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Report
Mobile TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Market Report I 2023-10-15 I 147 Pages I IMARC Group
Market Overview:
The global mobile TV market size reached US$ 12.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.2 Billion by 2028, exhibiting a growth rate (CAGR) of 8.8% during 2023-2028.
A mobile television (TV) refers to the service of seamless television broadcasting of videos over mobile and handheld devices. It can either be paid through a subscription fee or available for free through the internet. The content can also be downloaded and podcasted to be viewed by the user as per their convenience. The mobile TV utilizes various kinds of technical systems, such as Wi-Fi or WiMAX, and terrestrial networks to send radio and wireless signals along with the existing satellite technology to deliver broadcasts. Using this service, the user can watch the latest news, real-time traffic reports and live telecast of sporting events and television shows. In comparison to traditional cable television, mobile TV provides high quality and more customizable experience to the end-user.
Increasing usage of smart devices such as mobile phones and tablets along with rising internet usership is the key factor driving the growth of the market. Furthermore, there has been an increase in the demand for premium sports, movies and entertainment content through Video on Demand (VoD) platforms which are also contributing to the market growth. A rise in the production of TV-enabled mobile handsets has also enhanced the adoption of free-to-air services across the developing nations. Additionally, the introduction of 5G broadcast services is another factor contributing to the growth of the market. The 5G broadcasts offer users with high data speed and media consumption facilities that improve the overall mobile experience. Other factors such as growing urbanization, rising disposable income and consumer expenditure on leisure and entertainment activities along with convenient access and low installation costs are also projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile TV market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on content type, technology, service type and application.
Breakup by Content Type:
Video-on-Demand
Online Video
Live Streaming
Breakup by Technology:
IPTV
OTT
Satellite
Others
Breakup by Service Type:
Free-to-Air Services
Pay TV Services
Breakup by Application:
Commercial
Personal
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems) and Verizon Communications Inc., etc.
Key Questions Answered in This Report:
How has the global mobile TV market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global mobile TV market?
What is the breakup of the market based on the content type?
What is the breakup of the market based on the technology?
What is the breakup of the market based on the service type?
What is the breakup of the market based on the application?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global mobile TV market and who are the key players?
What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1Objectives of the Study
2.2Stakeholders
2.3Data Sources
2.3.1Primary Sources
2.3.2Secondary Sources
2.4Market Estimation
2.4.1Bottom-Up Approach
2.4.2Top-Down Approach
2.5Forecasting Methodology
3 Executive Summary
4 Introduction
4.1Overview
4.2Key Industry Trends
5 Global Mobile TV Market
5.1Market Overview
5.2Market Performance
5.3Impact of COVID-19
5.4Market Forecast
6 Market Breakup by Content Type
6.1Video-on-Demand
6.1.1 Market Trends
6.1.2 Market Forecast
6.2Online Video
6.2.1 Market Trends
6.2.2 Market Forecast
6.3Live Streaming
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Technology
7.1IPTV
7.1.1 Market Trends
7.1.2 Market Forecast
7.2OTT
7.2.1 Market Trends
7.2.2 Market Forecast
7.3Satellite
7.3.1 Market Trends
7.3.2 Market Forecast
7.4Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Service Type
8.1Free-to-Air Services
8.1.1 Market Trends
8.1.2 Market Forecast
8.2Pay TV Services
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1Commercial
9.1.1 Market Trends
9.1.2 Market Forecast
9.2Personal
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1Overview
11.2Strengths
11.3Weaknesses
11.4Opportunities
11.5Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1Overview
13.2Bargaining Power of Buyers
13.3Bargaining Power of Suppliers
13.4Degree of Competition
13.5Threat of New Entrants
13.6Threat of Substitutes
14 Competitive Landscape
14.1Market Structure
14.2Key Players
14.3Profiles of Key Players
14.3.1Asianet Satellite
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2AT&T Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3Bell Canada (BCE Inc.)
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4Bharti Airtel Limited
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5Charter Communications Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6Comcast Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7Consolidated Communications
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8Cox Communications Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9MobiTV Inc.
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10SPB TV AG
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11Tata Sky Ltd. (TOF)
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12United States Cellular (Telephone and Data Systems)
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
14.3.12.4 SWOT Analysis
14.3.13Verizon Communications Inc.
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.13.3 Financials
14.3.13.4 SWOT Analysis
Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
Figure 2: Global: Mobile TV Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2022
Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2022
Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2022
Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2022
Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2022
Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: North America: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: United States: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Canada: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: China: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Japan: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: India: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: South Korea: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Australia: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Others: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Europe: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Germany: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: France: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Italy: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Spain: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Russia: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Others: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Latin America: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Brazil: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Mexico: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Global: Mobile TV Industry: SWOT Analysis
Figure 80: Global: Mobile TV Industry: Value Chain Analysis
Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis
Table 1: Global: Mobile TV Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million US$), 2023-2028
Table 4: Global: Mobile TV Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Mobile TV Market Structure
Table 8: Global: Mobile TV Market: Key Players
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