1 COMPANY SNAPSHOT 293
27.6.2 REVENUE ANALYSIS 293
27.6.3 PRODUCT PORTFOLIO 294
27.6.4 RECENT DEVELOPMENT 294
27.7 BOZAL MEZCAL 295
27.7.1 COMPANY SNAPSHOT 295
27.7.2 PRODUCT PORTFOLIO 295
27.7.3 RECENT DEVELOPMENT 296
27.8 CRAFT DISTILLERS 297
27.8.1 COMPANY SNAPSHOT 297
27.8.2 PRODUCT PORTFOLIO 297
27.8.3 RECENT DEVELOPMENTS 297
27.9 DOS HOMBRES LLC. 298
27.9.1 COMPANY SNAPSHOT 298
27.9.2 PRODUCT PORTFOLIO 298
27.9.3 RECENT DEVELOPMENTS 298
27.10 DEL MAGUEY SINGLE VILLAGE MEZCAL 299
27.10.1 COMPANY SNAPSHOT 299
27.10.2 PRODUCT PORTFOLIO 299
27.10.3 RECENT DEVELOPMENTS 299
27.11 DESTILERIA TLACOLULA 300
27.11.1 COMPANY SNAPSHOT 300
27.11.2 PRODUCT PORTFOLIO 300
27.11.3 RECENT DEVELOPMENT 300
27.12 EL SILENCIO HOLDINGS, INC. 301
27.12.1 COMPANY SNAPSHOT 301
27.12.2 PRODUCT PORTFOLIO 301
27.12.3 RECENT DEVELOPMENTS 301
27.13 FAMILIA CAMARENA 302
27.13.1 COMPANY SNAPSHOT 302
27.13.2 PRODUCT PORTFOLIO 302
27.13.3 RECENT DEVELOPMENTS 302
27.14 ILEGAL MEZCAL 303
27.14.1 COMPANY SNAPSHOT 303
27.14.2 PRODUCT PORTFOLIO 303
27.14.3 RECENT DEVELOPMENTS 303
27.15 KING CAMPERO 304
27.15.1 COMPANY SNAPSHOT 304
27.15.2 PRODUCT PORTFOLIO 304
27.15.3 RECENT DEVELOPMENTS 304
27.16 MADRE MEZCAL 305
27.16.1 COMPANY SNAPSHOT 305
27.16.2 PRODUCT PORTFOLIO 305
27.16.3 RECENT DEVELOPMENTS 305
27.17 MEZCAL SOMBRA 306
27.17.1 COMPANY SNAPSHOT 306
27.17.2 PRODUCT PORTFOLIO 306
27.17.3 RECENT DEVELOPMENT 306
27.18 PENSADOR MEZCAL 307
27.18.1 COMPANY SNAPSHOT 307
27.18.2 PRODUCT PORTFOLIO 307
27.18.3 RECENT DEVELOPMENTS 307
27.19 SAUZA TEQUILA IMPORT COMPANY 308
27.19.1 COMPANY SNAPSHOT 308
27.19.2 PRODUCT PORTFOLIO 308
27.19.3 RECENT DEVELOPMENTS 308
27.20 TEQUILA & MEZCAL PRIVATE BRANDS S.A. DE C.V. 309
27.20.1 COMPANY SNAPSHOT 309
27.20.2 PRODUCT PORTFOLIO 309
27.20.3 RECENT DEVELOPMENTS 309
27.21 WAHAKA MEZCAL 310
27.21.1 COMPANY SNAPSHOT 310
27.21.2 PRODUCT PORTFOLIO 310
27.21.3 RECENT DEVELOPMENT 310
28 QUESTIONNAIRE 311
29 RELATED REPORTS 316

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