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Report
Mobile Value-Added Services (MVAS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-10-15 I 145 Pages I IMARC Group
Market Overview:
The global mobile value-added services market size reached US$ 852.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2,011.0 Billion by 2028, exhibiting a growth rate (CAGR) of 15.32% during 2023-2028.
Mobile value-added services (MVAS) refer to various non-core facilities offered by the telecommunications sector. This includes short message service (SMS), Interactive Voice and Video Response (IVVR), Wireless Application Protocol (WAP), Unstructured Supplementary Service Data (USSD), utility VAS, social networking, infotainment and m-education. These additional services are offered by the operator at a supplementary charge and are considered as an effective source of added revenue. Apart from this, these services also aid in enhancing the overall consumer experience, improving the pricing proposition and optimizing the return on investment (ROI) for the operator.
Rising urbanization, along with a significant increase in the number of smartphone and tablet users across the globe, is one of the key factors driving the growth of the market. Furthermore, the increasing penetration of 3G and 4G services that have resulted in the widespread utilization of mobile applications and the web is also providing a boost to the market growth. The growing preference, especially among the youth population, for value-based content in the form of over-the-top (OTT) media services to access innovative content on-the-go, is acting as another major growth-inducing factor. Additionally, the emerging trend of digitization across industries is also creating a positive outlook for the market growth. For instance, car rental service providers are using mobile location-based services (LBS) to offer tracking facilities to their consumers. Other factors, including advancements in the 5G technology, improvements in the telecommunications infrastructure and the introduction of cloud-based VAS systems, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile value-added services market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, device type, end-user and vertical.
Breakup by Solution:
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
Breakup by Device Type:
Mobile Phone
Tablet PC
Laptop/Data-Card
Others
Breakup by End-User:
SMBs
Enterprises
Breakup by Vertical:
BFSI
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom & IT
Others
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being AT&T, Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc, etc.
Key Questions Answered in This Report:
How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global mobile value-added services (MVAS) market?
What is the breakup of the market based on the solution?
What is the breakup of the market based on the device type?
What is the breakup of the market based on the end-user?
What is the breakup of the market based on the vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global mobile value-added services (MVAS) market and who are the key players?
What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 Executive Summary
4 Introduction
4.1Overview
4.2Key Industry Trends
5 Global Mobile Value-Added Services (MVAS) Market
5.1Market Overview
5.2Market Performance
5.3Impact of COVID-19
5.4Market Forecast
6 Market Breakup by Solution
6.1Short Messaging Service (SMS)
6.1.1 Market Trends
6.1.2 Market Forecast
6.2Multimedia Messaging Service (MMS)
6.2.1 Market Trends
6.2.2 Market Forecast
6.3Location Based Services
6.3.1 Market Trends
6.3.2 Market Forecast
6.4Mobile Email & IM
6.4.1 Market Trends
6.4.2 Market Forecast
6.5Mobile Money
6.5.1 Market Trends
6.5.2 Market Forecast
6.6Mobile Advertising
6.6.1 Market Trends
6.6.2 Market Forecast
6.7Mobile Infotainment
6.7.1 Market Trends
6.7.2 Market Forecast
6.8Others
6.8.1 Market Trends
6.8.2 Market Forecast
7 Market Breakup by Device Type
7.1Mobile Phone
7.1.1 Market Trends
7.1.2 Market Forecast
7.2Tablet PC
7.2.1 Market Trends
7.2.2 Market Forecast
7.3Laptop/Data-Card
7.3.1 Market Trends
7.3.2 Market Forecast
7.4Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End-User
8.1SMBs
8.1.1 Market Trends
8.1.2 Market Forecast
8.2Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Vertical
9.1BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2Media and Entertainment
9.2.1 Market Trends
9.2.2 Market Forecast
9.3Healthcare
9.3.1 Market Trends
9.3.2 Market Forecast
9.4Education
9.4.1 Market Trends
9.4.2 Market Forecast
9.5Retail
9.5.1 Market Trends
9.5.2 Market Forecast
9.6Government
9.6.1 Market Trends
9.6.2 Market Forecast
9.7Telecom & IT
9.7.1 Market Trends
9.7.2 Market Forecast
9.8Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1Overview
11.2Strengths
11.3Weaknesses
11.4Opportunities
11.5Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1Overview
13.2Bargaining Power of Buyers
13.3Bargaining Power of Suppliers
13.4Degree of Competition
13.5Threat of New Entrants
13.6Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1Market Structure
15.2Key Players
15.3Profiles of Key Players
15.3.1AT&T
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2Alphabet Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3Amazon.com Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4Apple Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5Baidu Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6Comverse Technology Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7Gaana.com
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8Gemalto
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9Google LLC
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 SWOT Analysis
15.3.10InMobi
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11Kongzhong Corp
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12Mahindra Comviva
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.13Mobily
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.14One97 Communications Ltd.
15.3.14.1 Company Overview
15.3.14.2 Product Portfolio
15.3.15OnMobile
15.3.15.1 Company Overview
15.3.15.2 Product Portfolio
15.3.15.3 Financials
15.3.16Vodafone Group Plc
15.3.16.1 Company Overview
15.3.16.2 Product Portfolio
15.3.16.3 Financials
15.3.16.4 SWOT Analysis
Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2022
Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2022
Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2022
Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2022
Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2022
Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million US$), 2017 & 2022
Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
Figure 103: Global: Mobile Value-Added Services Industry: Porters Five Forces Analysis
Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million US$), 2023-2028
Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million US$), 2023-2028
Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
Table 8: Global: Mobile Value-Added Services Market: Key Players
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We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
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- Website security